Latest news with #Cardlytics
Yahoo
20-05-2025
- Business
- Yahoo
Cardlytics Launches Cardlytics Rewards Platform and Expands Publisher Base Beyond Financial Institutions
ATLANTA, May 20, 2025--(BUSINESS WIRE)--Cardlytics Inc. (NASDAQ: CDLX) today announced the general availability of Cardlytics Rewards Platform (CRP), a new solution that provides publishers the opportunity to enhance their customer loyalty programs with card-linked offers. With CRP, a merchant with digital channels and a loyalty program can now become a publisher on the Cardlytics network and offer more value to their customers. Building on its longstanding leadership in financial media, Cardlytics is expanding and diversifying its publisher base to reach engaged consumers in new publisher channels and deliver relevant offers from the brands they know and love. This opens up Cardlytics' supply to new verticals beyond financial services – such as retail and restaurants – and provides advertisers increased exposure, reach and engagement with consumers where they are already transacting. Publishers can also boost engagement with their customers by incentivizing them to earn rewards on their purchases and improving the shopping experience, helping to create a flywheel for CRP partners. "The introduction of Cardlytics Rewards Platform is a significant milestone in our journey to grow and diversify our supply, and meet more consumers where they are," said Amit Gupta, CEO of Cardlytics. "By enabling our advertisers to become publishers, we are unlocking new opportunities for growth and redefining what it means to be a partner in our ecosystem. We're delighted to launch this new solution with our inaugural CRP publisher, a leading digital sports platform, and look forward to adding more partners in the coming months." CRP is an extension of Cardlytics' core platform for financial institution partners, with the same advertiser offers flowing seamlessly to new publisher channels. Offers on CRP are delivered within a publisher's loyalty program and targeted based on purchase data from a third-party vendor. After opting in to receive offers and connecting their bank account information, customers can activate offers and earn rewards in the form of the publisher's loyalty currency, such as points or loyalty cash, which can be used for future purchases. Learn more about Cardlytics Rewards Platform at About Cardlytics Cardlytics (NASDAQ: CDLX) is a commerce media platform, powered by our publishers' first-party purchase data, that makes commerce smarter and more rewarding for everyone. We offer a range of solutions to help advertisers and publishers, including financial institutions, grow and strengthen customer loyalty. With visibility into approximately half of all card-based transactions in the U.S. and a quarter in the U.K., Cardlytics enables advertisers to engage consumers at scale and drive incremental sales through our industry-leading financial media network. Publisher partners can enhance their platforms with relevant and personalized offers that improve the shopping experience for their customers. Cardlytics also offers identity resolution capabilities through Bridg, which helps convert anonymous shoppers into known and reachable customers. Headquartered in Atlanta, Cardlytics has offices in Menlo Park, Los Angeles, Champaign, New York and London. Learn more at or follow us on LinkedIn. View source version on Contacts Public Relations:pr@ Investor Relations:ir@
Business Wire
20-05-2025
- Business
- Business Wire
Cardlytics Launches Cardlytics Rewards Platform and Expands Publisher Base Beyond Financial Institutions
ATLANTA--(BUSINESS WIRE)--Cardlytics Inc. (NASDAQ: CDLX) today announced the general availability of Cardlytics Rewards Platform (CRP), a new solution that provides publishers the opportunity to enhance their customer loyalty programs with card-linked offers. With CRP, a merchant with digital channels and a loyalty program can now become a publisher on the Cardlytics network and offer more value to their customers. Building on its longstanding leadership in financial media, Cardlytics is expanding and diversifying its publisher base to reach engaged consumers in new publisher channels and deliver relevant offers from the brands they know and love. This opens up Cardlytics' supply to new verticals beyond financial services – such as retail and restaurants – and provides advertisers increased exposure, reach and engagement with consumers where they are already transacting. Publishers can also boost engagement with their customers by incentivizing them to earn rewards on their purchases and improving the shopping experience, helping to create a flywheel for CRP partners. 'The introduction of Cardlytics Rewards Platform is a significant milestone in our journey to grow and diversify our supply, and meet more consumers where they are,' said Amit Gupta, CEO of Cardlytics. 