17-07-2025
‘Lahore' in name but desi at heart, meet brothers who built Rs 2800 crore company…, competes with Coca-cola, Pepsi and Mukesh Ambani's…
Lahori Jeera is a 100% Indian brand that has shaken up the soft drinks market. Competing with big giants like Pepsi, Coca-Cola, and even Mukesh Ambani's Campa Cola, this soft drink is made using traditional Indian spices and has grown into a Rs 2,800 crore company. How Lahori Jeera Was Made?
During summers many people keep liking soft drinks. But conventional colas had raised some health concerns. After identifying this gap, Chandigarh-based entrepreneur Saurabh Munjal , along with his cousins, started experimenting in their kitchen using Indian spices.
What came out was a unique desi beverage that quickly created waves in the Indian beverage industry. Named Lahori Jeera , this drink priced at just Rs 10 became popular in a few months. Compete With Mukesh Ambani's Campa-Cola, Pepsi, Coca-cola
Selling at just Rs 10, Lahori Jeera's unique taste created a buzz in the market. The company produces over 2 million bottles per day. In just seven years, three cousins have built a Rs 2,800 crore brand. It has even become a preferred choice at parties, replacing traditional beverages like tea, coffee, and cola.
It's also creating a competition for Mukesh Ambani's Campa-cola and also traditional soft drinks like Pepsi, Coca-cola. As demand increased , Lahori Jeera adopted a business model similar to Bisleri's. Instead of setting up its own bottling plants, the company outsources manufacturing, packaging, and distribution. This allows them to focus entirely on product quality. Lahori Jeera Earnings
Starting from a small kitchen in Chandigarh, Lahori Jeera has a presence in Punjab, Haryana, Delhi, Uttar Pradesh, and the rest of India. With over 500 distributors, the company has expanded its product range to include flavors like lemon, raw mango, shikanji , and tamarind.
In 2021, the company reported revenues of Rs 80 crore, which grew to Rs 250 crore in 2022. The target is now Rs 1,000 crore in revenue. Recently, the company raised Rs 200 crore in funding from Motilal Oswal Wealth , pushing its valuation beyond Rs 2,800 crore.
