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Valeria Marquez: Who was Mexican influencer killed live on TikTok?
Valeria Marquez: Who was Mexican influencer killed live on TikTok?

Yahoo

time16-05-2025

  • Yahoo

Valeria Marquez: Who was Mexican influencer killed live on TikTok?

When a 23-year-old Mexican influencer was shot dead while live streaming on TikTok, rumours began to swirl. Was it a cartel hit? Or another tragic example of violence against women? On Tuesday, Valeria Marquez was shot dead at Blossom The Beauty Lounge, a beauty salon owned by the victim in Zapopan, a town in the central-eastern state of Jalisco. The state prosecutor's office said it is investigating the crime as a femicide, meaning that it believes the crime was motivated by the fact the victim was a woman. The president of Mexico, Claudia Sheinbaum, said an investigation is under way: "We're working to catch those responsible and find out why this happened." But the fact that the crime took place in Jalisco, the state where the feared Cartel Jalisco Nueva Generación (CJNG) emerged, led to speculation by some that the cartel may somehow be involved. Ms Marquez was a Mexican model who began to make a name for herself in 2021 after winning the Miss Rostro (Miss Face) beauty pageant, according to Mexican media reports. Shortly thereafter, she began creating content on social media. She would share makeup tips and personal care routines, talk about fashion and show off her travels. Photos of her on private jets and yachts can be seen on her Instagram account, which had more than 223,000 followers at the time of her death. Ms Marquez also had another 100,000 followers on TikTok. Although it is unclear exactly what happened, during her final livestream, Ms Marquez said she was waiting for a courier she knew to deliver a gift. She added that she was a bit worried, because her friend could not see the courier's face when he arrived. "Why didn't he just drop it off (the gift)? Were they going to pick me up (kidnap me) or what?" she wondered aloud to her followers. While holding a pink stuffed animal, Ms Marquez looked away from the camera and immediately grabbed her chest and belly before collapsing into her chair. Another woman then took the phone and ended the livestream. Police arrived at the scene around 18:30 local time (12:30 GMT) and confirmed Ms Marquez's death, according to the state prosecutor. Authorities say that at least two men on motorcycles arrived at the salon and one of them asked the victim if she was Valeria. When she replied "yes," he pulled out a gun and shot her at least twice before fleeing. Investigators say they are checking CCTV footage and tracking Ms Marquez's social media accounts for clues as to who the attackers might be. Mexican beauty influencer shot dead during TikTok livestream But the salon's location in the wealthy Zapopan area of Guadalajara has raised questions about the motive for the crime. While the presence of private security and the tidyness of its streets give the impression that Zapopan is a safe area, in reality it is one of the most violent municipalities in Jalisco. In fact, shootings regularly occur in the area's luxurious shopping centres. More than half of the real estate and commercial development in the area is connected to the laundering of drug trafficking money, according to the US Department of Justice. Jalisco ranks sixth among Mexico's 32 states, including Mexico City, in terms of homicides, with 906 murders registered since the beginning of President Claudia Sheinbaum's term in October 2024, according to data consulting firm TResearch. It is also one of the Mexican states most affected by the cartels. It was here, 50 kilometres from Zapopan, that a cartel training centre was found in March, and it is here that 15,000 people have disappeared since 2018. The same day that Márquez was killed, a former congressman named Luis Armando Córdoba Díaz was murdered just two kilometres away, according to the newspaper Reforma. According to the state of Jalisco, as many as 90% of crimes are never reported or investigated. The state attorney's office has also long been accused of having links to cartels, which it denies. The prosecutor's office said that so far they have no reason to suspect that Ms Marquez's murder was ordered or carried out by any of the organised criminal groups operating in the area. Instead, the office suggested the murderer may have been motivated to kill her because of her gender. Mexican media outlets had previously published messages in which Ms Marquez blamed her ex-partner if anything happened to her. Mayor of Zapopan Juan José Frangie said his office had no record of Ms Marquez requesting help from the authorities due to threats against her, adding "a femicide is the worst thing", according to news agency AFP. "In response to claims pointing to alleged perpetrators of the femicide in Zapopan, we clarify that there are no direct accusations against any individual in the investigation file," the Jalisco prosecutor's office said in a statement. "All statements and clues, including videos and social media posts, are being analysed. The investigation is being conducted under the femicide protocol, with a gender perspective, without revictimisation and in accordance with the principles of legality, impartiality and respect for human rights," it added. Gender-based violence is a serious problem in Mexico, a country that ranks fourth in Latin America and the Caribbean for rates of femicide, behind Paraguay, Uruguay, and Bolivia. According to the latest data from the United Nations Economic Commission for Latin America and the Caribbean (ECLAC), there were 1.3 deaths per every 100,000 women in Mexico in 2023, Reuters reported. Less than 48 hours before Ms Marquez's murder, Yesenia Lara Gutiérrez, a mayoral candidate for Morena (the ruling party) in the city of Texistepec, Veracruz, was killed while participating in a political motorcade. Like the influencer's case, the politician's murder was recorded by cameras because the event was being live-streamed on Facebook. Listen to Femicide: Eight Steps to Stop a Murder Chile blazes trail for children of femicide victims Mexican prosecutors accused of covering up murder

