Latest news with #Bridgestone
Daily Record
3 days ago
- Automotive
- Daily Record
Warning to drivers over fitting cheap tyres to car
Lower-priced tyres for the car might seem like an attractive option to save money, but experts warn it's a false economy and can have safety implications too A leading tyre manufacturer has warned motorists about fitting budget tyres to their vehicles. Experts at Bridgestone say that the tyres, often made in China, can end up costing drivers more money. Vehicle owners are understandably looking to save cash on the upkeep of their cars where they can amidst the ongoing cost of living crisis, and buying low-cost tyres might be one way to keep costs down. However, Emilio Tiberio, Chief Technical Officer for Bridgestone West, said the Chinese tyres can come at the cost of safety. And he said many unsuspecting motorists are unaware of this crucial fact when having them fitted. He said: "With price, there is always a debate. The price and cost of Chinese tyres do not match. If we look at performance, we see when it comes to critical aspects like stopping, you're in trouble. "They're attractive from a cost perspective, but most consumers are simply unaware of their quality," reports the Express. Kwik-Fit said the difference between budget and premium tyres can be up to £320 per set for some larger wheels. However, many motoring experts have warned that the more expensive tyres feature a higher grade of rubber, which can help them to last significantly longer without running out of tread. In addition, this higher quality rubber can also give tyres additional grip on the road, preventing skidding on wet or icy surfaces and reducing the distance required to stop a vehicle. Gary Powell, Technical Manager for Bridgestone, noted that premium tyre brands will often invest more into innovating to reduce emissions and improve efficiency. He added: "Bridgestone's tyre technology has evolved considerably over the last couple of years alone. "When we talk about budget tyres representing a false economy, we have so much more to elaborate on than ever before. "For example, our Turanza 6 offers best-in-class wet performance, superior mileage and improved fuel and energy efficiency. "The benefits are clear and with the automotive industry undergoing such a huge change, motorists are more keen than ever to learn more." To showcase their performance in a variety of conditions, all new tyres designed to be used by cars and vans are required to have an EU Tyre Label. Similar to energy ratings on electrical appliances, these labels give tyre models a score from A to G based on how they grip on a wet road and affect a vehicles fuel economy. Motorists can also use these labels to see how loud a set of tyres is, with many premium models being much quieter than the budget brands. Drivers have been urged to check the tread on their tyres to see if they need replacing using a 20 pence piece. This simple trick can help motorists avoid a fine of up to £10,000. You should place a 20p coin in the groove of the tyre; if you can't see the outer ring of the coin, it means the tyres meet the 1.6 mm requirement and you are safe to drive. If you can see the outer ring, then the tyres will need replacing before making any journeys. The fines for driving on worn tyres that are below the legal tread depth is up to £2,500 per tyre.
NZ Herald
3 days ago
- Automotive
- NZ Herald
BMW Museum celebrates Italian design icons
Bridgestone is NZ's most trusted tyre brand for the 9th year running 29 May 04:00 PM The company has taken the top tyre spot in the Reader's Digest Most Trusted Brand survey.
Daily Mirror
5 days ago
- Automotive
- Daily Mirror
Drivers 'must avoid' buying these cheap tyres says motoring expert
Tyre manufacturer Bridgestone has warned drivers to avoid buying some budget tyres - often made in China - which can prove to be a false economy in the long-run Bridgestone has sounded the alarm for drivers considering cheap Chinese -made tyres, warning that such budget options could lead to higher costs and compromised safety over time. As motorists grapple with soaring vehicle running costs, many are tempted by the cheaper price tags on Chinese tyre brands. Yet Bridgestone's chief technical officer for the West, Emilio Tiberio, has voiced concerns, stressing that initial savings may actually jeopardise safety: "With price, there is always a debate. The price and cost of Chinese tyres do not match. If we look at performance, we see when it comes to critical aspects like stopping, you're in trouble. "They're attractive from a cost perspective, but most consumers are simply unaware of their quality." Mechanic chain Kwik-Fit reports that opting for premium over budget tyres can mean a difference of up to £320 per set for larger wheels, reports the Express. Motoring experts concur, pointing out that while pricier tyres might hit your wallet harder initially, they're made from superior rubber that not only extends tread life but also enhances road grip, slashing the risks of skidding in dodgy weather and shortening braking distances. Gary Powell, technical manager for Bridgestone, pointed out that top-tier tyre brands are more likely to pour resources into innovation aimed at cutting emissions and boosting efficiency. He said: "Bridgestone's tyre technology has evolved considerably over the last couple of years alone. When we talk about budget tyres representing a false economy, we have so much more to elaborate on than ever before. "For example, our Turanza 6 offers best-in-class wet performance, superior mileage and improved fuel and energy efficiency. The benefits are clear and with the automotive industry undergoing such a huge change, motorists are more keen than ever to learn more." To demonstrate their capabilities under various conditions, all new tyres intended for use on cars and vans must come with an EU Tyre Label. These labels, akin to the energy ratings found on household appliances, assign a grade from A to G to tyre models based on their wet grip performance and impact on vehicle fuel efficiency. Drivers can also refer to these labels to gauge the noise level of a tyre set, with many high-end options proving significantly quieter than their budget counterparts.
