Latest news with #CanvaEnterprise
Techday NZ
03-06-2025
- Business
- Techday NZ
Canva leverages Snowflake to scale B2B growth & personalisation
Canva is using Snowflake AI Data Cloud to drive the expansion of its business-to-business operations as it continues its global growth and development. Canva, a platform known for its wide reach in visual communication, is leveraging Snowflake's technology to deliver new features more rapidly, optimise its marketing and sales functions, and customise user experiences. This partnership supports Canva's drive to scale internationally, enabling the company to reach new markets and audiences. The company has grown from a start-up to a business with over 230 million monthly active users and an annualised revenue exceeding USD $3 billion. Canva's enterprise customer base now includes several major corporations, such as Salesforce, HP Inc, and Expedia. The company has consistently relied on Snowflake's scalable platform to process increasing volumes of data and translate user insights into the development of new products. Moe Kiss, Director of Data Science at Canva, commented on the partnership: "As our user base expanded, so did the complexity and volume of data. Snowflake has scaled with us throughout our hypergrowth, helping us make sense of increasing data volumes while keeping our systems efficient. Having a reliable data foundation has been crucial for us to understand the needs of our users and to make informed product decisions as we continue to innovate across our visual communication platform." Erin Foxworthy, Industry Principal, Marketing and Advertising at Snowflake, also highlighted Canva's data strategy: "Canva exemplifies how data can drive extraordinary business growth. By putting user insights at the centre of their decision-making process, they've created a platform that delights hundreds of millions while building a thriving enterprise business. We're proud that Snowflake has been the data foundation supporting their remarkable data and AI journey." Canva utilises Snowflake in several ways to support its enterprise expansion. The company has optimised its sales and marketing efforts, enhancing areas such as lead routing, scoring, and data enrichment. These improvements have been central to Canva's shift from an individual-focused platform to one serving wider enterprise needs, particularly through its Canva Enterprise offering. Ongoing innovation at Canva has also been underpinned by Snowflake's capabilities. The data platform assists Canva in validating development at scale and accelerating the release of new features, such as Canva Sheets, which is described as a visual-first spreadsheet. Information from various sources, including Google Analytics, is handled through Snowflake to offer insights into user behaviour and preferences, supporting the development process. Personalisation is another area in which Canva is using Snowflake. By creating a unified view of user data, Canva can better recognise individual user preferences. This understanding has enabled the introduction of personalisation functionalities, such as AI-driven design recommendations that suggest colours, fonts, and layouts tailored to each user's history and choices. Marketing operations have also seen changes, as Snowflake allows Canva to predict customer lifetime value and improve allocation of marketing expenditure. With access to analytical capabilities, the marketing team can measure campaign effectiveness and distribute resources more effectively across different regions. The company is further enhancing customer segmentation by enriching user data through AI and integrating tools such as OpenAI. This provides more detailed segmentation, enabling Canva to offer more relevant and tailored experiences for its enterprise customers. Canva is currently evaluating Snowflake's Cortex Analyst and other advanced technologies, with the intention of further strengthening its data infrastructure. These tools are set to provide deeper insights, which Canva expects will support the pace of product development and enhance the quality of customer experience. Future plans between Snowflake and Canva include exploration of closer technical integration to allow users to convert Snowflake data into visual content within Canva. The companies indicated that this would further facilitate data-driven storytelling for customers.