'By enabling our advertisers to become publishers, we are unlocking new opportunities for growth and redefining what it means to be a partner in our ecosystem. We're delighted to launch this new solution with our inaugural CRP publisher, a leading digital sports platform, and look forward to adding more partners in the coming months.' CRP is an extension of Cardlytics' core platform for financial institution partners, with the same advertiser offers flowing seamlessly to new publisher channels. Offers on CRP are delivered within a publisher's loyalty program and targeted based on purchase data from a third-party vendor. After opting in to receive offers and connecting their bank account information, customers can activate offers and earn rewards in the form of the publisher's loyalty currency, such as points or loyalty cash, which can be used for future purchases. Learn more about Cardlytics Rewards Platform at CardlyticsRewardsPlatform. About Cardlytics Cardlytics (NASDAQ: CDLX) is a commerce media platform, powered by our publishers' first-party purchase data, that makes commerce smarter and more rewarding for everyone. We offer a range of solutions to help advertisers and publishers, including financial institutions, grow and strengthen customer loyalty. With visibility into approximately half of all card-based transactions in the U.S. and a quarter in the U.K., Cardlytics enables advertisers to engage consumers at scale and drive incremental sales through our industry-leading financial media network. Publisher partners can enhance their platforms with relevant and personalized offers that improve the shopping experience for their customers. Cardlytics also offers identity resolution capabilities through Bridg, which helps convert anonymous shoppers into known and reachable customers. Headquartered in Atlanta, Cardlytics has offices in Menlo Park, Los Angeles, Champaign, New York and London. Learn more at or follow us on LinkedIn.
Yahoo
20-05-2025
- Business
- Yahoo
Cardlytics Launches Cardlytics Rewards Platform and Expands Publisher Base Beyond Financial Institutions
ATLANTA, May 20, 2025--(BUSINESS WIRE)--Cardlytics Inc. (NASDAQ: CDLX) today announced the general availability of Cardlytics Rewards Platform (CRP), a new solution that provides publishers the opportunity to enhance their customer loyalty programs with card-linked offers. With CRP, a merchant with digital channels and a loyalty program can now become a publisher on the Cardlytics network and offer more value to their customers. Building on its longstanding leadership in financial media, Cardlytics is expanding and diversifying its publisher base to reach engaged consumers in new publisher channels and deliver relevant offers from the brands they know and love. This opens up Cardlytics' supply to new verticals beyond financial services – such as retail and restaurants – and provides advertisers increased exposure, reach and engagement with consumers where they are already transacting. Publishers can also boost engagement with their customers by incentivizing them to earn rewards on their purchases and improving the shopping experience, helping to create a flywheel for CRP partners. "The introduction of Cardlytics Rewards Platform is a significant milestone in our journey to grow and diversify our supply, and meet more consumers where they are," said Amit Gupta, CEO of Cardlytics. "By enabling our advertisers to become publishers, we are unlocking new opportunities for growth and redefining what it means to be a partner in our ecosystem. We're delighted to launch this new solution with our inaugural CRP publisher, a leading digital sports platform, and look forward to adding more partners in the coming months." CRP is an extension of Cardlytics' core platform for financial institution partners, with the same advertiser offers flowing seamlessly to new publisher channels. Offers on CRP are delivered within a publisher's loyalty program and targeted based on purchase data from a third-party vendor. After opting in to receive offers and connecting their bank account information, customers can activate offers and earn rewards in the form of the publisher's loyalty currency, such as points or loyalty cash, which can be used for future purchases. Learn more about Cardlytics Rewards Platform at About Cardlytics Cardlytics (NASDAQ: CDLX) is a commerce media platform, powered by our publishers' first-party purchase data, that makes commerce smarter and more rewarding for everyone. We offer a range of solutions to help advertisers and publishers, including financial institutions, grow and strengthen customer loyalty. With visibility into approximately half of all card-based transactions in the U.S. and a quarter in the U.K., Cardlytics enables advertisers to engage consumers at scale and drive incremental sales through our industry-leading financial media network. Publisher partners can enhance their platforms with relevant and personalized offers that improve the shopping experience for their customers. Cardlytics also offers identity resolution capabilities through Bridg, which helps convert anonymous shoppers into known and reachable customers. Headquartered in Atlanta, Cardlytics has offices in Menlo Park, Los Angeles, Champaign, New York and London. Learn more at or follow us on LinkedIn. View source version on Contacts Public Relations:pr@ Investor Relations:ir@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
08-05-2025
- Business
- Yahoo
Cardlytics Inc (CDLX) Q1 2025 Earnings Call Highlights: Strategic Partnerships and New Metrics ...