Al Bawaba
5 days ago
- Automotive
- Al Bawaba
Al Masaood TBA and Bridgestone Collaborate with Abu Dhabi Police on 'Checked by Bridgestone' Tyre Campaign for Abu Dhabi Drivers
Al Masaood Tyres, Batteries, and Accessories (TBA), along with Bridgestone EMEA, has joined forces with Abu Dhabi Police to launch the latest edition of the Checked by Bridgestone campaign – a two-day initiative aimed at raising awareness on tyre safety and protecting road users during the high-temperature summer at Al Masaood's Mushrif and Corniche FirstStop outlets, the campaign offers complimentary tyre inspections powered by cutting-edge digital technology and artificial intelligence, providing drivers with detailed, on-the-spot condition reports. These inspections highlight tyre wear, pressure, and alignment issues – all of which are critical factors in ensuring road safety during the summer part of Bridgestone's global Checked by Bridgestone initiative, the campaign reflects both Al Masaood and Bridgestone's commitment to corporate social responsibility (CSR) and to supporting the Abu Dhabi driver community with preventive care and proactive services. It also reinforces Bridgestone's E8 Commitment, especially the principles of Ease and Extension – by bringing comfort, peace of mind, and innovative mobility solutions that help keep people and the world moving forward Adib, General Manager of Al Masaood TBA, said: 'The safety of road users and our community has always been a top priority for us. We believe that initiatives like Checked by Bridgestone serve as vital tools in raising public awareness, while offering tangible solutions that help drivers stay safe during the most demanding driving season of the year. Through our longstanding partnership with Bridgestone and this collaboration with the Abu Dhabi Police, we aim to support the community with both knowledge and free services that could prevent accidents and save lives.'Customers receive a digital report within minutes of the inspection. If any anomalies are detected, the system will indicate whether tyre replacement or wheel alignment is needed, along with an indicative quotation. If no issues are found and the inspection confirms that everything is in proper order, the report will provide suggestions for the next recommended check-up, based on time or Fourie, President Bridgestone AME: 'The 'Checked by Bridgestone' campaign is a testament to our constant commitment to ensuring driver safety in the region through innovative initiatives. In line with Bridgestone's E8 Commitment, we work diligently to enhance customer safety and convenience by collaborating with key stakeholders and leveraging advanced diagnostic tools. We extend our heartfelt gratitude to the Abu Dhabi Police and Al Masaood TBA for making this joint initiative possible and promoting safe, stress-free mobility across the UAE.' Through the expertise of Al Masaood TBA's professional technicians, this initiative ensures that drivers maintain tyre health, fostering a safer driving environment. Al Masaood and Bridgestone's collaboration with Abu Dhabi Police ensures broad outreach and reinforces the campaign's goal of making roads safer during the challenging summer months. Bridgestone and Al Masaood TBA remain committed to their mission of supporting community safety, aligning with the broader goals of innovative mobility solutions.
