Latest news with #Camargue
Fashion Network
7 days ago
- Business
- Fashion Network
Erevan rethinks strategy with expanded offering and multiple projects
After a dazzling start, Erevan is consolidating its position by rethinking its strategy. Founded in Saint-Tropez in 2021 by Evan Morello-Boghossian, the women's and men's ready-to-wear and fragrance brand has multiplied its projects in recent months, reorganizing in depth. It has redefined its silhouette, enriched its offer with knitwear and leather goods, moved production to Italy, relocated to new premises in Paris, and is preparing to open a boutique in Courchevel. First and foremost, the company has refocused on its fundamentals, namely creation. The factory opened last year in Pantin, on the outskirts of Paris, where it also produced for other houses such as Patou and Charles de Vilmorin, was closed at the beginning of the year. It now relies on a network of Italian craftsmen and workshops between Treviso and Mestre, in the Veneto region, led by a former Bottega Veneta product manager. "He handles all product development and production follow-up in Italy," said Morello-Boghossian. This link with Italy has enabled Erevan to diversify, with, among other things, a line of leather pieces. The label offers, for example, a Camargue jacket in grained nubuck or another with four pleated leather pockets inspired by Matisse paintings. "The wardrobe is expanding, but always in keeping with Erevan's codes, with a casual yet refined feel in terms of materials, structures, and volumes," stressed the entrepreneurial designer. The company has also launched a collection of evening shirts and, over the past year, has developed a line of sweaters and knitwear in fox fur and cashmere. The range also includes Alpaca jackets made in Peru, small combed-hair jackets, more structured cardigan-vests, and cashmere polo shirts. Another project is the launch of a hat designed with master milliner Sébastien Tessier. These new product categories have led Erevan to redefine its silhouette. The sunny elegance and slightly vintage aesthetic of the early days, inspired by the nautical world with a French Riviera spirit mixed with military influences, remains. But the emphasis is now on a slightly rockier style designed for "a dandy with no hang-ups," like "Mick Jagger in Saint-Tropez." In the colors, patterns, and lightness of the cuts, one also finds the spirit of the New Wave films of the 1960s-70s. From transparent shirts in devoured volumes to pleated silk shirts, embroidered shirts, and loose-fitting artist shirts in white cotton, shirts take the lion's share of the spotlight, available in a variety of fabrics and models, all in comfort and fluidity. Japanese featherweight cottons with a silky touch are particularly popular. There's no shortage of strong pieces, like this tapestry jacket woven in Japan, these striped canvas pants with openwork embroidery details, or this black officer's overshirt with white embroidery. "The average shopping basket has risen from 350 euros in 2021 to 1,000 euros. Today, we sell a silhouette, whereas before, customers would come looking for pieces. Sales have continued to grow, and now stand at around 1.3 million euros. We now have around fifteen retailers, including Tomorrowland in Japan and Handsome in South Korea," continued Morello-Boghossian. The brand is also sold via its own e-commerce site and boutique in Saint-Tropez. "Distribution is concentrated on prestige brands around the world. After Japan and Korea, where our partners have successfully established the brand, we are targeting New York and Paris," he added. As for the direct sales network, the strategy is now to target exclusive destinations. The Paris address on Rue des Saints-Pères was closed at the end of 2024. The brand prefers to concentrate on a new opening in Courchevel, scheduled for December: a 50-square-meter space in the heart of the town, on Rue de l'Eglise. The interior, designed by interior architect Lika Korsounskaya, features a yachting universe transposed to the mountains, with exotic woodwork, metal, and light effects. Another destination under consideration is Saint Barthélémy in the Caribbean. As for fragrances, Erevan has continued to develop its collection, which is sold in its boutiques and at Printemps. It now includes ten fragrances, including the two new ones "Bonjour" and "Bonsoir." The company, which employs a dozen people with an average age of 25, is as dynamic as ever. It has just moved to new premises in Paris, on Rue du Pré aux Clercs, in the very chic 7th arrondissement, where it has installed a photo studio in addition to its offices and showroom.
