Latest news with #CastleLagerBoktown
The Citizen
28-06-2025
- Sport
- The Citizen
Boktown brings fans face to face with Springbok spirit at historic Barbarians clash
Boktown brings fans face to face with Springbok spirit at historic Barbarians clash Local fans will gather to watch the Springboks face the Barbarians for the first time on SA soil at the Wanderers Oval in Johannesburg on June 28. Castle Lager Boktown is a travelling fan park series that brings the full Springbok match-day atmosphere to supporters nationwide. Locals can enjoy a stop featuring a giant-screen broadcast, SA music, appearances by former Boks, family zones and partner activations. This will create a festive and safe space for fans to celebrate the green and gold. SA Rugby CEO Rian Oberholzer said, 'Castle Lager Boktown carries that heartbeat into towns and cities across the country, giving supporters a front-row view and offering partners a platform to enrich the Springbok story.' ALSO READ: Development rugby takes centre stage at Saints SportsFest day 4 Set up as a full-scale festival, supporters can expect live performances by GoodLuck, Shekhinah and the 4am Band, food markets, appearances by current and former Springboks and activations from official Springbok partners. 'Boktown turns every Test into a nationwide gathering,' said Thomas Lawrence, the Castle Lager brand director. 'From the anthem to the final whistle, we want fans shoulder to shoulder, singing, cheering and making memories. 'With our partners on board, we've packed the day with music, legends and family fun so everyone goes home smiling,' he added. The Minister of Sport, Arts and Culture, Gayton McKenzie, said this should be something that unites communities regardless of race. He emphasised that sport is one of the few things that brings people together. First event details: Event: Castle Lager Boktown; Date: Saturday, June 28; Venue: Wanderers Oval, Johannesburg; Early-bird tickets: From R80; Gates open: Noon; Big-screen kick-off: 17:00. Boktown stops in 2025: June 28: Springboks vs Barbarians – Johannesburg; July 5: Springboks vs Italy – Bloemfontein; July 12: Springboks vs Australia – Witbank; August 16: Springboks vs Australia – Nelspruit; August 23: Springboks vs Australia – Durban; August 23: Springboks vs Australia – Soweto; September 27: Springboks vs Argentina – Nylstroom; October 4: Argentina vs Springboks – Pretoria; November 8: France vs Springboks – Boland; November 22: Ireland vs Springboks – Benoni. Tickets can be purchased on At Caxton, we employ humans to generate daily fresh news, not AI intervention. Happy reading!
Daily Maverick
26-06-2025
- Business
- Daily Maverick
SAB Joins Forces with SARU as Events Delivery Partner Across All Rugby Events
The South African Breweries (SAB) and the South African Rugby Union (SA Rugby) today announced the conclusion of a landmark long-term Event Partnership Agreement which sees SAB become the official and exclusive event delivery partner for all SA Rugby events. This partnership means that SAB will work closely with SA Rugby to plan and deliver all Springbok Test Matches hosted on home soil, from in-stadium activations to fan experiences outside of the stadium. Through this collaboration, SAB and SA Rugby aim to broaden access to rugby, bringing the spirit and excitement of rugby to more South Africans. Commenting on the partnership, SAB CEO Richard Rivett-Carnac said, 'Beer and sports have always been synonymous with each other. Being a delivery events partner for SA Rugby will give much needed access to rugby games across the nation, showcasing our long-term commitment to sports. This milestone underscores our commitment to national pride and access to world-class rugby for all South Africans'. SAB will bring to life these events through its heritage brand Castle Lager – whose purpose has always been deeply rooted in our nation's sporting culture. The agreement is for an initial five-year term and will see SAB activate platforms such as, Castle Lager Boktown across the country to give access to the rugby experience to all South Africans. The Castle Lager Boktown platform will elevate the fan experiences, bringing South Africans together and amplify national pride. Commenting on the partnership, Rian Oberholzer, CEO of SA Rugby, said: 'We are delighted to broaden and deepen our relationship with SAB and Castle Lager. 'We have been partners for more than four decades and this arrangement takes us to the next level. It allows us to tap into SAB's event delivery experience to enhance the match-day experience for fans as well as reviving a communal experience for national team fans. 'The new Castle Lager Boktown will allow fans to taste the Test match vibe at the best seats NOT in the stadium and bring fans ever close to the game day experience.' Springboks Elrigh Louw, Ruan Nortje and Morne van den Berg were in attendance to champion this partnership when the agreement was unveiled at the SAB Headquarters on Friday. From celebrated Springbok players and coaches to local personalities, these figures will bring the Castle Lager Boktown to life and deepen fan connections. 'We are celebrating more than a sponsorship; we are celebrating a shared national spirit.' said Mr Gayton McKenzie, Minister of Sports, Arts and Culture. 'The enduring relationship between Castle Lager and the South African Rugby Union reflects the kind of long-term, purposeful partnerships our sporting codes need. This commitment is a vote of confidence in our athletes, in our fans and the role that sport plays in unity, pride and social upliftment – the kind of partnerships that are based on consistency and a genuine passion for the game and our nation. It shows us what's possible when corporate and cultural leadership align.' The announcement event, attended by the Ministry of Sport, Arts, and Culture, SA Rugby executives, and senior SAB leadership, signalled a renewed call for inclusivity, legacy building and a future where everyone has access to sport. As SAB continues to commemorate its 130-year journey of commitment to South Africa, this partnership reinforces this commitment to building the nation. DM
