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Los Angeles Times
15-07-2025
- Business
- Los Angeles Times
Canva's CCO Rob Giglio on Business Growth and the Future of Work
Canva is growing fast in the business world and it's down to two things: new 'doc types' and business features, according to Chief Customer Officer Rob Giglio. Giglio says Canva Sheets and Canva AI are allowing users to create different types of content like whiteboards, documents, presentations and social media posts in one place. This is streamlining workflows for companies. 'Canva has introduced the kind of features that businesses expect and need, like Single Sign-On (SSO), brand kits, user provisioning and approval workflows,' said Giglio. 'These factors are really driving [Canva's] adoption into businesses.' Canva's AI is broad, going beyond text prompts. Giglio said Canva AI uses multiple models for different experiences, citing the popular background remover as an example. Other AI features include text generation, whiteboards to presentations, language translation, image scaling and video creation via Google's V3. Canva Code even allows users to build widgets and interactive experiences via text prompts. Looking forward, Giglio is most excited about product innovation around marketing and sales workflows. He says Canva Sheets is making the entire marketing process from creation to analysis better, with the recent acquisition of Magic Brief for content performance data. Video editing is another area of focus, with increasing adoption for social media and marketing. 'We like to think of it as where creativity and productivity meet,' Giglio said, highlighting Canva's broad but effective features for different business functions. Finally, Giglio said Canva is committed to the future workforce. He noted that AI, cloud platforms and multi-device access are now expected by the next generation entering the workforce and Canva wants to be the platform of choice as businesses adapt to these changing demands.
Indian Express
08-07-2025
- Business
- Indian Express
Canva Visual Suite 2.0 hands-on: 5 ways AI can boost productivity
As the generative AI boom continues to reshape the tech industry, design software companies like Canva could emerge as some of its biggest beneficiaries. Founded in 2013, Canva started out as a web app that sought to make design tools cheaper, accessible, and simpler to use. Over the last few years, the Australian tech startup has pursued a more ambitious goal of building a 'world-class suite of visual AI tools.' Canva has been making efforts to diversify its platform with office suite-like tools and productivity features, signalling a bold move to challenge not just Adobe but also heavyweights like Google and Microsoft. It acquired generative AI startups Affinity and last year. Canva also announced that it plans to hike its subscription prices for certain business customers to reflect the expanded product experience. But is it worth it? In April this year, Canva unveiled its revamped Visual Suite which made its productivity and design tools accessible through a single interface. Alongside the Visual Suite 2.0, the platform also introduced a new conversational AI bot, an AI coding agent, an AI-powered spreadsheet generator, an upgraded photo editor, and more. As Canva looks to grow its customer base of around 230 million users by giving workplace design tools an AI edge, here is my first-hand experience of using the Visual Suite 2.0 to automate labour-intensive design tasks and streamline my workflow as a tech journalist. I've always wanted to find a way to easily turn my long-form news articles and explainers into visual formats to make them more accessible and reach a broader audience. Typically, I would have had to depend on the social media team or designers for this. But the process is much simpler using Canva AI, the platform's voice-enabled conversational AI that was unveiled at its annual Create event earlier this year. Canva AI can be used to generate text, slides, and images. It can also be used to edit photos and resize designs with just textual or voice prompts. The feature can be accessed on the Canva homepage. It is located above the search bar, next to the Templates tab. The chatbot is powered by Canva's foundational AI models that have been trained on datasets containing the creative designs of users who have opted in to AI training. Canva AI also comes in handy as a tool to provide guidance on how to access the myriad design features and options on the platform. You can also switch to design mode anytime by clicking on the Use Canva Editor button. However, I was a bit disappointed to find that Canva AI is not yet available directly within design templates. Vibe-coding is all the rage these days. Canva Code, its AI coding tool, has been designed to generate landing pages for websites, calculator apps, custom widgets, educational quizzes, and more. Canva Code is accessible by visiting the homepage and clicking on the search bar, which expands to show a variety of options such as create an image, create a video clip, draft a doc, etc. To put it to the test, I used Canva Code to develop a custom tool that helps me log how many news articles I publish in a day, their