Fashion Network
7 days ago
- Business
- Fashion Network
Erevan rethinks strategy with expanded offering and multiple projects
After a dazzling start, Erevan is consolidating its position by rethinking its strategy. Founded in Saint-Tropez in 2021 by Evan Morello-Boghossian, the women's and men's ready-to-wear and fragrance brand has multiplied its projects in recent months, reorganizing in depth. It has redefined its silhouette, enriched its offer with knitwear and leather goods, moved production to Italy, relocated to new premises in Paris, and is preparing to open a boutique in Courchevel. First and foremost, the company has refocused on its fundamentals, namely creation. The factory opened last year in Pantin, on the outskirts of Paris, where it also produced for other houses such as Patou and Charles de Vilmorin, was closed at the beginning of the year. It now relies on a network of Italian craftsmen and workshops between Treviso and Mestre, in the Veneto region, led by a former Bottega Veneta product manager. "He handles all product development and production follow-up in Italy," said Morello-Boghossian. This link with Italy has enabled Erevan to diversify, with, among other things, a line of leather pieces. The label offers, for example, a Camargue jacket in grained nubuck or another with four pleated leather pockets inspired by Matisse paintings. "The wardrobe is expanding, but always in keeping with Erevan's codes, with a casual yet refined feel in terms of materials, structures, and volumes," stressed the entrepreneurial designer. The company has also launched a collection of evening shirts and, over the past year, has developed a line of sweaters and knitwear in fox fur and cashmere. The range also includes Alpaca jackets made in Peru, small combed-hair jackets, more structured cardigan-vests, and cashmere polo shirts. Another project is the launch of a hat designed with master milliner Sébastien Tessier. These new product categories have led Erevan to redefine its silhouette. The sunny elegance and slightly vintage aesthetic of the early days, inspired by the nautical world with a French Riviera spirit mixed with military influences, remains. But the emphasis is now on a slightly rockier style designed for "a dandy with no hang-ups," like "Mick Jagger in Saint-Tropez." In the colors, patterns, and lightness of the cuts, one also finds the spirit of the New Wave films of the 1960s-70s. From transparent shirts in devoured volumes to pleated silk shirts, embroidered shirts, and loose-fitting artist shirts in white cotton, shirts take the lion's share of the spotlight, available in a variety of fabrics and models, all in comfort and fluidity. Japanese featherweight cottons with a silky touch are particularly popular. There's no shortage of strong pieces, like this tapestry jacket woven in Japan, these striped canvas pants with openwork embroidery details, or this black officer's overshirt with white embroidery. "The average shopping basket has risen from 350 euros in 2021 to 1,000 euros. Today, we sell a silhouette, whereas before, customers would come looking for pieces. Sales have continued to grow, and now stand at around 1.3 million euros. We now have around fifteen retailers, including Tomorrowland in Japan and Handsome in South Korea," continued Morello-Boghossian. The brand is also sold via its own e-commerce site and boutique in Saint-Tropez. "Distribution is concentrated on prestige brands around the world. After Japan and Korea, where our partners have successfully established the brand, we are targeting New York and Paris," he added. As for the direct sales network, the strategy is now to target exclusive destinations. The Paris address on Rue des Saints-Pères was closed at the end of 2024. The brand prefers to concentrate on a new opening in Courchevel, scheduled for December: a 50-square-meter space in the heart of the town, on Rue de l'Eglise. The interior, designed by interior architect Lika Korsounskaya, features a yachting universe transposed to the mountains, with exotic woodwork, metal, and light effects. Another destination under consideration is Saint Barthélémy in the Caribbean. As for fragrances, Erevan has continued to develop its collection, which is sold in its boutiques and at Printemps. It now includes ten fragrances, including the two new ones "Bonjour" and "Bonsoir." The company, which employs a dozen people with an average age of 25, is as dynamic as ever. It has just moved to new premises in Paris, on Rue du Pré aux Clercs, in the very chic 7th arrondissement, where it has installed a photo studio in addition to its offices and showroom.
