Latest news with #CampusActivewearLtd
Fashion Value Chain
2 days ago
- Business
- Fashion Value Chain
Campus Launches Air Capsule Pro with Siddhant Chaturvedi
Campus Activewear, India's leading sports and athleisure brand, has unveiled the Air Capsule Pro, an upgraded edition of its flagship Air Capsule line. Designed to support the high-energy, transitional lifestyle of today's youth, the Air Capsule Pro blends impact cushioning, dynamic design, and seamless versatility—ideal for moving through moments of work, play, fitness, and social life. Launching with a new campaign film starring youth icon Siddhant Chaturvedi, the brand explores the theme of modern life as a series of 'capsules'—high-intensity, multi-context moments. Titled 'For Every Capsule of Life,' the film creatively follows Siddhant as he moves from gym to shoot to social hangouts, embodying how a single pair of shoes can adapt to all situations without missing a beat. Chaturvedi also lends his voice to the campaign anthem, Aye Bro, Capsule Pro. Watch the campaign film: YouTube – Air Capsule Pro Campaign 'This isn't just footwear—it's a shorthand for unbounded movement,' said Nikhil Aggarwal, CEO & Whole-Time Director, Campus Activewear Ltd. 'The Air Capsule Pro reflects our deep understanding of India's youth—who flow fluidly between personal and professional modes, without compromise. This launch continues our mission to deliver future-forward products that fuse functionality with bold, expressive design.' Product Innovation Highlights: Impact cushioning for all-day comfort Style-first silhouette with tech-driven performance Designed for 'Work, Gym, and Play' moments Launch campaign built on digital-first distribution across social, influencer, and e-commerce channels Availability: The Air Capsule Pro Collection is available now on Campus exclusive brand outlets, multi-brand retail, and major e-commerce platforms. Editor's Note: Siddhant Chaturvedi is featured exclusively in this campaign and is not the brand's ambassador. Vicky Kaushal continues to be the sole brand ambassador for Campus Activewear Ltd.
Fashion Value Chain
3 days ago
- Entertainment
- Fashion Value Chain
Campus Activewear Unveils Air Capsule Pro With New Campaign Film
Campus features Siddhant Chaturvedi in its latest campaign film Designed 'For Every Capsule of Life'- transitioning across work, play, and beyond Campus Activewear, one of India's leading Sports and Athleisure brands, has unveiled upgraded version of its flagship Air Capsule Collection- Air Capsule Pro. The new variant is engineered for the multi-faceted, fast-paced lifestyle of the youth, delivering elevated aesthetics, impact cushioning, and versatility across different moments of the day- from work and workouts to gigs, gatherings, and getaways. Campus Activewear Unveils Air Capsule Pro With New Campaign Film At the core of the launch lies a sharp cultural insight: life today is lived in capsules- high-energy bursts of moments, emotion, and intent. The Air Capsule Pro campaign builds on this metaphor to showcase how a single shoe tech can transit through these distinct life contexts without breaking the momentum. Be it the Work Capsule, Gym Capsule, or Play Capsule, the product is designed to move effortlessly between moments- offering one tech for infinite modes. To bring this idea to life, Campus has launched a dynamic brand film featuring actor and youth icon Siddhant Chaturvedi, who also lends his voice to the campaign anthem Aye Bro, Capsule Pro. The film follows a day in the life of the protagonist as he flows from one role to another-each shift sparked by the Air Capsule Pro, the quiet catalyst helping him move through the many capsules of life with ease. From the gym to a shoot, and then to a football ground with friends, the shoe becomes a visual metaphor for momentum and versatility. The film concludes with a striking split-screen convergence into the Air Capsule Pro Collection, reinforcing the core message: 'For Every Capsule of Life. Campus Air Capsule Pro.' Campaign film link: Speaking on the launch of the collection, Nikhil Aggarwal, Chief Executive Officer and Whole Time Director, Campus Activewear Ltd, said, 'Air Capsule Pro represents a decisive leap in our innovation journey-transforming a consumer-favourite technology into an active lifestyle ecosystem. Engineered around deep insights into the dynamic, multi-faceted lives of India's youth, the upgraded capsule unit provides enhanced impact cushioning with an elevated design language. But this is more than footwear-it's a cultural shorthand for unbounded movement. Today's Gen Z doesn't move in silos-they shift fluidly between work, play, socialising and beyond without compromising pace or personality. With the launch of the collection, we are reinforcing our long-term commitment to building future-forward products and stories that combine form, function, and foresight while celebrating the individuality, confidence, and instinct of the youth to move their way.' The campaign will roll out as a digital-first initiative across Video+, social networking platforms, influencer collaborations, and an e-commerce focus for maximum discoverability and conversion-reinforcing Campus' position as a leading homegrown brand in youth-driven Sports and Athleisure segment. The Air Capsule Pro Collection is available at and all retail touch points including Exclusive Brand Outlets, Multi Brand Stores, and across e-commerce platforms. About Campus Activewear Ltd. Campus is one of India's largest sports and athleisure footwear brands in terms of value and volume in Fiscal 2021. In 2005, Mr. Hari Krishan Agarwal, with his acumen, skill, and innovative thinking, started a never-to-end revolution in the footwear industry with Campus Activewear. Today, the flagship brand 'Campus' has emerged as one of India's biggest domestic sports and athleisure footwear brands, offering a diverse product portfolio for the entire family. With the changing market dynamics, Campus has sustained its focus on product design and innovation by facilitating access to the latest global trends and styles through a fashion-forward approach. With over 23,000 retail touchpoints, over 296 company exclusive outlets, a website ( and being one of the top brands available on e-commerce portals, Campus has secured its pan India presence while capturing the imagination of millions of people across Omni-channel platforms. The brand offers multiple choices across styles, colour palettes, price points, and an attractive product value proposition making Campus, an aspirational brand, especially for young adults, everyday performers, and fashionistas. Strengthening the brands leadership position in India, Campus was listed on NSE and BSE on 9th of May 2022.