titles, word count, etc, with a monthly summary. The output was better than what I expected with some additional features thrown in such as Status and Priority. The design of the tool also had a Canva-like aesthetic to it. Any software tools or elements generated using Canva Code can also be embedded in other designs. In order to test drive the suite of visual AI tools on Canva, I helped a friend of mine create a set of social media cards inviting people to hire him for projects on a freelance-basis. The AI-generated designs were edgy with eye-catching colours. And any unnecessary text could be easily removed using the point-and-click editing option that is part of Canva's upgraded Photo Editor. However, Canva AI struggles with generating more of the same designs. It also does not get the fine details right, which meant that I had to manually take over and tweak the designs in Canva Editor most of the time. While my work typically does not involve making spreadsheets, it often requires breaking down data provided by tech companies and gathering insights. To make this task easier, I imported the data from Meta's financial report for the fourth quarter of 2024 and used Canva Sheets to better visualise it. With the help of Magic Insights, I was able to easily analyse Meta's financial statements and identify patterns in the data. Canva Sheets is built on top of its Magic Studio suite of AI tools. Users can also import data from Google Analytics, HubSpot, Snowflake, and Statista to Canva Sheets in order to simplify data-driven work. In addition, Magic Charts allows users to create AI-generated infographics. Magic Studio at scale also allows you to select a portion of the data in a spreadsheet and create an AI-generated marketing campaign based on that data. Photo-editing is one of the most common use cases of Canva. However, when it comes to news articles about AI and other technologies, finding the right lead images can be challenging as these topics are often abstract and lack clear visual representation. Canva's upgraded Photo-editor comes in use here as it can be used to modify images with AI-generated backgrounds and more. Point-and-click is another useful feature that lets users modify selected elements within an image using AI. Visual Suite 2.0 also allows users to add various design templates including documents, presentations, social media posts, etc, in a single design window. This is definitely a game-changer as it removes the need for separate tools, scattered workflows, and disconnected files.
Yahoo
11-04-2025
- Business
- Yahoo
$3 billion-in-revenue Canva is the most valuable unicorn founded by a woman. Melanie Perkins shares a look at her new AI coding tool
Good morning! AOC wants to ban Congress's "insider trading," Meta whistleblower testifies, and Canva's latest tool would have benefitted its founder. - Learn to code. When Melanie Perkins cofounded Canva over a decade ago, she didn't have a technical background. What she had was an idea—a vision for graphic design to be easier for people who weren't literate in Photoshop, and an understanding that with the rise of social media, communication was becoming more visual. Her lack of a technical pedigree was a factor in more than 100 VCs' decisions to pass as Perkins and cofounder (and now husband) Cliff Obrecht sought backing for their business. Sydney-based Canva is now the highest-valued female-founded and -led startup in the world and did $3 billion in annual revenue last year. And its latest product launch could make things a lot easier for the next founder who has a vision, but lacks technical experience. Canva yesterday announced the debut of Canva Code, a generative AI coding platform that can prototype apps and other products. Users can enter prompts like "build an interactive map of travel destinations" and be presented with the code to add that widget to a project. Perkins tells me she's been using it to build apps for people's birthdays—plus quizzes, tutorials, and games. And while AI-powered coding doesn't teach people to code, she hopes it plays a role in making coding less intimidating and more accessible—as has been the goal of organizations like Girls Who Code. "It'll be their entrée into coding, because all of a sudden you can see code that's generated and go in and edit it. It just starts to unlock people thinking in the land of code," she says. Perkins says that "so much" would have been different in the early days of Canva if she had this tool at the time. Now, she's even close to trusting it to build small features for Canva. "It's really great at designing single-purpose ideas," she says. "It completely changed our workflow...I had an idea on the way home the other day, and I was able to turn into a prototype and then get it user-tested within an hour, which is just completely crazy." That's the reality of the AI era; just before this product rollout, Canva laid off 10 of 12 technical writers, according to the Australian Financial Review. "Every single person is going to have to be upskilling into this new era," Perkins acknowledges. In addition to its coding tool, Canva unveiled Canva Sheets, a Google Sheets competitor. Canva's version incorporates its visual elements and AI studio, allowing