Latest news with #CareemUAE
Campaign ME
22-05-2025
- Business
- Campaign ME
Careem builds on last year's success with return of Udhiya campaign
Careem has launched its 2025 Eid Al Adha campaign to promote the return of its Udhiya (Qurbani) meat offering on the app. The campaign is fully developed and produced by its in-house Creative Studio. Running primarily across social media, the campaign's hero film features a humorous video showing a Careem delivery rider surrounded by sheep and picking one up in the middle of a farm, linking a light-hearted visual with the app's simplified ordering process. In line with last year's tone, the Careem campaign leans into a witty voice – with the lead asset captioned 'They're baaaaaaaack 🐑 Don't stress about your Udhiya this Eid – we've goat you covered 😉'. View this post on Instagram A post shared by Careem UAE (@careemuae) It follows the success of Careem's 2024 campaign, where the app temporarily added a sheep icon among its services to reflect the addition of the Udhiya delivery service to the platform. Last year's theme static visual titled The Goat Father – a play on the cinematic classic – promoted the various livestock options available. The announcement of the new delivery service and the sheep icon were widely shared across social channels, WhatsApp groups and were even picked up by local media. This year, Careem's campaign retains that irreverent tone while continuing to spotlight convenience and community impact – particularly the option to donate Udhiya meat directly to the UAE Food Bank. Careem Groceries VP, Chase Lario, said the campaign reflects the brand's broader mission to simplify meaningful moments in customers' lives, 'Our aim is to simplify every part of our customers' lives – including their religious and cultural traditions. Customers loved the ease and convenience of ordering their Udhiya through Careem last year, and we're excited to bring it back to support this meaningful practice while also enabling charitable giving.' To extend reach and engagement, Careem is also collaborating with influencers across the UAE. These partnerships are designed to complement the in-house creative and help position the campaign as both accessible and culturally relevant. With all content produced by Careem's internal creative studio, the campaign maintains a consistent brand identity across touchpoints — from app interface to social video. It reflects the platform's broader strategy of localising services and messaging around key cultural and religious moments.
Arabian Business
01-05-2025
- Business
- Arabian Business
Careem launches budget-friendly ‘Meals:On' in Abu Dhabi
Dubai super app Careem announced the launch of 'Meals:On' in Abu Dhabi – a new food feature designed to simplify solo food orders and make high-quality meal deals more affordable for customers ordering alone. Ordering a solo meal often feels expensive, with a lack of reasonably priced meal bundles. 'Meals:On' addresses this by offering a curated selection of complete, high-quality meal deals from top local and international restaurants, all priced under AED29. Most meals include a main dish, side salad, and drink and can be found in a dedicated section on Careem Food for easy one-tap ordering, the company said. Jaskaran Singh, VP of Careem Food, said the purpose is to simplify life in the region, and with this launch the company is doing just that for solo diners. 'Whether it's lunch during a busy workday or a quick dinner after hours, customers often feel overwhelmed by the choices and feel like they're paying too much for each meal. Meals:On eliminates that friction by making high-quality, affordable meals available with minimal effort,' he said. View this post on Instagram A post shared by Careem UAE (@careemuae) Imad El Fay, VP of Growth at Kitopi, said the firm is excited to partner with Careem on the launch of 'Meals:On' to make it easier and more affordable for customers to enjoy great food, especially when ordering for one person. Meals:On boasts a number of popular Abu Dhabi restaurants, including Wagamama, Wingstop, Just Burger, Zaatar w Zeit, Barbar, Papa Johns, Right Bite, Sushi Do, Costa and Allo Beirut. Careem Plus members also enjoy free delivery on Meals:On orders, even if the order value is below AED30 – a benefit designed specifically for solo meal purchases, the company said. The company's data indicates that over 64 per cent of Careem Food customers in the UAE typically order for one during lunch hours. 'Meals:On' is meant to cater to that majority, drawing inspiration from Munch:On, the solo-meal platform Careem acquired in 2022, the company said.