Business Wire
02-06-2025
- Business
- Business Wire
Canva Accelerates Global Growth and Product Velocity With Snowflake AI Data Cloud
SAN FRANCISCO--(BUSINESS WIRE)-- Snowflake (NYSE: SNOW), the AI Data Cloud company, today announced at its annual user conference, Snowflake Summit 2025, that Canva, the world's leading visual communication platform, is leveraging Snowflake to enhance both the user experience for its global community and drive significant growth in its B2B segment as it expands its relevance and impact across the enterprise. By harnessing the power of Snowflake's platform, Canva is accelerating the delivery of new features, optimizing its marketing and sales operations, and personalizing the design journey as it continues to scale globally, reaching new audiences and entering new markets. From its transformation from a startup to a global visual communications powerhouse with over 230 million monthly active users, Canva exemplifies how data-driven decision making can fuel extraordinary growth. The company has seen exponential growth in recent years, now generating over $3 billion USD in annualized revenue, with an expanding enterprise customer base that includes some of the world's largest organizations. Throughout Canva's remarkable journey, it has relied on Snowflake's scalable data platform to transform user insights into innovative products — accelerating development and enabling more people around the world to design with ease. "As our user base expanded, so did the complexity and volume of data," said Moe Kiss, Director of Data Science at Canva. "Snowflake has scaled with us throughout our hypergrowth, helping us make sense of increasing data volumes while keeping our systems efficient. Having a reliable data foundation has been crucial for us to understand the needs of our users and to make informed product decisions as we continue to innovate across our visual communication platform." "Canva exemplifies how data can drive extraordinary business growth," said Erin Foxworthy, Industry Principal, Marketing and Advertising at Snowflake. "By putting user insights at the center of their decision-making process, they've created a platform that delights hundreds of millions while building a thriving enterprise business. We're proud that Snowflake has been the data foundation supporting their remarkable data and AI journey." Accelerating B2B Growth and Innovation with Snowflake With Snowflake, Canva is: Powering Enterprise Expansion: Canva is leveraging Snowflake to optimize its B2B sales and marketing efforts, including lead routing, scoring, and enrichment. This data foundation has been critical as Canva has expanded from primarily serving individual creators to becoming a significant enterprise solution with its Canva Enterprise offering. Major corporations like Salesforce, HP Inc, and Expedia are among their growing customer base. Accelerating Roadmap Delivery: Snowflake enables Canva to efficiently validate development at scale, speeding up the release of new features and enhancements to its millions of users. This data-driven approach supports Canva's ambitious product roadmap, including their recently launched Canva Sheets, a visual-first spreadsheet. The rich data flowing through Snowflake from sources like Google Analytics provides crucial insights into user behavior and preferences, directly informing Canva's product development process. Driving Personalized Experiences: By providing a unified view of user data, Snowflake empowers Canva to better understand individual preferences. This deep user understanding has helped inform the development of personalization capabilities across Canva's platform, including AI-powered design style recommendations that suggest colors, fonts, and layouts based on a user's previous behavior and design preferences. Optimizing Marketing ROI: Snowflake empowers Canva to predict customer lifetime value and optimize its marketing spend across various channels. These analytics capabilities provide the insights needed to effectively reach, engage and adjust for local markets. Canva's marketing team has seen particularly significant impact from Snowflake implementation, with enhanced ability to measure campaign effectiveness and allocate resources more efficiently across global markets. Enhancing Customer Segmentation with AI: Snowflake enables Canva to enrich user data, including through the use of AI and integrations with services like OpenAI, for more granular customer segmentation. This enhanced understanding helps Canva deliver more relevant and personalized experiences for its business customers. Exploring Future Innovations Canva is currently testing Snowflake's Cortex Analyst among other new capabilities to further enhance their data infrastructure. These advanced Snowflake technologies are expected to give Canva even greater ability to derive insights from their vast data troves and apply them to accelerate product development and enhance customer experience. Looking ahead, the companies are exploring opportunities to further deepen their technical integration, enabling users to more seamlessly transform Snowflake data into compelling visual stories within Canva. About Snowflake Snowflake is the platform for the AI era, making it easy for enterprises to innovate faster and get more value from data. More than 11,000 companies around the globe, including hundreds of the world's largest, use Snowflake's AI Data Cloud to build, use and share data, applications and AI. With Snowflake, data and AI are transformative for everyone. Learn more at (NYSE: SNOW).
