
Bridgestone's Tips for Choosing Right Tyres - Middle East Business News and Information
Only Approved Tyres:
When replacing your car's tyres, you should consult the vehicle's technical documentation for the tyre dimensions and see all the 'equivalent' alternatives based on load capacity index, speed category, identical outer diameter (with a ±3% tolerance), and the corresponding rim profile.
You can find the tyre's dimensions and specifications on the sidewall marking. For example, a 205/55 R16 89V tyre includes: Width: 205 mm
Aspect ratio: 55 height/width ratio expressed as a percentage
Rim diameter: 16 inches the 'R' indicates a radial tyre
Load index: 89 580 kg per tyre
Speed rating: V up to 240 km/h
The manufacturing date is indicated in the DOT code on the sidewall. The last four digits e.g., 1024 represent the week and year of manufacture: week 10 of 2024.
Don't Compromise on Safety:
Many drivers routinely choose budget tyres without considering their pros and cons, which can be a serious mistake. Choosing the right tyres and maintaining them properly can significantly lower fuel consumption, improve driving safety, and prevent risks and breakdowns. That is why opting for premium tyres is important, as they offer greater durability and exceptional performance compared to low-cost alternatives.
A Tyre for Every Car and Driving Style:
The type of car and driving style are also key factors in tyre selection. For electric vehicles or calm drivers, the priority is usually low rolling resistance (for maximum energy and fuel efficiency), quietness, comfort, and maximum safety.
Conversely, for powerful vehicles and/or sporty drivers, the requirements are entirely different. In this case, tyres should be chosen for their handling precision, steering response, high stability, cornering control, and superior grip.
Geography and Weather Matter Too:
It is also essential to consider the region you drive in and its weather conditions. Driving on mountainous roads in winter with low temperatures and occasional rainfall is not the same as driving during summer with drier climate and high temperatures. Based on these factors, you can choose summer tyres fitted on most vehicles, winter tyres (better performance below 7°C), or all-season tyres which combine the benefits of both, but are less specialised for each season.
Considering these tips, it is important to remember that only a small surface area of the tyre — roughly the size of a postcard — maintains contact with the road. At Bridgestone, we want to emphasise the importance of choosing the right tyres for your car.
Each tyre type or model is designed to meet specific needs, so making the right choice is key to ensuring performance, safety, and driving experience. 'The road can test us at any moment. Choosing the right tyre not only improves comfort and efficiency but can make all the difference in a critical situation,' says Adrià Martínez, Engineer at Bridgestone's Technical Department.
Ultimately, we cannot always predict what will happen on the road, but we can prepare by choosing the appropriate tyres that meet our expectations and needs because they can make all the difference when it matters most.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Mid East Info
23-07-2025
- Mid East Info
Bridgestone's Tips for Choosing Right Tyres - Middle East Business News and Information
Road travel increases significantly during holidays or summer, prompting many drivers to change their vehicle's tyres for safer journeys. However, selecting the right tyres is not always straightforward, as numerous factors must be considered. Bridgestone, a global leader in premium tyres and sustainable mobility solutions, offers tips to help you make the right choice when buying tyres. Only Approved Tyres: When replacing your car's tyres, you should consult the vehicle's technical documentation for the tyre dimensions and see all the 'equivalent' alternatives based on load capacity index, speed category, identical outer diameter (with a ±3% tolerance), and the corresponding rim profile. You can find the tyre's dimensions and specifications on the sidewall marking. For example, a 205/55 R16 89V tyre includes: Width: 205 mm Aspect ratio: 55 height/width ratio expressed as a percentage Rim diameter: 16 inches the 'R' indicates a radial tyre Load index: 89 580 kg per tyre Speed rating: V up to 240 km/h The manufacturing date is indicated in the DOT code on the sidewall. The last four digits e.g., 1024 represent the week and year of manufacture: week 10 of 2024. Don't Compromise on Safety: Many drivers routinely choose budget tyres without considering their pros and cons, which can be a serious mistake. Choosing the right tyres and maintaining them properly can significantly lower fuel consumption, improve driving safety, and prevent risks and breakdowns. That is why opting for premium tyres is important, as they offer greater durability and exceptional performance compared to low-cost alternatives. A Tyre for Every Car and Driving Style: The type of car and driving style are also key factors in tyre selection. For electric vehicles or calm drivers, the priority is usually low rolling resistance (for maximum energy and fuel efficiency), quietness, comfort, and maximum safety. Conversely, for powerful vehicles and/or sporty drivers, the requirements are entirely different. In this case, tyres should be chosen for their handling precision, steering response, high stability, cornering control, and superior grip. Geography and Weather Matter Too: It is also essential to consider the region you drive in and its weather conditions. Driving on mountainous roads in winter with low temperatures and occasional rainfall is not the same as driving during summer with drier climate and high temperatures. Based on these factors, you can choose summer tyres fitted on most vehicles, winter tyres (better performance below 7°C), or all-season tyres which combine the benefits of both, but are less specialised for each season. Considering these tips, it is important to remember that only a small surface area of the tyre — roughly the size of a postcard — maintains contact with the road. At Bridgestone, we want to emphasise the importance of choosing the right tyres for your car. Each tyre type or model is designed to meet specific needs, so making the right choice is key to ensuring performance, safety, and driving experience. 'The road can test us at any moment. Choosing the right tyre not only improves comfort and efficiency but can make all the difference in a critical situation,' says Adrià Martínez, Engineer at Bridgestone's Technical Department. Ultimately, we cannot always predict what will happen on the road, but we can prepare by choosing the appropriate tyres that meet our expectations and needs because they can make all the difference when it matters most.


