Latest news with #CancerRun
Sport360
17-04-2025
- Business
- Sport360
Discover the inspiring sporting vision of Dr. Harmeek Singh, founder of Plan b Group
Aligned with the UAE's 'Year of Community' values, the company supports events that build stronger, healthier societies – from local initiatives like Cancer Run to global tournaments like FIFA Beach Soccer World Cup. With a diverse portfolio and a focus on inclusion, legacy and innovation, Plan b aims to grow homegrown sports and position the Middle East as a key player in global sports tourism. Sport360° spoke to Dr. Harmeek Singh, founder of Plan b, to learn about his inspiring vision. What sports events does Plan b sponsor now? Plan b doesn't limit itself to any one sport – we support initiatives that serve the community and contribute to the social fabric of the region. Any event that has a positive impact and aligns with our values becomes part of our mission. This philosophy strongly echoes the UAE's national theme of the 'Year of Community,' which we've championed for over two decades through our work. What motivated Plan b to take on sports events? For me personally, it comes from my background as a sportsman. Sport is the language of the world – it is beyond borders, culture and history. It brings people together in a manner very few things do, and that sentiment rings very true for the Plan b team. We see sports as more than just events, but as vehicles to bring people together, to be healthy and to be of purpose. How do you make decisions on what sports events to fund? We consider opportunities based on the effect they have on the region, the long-term growth potential they have and their contribution to community health. Naturally, we also look at financial viability to make sure the project will be viable. Ultimately, we are attracted to projects that can create a lasting legacy. What have been your greatest achievements with sports events? Last year's FIFA Beach Soccer World Cup was a milestone moment for us. It put us on the international map and boosted our credentials as an international sporting nation. It also proved crucial in winning our participation in this year's FIFA Beach Soccer World Cup in Seychelles – an honor we're immensely proud of. How do you quantify the effect of your participation in sport? For me, our impact is not only in the numbers, but in the ripple effect we have. It's about inspiring healthier lifestyles, building communities and leading by example. Whether at a mass level or grassroots level, helping to create a fitter, more inclusive society is something I take personally and lead by example. What are some of the challenges you encounter while supporting sports events? One of the most important challenges is developing sustainable partnerships. Developing the correct sponsorship ecosystem is a time-consuming process that involves educating stakeholders about the long-term benefit of investing in sport. If done correctly, a robust financial model can improve the quality and scale of events throughout the sporting ecosystem. What are Plan b's future aspirations for sports events? We want to bring homegrown IPs regional, and one day, global. We envision integrating international sporting events into the domestic calendar and solidifying the region as a major player in the global sporting tourism map. To us, sports is not just a segment – it's a pillar for health, culture, and economic development. Are there any sports event trends that thrill you for the future? We're especially enthusiastic about the growing number of global events that are driving sports tourism. CSR-based initiatives, particularly those in the areas of people of determination and women's empowerment, are also near and dear to us. We've created platforms such as She Runs and Cancer Run, which have evolved into strong community movements – and we're determined to expand them even larger. Are there other aspects you'd like to mention regarding Plan b and sports events? We've offered a varied portfolio – anything from running, cycling, and football to e-scooters and community leagues. We're always looking for new formats and invite innovative ideas that can be rolled out in the region. We also view ourselves as strategic partners for introducing international IPs to the Middle East and developing them sustainably.
