Private View by Kuwait-based F&B marketer Nimet Akgul
Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
This review of our 'Works' from April is by Nimet Akgul, a F&B Marketing Manager based in Kuwait.
VISA – Cash Walla Visa?
A wonderful case study for any marketing and communication professional; great insight met with a strong solution. I love it! How an everyday act for merchants became a solution for their pain point: the need for growth.
This tech-driven approach for brand activation shows how a symbiotic relationship can grow sustainable engagement and a positive emotional bond for the brand. Let's not forget to mention special kudos to AI-powered integration.
Bridgestone MEA – Lap of Love
This resonates with me fully as a mother of two. This campaign aims to change the deep impulsive belief of mothers. I really appreciate how Bridgestone extended its brand essence to the safety of children during car trips.
Strong content creation is balanced with emotional resonance and data-driven statistics for the safety of children. I would love to see continuous communication till the campaign message is the new instinct of motherhood.
IKEA Al-Futtaim – Supporting First Steps
I admire the creativity of this campaign. They truly took the moment of 'first steps', which is a universal parenting experience, and made it a campaign.
Which mother and father haven't waited for their child's first steps? And which home doesn't have these fundamental IKEA pieces? This campaign feels like it was filmed in our own home. It's so realistic, so heartfelt and so sincere.
adidas Originals – Loomhood Collection
I really appreciate this campaign idea, and I would love to see many more from other brands. Adidas did a great job of fostering a deeper connection with the community. We live in a culturally and historically rich geography. It is our responsibility as marketers to pass on authentic and vibrant cultural cues to the new generation. Hats off.
Yas Island – Zindagi Ko Yas Bol
Strong idea, big collaboration, wonderful production. The favourite nostalgic characters of a big nation evoke their now-adult audience to visit Yas Island for unique experiences. I love how the brand team of Yas Island keeps their communication always on hype by targeting different audiences with authentic content.
By Nimet Akgul, a Kuwait-based F&B Marketing Manager.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Zawya
2 days ago
- Zawya
Yas Island collaborates with Air Arabia and Abu Dhabi Airports
Abu Dhabi, UAE – Yas Island in collaboration with Air Arabia and Abu Dhabi Airports have commemorated the airline's first-ever direct flight from Almaty, Kazakhstan to Abu Dhabi, with the warmest welcome on Tuesday, June 3, 2025. Marking a significant milestone in regional connectivity, the launch was celebrated with a series of memorable moments designed to elevate the guest experience. Upon arrival at Abu Dhabi International Airport, passengers were welcomed with a specially arranged surprise. Beloved Warner Bros. World™ Yas Island, Abu Dhabi characters, Tom and Jerry, greeted guests at the luggage claim area and the Yas Island Lounge, adding a touch of excitement and charm to their journey. Guests also received themed giveaways, including Yas Island tote bags filled with branded merchandise from the destination's award-winning theme parks including Ferrari World Yas Island, Abu Dhabi, Yas Waterworld Yas Island, Abu Dhabi, Warner Bros. World™ Yas Island, Abu Dhabi and SeaWorld® Yas Island, Abu Dhabi. This collaboration reflects Yas Island's ongoing efforts and commitment to delivering unforgettable, immersive experiences to visitors from across the globe and contribute toward the continued growth of Abu Dhabi's tourism sector. About Yas Island Located on the golden shores of Abu Dhabi - just 20 minutes from downtown Abu Dhabi and 50 minutes from Dubai, Yas Island, offers holidaymakers a diverse mix of leisure and entertainment experiences. From award-winning theme parks such as Ferrari World Yas Island, Abu Dhabi, Yas Waterworld Yas Island, Abu Dhabi, and Warner Bros. World™ Yas Island Abu Dhabi to incredible attractions such as the record-breaking CLYMB™ Yas Island, Abu Dhabi, and the thrilling Yas Marina Circuit (home to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX™), visitors are bound to discover a world of entertainment options all within the 25 sq. km island. Yas Island boasts world-class shopping at Abu Dhabi's largest mall Yas Mall, eclectic dining at Yas Marina and Yas Bay Waterfront, Abu Dhabi's vibrant day to night attraction and award-winning golf at Yas Links golf course. The island offers a year-round line-up of spectacular musical, entertainment and family events at Etihad Arena, the Middle East's largest indoor entertainment venue and houses ten incredible hotels, including W Abu Dhabi - Yas Island, Hilton Abu Dhabi Yas Island, and The WB™ Abu Dhabi, the world's first Warner Bros. themed hotel. The destination also features WHITE Abu Dhabi, a one-of-a-kind multi-sensory indoor venue and more than 165 dining experiences dotting the island - complementing these attractions is a range of visitor services that connect all attractions to one another. With the opening of SeaWorld® Yas Island, Abu Dhabi, the World's Largest Indoor Marine Life Theme Park, Yas Island continues to add more