2 days ago
The $14 item from Kmart that's a 'perfect dupe' of wildly popular $200 version: 'Pretty good'
A $14 must-have item from Kmart has been hailed the perfect 'dupe' for a $200 version sold by a popular homeware brand.
Aussie shopper Celine Clark was recently walking through a Kmart store when she spotted an instantly recognisable item on the racks.
Sharing her bargain sleepwear find, the fashion content creator declared that she'd 'been waiting for the day that Kmart came out with a Hommey dupe'.
'About damn time,' Celine said in the video.
Hommey is selling the Sleep Pant and Sleep Shirt featuring a distinct striped pattern, each sold separately for $99, totaling $198 for the set.
The Melbourne lifestyle brand is known for its colourful sleepwear, along with stylish items for everyday living - including quilt covers, cushions, robes, towels and more.
Shoppers who can't fork out hundreds of dollars are in luck as Kmart is offering a similar-looking sky-blue pyjama set with pinstripes for a fraction of the price.
Celine was most surprised by the price of the flannel sleepwear.
'I mean, for $14 for like a dupe. I thought this was pretty good,' Celine said.
Aussie shopper Celine Clark spotted the Family Matching Printed Flannel Pyjama Set, $14 (left) in Kmart. It was reminiscent of the Hommey Sleep Pant, $99 and Sleep Shirt, $99 (right) pictured here in the Iced Chocolate Stripes version
The fashion content creator proceeded to 'try on' the blue striped sleepwear set, praising it as a 'cosy' flannelette.
The Aussie shopper was also impressed by the 'nice' and 'long' length in the pants.
'They're really warm. I love the colour palette,' she raved.
Celine did however note that the sizing ran on the bigger side - and that even though she'd selected a small, it was 'quite stretchy in the waist'.
'I probably could have gone with a smaller size if they'd had it,' she said.
Celine, who regularly shares videos of her fashion buys on her social media account, said during her shop, she also stumbled upon the same pyjamas - but in the Kmart kids' section.
Both the Kmart Family Matching Printed Flannel Pyjama Set, $14 (left) and the Hommey Sleep Pant, $99 and Sleep Shirt, $99 in Stripes (right) feature full-length pants, long sleeves and a distinct pin striped pattern
She explained that she later realised the PJs were part of a 'family matching' set, meaning they were also stocked in women's, men's and children's sizes.
'If you have a family, how cute, having matching pajamas,' Celine said in the video.
For a family of four, the price point of the Kmart pyjamas means that the entire household could be kitted out in the same matching nightwear outfit for under $60.
'C'mon guys, $14 I just can't get past it,' Celine said at the conclusion of her video. 'I just thought that for $14 I just had to share.
'Kmart coming through with the goods. Am I surprised? No.'
The video has racked up over a thousand likes with the comment section filled with replies from excited shoppers hoping to nab the winter buy.
'These are so cute!! Love this colour, running to Kmart,' read one reply.
'I need these,' added another.
'Grabbing one,' chimed in a third.
The latest sleepwear dupe comes over a year after eagle-eyed Kmart shoppers spotted a pair of satin pyjamas that closely resembled a popular pair stocked in Peter Alexander.
Shoppers at the time noted that Kmart's $25 Long Sleeve Top and Pants Satin Pyjama Set in a navy colour with white piping detail were the spitting image of a far pricier set stocked at the designer sleepwear retailer.