Fashion Network
17-07-2025
- Business
- Fashion Network
Erevan rethinks strategy with expanded offering and multiple projects
After a dazzling start, Erevan is consolidating its position by rethinking its strategy. Founded in Saint-Tropez in 2021 by Evan Morello-Boghossian, the women's and men's ready-to-wear and fragrance brand has multiplied its projects in recent months, reorganizing in depth. It has redefined its silhouette, enriched its offer with knitwear and leather goods, moved production to Italy, relocated to new premises in Paris, and is preparing to open a boutique in Courchevel. First and foremost, the company has refocused on its fundamentals, namely creation. The factory opened last year in Pantin, on the outskirts of Paris, where it also produced for other houses such as Patou and Charles de Vilmorin, was closed at the beginning of the year. It now relies on a network of Italian craftsmen and workshops between Treviso and Mestre, in the Veneto region, led by a former Bottega Veneta product manager. "He handles all product development and production follow-up in Italy," said Morello-Boghossian. This link with Italy has enabled Erevan to diversify, with, among other things, a line of leather pieces. The label offers, for example, a Camargue jacket in grained nubuck or another with four pleated leather pockets inspired by Matisse paintings. "The wardrobe is expanding, but always in keeping with Erevan's codes, with a casual yet refined feel in terms of materials, structures, and volumes," stressed the entrepreneurial designer. The company has also launched a collection of evening shirts and, over the past year, has developed a line of sweaters and knitwear in fox fur and cashmere. The range also includes Alpaca jackets made in Peru, small combed-hair jackets, more structured cardigan-vests, and cashmere polo shirts. Another project is the launch of a hat designed with master milliner Sébastien Tessier. These new product categories have led Erevan to redefine its silhouette. The sunny elegance and slightly vintage aesthetic of the early days, inspired by the nautical world with a French Riviera spirit mixed with military influences, remains. But the emphasis is now on a slightly rockier style designed for "a dandy with no hang-ups," like "Mick Jagger in Saint-Tropez." In the colors, patterns, and lightness of the cuts, one also finds the spirit of the New Wave films of the 1960s-70s. From transparent shirts in devoured volumes to pleated silk shirts, embroidered shirts, and loose-fitting artist shirts in white cotton, shirts take the lion's share of the spotlight, available in a variety of fabrics and models, all in comfort and fluidity. Japanese featherweight cottons with a silky touch are particularly popular. There's no shortage of strong pieces, like this tapestry jacket woven in Japan, these striped canvas pants with openwork embroidery details, or this black officer's overshirt with white embroidery. "The average shopping basket has risen from 350 euros in 2021 to 1,000 euros. Today, we sell a silhouette, whereas before, customers would come looking for pieces. Sales have continued to grow, and now stand at around 1.3 million euros. We now have around fifteen retailers, including Tomorrowland in Japan and Handsome in South Korea," continued Morello-Boghossian. The brand is also sold via its own e-commerce site and boutique in Saint-Tropez. "Distribution is concentrated on prestige brands around the world. After Japan and Korea, where our partners have successfully established the brand, we are targeting New York and Paris," he added. As for the direct sales network, the strategy is now to target exclusive destinations. The Paris address on Rue des Saints-Pères was closed at the end of 2024. The brand prefers to concentrate on a new opening in Courchevel, scheduled for December: a 50-square-meter space in the heart of the town, on Rue de l'Eglise. The interior, designed by interior architect Lika Korsounskaya, features a yachting universe transposed to the mountains, with exotic woodwork, metal, and light effects. Another destination under consideration is Saint Barthélémy in the Caribbean. As for fragrances, Erevan has continued to develop its collection, which is sold in its boutiques and at Printemps. It now includes ten fragrances, including the two new ones "Bonjour" and "Bonsoir." The company, which employs a dozen people with an average age of 25, is as dynamic as ever. It has just moved to new premises in Paris, on Rue du Pré aux Clercs, in the very chic 7th arrondissement, where it has installed a photo studio in addition to its offices and showroom.