attractions to its incredible roster. About Warner Bros. World™ Yas Island, Abu Dhabi: Warner Bros. World™ Yas Island Abu Dhabi is an incredibly immersive indoor theme park and the largest in the region which promises unforgettable experiences for the whole family operated by Miral Experiences. Across six lands, the Park brings to life fan-favorite DC Super Heroes like Batman, Superman and Wonder Woman, alongside beloved Animation characters like Bugs Bunny, Tom and Jerry and The Flintstones. There's no shortage of fun-filled adventures to be had at Warner Bros. World, with 29 state-of-the-art exhilarating rides, interactive family-friendly attractions and unique live entertainment shows for guests to enjoy. Located steps away from the award-winning Warner Bros. World Abu Dhabi Theme Park, the world's first Warner Bros. themed hotel, The WB™ Abu Dhabi opened its doors in November 2021. Since its opening in 2018, Warner Bros. World™ Yas Island, Abu Dhabi has won over 40 prestigious industry awards. In 2021, the park was named Best Theme Park in the Middle East by the International Travel Awards and the Middle East's Leading Tourist Attraction by the World Travel Awards among others. In 2022, the park was granted the MENA Stevie Awards, What's On Awards, International Travel Awards, Stevie Awards, World Travel Awards, THEA TEA Awards and Arabian Best of Best Awards among others. Most recently it won the Gold Award for Innovation in the Use of Viral Media in 2023 at the MENA Stevie Awards, along with the Best Family Theme Park (Region / Continent Level) at the International Business Awards. In 2023 the theme park also held the title of Best Day Out at the MENALAC Awards and most recently received the title 'Best use of limited budget' in a campaign at the 2023 MEPRA Awards. Warner Bros. World Abu Dhabi was developed by Miral, Abu Dhabi's leading curator of magnetic experiences and Warner Bros. Discovery Global Themed Entertainment, a worldwide leader in the creation, development and licensing of location-based entertainment, live events, exhibits and theme park experiences based on Warner Bros. Discovery's iconic characters, stories, and brands. The Park is managed and operated by Miral Experiences, the leading operator of world-class theme parks, entertainment experiences and cultural attractions. JUSTICE LEAGUE and all related characters and elements © & ™ DC Comics., THE FLINTSTONES and all related characters and elements © & ™ Hanna-Barbera., THE JETSONS and all related characters and elements © & ™ Hanna-Barbera., SCOOBY-DOO and all related characters and elements © & ™ Hanna-Barbera., TOM AND JERRY and all related characters and elements © & ™ Turner Entertainment Co., LOONEY TUNES and all related characters and elements © & ™ Warner Bros. Entertainment Inc., WARNER BROS. WORLD, WB SHIELD © & ™ WBEI. (s23) For more information, please visit: MEDIA CONTACTS: Miral Destinations Rabie Riman Head of PR rriman@
Campaign ME
4 days ago
- Campaign ME
Private View by Kuwait-based F&B marketer Nimet Akgul
Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This review of our 'Works' from April is by Nimet Akgul, a F&B Marketing Manager based in Kuwait. VISA – Cash Walla Visa? A wonderful case study for any marketing and communication professional; great insight met with a strong solution. I love it! How an everyday act for merchants became a solution for their pain point: the need for growth. This tech-driven approach for brand activation shows how a symbiotic relationship can grow sustainable engagement and a positive emotional bond for the brand. Let's not forget to mention special kudos to AI-powered integration. Bridgestone MEA – Lap of Love This resonates with me fully as a mother of two. This campaign aims to change the deep impulsive belief of mothers. I really appreciate how Bridgestone extended its brand essence to the safety of children during car trips. Strong content creation is balanced with emotional resonance and data-driven statistics for the safety of children. I would love to see continuous communication till the campaign message is the new instinct of motherhood. IKEA Al-Futtaim – Supporting First Steps I admire the creativity of this campaign. They truly took the moment of 'first steps', which is a universal parenting experience, and made it a campaign. Which mother and father haven't waited for their child's first steps? And which home doesn't have these fundamental IKEA pieces? This campaign feels like it was filmed in our own home. It's so realistic, so heartfelt and so sincere. adidas Originals – Loomhood Collection I really appreciate this campaign idea, and I would love to see many more from other brands. Adidas did a great job of fostering a deeper connection with the community. We live in a culturally and historically rich geography. It is our responsibility as marketers to pass on authentic and vibrant cultural cues to the new generation. Hats off. Yas Island – Zindagi Ko Yas Bol Strong idea, big collaboration, wonderful production. The favourite nostalgic characters of a big nation evoke their now-adult audience to visit Yas Island for unique experiences. I love how the brand team of Yas Island keeps their communication always on hype by targeting different audiences with authentic content. By Nimet Akgul, a Kuwait-based F&B Marketing Manager.