Mid East Info
26-06-2025
- Mid East Info
Bridgestone Develops Bespoke Potenza Race Tyres for Volkswagen Golf GTI's Record-Breaking 50th Anniversary Model
Bridgestone, a global leader in premium tyres and sustainable mobility solutions, has developed custom Potenza Race semi-slicks for Volkswagen's new Golf GTI EDITION 50, the Golf GTI's exclusive 50th anniversary model. Engineered to perfectly match and enhance the high performance capabilities of the fastest and most powerful production GTI to date, Bridgestone's custom racing fitment leverages the motorsports heritage of its iconic Potenza family. Developed and produced in Europe, the premium Bridgestone Potenza Race fitment features a high-grip compound with an optimised cavity profile for maximum dry performance, a tread pattern designed to perform even in the wet, and a high-strength, lightweight carcass to reduce rolling resistance. Providing the precision and control to make history: Volkswagen unveiled the Golf GTI EDITION 50 at the world-famous 24-hour race held at Germany's iconic Nürburgring – where the exclusive model already set the fastest-ever Nürburgring lap time for a Volkswagen production model. 1 Earlier in 2025, the Golf GTI EDITION 50I completed a lap of the 20.82-kilometre Nordschleife in just 07:46:13. 1 The record-breaking car was exclusively equipped with custom Bridgestone Potenza Race fitment, delivering consistent ultra-high grip across the full lap, and the precision and control needed to make history on the demanding Nürburgring circuit. 'Our bespoke Potenza Race tyres were engineered to extract every ounce of performance from the Golf GTI EDITION 50,' said Radoslaw Bolkowski, Vice President OE Sales at Bridgestone EMEA. 'Seeing them help deliver a record-breaking Nürburgring lap is a brilliant moment for our team and a testament to what's possible when two performance-driven brands collaborate closely. We're very proud to help Volkswagen make history once again.' Bridgestone is the exclusive tyre supplier for the optional GTI-performance package for the Golf GTI EDITION 50. The vehicle's bespoke 19-inch Bridgestone Potenza Race (235/35 R19 91Y) feature a special Volkswagen sidewall marking – highlighting the tyre's exclusive development for this model. About Bridgestone in Europe, the Middle East and Africa: Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region. Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company's vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.


Mid East Info
20-05-2025
- Mid East Info
Bridgestone builds on E8 Commitment with ‘Checked by Bridgestone' initiative to prioritise safe and stress-free mobility
Bridgestone, a global leader in premium tyres and sustainable mobility solutions, implemented its 'Checked by Bridgestone' tyre safety initiative in Abu Dhabi as part of the company's E8 Commitment. The initiative, organised in collaboration with the Abu Dhabi Police and Al Masaood TBA, complemented Bridgestone's value of 'Ease', which is centred on enhancing mobility for motorists by improving comfort and safety. One of the initiative's unique features was the use of AI-powered reporting tools to provide quick and precise tyre condition assessments, highlighting Bridgestone's technologically advanced strategy for automobile innovation and user-friendly solutions. During the campaign, over 200 vehicles were checked, indicating a significant step towards road safety. The campaign sought to raise awareness on the critical importance of tyre safety during the summer, when tyres are most susceptible to wear and potential failure. By providing free tyre inspections for the general public, Bridgestone helped guarantee safer travel and peace of mind for daily mobility. Jacques Fourie, President Bridgestone AME: 'The 'Checked by Bridgestone' campaign is a testament to our constant commitment to ensuring driver safety in the region through innovative initiatives. In line with Bridgestone's E8 Commitment, we work diligently to enhance customer safety and convenience by collaborating with key stakeholders and leveraging advanced diagnostic tools. We extend our heartfelt gratitude to the Abu Dhabi Police and Al Masaood TBA for making this joint initiative possible and promoting safe, stress-free mobility across the UAE.' Salah Adib, General Manager of Al Masaood TBA, said: 'The safety of road users and our community has always been a top priority for us. We believe that initiatives like Checked by Bridgestone serve as vital tools in raising public awareness, while offering tangible solutions that help drivers stay safe during the most demanding driving season of the year. Through our longstanding partnership with Bridgestone and this collaboration with the Abu Dhabi Police, we aim to support the community with both knowledge and free services that could prevent accidents and save lives. At Al Masaood, we are proud to always align our efforts with the goals of Abu Dhabi Police and government entities to help advance the emirate's safety and public well-being agenda.' The latest campaign underscores Bridgestone's continuous efforts to promote road safety across the region, ranging from educational roadshows to digital safety awareness programs. The campaign's collaboration with the Abu Dhabi Police and Al Masaood TBA further emphasises the company's belief in the ability of public-private partnerships to drive meaningful change.