Fashion Network
16-07-2025
- Business
- Fashion Network
Erevan rethinks strategy with expanded offering and multiple projects
After a dazzling start, Erevan is consolidating its position by rethinking its strategy. Founded in Saint-Tropez in 2021 by Evan Morello-Boghossian, the women's and men's ready-to-wear and fragrance brand has multiplied its projects in recent months, reorganizing in depth. It has redefined its silhouette, enriched its offer with knitwear and leather goods, moved production to Italy, relocated to new premises in Paris, and is preparing to open a boutique in Courchevel. First and foremost, the company has refocused on its fundamentals, namely creation. The factory opened last year in Pantin, on the outskirts of Paris, where it also produced for other houses such as Patou and Charles de Vilmorin, was closed at the beginning of the year. It now relies on a network of Italian craftsmen and workshops between Treviso and Mestre, in the Veneto region, led by a former Bottega Veneta product manager. "He handles all product development and production follow-up in Italy," said Morello-Boghossian. This link with Italy has enabled Erevan to diversify, with, among other things, a line of leather pieces. The label offers, for example, a Camargue jacket in grained nubuck or another with four pleated leather pockets inspired by Matisse paintings. "The wardrobe is expanding, but always in keeping with Erevan's codes, with a casual yet refined feel in terms of materials, structures, and volumes," stressed the entrepreneurial designer. The company has also launched a collection of evening shirts and, over the past year, has developed a line of sweaters and knitwear in fox fur and cashmere. The range also includes Alpaca jackets made in Peru, small combed-hair jackets, more structured cardigan-vests, and cashmere polo shirts. Another project is the launch of a hat designed with master milliner Sébastien Tessier. These new product categories have led Erevan to redefine its silhouette. The sunny elegance and slightly vintage aesthetic of the early days, inspired by the nautical world with a French Riviera spirit mixed with military influences, remains. But the emphasis is now on a slightly rockier style designed for "a dandy with no hang-ups," like "Mick Jagger in Saint-Tropez." In the colors, patterns, and lightness of the cuts, one also finds the spirit of the New Wave films of the 1960s-70s. From transparent shirts in devoured volumes to pleated silk shirts, embroidered shirts, and loose-fitting artist shirts in white cotton, shirts take the lion's share of the spotlight, available in a variety of fabrics and models, all in comfort and fluidity. Japanese featherweight cottons with a silky touch are particularly popular. There's no shortage of strong pieces, like this tapestry jacket woven in Japan, these striped canvas pants with openwork embroidery details, or this black officer's overshirt with white embroidery. "The average shopping basket has risen from 350 euros in 2021 to 1,000 euros. Today, we sell a silhouette, whereas before, customers would come looking for pieces. Sales have continued to grow, and now stand at around 1.3 million euros. We now have around fifteen retailers, including Tomorrowland in Japan and Handsome in South Korea," continued Morello-Boghossian. The brand is also sold via its own e-commerce site and boutique in Saint-Tropez. "Distribution is concentrated on prestige brands around the world. After Japan and Korea, where our partners have successfully established the brand, we are targeting New York and Paris," he added. As for the direct sales network, the strategy is now to target exclusive destinations. The Paris address on Rue des Saints-Pères was closed at the end of 2024. The brand prefers to concentrate on a new opening in Courchevel, scheduled for December: a 50-square-meter space in the heart of the town, on Rue de l'Eglise. The interior, designed by interior architect Lika Korsounskaya, features a yachting universe transposed to the mountains, with exotic woodwork, metal, and light effects. Another destination under consideration is Saint Barthélémy in the Caribbean. As for fragrances, Erevan has continued to develop its collection, which is sold in its boutiques and at Printemps. It now includes ten fragrances, including the two new ones "Bonjour" and "Bonsoir." The company, which employs a dozen people with an average age of 25, is as dynamic as ever. It has just moved to new premises in Paris, on Rue du Pré aux Clercs, in the very chic 7th arrondissement, where it has installed a photo studio in addition to its offices and showroom.