Release Date: May 07, 2025 For the complete transcript of the earnings call, please refer to the full earnings call transcript. Positive Points Cardlytics Inc (NASDAQ:CDLX) reported strong consumer spending data, with growth in categories like auto, home improvement, e-commerce, and apparel. The company successfully launched with a new large financial institution (FI) partner, which is now one of their top five banks in terms of billing's run rate. Cardlytics Inc (NASDAQ:CDLX) expanded its network beyond financial institutions by signing its first non-FI partner agreement with a leading digital sports platform. The company has improved its tech stack, allowing for quicker onboarding of new partners, reducing integration time significantly. Cardlytics Inc (NASDAQ:CDLX) introduced new metrics, Monthly Qualified Users (MQUs) and Adjusted Contribution per MQU (ACPU), to better reflect their business performance. Negative Points Total billings decreased by 7.3% year-over-year, and revenue decreased by 8.4%, driven by lower top-line billings and a category mix of advertisers. The travel category saw a decline due to shrinking budgets from key accounts. Adjusted EBITDA was negative $4.4 million, a decline of $4.6 million compared to the previous year. The company announced a 15% reduction in its workforce to manage costs, which may impact employee morale and productivity. There is ongoing macroeconomic uncertainty, leading advertisers to be cautious with their budgets, impacting Cardlytics Inc (NASDAQ:CDLX)'s revenue potential. Q & A Highlights Q: Can you elaborate on the opportunity represented by the Cardlytics Reward Platform (CRP) on the non-FI side compared to the FI side of the business? A: Amit Gupta, CEO: The CRP is a significant step forward, allowing us to redefine what a partner is. Our first CRP partner is a digital sports platform. While we see this as a strong path forward, we are cautious and want to ensure the platform is optimized before scaling. This platform allows advertising partners to become publisher partners, attracting new partners where consumers frequently engage. Q: Is the CRP partner a sports betting platform? A: Amit Gupta, CEO: No, it is not a sports betting platform. It is one of the largest digital sports platforms. We are unable to disclose the partner's name due to contractual obligations, but we will share it as soon as possible. Q: How does the macro environment affect consumer spending, and is it significantly different from last year? A: Amit Gupta, CEO: Consumer spending remains strong, particularly in everyday spend categories. While there is some softness in travel, overall spending is holding steady. We are monitoring these trends closely to advise our partners on potential changes in consumer behavior.
Yahoo
23-04-2025
- Business
- Yahoo
Cardlytics Announces Timing of Its First Quarter 2025 Earnings Release
ATLANTA, April 23, 2025--(BUSINESS WIRE)--Cardlytics, Inc. (NASDAQ: CDLX) today announced that its financial results for the first quarter ending March 31, 2025 will be released on May 7, 2025, after market close. Conference Call Details: When: May 7, 2025 at 5:00 pm Eastern time / 2:00 pm Pacific time Webcast: Attendees may access the live audio webcast on the Cardlytics Investor Relations website at or by registering at this link. Following the call, a replay will be available on the website. Dial-in: Call participants may dial +1 800-549-8228 and use Conference ID: 86123. About Cardlytics Cardlytics (NASDAQ: CDLX) is a commerce media platform, powered by our publishers' first-party purchase data, that makes commerce smarter and more rewarding for everyone. We offer a range of solutions to help advertisers and publishers, including financial institutions, grow and strengthen customer loyalty. With visibility into approximately half of all card-based transactions in the U.S. and a quarter in the U.K., Cardlytics enables advertisers to engage consumers at scale and drive incremental sales through our industry-leading financial media network. Publisher partners can enhance their platforms with relevant and personalized offers that improve the shopping experience for their customers. Cardlytics also offers identity resolution capabilities through Bridg, which helps convert anonymous shoppers into known and reachable customers. Headquartered in Atlanta, Cardlytics has offices in Menlo Park, Los Angeles, Champaign, New York and London. Learn more at or follow us on LinkedIn. View source version on Contacts Investor Relations:ir@ Public Relations:pr@ Sign in to access your portfolio
