Latest news with #Campa-cola
India.com
17-07-2025
- Business
- India.com
‘Lahore' in name but desi at heart, meet brothers who built Rs 2800 crore company…, competes with Coca-cola, Pepsi and Mukesh Ambani's…
Lahori Jeera is a 100% Indian brand that has shaken up the soft drinks market. Competing with big giants like Pepsi, Coca-Cola, and even Mukesh Ambani's Campa Cola, this soft drink is made using traditional Indian spices and has grown into a Rs 2,800 crore company. How Lahori Jeera Was Made? During summers many people keep liking soft drinks. But conventional colas had raised some health concerns. After identifying this gap, Chandigarh-based entrepreneur Saurabh Munjal , along with his cousins, started experimenting in their kitchen using Indian spices. What came out was a unique desi beverage that quickly created waves in the Indian beverage industry. Named Lahori Jeera , this drink priced at just Rs 10 became popular in a few months. Compete With Mukesh Ambani's Campa-Cola, Pepsi, Coca-cola Selling at just Rs 10, Lahori Jeera's unique taste created a buzz in the market. The company produces over 2 million bottles per day. In just seven years, three cousins have built a Rs 2,800 crore brand. It has even become a preferred choice at parties, replacing traditional beverages like tea, coffee, and cola. It's also creating a competition for Mukesh Ambani's Campa-cola and also traditional soft drinks like Pepsi, Coca-cola. As demand increased , Lahori Jeera adopted a business model similar to Bisleri's. Instead of setting up its own bottling plants, the company outsources manufacturing, packaging, and distribution. This allows them to focus entirely on product quality. Lahori Jeera Earnings Starting from a small kitchen in Chandigarh, Lahori Jeera has a presence in Punjab, Haryana, Delhi, Uttar Pradesh, and the rest of India. With over 500 distributors, the company has expanded its product range to include flavors like lemon, raw mango, shikanji , and tamarind. In 2021, the company reported revenues of Rs 80 crore, which grew to Rs 250 crore in 2022. The target is now Rs 1,000 crore in revenue. Recently, the company raised Rs 200 crore in funding from Motilal Oswal Wealth , pushing its valuation beyond Rs 2,800 crore.
India.com
23-06-2025
- Business
- India.com
Not Coca-cola, Pepsi or Mukesh Ambani's Campa, this is India's 140 years oldest soft drink brand
We all know coca-cola and Pepsi as famous cold drink brands. Now Mukesh Ambani's Campa-cola has also been added into the list after its recent launch. However these are not the oldest brands in India's soft drink history. But there is another fizzy drink which has a history of more than 150 years in India. Carbonated water actually originated from English chemist Joseph Priestley's 1767. Who did an experiment of mixing water with carbon dioxide. It was first sold commercially by the brand Schweppes in 1783 and gained popularity. In Bombay, an aerated water factory called Rogers was set up in 1837 to meet the growing demand. Soda was so popular that delays used to cause chaos. Ardeshir saw this situation one evening when a bar fight broke out over it. So Ardeshir decided to come up with an experiment that became Pune's famous soda. He found a way to produce carbonated water. When sugar and flavour turned into the drink Ardeshir's was born. Coca-Cola was invented far later after that in 1886 two years after Ardeshir's started in 1884 in a small rented barrack in Pune. Ardeshir used to get delivered from Yazd in Iran to Quetta (now in Pakistan) to Pune with just Rs 8. How Ardeshir Got An Idea Of Soda? Ardeshir had grabbed that era's equivalent of Rs 8 and fled by boat out of Yazd to Quetta, where his aunt lived. Then he moved once more on the docks of Bombay. But after a few months he didn't find the right place for him. He moved again and landed in Pune. There he spotted chaos at one of the bars, which gave him an idea of a fizzy drink. Campa Cola was established in 1977 by the Pure Drinks Group. Later, Mukesh Ambani's Reliance Industries acquired it in 2022 and relaunched it in 2023.