Killing of a Mexican influencer live on TikTok raises questions
Killing of a Mexican influencer live on TikTok raises questions

Yahoo

time16-05-2025

  • Yahoo

Killing of a Mexican influencer live on TikTok raises questions

When a 23-year-old Mexican influencer was shot dead while live streaming on TikTok, rumours began to swirl. Was it a cartel hit? Or another tragic example of violence against women? On Tuesday, Valeria Marquez was shot dead at Blossom The Beauty Lounge, a beauty salon owned by the victim in Zapopan, a town in the central-eastern state of Jalisco. The state prosecutor's office said it is investigating the crime as a femicide, meaning that it believes the crime was motivated by the fact the victim was a woman. The president of Mexico, Claudia Sheinbaum, said an investigation is under way: "We're working to catch those responsible and find out why this happened." But the fact that the crime took place in Jalisco, the state where the feared Cartel Jalisco Nueva Generación (CJNG) emerged, led to speculation by some that the cartel may somehow be involved. Ms Marquez was a Mexican model who began to make a name for herself in 2021 after winning the Miss Rostro (Miss Face) beauty pageant, according to Mexican media reports. Shortly thereafter, she began creating content on social media. She would share makeup tips and personal care routines, talk about fashion and show off her travels. Photos of her on private jets and yachts can be seen on her Instagram account, which had more than 223,000 followers at the time of her death. Ms Marquez also had another 100,000 followers on TikTok. Although it is unclear exactly what happened, during her final livestream, Ms Marquez said she was waiting for a courier she knew to deliver a gift. She added that she was a bit worried, because her friend could not see the courier's face when he arrived. "Why didn't he just drop it off (the gift)? Were they going to pick me up (kidnap me) or what?" she wondered aloud to her followers. While holding a pink stuffed animal, Ms Marquez looked away from the camera and immediately grabbed her chest and belly before collapsing into her chair. Another woman then took the phone and ended the livestream. Police arrived at the scene around 18:30 local time (12:30 GMT) and confirmed Ms Marquez's death, according to the state prosecutor. Authorities say that at least two men on motorcycles arrived at the salon and one of them asked the victim if she was Valeria. When she replied "yes," he pulled out a gun and shot her at least twice before fleeing. Investigators say they are checking CCTV footage and tracking Ms Marquez's social media accounts for clues as to who the attackers might be. Mexican beauty influencer shot dead during TikTok livestream But the salon's location in the wealthy Zapopan area of Guadalajara has raised questions about the motive for the crime. While the presence of private security and the tidyness of its streets give the impression that Zapopan is a safe area, in reality it is one of the most violent municipalities in Jalisco. In fact, shootings regularly occur in the area's luxurious shopping centres. More than half of the real estate and commercial development in the area is connected to the laundering of drug trafficking money, according to the US Department of Justice. Jalisco ranks sixth among Mexico's 32 states, including Mexico City, in terms of homicides, with 906 murders registered since the beginning of President Claudia Sheinbaum's term in October 2024, according to data consulting firm TResearch. It is also one of the Mexican states most affected by the cartels. It was here, 50 kilometres from Zapopan, that a cartel training centre was found in March, and it is here that 15,000 people have disappeared since 2018. The same day that Márquez was killed, a former congressman named Luis Armando Córdoba Díaz was murdered just two kilometres away, according to the newspaper Reforma. According to the state of Jalisco, as many as 90% of crimes are never reported or investigated. The state attorney's office has also long been accused of having links to cartels, which it denies. The prosecutor's office said that so far they have no reason to suspect that Ms Marquez's murder was ordered or carried out by any of the organised criminal groups operating in the area. Instead, the office suggested the murderer may have been motivated to kill her because of her gender. Mexican media outlets had previously published messages in which Ms Marquez blamed her ex-partner if anything happened to her. Mayor of Zapopan Juan José Frangie said his office had no record of Ms Marquez requesting help from the authorities due to threats against her, adding "a femicide is the worst thing", according to news agency AFP. "In response to claims pointing to alleged perpetrators of the femicide in Zapopan, we clarify that there are no direct accusations against any individual in the investigation file," the Jalisco prosecutor's office said in a statement. "All statements and clues, including videos and social media posts, are being analysed. The investigation is being conducted under the femicide protocol, with a gender perspective, without revictimisation and in accordance with the principles of legality, impartiality and respect for human rights," it added. Gender-based violence is a serious problem in Mexico, a country that ranks fourth in Latin America and the Caribbean for rates of femicide, behind Paraguay, Uruguay, and Bolivia. According to the latest data from the United Nations Economic Commission for Latin America and the Caribbean (ECLAC), there were 1.3 deaths per every 100,000 women in Mexico in 2023, Reuters reported. Less than 48 hours before Ms Marquez's murder, Yesenia Lara Gutiérrez, a mayoral candidate for Morena (the ruling party) in the city of Texistepec, Veracruz, was killed while participating in a political motorcade. Like the influencer's case, the politician's murder was recorded by cameras because the event was being live-streamed on Facebook. Listen to Femicide: Eight Steps to Stop a Murder Chile blazes trail for children of femicide victims Mexican prosecutors accused of covering up murder

