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Mid East Info
31-07-2025
- Business
- Mid East Info
SPANDY Launches as MENA's First Agency for World-Class Film Directors & Photographers - Middle East Business News and Information
SPANDY, the hub for premier creative talent, is the first agency in the MENA region dedicated to representing a curated roster of world-class film directors and photographers. Headquartered in Riyadh with operations across Dubai and Riyadh SPANDY fills a critical market gap: providing the region with direct access to international creative talent while fostering standout visual storytelling rooted in regional culture. With exclusive regional representation rights for top-tier talent, SPANDY connects brands and creative agencies in MENA with directors and photographers behind campaigns for brands like Neom, Vision 2030, Roshn and Adidas. The current lineup includes globally recognized image-makers, Cannes Lions winners, fashion film pioneers, and music video auteurs, such as: Anthony Mandler – multi-award winning director, including BET, VMA, and Clio Award Lorenzo Agius – celebrated worldwide for his editorial photography work and celebrity portraiture – Colin Tilley – Grammy nominated director, winner of a Cannes Lions Grand Prix, and multiple MTV VMAs SPANDY's creators span all major verticals – commercials, fashion, music, sport, beauty, travel, automotive – and are selected for cultural fluency, regional relevance, and the ability to craft content that resonates both globally and locally. Jo Lurie, Creative Talent Director of SPANDY said: 'SPANDY was born from a simple belief: the MENA region deserves access to the same world-class visual storytellers as any other global market. Our mission is to champion that talent with fierce creative ambition and to create a home where bold, standout work isn't the exception, it's the expectation.' This comes as a response to a surge in demand for higher-quality content in the region. MENA's creative economy is undergoing a transformation. With digital ad spend across the region projected to grow from $8.1 billion in 2023 to $17.3 billion by 2029, and short-form branded content surging across platforms like YouTube and TikTok, brands are racing to meet audience demand with higher-quality storytelling. National visions are backing the shift. Saudi Arabia, the UAE, Egypt, and others are investing billions into creative industries, with Saudi's Vision 2030 alone injecting over $64 billion into entertainment, arts, and media. Already, SPANDY talent has been tapped for marquee campaigns across Saudi Arabia, the UAE, Qatar and Egypt, including brand films for luxury retail, automotive, and high-end hospitality, each crafted to global standards while deeply tuned to local tastes. All talent on the SPANDY roster are exclusively available through the agency, giving clients direct access to exceptional talent that can't be booked anywhere else in the region. The roster is now live at For brands ready to elevate their storytelling, this is the moment to connect. We've got the talent. You get the picture.
Yahoo
27-05-2025
- Business
- Yahoo
Chief Appoints Sabrina Caluori as Chief Marketing Officer, Tapping Brand Builder to Shape the Next Chapter of Community-Driven Leadership
Caluori is an award-winning marketing leader, certified executive coach, and founding Chief Member with 20+ years of experience building iconic, community-driven brands at HBO & Paramount NEW YORK, May 27, 2025--(BUSINESS WIRE)--Chief, the most powerful network of senior women executives, has named Sabrina Caluori as Chief Marketing Officer. Caluori brings a rare combination of marketing expertise, community building, and executive coaching experience to the role—uniting her lifelong passion for supporting women leaders with her proven ability to grow and lead culture-defining brands. At Chief, Caluori will oversee Brand, Creative, Communications, Product Marketing, Partnerships, and Programming. "Chief is a brand that holds deep meaning to our members, grounded in purpose, community, and identity," said Alison Moore, Chief CEO. "Sabrina has always led with a customer-first mindset—whether building iconic brands like HBO and Nickelodeon or coaching women navigating the highest levels of leadership. She is deeply passionate about serving the needs of executive women because she's walked in their shoes—as a CMO, a coach, and a founding member of this community. That multidimensional perspective is exactly what we need as we grow Chief's impact and shape the future of leadership." Caluori spent two decades at the forefront of digital transformation and brand storytelling, most