Sport360
17-02-2025
- Health
- Sport360
Plan B Group celebrates success of second annual Cancer Run
Plan B Group is thrilled to announce the overwhelming success of the second annual Cleveland Clinic Abu Dhabi Cancer Run. The two-day event, held at Hudayriyat Island in Abu Dhabi on February 1, and Dubai Design District in Dubai on February 8, drew more than 5,000 participants and raised significant funds to support cancer-related causes. The Cleveland Clinic Abu Dhabi Cancer Run is a community-driven initiative that raises awareness about the importance of early cancer detection, research and treatment. This year's event saw an increase in participation, with runners of all ages joining the cause across both cities. The event featured four run categories—1 km, 3 km, 5 km, and 10 km—allowing people of all fitness levels to participate and show their support. A top official from the Dubai Sports Council was pleased with the growth of this event in such a short span of time. 'This merely means that we are doing the right things at the correct juncture while keeping the society in mind. The Cancer Run was a huge success last year, and this year we are even more committed to ensuring that the run reaches and benefits an even bigger part of the society we live in,' he noted. 'We are extremely proud of the community turnout and the impact this event has made,' said Dr. Harmeek Singh, Chairman of Plan B Group. 'The support we've seen from participants, sponsors, and partners is a testament to the collective strength of the UAE community in fighting cancer. 'This event is not only about raising funds but about creating a lasting impact and fostering greater awareness of the need for early detection and research.' Proceeds from this year's Cancer Run will allocate the funds to charitable initiatives focused on supporting cancer-related causes across the UAE. The event was supported by Abu Dhabi Sports Council (ADSC) and Dubai Sports Council (DSC), further solidifying the importance of community collaboration in promoting health and wellness in the UAE. 'It's inspiring to see how the Cancer Run has grown in such a short time, and we're thrilled to have supported an event that brings our community together for such an important cause,' said an official from the Dubai Sports Council. In addition to the main run, the event featured a series of community activities, including entertainment, family-friendly activities, and educational booths focused on cancer prevention and support services. The annual run reinforces the commitment to raising awareness and funding for cancer research and treatment. For more information about the event and updates on future runs, follow the Cancer Run's official Instagram account
Zawya
15-02-2025
- Health
- Zawya
Plan B Group celebrates the success of the second Annual Cancer Run, raising funds and awareness for cancer causes
Dubai, United Arab Emirates – Plan B Group is thrilled to announce the overwhelming success of the second annual Cleveland Clinic Abu Dhabi Cancer Run. The two-day event, held at Hudayriyat Island in Abu Dhabi on February 1, and Dubai Design District in Dubai on February 8, drew over 5,000 participants and raised significant funds to support cancer-related causes. The Cleveland Clinic Abu Dhabi Cancer Run is a community-driven initiative that raises awareness about the importance of early cancer detection, research, and treatment. This year's event saw an increase in participation, with runners of all ages joining the cause across both cities. The event featured four run categories—1 km, 3 km, 5 km, and 10 km—allowing people of all fitness levels to participate and show their support. A top official from the Dubai Sports Council was pleased with the growth of this event in such a short span of time. 'This merely means that we are doing the right things at the correct juncture while keeping the society in mind. The Cancer Run was a huge success last year, and this year we are even more committed to ensuring that the run reaches and benefits an even bigger part of the society we live in,' he noted. 'We are extremely proud of the community turnout and the impact this event has made,' said Dr. Harmeek Singh, Chairman of Plan B Group. 'The support we've seen from participants, sponsors, and partners is a testament to the collective strength of the UAE community in fighting cancer. This event is not only about raising funds but about creating a lasting impact and fostering greater awareness of the need for early detection and research.' Proceeds from this year's Cancer Run will allocate the funds to charitable initiatives focused on supporting cancer-related causes across the UAE. The event was supported by Abu Dhabi Sports Council (ADSC) and Dubai Sports Council (DSC), further solidifying the importance of community collaboration in promoting health and wellness in the UAE. 'It's inspiring to see how the Cancer Run has grown in such a short time, and we're thrilled to have supported an event that brings our community together for such an important cause,' said an official from the Dubai Sports Council. In addition to the main run, the event featured a series of community activities, including entertainment, family-friendly activities, and educational booths focused on cancer prevention and support services. The annual run reinforces the commitment to raising awareness and funding for cancer research and treatment. For more information about the event and updates on future runs, follow the Cancer Run's official Instagram account -Ends- About Plan B Group Plan B Group is a leading event management and creative services agency based in Dubai, UAE. With a reputation for creating impactful events and campaigns, Plan B Group specializes in bringing together innovative ideas, efficient planning, and seamless execution to deliver memorable experiences. For more information, visit