Killing of a Mexican influencer live on TikTok raises questions
Killing of a Mexican influencer live on TikTok raises questions

Yahoo

time16-05-2025

  • Yahoo

Killing of a Mexican influencer live on TikTok raises questions

When a 23-year-old Mexican influencer was shot dead while live streaming on TikTok, rumours began to swirl. Was it a cartel hit? Or another tragic example of violence against women? On Tuesday, Valeria Marquez was shot dead at Blossom The Beauty Lounge, a beauty salon owned by the victim in Zapopan, a town in the central-eastern state of Jalisco. The state prosecutor's office announced that it is handling the crime "under the femicide protocol," meaning that it believes the crime was motivated by the fact the victim was a woman. The president of Mexico, Claudia Sheinbaum, said an investigation is underway: "We're working to catch those responsible and find out why this happened." But the fact that the crime took place in Jalisco, the state where the feared Cartel Jalisco Nueva Generación (CJNG) emerged, led to speculation by some that the cartel may somehow be involved. Ms Marquez was a Mexican model who began to make a name for herself in 2021 after winning the Miss Rostro (Miss Face) beauty pageant, according to Mexican media reports. Shortly thereafter, she began creating content on social media. She would share makeup tips and personal care routines, talk about fashion and show off her travels. Photos of her on private jets and yachts can be seen on her Instagram account, which had more than 223,000 followers at the time of her death. Ms Marquez also had another 100,000 followers on TikTok. Although it is unclear exactly what happened, during her final livestream, Ms Marquez said she was waiting for a courier she knew to deliver a gift. She added that she was a bit worried, because her friend could not see the courier's face when he arrived. "Why didn't he just drop it off (the gift)? Were they going to pick me up (kidnap me) or what?" she wondered aloud to her followers. While holding a pink stuffed animal, Ms Marquez looked away from the camera and immediately grabbed her chest and belly before collapsing into her chair. Another woman then took the phone and ended the livestream. Police arrived at the scene around 18:30 local time (12:30 GMT) and confirmed Ms Marquez's death, according to the state prosecutor. Authorities say that at least two men on motorcycles arrived at the salon and one of them asked the victim if she was Valeria. When she replied "yes," he pulled out a gun and shot her at least twice before fleeing. Investigators say they are checking CCTV footage and tracking Ms Marquez's social media accounts for clues as to who the attackers might be. Mexican beauty influencer shot dead during TikTok livestream But the salon's location in the wealthy Zapopan area of Guadalajara has raised questions about the motive for the crime. While the presence of private security and the tidyness of its streets give the impression that Zapopan is a safe area, in reality it is one of the most violent municipalities in Jalisco. In fact, shootings regularly occur in the area's luxurious shopping centres. More than