users to generate and resize images by the thousands in a spreadsheet. Perkins says that 230 million people and 95% of the Fortune 500 are now using Canva—and that Canva's own IPO is still "on the horizon" but there's "no news" to report. Every time Canva announces a new suite of products, it calls it its biggest launch yet. Its recent launches have centered around becoming essential enterprise products worth paying for and incorporating AI. It's taking the next step here, with a wider remit than just competing with Microsoft and Adobe. Emma The Most Powerful Women Daily newsletter is Fortune's daily briefing for and about the women leading the business world. Today's edition was curated by Nina Ajemian. Subscribe here. This story was originally featured on Sign in to access your portfolio
Yahoo
10-04-2025
- Business
- Yahoo
Canva is getting AI image generation, interactive coding, spreadsheets and more
Although there has been significant pushback from artists regarding the proliferation of AI design tools and the content used to train generative models, the companies making the software for creative work are nevertheless building AI into their toolkits. It's a signal of just how quickly AI has gained importance — regardless of what their customers say, graphics design software makers clearly seem to think they cannot survive without implementing some form of AI. The latest to double down on that strategy is Canva. The company on Thursday said it is adding a suite of new AI features to its platform, including an AI assistant, the ability to create apps with prompts, support for spreadsheets, and AI-powered editing tools. Called Canva AI, the company's AI assistant can perform a host of tasks, from creating images according to your instructions, or coming up with design ideas — say, collateral for social media or mock-ups for printing. It can even write copy and create documents. And by tapping into a new tool dubbed Canva Code, the assistant can also be prompted to create mini-apps, like interactive maps or custom calculators, that can then be integrated in designs. Canva has partnered with Anthropic for this feature, the Australian design company's co-founder and chief product officer Cameron Adams told TechCrunch. "Over the years, we have encouraged our teams to make interactive prototypes because static mockups don't truly represent the experience we are trying to create with Canva for users. We started seeing teams inside Canva use AI a lot for prototyping. We thought of externalizing it and giving everyone the ability to code easily and create interactive experiences," Adams said. To be clear, Canva is not the first to do this. Several startups such as Cursor, Lovable and Replit have attracted lots of customers and attention for enabling users to prompt their way to creating applications. Still, Canva has an incentive to bake such a feature into its software, as it complements its broader selling point as a service used to design everything from marketing collateral to website. Canva is also adding new AI features to its photo editor: one tool allows users to point and click to modify artifacts in photos, while another is a background generator that accounts for lighting and layout. This feature set seems aimed at helping the company compete with tools like Adobe Photoshop, Adobe Lightroom, and Pixelmator (acquired by Apple last year). Last year, Canva launched an enterprise-focused product to better serve larger teams with features like single sign-on and access management tools. Now, it's adding spreadsheets to the mix with Canva Sheets. Besides the usual spreadsheet features, Canva Sheets comes with a tool called Magic Insights, which, as it says on the tin, surfaces insights gleaned from data on the sheet. There's also a feature called Magic Charts, which converts raw numbers into charts automatically, complete with brand-specific graphics and logos. The company said Canva Sheets supports integrations with HubSpot, Statista, Google Analytics and more to let users import data easily. Companies like Adobe, Canva and Pixlr may be looking to add more value to their offerings, but the fact remains that bringing AI into design tools is causing some tension. Artists are worried not just about their work being used to train AI models without permission, there's also a real threat to creative design jobs. Still, Adams doesn't see this as a clash between AI and creativity; rather, he sees this as a moment of growth and opportunity in the field. "I think all our jobs will change as AI comes, as different tools are integrated across every specialty, whether it be design, product management, engineering, marketing or sales," he said. "I think each job is going to change and adapt to the help they will get from AI tools. We just see a massive opportunity," Adams said. Those changes, it seems, will be here sooner than most expect. Earlier this month, the company laid off some technical writing staff, nine months after its co-founders reportedly asked employees to use AI apps wherever they could. Adams, however, said that these layoffs were not related to AI tools the company is building, but were an effect of restructuring. This article originally appeared on TechCrunch at
