Latest news with #CasaLumbreSpirits
Yahoo
2 days ago
- Entertainment
- Yahoo
Lewis Hamilton Just Launched a New Non-Alcoholic 'Mezcal'
The rapidly expanding world of NA spirits just got a little bigger: Seven-time Formula One champion Lewis Hamilton launched his second collaboration with Casa Lumbre Spirits, an mezcal alternative called Almave Humo. This release joins the greater Almave family, which also includes two booze-free tequila alternatives that are made from real agave. Casa Lumbre Spirits was founded by master distiller Iván Saldaña, and includes brands like Abasolo Whiskey, Contraluz (cristalino mezcal), Alma Finca liqueur, and The Lost Irish blended Irish whiskey. Saldaña worked with Hamilton to create Almave, which—according to the brand—is made using the same production steps that are used to create tequila and mezcal. Another NA 'tequila' brand that launched recently is NeQuila, which says it does not use any additives for flavor or mouthfeel. Almave, on the other hand, does contain some additives, like glycerol, agave syrup, apple cider vinegar, and French oak hydrolate, but the spirit is produced from real Blue Weber agave. More from Robb Report From Pateks to Birkins: Singapore Is Selling a Treasure Trove of Seized Luxury Goods This Massive $80 Million Wyoming Ranch Is Bigger Than L.A. and N.Y.C. Combined Heather and Terry Dubrow's Beverly Hills Home Just Sold for $16.5 Million In the case of Almave Humo, the spirit is made from Espadin agave that is harvested from the foothills of the Popocatépetl volcano in Puebla, Mexico. The agave is roasted in a pit with volcanic stones to give it a smoky flavor, but it's not femented (the step in the production process that creates alcohol). The full list of ingredients is as follows–Espadín agave, organic agave nectar, glycerol, malic acid, citric acid, salt, natural flavors, natural mushroom, and glycolipids (to preserve freshness). 'Ivan and I have been talking about exploring further into the discovery of mezcal since launching Almave, so I'm super excited that we're now bringing Almave Humo to the table,' said Hamilton in a statement. 'We've found that many agave spirit drinkers begin with tequila, then learn about mezcales as they gain a curiosity and appreciation that inspires them to venture further into the world of agave spirits,' added Saldaña. 'Almave Humo offers distinct, smoky notes for those seeking complex cocktails while embracing a lifestyle beyond proof.' We were able to sample Humo, and there is indeed a smokiness to the nose and palate, but it's more like a savory barbecue smoke than what you'd expect from a mezcal. It's a clear NA spirit that sips a bit thin if you try it neat, but it's not overpowered by sweetness as is often the case with this category. Overall, it might actually work well as a decent NA spirit substitute in a cocktail. You can purchase a bottle now (SRP $36) from the website to try for yourself. Best of Robb Report Why a Heritage Turkey Is the Best Thanksgiving Bird—and How to Get One 9 Stellar West Coast Pinot Noirs to Drink Right Now The 10 Best Wines to Pair With Steak, From Cabernet to Malbec Click here to read the full article.
Business Wire
7 days ago
- Business
- Business Wire
Lewis Hamilton and Casa Lumbre Unveil Almave Humo, a Mezcal Alternative, Driving Further Expansion of Authenticity in the Non-Alcoholic Category
NEW YORK--(BUSINESS WIRE)--Today, Almave, the first non-alcoholic agave spirit co-founded by Seven-Time Formula One™ Champion and Entrepreneur Lewis Hamilton and Master Distiller Iván Saldaña of Casa Lumbre Spirits, announced the launch of Almave Humo, a non-alcoholic mezcal alternative. Made with Espadin agave harvested from the foot of the Popocatépetl volcano in Puebla, Mexico, Almave Humo features rich and smoky depth that consumers expect from a fine mezcal, without the alcohol, creating an elevated, authentic drinking experience. Entering an entirely new category, Almave Humo not only fills a significant whitespace in the market but also redefines the non-alcoholic landscape through the adaptation of the time-honored method of mezcal production. This process includes pit-roasting the agave piñas in a traditional oven with fire and volcanic stones, and utilizing water from the distillery's well, enriched with complex flavors from the surrounding volcanic soil. 'We've found that many agave spirit drinkers begin with tequila, then learn about mezcales as they gain a curiosity and appreciation that inspires them to venture further into the world of agave spirits,' said Iván Saldaña, Almave's Master Distiller and a Co-Founder of Casa Lumbre Spirits. 'Almave Humo offers distinct, smoky notes for those seeking complex cocktails while embracing a lifestyle beyond proof. Our contributions to the NA category have proven that we are pioneering a new drinking culture that meets the needs of today's evolved consumer. It's been such a rewarding and eye-opening experience expanding Almave's portfolio, and I'm looking forward to building upon our innovation for what's to come next.' 'Iván and I have been talking about exploring further into the discovery of mezcal since launching Almave, so I'm super excited that we're now bringing Almave Humo to the table,' said Co-founder Lewis Hamilton. 'I've learned so much from Iván's dedication to agave, and I'm proud of what we've achieved with this latest innovation. I think Almave drinkers will really enjoy the unique, smoky taste of Almave Humo, and I'm excited to see how they incorporate it into their gatherings, celebrations, and beyond.' Almave Humo is bottled in the same premium, distinguishable packaging as the company's core agave spirits–Almave Ámbar and Almave Blanco–but with a velvety, matte finish as a nod to its smokiness. It is available for purchase starting today, August 8, 2025, on retailing for $36.99 per 700mL bottle. For more information, please visit or follow along on Instagram using @almave. ABOUT ALMAVE DISTILLED NON-ALCOHOLIC AGAVE SPIRITS Almave Distilled Non-Alcoholic Agave Spirit is the first non-alcoholic spirits brand made following the same processes as tequila and mezcal. Created from the highly coveted agave plant harvested in Mexico, Almave Spirits are made with excellence and authenticity in mind. Offered in Almave Ámbar, Almave Blanco, and Almave Humo, Almave is perfect for sipping or mixing into your favorite cocktail. Founded by seven-time Formula One™ champion and entrepreneur Lewis Hamilton and Casa Lumbre, spirit innovators for over 25 years, Almave Agave Spirit embodies the shared vision and motivation of the team to continuously perfect their craft and to push the boundaries of innovation to create the first non-alcoholic agave spirit that takes the taste and craft of tequila and mezcal beyond proof. Born and based in Mexico, Casa Lumbre is a global spirits company that develops, produces, and incubates premium, award-winning spirits. Originally known for Mezcals, Liqueurs and Tequilas, Casa Lumbre continues to tap into its global values and perspective to expand beyond Mexican distillates.