half of the real estate and commercial development in the area is connected to the laundering of drug trafficking money, according to the US Department of Justice. Jalisco ranks sixth among Mexico's 32 states, including Mexico City, in terms of homicides, with 906 murders registered since the beginning of President Claudia Sheinbaum's term in October 2024, according to data consulting firm TResearch. It is also one of the Mexican states most affected by the cartels. It was here, 50 kilometres from Zapopan, that a cartel training centre was found in March, and it is here that 15,000 people have disappeared since 2018. The same day that Márquez was killed, a former congressman named Luis Armando Córdoba Díaz was murdered just two kilometres away, according to the newspaper Reforma. According to the state of Jalisco, as many as 90% of crimes are never reported or investigated. The state attorney's office has also long been accused of having links to cartels, which it denies. The prosecutor's office said that so far they have no reason to suspect that Ms Marquez's murder was ordered or carried out by any of the organised criminal groups operating in the area. Instead, the office suggested the murderer may have been motivated to kill her because of her gender. Mexican media outlets had previously published messages in which Ms Marquez blamed her ex-partner if anything happened to her. Mayor of Zapopan Juan José Frangie said his office had no record of Ms Marquez requesting help from the authorities due to threats against her, adding "a femicide is the worst thing", according to news agency AFP. "In response to claims pointing to alleged perpetrators of the femicide in Zapopan, we clarify that there are no direct accusations against any individual in the investigation file," the Jalisco prosecutor's office said in a statement. "All statements and clues, including videos and social media posts, are being analysed. The investigation is being conducted under the femicide protocol, with a gender perspective, without revictimisation and in accordance with the principles of legality, impartiality and respect for human rights," it added. Gender-based violence is a serious problem in Mexico, a country that ranks fourth in Latin America and the Caribbean for rates of femicide, behind Paraguay, Uruguay, and Bolivia. According to the latest data from the United Nations Economic Commission for Latin America and the Caribbean (ECLAC), there were 1.3 deaths per every 100,000 women in Mexico in 2023, Reuters reported. Less than 48 hours before Ms Marquez's murder, Yesenia Lara Gutiérrez, a mayoral candidate for Morena (the ruling party) in the city of Texistepec, Veracruz, was killed while participating in a political motorcade. Like the influencer's case, the politician's murder was recorded by cameras because the event was being live-streamed on Facebook. Listen to Femicide: Eight Steps to Stop a Murder Chile blazes trail for children of femicide victims Mexican prosecutors accused of covering up murder

How the discovery of a mass grave sparked uproar over the missing in Mexico
How the discovery of a mass grave sparked uproar over the missing in Mexico