Irish Times
15-07-2025
- Irish Times
The big holiday shop: The best foods to buy in European supermarkets this summer
France Celeriac remoulade This classic French salad is available in every supermarket, consisting quite simply of shredded celery root in a tangy creamy dressing. It is a great addition to any picnic lunch. Fleur de sel de Camargue Fleur de sel de Camargue The salt from the Camargue area in Provence is considered amongst the best in France as the crystals are still harvested by hand. READ MORE Grand Fermage Beurre aux Cristaux de Sel de Mer de Noirmoutier Grand fermage buerre This creamy butter is a favourite amongst French shoppers for its rich flavour and natural sea salt crystals. La Laitière yoghurts People love these delicious thick set yoghurts, they come in a variety of flavours with vanilla being by far the most popular. Mousse de Canard While foie gras may be the more famous French delicacy internationally, mousse de canard is more commonly found in French fridges. This extremely smooth duck liver pate is delicious served with brioche, salt and cornichons. Best bought from the butcher's counter in the supermarket. Italy Bottarga Often referred to as the Mediterranean's caviar, this salted, cured fish roe pouch is a beloved delicacy. It can be grated over pasta or salad, or served in thin slices with olive oil and lemon juice. Available in jars at the supermarket, the best quality bottarga is from Sardinia. Erika ice cream Erika ice cream In the home of gelato you might find yourself overwhelmed by choice, but Erika's ice creams will always be a safe choice. Made by a family company with primarily local ingredients, it is a real treat. Felicetti dried pasta or spaghetti Felicetti pasta While Italian pasta brands such as Rummo and Barilla are available in Ireland, Felicetti is only available in Italy and beloved for its artisanal quality. Le Tre Marie biscuits Tre Marie biscuits Hard biscuits and coffee is a classic Italian breakfast. Le Tre Marie Biscuit is one of the oldest and best-known brands in Italy with many Italian recipes often instructing people to use only this variety. Prosciutto crudo dolce Dolce means sweet in Italian, and this variety of prosciutto is not as salty as other varieties. While different brands sell this prosciutto pre-sliced and packaged, you'll find the best prosciutto at the supermarket butcher's counter where they slice it paper thin in front of you. Spain Albo Calamares en su tinta Albo calamares en su tinta Due to the abundance of superb seafood available, Spaniards have high standards for tinned fish and you will find that most of it is delicatessen quality. Albo's calamari is cooked in its own ink and usually served with white rice or crusty bread to soak up the rich sauce. Fuet Similar to salami, fuet is a thin, dry-cured pork sausage. Flavoured with black pepper and garlic it is usually enjoyed thinly sliced with bread and other tapas. Available from the deli counter at any supermarket. Melindros These light and fluffy elongated sponge cakes are sometimes referred to as lady fingers. They can be dipped in hot chocolate or used in desserts like tiramisu, or make a great snack on their own. You can find them baked fresh in the bakery counter of any supermarket. Mercadona gazpacho Holiday Foods: Gazpacho Gazpacho is a delicious cold tomato soup eaten in the hotter summer months. This supermarket own-brand version has legions of fans due to the quality of tomatoes used and the clean ingredients list. Nocilla original hazelnut chocolate cream spread Holiday Foods: Nocilla Spread Some call this spread Spain's Nutella, its a hazelnut and cocoa spread that is less nutty than its Italian counterpart. It is a staple of any traditional Spanish breakfast. Portugal Alheira A traditional sausage with a story, made out of bread and poultry instead of pork, it was created by Portuguese Jews during the inquisition to avoid suspicion. These smoked sausages have a unique flavour and are available in supermarkets across the country. Bolo do caco This Madeiran flatbread, known for its slightly sweet flavour, is usually served warm with garlic butter. You can find it baked fresh at the bakery counter. Bacalhau Bacalhau is cod that has been dried and salted. It appears in countless traditional dishes, best bought from the fish counter in a supermarket. Compal fruit juice A staple in Portuguese households, this juice brand is much lauded for its incredible variety of flavours and fresh taste as all the fruits used are grown in Portugal. Continente salame de chocolate Holiday Foods: Salame de Chocolate This traditional Portuguese sweet mimics the look of a salami though it is made primarily of chocolate and biscuits. The best salame de chocolates are made by supermarkets, with Continente's version being particularly well regarded.
