10 hours ago
Fabletics Elevates Key Leaders as It Eyes $1 Billion Milestone
Fabletics has announced two key executive leadership Bhatia, who previously served as chief operating officer, has been elevated to president and COO. She has driven initiatives across e-commerce, production, operations and technology, while leading the brand's expansion into new channels. Her role now spans product creation, retail, wholesale and international Gomez, formerly senior vice president of brand marketing, is now chief marketing officer. She will lead all brand, digital innovation and customer engagement initiatives. According to Fabletics, Gomez has been leveraging customer insights to inform impactful marketing in 2013 and headquartered in El Segundo, Calif., the activewear brand operates on a membership-based model rooted in e-commerce and supported by a growing number of retail stores. Owned by TechStyle Fashion Group, Fabletics is on track to exceed $1 billion in revenue, according to Adam Goldenberg, Fabletics' cofounder and chief executive officer. He, Bhatia and Gomez have worked closely to guide the company's growth.'We're introducing new store formats and pursuing plans for international expansion — all while continuing to deliver the innovative partnerships and best-in-class product we are known for,' said Goldenberg in a statement. 'We are thrilled to have Meera and Carly expand their roles and position us for continued success.''I am honored to assume the roles of president and COO at Fabletics during a time of immense growth and international expansion,' said Bhatia. 'Fabletics is a driving force in an evolving activewear industry, leading from design, product, technology and community. I look forward to helping lead the brand to new heights in my new role.''I joined Fabletics last year because I believe it is at the cutting edge of customer engagement, and is truly reinventing the activewear space,' said Gomez. 'Stepping into the CMO role, I am excited to unlock new ways of elevating our brand and delivering an impactful customer experience that propels Fabletics forward in this next chapter.'
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