recently serving as CMO of Nickelodeon and EVP of Kids & Family Marketing at Paramount. Prior to that, she spent 13 years at HBO, where she built its award-winning digital and social practice and helped evolve the brand from linear television to streaming. Her work has earned four Emmy Awards, a Cannes Lions Grand Prix, over 25 Webby Awards, and a place in the Advertising Hall of Achievement. After leaving Paramount in 2024, Caluori made a personal pivot to become a certified executive coach, driven by a passion to support leaders, particularly women executives, navigating these unprecedented times. That decision deepened her connection to the very challenges Chief exists to solve: isolation at the top, the need for trusted guidance, and the power of intentional community. "This is a full circle moment," said Caluori. "Through my work as a coach, I've heard firsthand the needs of executive women. It has underscored my belief that the world needs Chief more than ever. As I step into this role, I'm energized by the opportunity and responsibility to grow the Chief brand as a trusted space where executive women can gather with intention, access the resources they need to thrive, and lift each other up." About Chief Chief is the most powerful network of senior executive women. Our members are senior leaders from over 10,000 organizations. In our community, they find the connection, insights, and support they need to maximize their impact. Chief has been recognized as one of TIME's 100 Most Influential Companies and one of Fast Company's Most Innovative Companies. Learn more at View source version on Contacts Nisha Devarajanpress@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
27-05-2025
- Business
- Business Wire
Chief Appoints Sabrina Caluori as Chief Marketing Officer, Tapping Brand Builder to Shape the Next Chapter of Community-Driven Leadership
NEW YORK--(BUSINESS WIRE)-- Chief, the most powerful network of senior women executives, has named Sabrina Caluori as Chief Marketing Officer. Caluori brings a rare combination of marketing expertise, community building, and executive coaching experience to the role—uniting her lifelong passion for supporting women leaders with her proven ability to grow and lead culture-defining brands. At Chief, Caluori will oversee Brand, Creative, Communications, Product Marketing, Partnerships, and Programming. 'Chief is a brand that holds deep meaning to our members, grounded in purpose, community, and identity," said Alison Moore, Chief CEO. 'Sabrina has always led with a customer-first mindset—whether building iconic brands like HBO and Nickelodeon or coaching women navigating the highest levels of leadership. She is deeply passionate about serving the needs of executive women because she's walked in their shoes—as a CMO, a coach, and a founding member of this community. That multidimensional perspective is exactly what we need as we grow Chief's impact and shape the future of leadership.' Caluori spent two decades at the forefront of digital transformation and brand storytelling, most recently serving as CMO of Nickelodeon and EVP of Kids & Family Marketing at Paramount. Prior to that, she spent 13 years at HBO, where she built its award-winning digital and social practice and helped evolve the brand from linear television to streaming. Her work has earned four Emmy Awards, a Cannes Lions Grand Prix, over 25 Webby Awards, and a place in the Advertising Hall of Achievement. After leaving Paramount in 2024, Caluori made a personal pivot to become a certified executive coach, driven by a passion to support leaders, particularly women executives, navigating these unprecedented times. That decision deepened her connection to the very challenges Chief exists to solve: isolation at the top, the need for trusted guidance, and the power of intentional community. 'This is a full circle moment,' said Caluori. 'Through my work as a coach, I've heard firsthand the needs of executive women. It has underscored my belief that the world needs Chief more than ever. As I step into this role, I'm energized by the opportunity and responsibility to grow the Chief brand as a trusted space where executive women can gather with intention, access the resources they need to thrive, and lift each other up.' About Chief Chief is the most powerful network of senior executive women. Our members are senior leaders from over 10,000 organizations. In our community, they find the connection, insights, and support they need to maximize their impact. Chief has been recognized as one of TIME's 100 Most Influential Companies and one of Fast Company's Most Innovative Companies. Learn more at