Khaleej Times
5 days ago
- Khaleej Times
Disneyland Abu Dhabi: Castle with Emirati flair? Likely opening date, how park will look explained
Walt Disney is set to open the Middle East's first Disneyland on Yas Island, Abu Dhabi. The announcement was made on Wednesday; Disney will work with Abu-Dhabi based Miral Group, which will build and operate the park. The project, branded as 'Disneyland Abu Dhabi', marks the first Disney theme park in the Middle East and Disney's seventh globally, following its parks in California, Florida, Tokyo, Paris, Hong Kong and Shanghai. This will be Disney's 13th park and resort, with the last one opening in Shanghai, China in 2016. Although still in its early stages, here is what we know about the iconic Disney Park that will be built in the UAE. When will Disneyland Abu Dhabi open? Perhaps the most pressing question is when we will see the opening of the iconic Disney theme park. Although no opening date has been confirmed, Bloomberg reported that the chairman of Disney Parks, John D'Amaro, said the designing stage will take around two years, while the actual construction can take around five to six years. Currently, Disney is in the process of designing the resort, and if all falls into plan, we could see a Disneyland in the UAE by 2032 or 2033. Where is it coming up? The new park will be erected alongside the country's biggest attractions at Yas Island Waterfront. With the opening of Disneyland Abu Dhabi, the number of attractions will total five, with the others being Warner Bros World Abu Dhabi, Ferrari World Abu Dhabi, SeaWorld Abu Dhabi and Yas Waterworld. A modern castle? Moreover, D'Amaro mentioned that Disneyland Abu Dhabi will host a 'modern castle unlike anything we've ever created'. Traditionally, Disneyland castles draw upon European-style castles, like the Cinderella Castle, which has influences from the Neuschwanstein Castle in Bavaria. Though D'Amaro did not reveal many details about the Abu Dhabi-based castle, he said that the concept for this resort will push the boundaries of theme park design, showcasing groundbreaking technology and visionary architecture, which include a 'modern castle.' How will it look like? Although the park is still in its designing phase, we do know that the park will be 'distinctly Emirati' while also keeping the Disney flavour intact, the Disney CEO said. Bob Iger, CEO of Walt Disney Company, said on Wednesday that the park will blend 'the beloved Disney stories and characters with the cultures and tastes of this country and region.' In 2016, when Disney opened its Chinese division, the Shanghai Disney Resort blended the host country's rich cultural heritage while still staying true to Disney's originality. For example, right outside the main entrance to the resort, the 'Wishing Star Park' draws inspiration from China's landscape, specifically China's Yangtze River Delta. Disney also chose to omit certain attractions in China due to cultural sensitivities, like the 'Haunted Mansion' which can be seen as inappropriate and taboo. Who will design and operate the park? Miral, which is an Abu Dhabi-based leisure and entertainment group, will be working alongside Disney to design the region's first Disneyland The new resort will be fully developed and built by Miral. Disney will lead creative design, attraction development and operational oversight to provide a world-class guest experience. Upon completion, Miral will also operate this recreational destination, drawing on its extensive experience in developing and managing some of the leading family entertainment destinations on Yas Island and in Abu Dhabi, in collaboration with prominent American and European brands.
