Latest news with #CashWallaVisa
Campaign ME
a day ago
- Entertainment
- Campaign ME
Private View by LION Dubai's Osama Siddiq
Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This review of our 'Works' from April is by Osama Siddiq, Co-Founder & Executive Creative Director, LION Dubai. VISA – Cash Walla Visa? The insight is mint. It nails the local lingo without dressing it up in agency-speak. Feels like one of those ideas where you had an amazing insight, and you forced a tech twist and suddenly we're in science fair territory. Fun to look at, not sure it actually does justice to the insight. Bridgestone MEA – Lap of Love Important topic, well-intentioned, but let's be honest, it feels like a safety manual with music. It says the right things but forgets to surprise. A little more creative punch would've taken it from informative to unforgettable. IKEA Al-Futtaim – Supporting First Steps This is IKEA doing what IKEA does best, making real life feel special. They didn't even film anything, just let parents be parents. No polish, no posing, just pure joy. It's the kind of ad you accidentally rewatch three times. Total win. adidas Originals – Loomhood Collection This one walks in with swagger and doesn't fake a single frame. It's raw, it's grounded and it owns its space without trying to please everyone. Easily one of the rare ads that actually feels like it belongs where it was made. Loud applause from this side. Yas Island – Zindagi Ko Yas Bol Big idea, big nostalgia, big budget and still, somehow, big miss. The casting was a shortcut to the audience's hearts, but the delivery felt like a school play. It could have been magic, but instead it's over-acted and under-directed. Bollywood deserves better. So does Yas. By Osama Siddiq, Co-Founder & Executive Creative Director, LION Dubai.
Campaign ME
02-06-2025
- Entertainment
- Campaign ME
Private View by Kuwait-based F&B marketer Nimet Akgul
Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This review of our 'Works' from April is by Nimet Akgul, a F&B Marketing Manager based in Kuwait. VISA – Cash Walla Visa? A wonderful case study for any marketing and communication professional; great insight met with a strong solution. I love it! How an everyday act for merchants became a solution for their pain point: the need for growth. This tech-driven approach for brand activation shows how a symbiotic relationship can grow sustainable engagement and a positive emotional bond for the brand. Let's not forget to mention special kudos to AI-powered integration. Bridgestone MEA – Lap of Love This resonates with me fully as a mother of two. This campaign aims to change the deep impulsive belief of mothers. I really appreciate how Bridgestone extended its brand essence to the safety of children during car trips. Strong content creation is balanced with emotional resonance and data-driven statistics for the safety of children. I would love to see continuous communication till the campaign message is the new instinct of motherhood. IKEA Al-Futtaim – Supporting First Steps I admire the creativity of this campaign. They truly took the moment of 'first steps', which is a universal parenting experience, and made it a campaign. Which mother and father haven't waited for their child's first steps? And which home doesn't have these fundamental IKEA pieces? This campaign feels like it was filmed in our own home. It's so realistic, so heartfelt and so sincere. adidas Originals – Loomhood Collection I really appreciate this campaign idea, and I would love to see many more from other brands. Adidas did a great job of fostering a deeper connection with the community. We live in a culturally and historically rich geography. It is our responsibility as marketers to pass on authentic and vibrant cultural cues to the new generation. Hats off. Yas Island – Zindagi Ko Yas Bol Strong idea, big collaboration, wonderful production. The favourite nostalgic characters of a big nation evoke their now-adult audience to visit Yas Island for unique experiences. I love how the brand team of Yas Island keeps their communication always on hype by targeting different audiences with authentic content. By Nimet Akgul, a Kuwait-based F&B Marketing Manager.
Zawya
11-04-2025
- Business
- Zawya
Visa helps Egypt's small shopkeepers turn a common phrase into free advertising
Cairo: In Egypt, daily transactions often come with a familiar phrase: 'Cash Walla Visa?' It's a question merchants have asked for years - passed down from one generation to the next - reflecting just how deeply Visa is woven into the rhythm of everyday commerce. This isn't a campaign line taught by Visa. It's a cultural expression that emerged on its own, instinctively adopted by shops and shoppers alike. Today, 'Visa' has become a generic trademark for all card payments - a true testament to its place in the fabric of daily life. But while these small businesses are deeply connected to their communities, many lack the tools, platforms, or budgets to promote themselves on a larger scale. They wish to grow and reach more customers - but often don't have access to the advertising avenues that bigger brands enjoy. Visa has always championed everyday progress, empowering businesses and individuals to move forward through seamless, secure payments. As part of this commitment, Visa recognizes that small businesses are the backbone of economies and that even the most routine transactions can drive meaningful impact. Now, Visa is recognizing this widespread behavior and turning it into an opportunity for small businesses with 'Walla Visa?' - a campaign designed to celebrate and support the very merchants who have, knowingly or not, long been part of Visa's everyday story. Visa has installed AI voice-activated devices in partner stores to catch every real-life mention of 'Visa' during customer chats. Each time someone said it, it got counted - and the more they said it, the more media support the store earned. Because when 'Cash Walla Visa?' is already part of the conversation, why not turn those words into real-world rewards! Every 'Visa' mention, intentional and unintentional, picked up in-store is transformed into sponsored ads across TikTok, Instagram, and beyond - turning real conversations into real exposure. Visa has backed the voices that have backed it for years, giving participating stores free media support and brand visibility both online and on the streets. 'At Visa, we see small businesses as the heart of economies, and we are committed to their success,' said Hussein Kandil, Senior Marketing Director MENA & Visa 'These merchants have supported Visa for years through a simple, organic phrase. With Walla Visa, we're turning that everyday expression into a real opportunity for growth.' The campaign has launched in Egypt, and early participating merchants are already seeing tangible benefits. As more merchants are celebrated based on this untapped cultural opportunity, Visa continues to show that every transaction is more than just a payment - it's a moment of progress.
