Cardlytics Launches Cardlytics Rewards Platform and Expands Publisher Base Beyond Financial Institutions

Yahoo

20-05-2025

ATLANTA, May 20, 2025--(BUSINESS WIRE)--Cardlytics Inc. (NASDAQ: CDLX) today announced the general availability of Cardlytics Rewards Platform (CRP), a new solution that provides publishers the opportunity to enhance their customer loyalty programs with card-linked offers. With CRP, a merchant with digital channels and a loyalty program can now become a publisher on the Cardlytics network and offer more value to their customers.
Building on its longstanding leadership in financial media, Cardlytics is expanding and diversifying its publisher base to reach engaged consumers in new publisher channels and deliver relevant offers from the brands they know and love. This opens up Cardlytics' supply to new verticals beyond financial services – such as retail and restaurants – and provides advertisers increased exposure, reach and engagement with consumers where they are already transacting. Publishers can also boost engagement with their customers by incentivizing them to earn rewards on their purchases and improving the shopping experience, helping to create a flywheel for CRP partners.
"The introduction of Cardlytics Rewards Platform is a significant milestone in our journey to grow and diversify our supply, and meet more consumers where they are," said Amit Gupta, CEO of Cardlytics. "By enabling our advertisers to become publishers, we are unlocking new opportunities for growth and redefining what it means to be a partner in our ecosystem. We're delighted to launch this new solution with our inaugural CRP publisher, a leading digital sports platform, and look forward to adding more partners in the coming months."
CRP is an extension of Cardlytics' core platform for financial institution partners, with the same advertiser offers flowing seamlessly to new publisher channels. Offers on CRP are delivered within a publisher's loyalty program and targeted based on purchase data from a third-party vendor. After opting in to receive offers and connecting their bank account information, customers can activate offers and earn rewards in the form of the publisher's loyalty currency, such as points or loyalty cash, which can be used for future purchases.
Learn more about Cardlytics Rewards Platform at go.cardlytics.com/CardlyticsRewardsPlatform.
About Cardlytics
Cardlytics (NASDAQ: CDLX) is a commerce media platform, powered by our publishers' first-party purchase data, that makes commerce smarter and more rewarding for everyone. We offer a range of solutions to help advertisers and publishers, including financial institutions, grow and strengthen customer loyalty. With visibility into approximately half of all card-based transactions in the U.S. and a quarter in the U.K., Cardlytics enables advertisers to engage consumers at scale and drive incremental sales through our industry-leading financial media network. Publisher partners can enhance their platforms with relevant and personalized offers that improve the shopping experience for their customers. Cardlytics also offers identity resolution capabilities through Bridg, which helps convert anonymous shoppers into known and reachable customers. Headquartered in Atlanta, Cardlytics has offices in Menlo Park, Los Angeles, Champaign, New York and London. Learn more at www.cardlytics.com or follow us on LinkedIn.
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