Zawya
6 days ago
- Automotive
- Zawya
Al Masaood TBA and Bridgestone collaborate with Abu Dhabi Police
The annual summer road and tyre safety campaign ensures peace of mind for drivers in Abu Dhabi Abu Dhabi: Al Masaood Tyres, Batteries, and Accessories (TBA), along with Bridgestone EMEA, has joined forces with Abu Dhabi Police to launch the latest edition of the Checked by Bridgestone campaign – a two-day initiative aimed at raising awareness on tyre safety and protecting road users during the high-temperature summer season. Hosted at Al Masaood's Mushrif and Corniche FirstStop outlets, the campaign offers complimentary tyre inspections powered by cutting-edge digital technology and artificial intelligence, providing drivers with detailed, on-the-spot condition reports. These inspections highlight tyre wear, pressure, and alignment issues – all of which are critical factors in ensuring road safety during the summer months. As part of Bridgestone's global Checked by Bridgestone initiative, the campaign reflects both Al Masaood and Bridgestone's commitment to corporate social responsibility (CSR) and to supporting the Abu Dhabi driver community with preventive care and proactive services. It also reinforces Bridgestone's E8 Commitment, especially the principles of Ease and Extension – by bringing comfort, peace of mind, and innovative mobility solutions that help keep people and the world moving forward safely. Salah Adib, General Manager of Al Masaood TBA, said: 'The safety of road users and our community has always been a top priority for us. We believe that initiatives like Checked by Bridgestone serve as vital tools in raising public awareness, while offering tangible solutions that help drivers stay safe during the most demanding driving season of the year. Through our longstanding partnership with Bridgestone and this collaboration with the Abu Dhabi Police, we aim to support the community with both knowledge and free services that could prevent accidents and save lives.' Customers receive a digital report within minutes of the inspection. If any anomalies are detected, the system will indicate whether tyre replacement or wheel alignment is needed, along with an indicative quotation. If no issues are found and the inspection confirms that everything is in proper order, the report will provide suggestions for the next recommended check-up, based on time or mileage. Jacques Fourie, President Bridgestone AME: 'The 'Checked by Bridgestone' campaign is a testament to our constant commitment to ensuring driver safety in the region through innovative initiatives. In line with Bridgestone's E8 Commitment, we work diligently to enhance customer safety and convenience by collaborating with key stakeholders and leveraging advanced diagnostic tools. We extend our heartfelt gratitude to the Abu Dhabi Police and Al Masaood TBA for making this joint initiative possible and promoting safe, stress-free mobility across the UAE.' Through the expertise of Al Masaood TBA's professional technicians, this initiative ensures that drivers maintain tyre health, fostering a safer driving environment. Al Masaood and Bridgestone's collaboration with Abu Dhabi Police ensures broad outreach and reinforces the campaign's goal of making roads safer during the challenging summer months. Bridgestone and Al Masaood TBA remain committed to their mission of supporting community safety, aligning with the broader goals of innovative mobility solutions. About Al Masaood Tyres, Batteries, & Accessories (TBA): The Al Masaood Tyres, Batteries & Accessories Division (TBA) is part of Al Masaood Group, a highly diversified group of companies and an icon in the UAE's automotive industry. TBA is the authorised distributor of the complete Bridgestone Tyre range for cars, trucks, industrial, agricultural and earth mover vehicles in Abu Dhabi, Al Ain, and the Western Region. Al Masaood TBA operates several Bridgestone FirstStop outlets across Abu Dhabi, Al Ain, and the Western Region. FirstStop is Bridgestone's Tyre and Auto-Care retail chain, that was first established in Europe in 1994. The Division is also the exclusive distributor of TotalEnergies branded lubricants in Abu Dhabi, Al Ain, and the Western Region, and has an established a chain of "Rapid Oil Change" centres within its FirstStop outlets to offer services such as tyre change and brake replacement. The Division was awarded the Gulf Cooperation Council Distributor of the Year by the Bridgestone Corporation on many occasions. Sales and distribution are achieved through an appointed dealer network which is supported by the division's own showrooms in Abu Dhabi, Al Ain and Mussafah. A centralised warehousing and logistics operation ensures that products are always available to the dealers. For more information about our products, and services, visit You can also follow us on Facebook, Instagram, and LinkedIn.