Fashion Network
15-05-2025
- Business
- Fashion Network
Campus Activewear hosts distributor meet event 'Shoecase 2025'
Campus Activewear, India's leading sports and athleisure footwear brands hosted its distributor meet 'Shoecase 2025' under the theme, 'Move together and grow together' in the national capital New Delhi. The two-day event saw participation by over 180 distributor partners from across India. Highlight of the event was a film conceptualised by Ogilvy showcasing real stories from Campus' distributor family. The event also featured a fashion-first runway experience, showcasing the brand's latest 'Focus' collection. Commenting on the event, Nikhil Aggarwal, CEO of Campus Activewear Ltd in a statement said, 'Shoecase 2025 wasn't just a milestone event—it was a reaffirmation of our purpose and our partnerships. Our distributors are more than just business partners—they are co-creators of our journey.' 'As we step into a future shaped by design, innovation, and youth's culture, we remain rooted in the legacy of trust and shared ambition that brought us here. We are proud to grow with them, and to move ahead—together,' he added. Campus Activewear retails its footwear through multi-branded stores, exclusive Campus outlets, and various e-commerce platforms.
Business Standard
13-05-2025
- Business
- Business Standard
Campus Activewear Hosts Largest-ever Distributor Meet - Shoecase 2025; Celebrates Two Decades of Partnership, Progress, and Transformation
NewsVoir New Delhi [India], May 13: Campus Activewear, one of India's leading Sports and Athleisure footwear brands, hosted its grandest distributor gathering--Shoecase 2025. The two-day event brought together over 180 distributor partners from across India, celebrating over two decades of shared growth, entrepreneurial spirit, and enduring collaboration under the unifying theme: Move Together and Grow Together. Rooted in Campus' philosophy of Move Your Way, the event served as a powerful expression of the brand's belief in individuality, transformation, and progress-- anchored in the strength of a shared collective spirit. Whether it was a first step into business or a resurgence after setbacks, every story celebrated during the event was a testament to resilience--and to moving forward, together. A centerpiece of the event was a deeply emotional film conceptualised by Ogilvy, bringing to life real stories from Campus' distributor family. From salesmen who rose to become successful entrepreneurs, to those who rebuilt their businesses after personal and financial hardships, the film honoured journeys marked by courage, belief, and shared success. A recurring sentiment through each testimony was the pivotal role played by the Chairman of Campus Activewear Ltd. Mr. H.K. Agarwal, whose mentorship, support, and faith transformed not just businesses--but lives. "Shoecase 2025 wasn't just a milestone event--it was a reaffirmation of our purpose and our partnerships," said Mr. Nikhil Aggarwal, Whole-Time Director and CEO, Campus Activewear Ltd. "Our distributors are more than just business partners--they are co-creators of our journey. As we step into a future shaped by design, innovation, and youth's culture, we remain rooted in the legacy of trust and shared ambition that brought us here. We are proud to grow with them, and to move ahead--together." In keeping with the digital-first spirit of the event, AI-powered personalised invitations were sent out ahead of Shoecase 2025, setting the tone for a thoughtfully curated and tech-enhanced experience. Distributors were immersed in the brand's future-forward journey through a dedicated Experiential Product Zone--an interactive space that allowed for hands-on exploration of Campus' latest designs and innovations. The space also included a tech-powered photobooth using AR and AI. Distributors could choose themed backdrops inspired by the event zones, personalise their style with Campus shoes, and capture a memorable moment with the Chairman, Mr. H.K. Agarwal. The event also featured a fashion-first runway experience, showcasing Campus' latest Focus Collection. Designed to reflect the rhythm of today's lifestyle--from early mornings to late nights, from workouts to weekend hangouts--the collection demonstrated how fashion and function can come together seamlessly. With bold silhouettes, expressive colour palettes, and innovative comfort, the showcase celebrated the self-expression and fluidity that define Gen Z culture. Adding a layer of warmth and nostalgia were the Thank You Wall and Legacy Wall, which brought together stories, milestones, and memories from Campus' longstanding distributor network--a living tribute to relationships built on trust, vision, and shared dreams. As Campus continues to lead the way in India's dynamic footwear landscape, Shoecase 2025 marked a celebration of the past and a commitment to the future, built hand-in-hand with the partners. Campus is one of India's largest sports and athleisure footwear brands in terms of value and volume in Fiscal 2021. In 2005, Mr. Hari Krishan Agarwal, with his acumen, skill, and innovative thinking, started a never-to-end revolution in the footwear industry with Campus Activewear. Today, the flagship brand 'Campus' has emerged as one of India's biggest domestic sports and athleisure footwear brands, offering a diverse product portfolio for the entire family. With the changing market dynamics, Campus has sustained its focus on product design and innovation by facilitating access to the latest global trends and styles through a fashion-forward approach. With over 23,000 retail touchpoints, over 295 company exclusive outlets, a website ( and being one of the top brands available on e-commerce portals, Campus has secured its pan India presence while capturing the imagination of millions of people across Omni-channel platforms. The brand offers multiple choices across styles, colour palettes, price points, and an attractive product value proposition making Campus, an aspirational brand, especially for young adults, everyday performers, and fashionistas. Strengthening the brand's leadership position in India, Campus was listed on NSE and BSE on 9th of May 2022.