Al Jazeera

time27-03-2025

  • Al Jazeera

How the discovery of a mass grave sparked uproar over the missing in Mexico

Mexico City, Mexico – When they got to the deserted ranch, the volunteer searchers found watches and dirty football jerseys, an applied psychology book and a copy of the Bible. There was even a heart-shaped keychain containing a cut-out photo of a young woman. But one set of artefacts was particularly chilling: the sight of hundreds of dust-caked shoes, thought to be discarded by victims who were murdered and incinerated in nearby ovens. The volunteers had uncovered what appeared to be a mass killing site, with suspected ties to the Cartel Jalisco Nueva Generación (CJNG), a fearsome criminal organisation in Mexico. It was located in Teuchitlán, Jalisco, less than an hour outside the urban centre of Guadalajara — and at a site previously inspected by local authorities. The discovery on March 5 has sent public anger rippling across Mexico, as the country grapples with a crisis of mass disappearances at the hands of criminal groups and government officials. On a Saturday afternoon this month, indignant protesters placed 400 pairs of shoes in Mexico City's Zócalo plaza, right in front of the National Palace. One of the demonstrators — who shared only his first name, Juan Carlos — told Al Jazeera that the sheer size of the mass grave is part of the outrage. For him, it represents years of negligence. "It's not good that this violence we're living through is normalised," Juan Carlos said. "The government has colluded with criminal organisations." Solemn, their faces swollen with tears, some of the protesters had come to the Zócalo because they too had lost loved ones to forced disappearances. In the mass grave at Teuchitlán, they saw an echo of their own suffering. They called on the government to act decisively and root out the corruption that has allowed so many deaths to unfold for so long. "We're going through the same problems," another protester, Gustavo Sánchez, told Al Jazeera. "There haven't been advances on anything." Sánchez's son, Abraham Zeidy Hernández, disappeared in the state of Nuevo León in May 2024. He gave a tearful speech at the rally accusing President Claudia Sheinbaum of failing to address the crisis. "We want to know where they are," Sánchez said of the disappeared.

Mexican singer Gerardo Ortiz admits to performing for Cartel Jalisco in US court amid federal investigation
Mexican singer Gerardo Ortiz admits to performing for Cartel Jalisco in US court amid federal investigation

Express Tribune

time20-03-2025

  • Entertainment
  • Express Tribune

Mexican singer Gerardo Ortiz admits to performing for Cartel Jalisco in US court amid federal investigation

Mexican regional music star Gerardo Ortiz has admitted in a U.S. court to performing at concerts linked to Cartel Jalisco Nueva Generación (CJNG), a powerful criminal organization. Ortiz's testimony is part of the federal case against Ángel del Villar, executive director of DEL Records, who faces charges related to financial dealings with drug traffickers. Ortiz's confession came as he cooperated with the FBI, revealing that he performed at six concerts organized by promoter Jesús Pérez Alvear, who had ties to CJNG. Despite receiving an official FBI warning in 2018 about Pérez Alvear's connections to drug trafficking, Ortiz allegedly continued to perform at cartel-affiliated events, with prosecutors citing at least 19 additional performances. During the March 18, 2025, court proceedings, federal prosecutor Alexander Schwab confirmed Ortiz's ongoing cooperation, stating, 'Gerardo Ortiz is cooperating with the authorities and will testify against Del Villar.' The case aims to expose links between the music industry and organized crime, shedding light on the financial operations behind these performances. Ortiz, born in Pasadena, California, rose to fame as a child and became one of the most prominent figures in the música regional genre. However, his career has faced multiple controversies, including previous arrests and accusations of glorifying violence in his music. The trial highlights the impact of the Kingpin Act, which prohibits U.S. citizens from conducting business with designated drug traffickers. By continuing to work with cartel-affiliated figures, Ortiz now faces legal consequences that could alter his career. Meanwhile, promoter Pérez Alvear, a key figure in the case, was murdered in December 2024, raising further security concerns for those entangled in organized crime investigations. Ortiz's future remains uncertain as he navigates legal proceedings, while his testimony is expected to play a critical role in determining the fate of Ángel del Villar.

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