Sport360
06-02-2025
- Health
- Sport360
Everything you need to know about impactful Cancer Run in Dubai by Plan b founder Dr. Harmeek Singh
Communities came together last week for the annual Cleveland Clinic Abu Dhabi Cancer Run, at Hudayriyat Island. Registration remains open to experience this inspirational occasion on Saturday for the first time at Dubai Design District. Participants – both men and women – can choose from four distances: 1km, 3km, 5km, 10km. A competitive edge is provided with awards and cash prizes for top finishers in the 5km and 10km runs. Visit Premier Online to register for one of the last remaining spots. For more information, follow @ on Instagram and use the hashtags #RunforThem and #RunforYourself. Sport360° spoke to Dr. Harmeek Singh, founder of Plan b Group, to get the low down on this impactful event designed to spread awareness about the various types of cancer. What inspired you to start the Cancer Run? The inspiration for the Cancer Run is deeply personal. My mother battled cancer and, thankfully, recovered. Witnessing her journey highlighted the critical importance of early detection and community support. This experience motivated me to create a platform that raises awareness and encourages proactive health measures. How has the Cancer Run impacted the community so far? The Cancer Run has significantly united the community, bringing together individuals from diverse backgrounds to support a common cause. Our partnership with like-minded organizations, such as Cleveland Clinic Abu Dhabi, has amplified our efforts in promoting cancer awareness and the importance of early detection. What message do you hope to spread through this event? The message is one of unity and collective action. The Cancer Run is a reminder that as a community, we have the power to bring about change. It's about creating awareness around cancer prevention and early detection while building a sense of togetherness. By participating, people aren't just running—they're standing in solidarity with those affected by cancer and helping to spread hope and support. Together, we can inspire healthier habits and encourage life-saving conversations. Can you share any memorable moments from past runs? One moment that stands out was seeing a group of cancer survivors running side by side with their doctors. It was emotional and uplifting. Their determination and courage inspired everyone around them. Moments like these remind us why we do this—to give hope and celebrate resilience. How do you encourage people to get involved in the Cancer Run? We focus on making the event inclusive and accessible, whether you're a seasoned runner or just looking to walk for a cause. We also share stories of participants and survivors to show the real impact. It's not just about running—it's about showing up, supporting the cause, and making a difference together. What role does awareness play in the success of the event? Awareness is everything. If people don't know the risks or the importance of early detection, they can't act. This event is as much about education as it is about running. Every conversation, every shared story brings us one step closer to saving lives and making an impact. How do you measure the event's impact on cancer awareness and support? We look at how many people participate and how engaged they are, but it's also about what happens afterward. Are people getting screened? Are they sharing what they've learned with their loved ones? We also work closely with healthcare partners to see how the event drives real change in the community. What are your plans for future editions of the Cancer Run? We don't want the impact of the Cancer Run to stop at Abu Dhabi—we want to take it across the UAE. Cancer doesn't discriminate based on where you live, so awareness and early detection shouldn't be limited to one city either. By expanding to other Emirates, we can reach more people, start important conversations, and encourage early check-ups where it matters most. The goal is simple: to make sure that no matter where someone is, they have the knowledge and motivation to take charge of their health. How can participants and sponsors contribute to making the event even bigger? Participants can enhance the event's reach by sharing their experiences and encouraging others to join. Sponsors play a crucial role by providing resources and support. Notably, 25% of our registration fees are allocated to cancer research, ensuring that contributions directly aid in advancing prevention and treatment efforts Are there any other areas/topics you'd like to highlight in regards to Plan b and Cancer Run? At Plan b, we believe in using our skills to make a difference. The Cancer Run is a perfect example of how an event can create lasting impact. It's not just about organizing an event—it's about touching lives, raising awareness, and building a stronger, healthier community. That's the heart of what we do.
