07-05-2025
Pirates Rugby Club kicks off new era, partnering with WeBuyCars
Pirates Rugby Club has set the stage for an exciting season by announcing WeBuyCars as its new principal partner ahead of the Castle Lager Pirates Grand Challenge. The partnership, unveiled on March 28, marks a bold step for one of South Africa's most storied rugby clubs.
The launch event was truly remarkable, featuring an interactive trivia icebreaker that challenged guests' knowledge of both the rugby club and WeBuyCars. Head coach Barend McKenzie emerged as the victor and generously donated his prize money back to the club, a gesture that sets the tone for a partnership grounded in shared values.
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Following the fun, a panel discussion explored what this collaboration means for both parties, with a Q&A session allowing guests to delve deeper. The highlight of the evening was the unveiling of Pirates' new kit, embellished with the WeBuyCars branding, symbolising a fresh chapter for the team.
'This partnership is a game-changer for us at Pirates Rugby Club,' said Brad Guymer, chairperson of rugby at Pirates. 'WeBuyCars shares our values of excellence and community, and we're excited about what we can achieve together.'
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Rikus Blomerus, chief marketing officer at WeBuyCars, echoed the sentiment. 'Pirates represents heart, grit, and unity – qualities that align perfectly with our brand. We're excited to be part of this journey with them, and help fuel the next chapter of their success.'
The Castle Lager Pirates Grand Challenge, a fixture that consistently brings passion and intensity to the local rugby scene, commenced on March 29. With WeBuyCars supporting them, the Pirates stepped onto the field with renewed energy and ambition.
Adding a practical touch to the partnership, WeBuyCars has installed a dedicated service pod at Pirates' Greenside premises. This new feature offers fans and community members convenient access to car valuations and transactions, seamlessly integrating business with sport.
Beyond sponsorship, this collaboration signals a commitment to grassroots rugby and community upliftment. With strengthened infrastructure and resources, Pirates Rugby Club looks poised to build on its legacy, while inspiring the next generation of players and supporters alike.
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