02-06-2025
Private View by Kuwait-based F&B marketer Nimet Akgul
Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
This review of our 'Works' from April is by Nimet Akgul, a F&B Marketing Manager based in Kuwait.
VISA – Cash Walla Visa?
A wonderful case study for any marketing and communication professional; great insight met with a strong solution. I love it! How an everyday act for merchants became a solution for their pain point: the need for growth.
This tech-driven approach for brand activation shows how a symbiotic relationship can grow sustainable engagement and a positive emotional bond for the brand. Let's not forget to mention special kudos to AI-powered integration.
Bridgestone MEA – Lap of Love
This resonates with me fully as a mother of two. This campaign aims to change the deep impulsive belief of mothers. I really appreciate how Bridgestone extended its brand essence to the safety of children during car trips.
Strong content creation is balanced with emotional resonance and data-driven statistics for the safety of children. I would love to see continuous communication till the campaign message is the new instinct of motherhood.
IKEA Al-Futtaim – Supporting First Steps
I admire the creativity of this campaign. They truly took the moment of 'first steps', which is a universal parenting experience, and made it a campaign.
Which mother and father haven't waited for their child's first steps? And which home doesn't have these fundamental IKEA pieces? This campaign feels like it was filmed in our own home. It's so realistic, so heartfelt and so sincere.
adidas Originals – Loomhood Collection
I really appreciate this campaign idea, and I would love to see many more from other brands. Adidas did a great job of fostering a deeper connection with the community. We live in a culturally and historically rich geography. It is our responsibility as marketers to pass on authentic and vibrant cultural cues to the new generation. Hats off.
Yas Island – Zindagi Ko Yas Bol
Strong idea, big collaboration, wonderful production. The favourite nostalgic characters of a big nation evoke their now-adult audience to visit Yas Island for unique experiences. I love how the brand team of Yas Island keeps their communication always on hype by targeting different audiences with authentic content.
By Nimet Akgul, a Kuwait-based F&B Marketing Manager.
