Latest news with #Cendyn
Hospitality Net
22-05-2025
- Business
- Hospitality Net
Guest Segmentation Is Failing Hotels: 5 Ways to Do Better with Available Data
Breaking down your audience into different segments with specific messages and offers drives engagement, clicks, and bookings. Yet many hotels are still blanket sending the same messages to their entire database. And it's just not working. Segmentation can be simple and effective, capitalizing on the basic data you already own. With a shifting economic climate, now is the time to bolster your Find, Book, and Grow strategies. With marketing messages bombarding consumers across every channel, relevance is everything. People are increasingly immune to generic outreach. Research shows 81% of customers prefer to engage with companies that offer a personalized experience, both in-person and across digital channels. For hotels, segmentation is the key to delivering this level of personalization. By dividing a big audience into smaller, meaningful groups (segments) – based on booking characteristics, purchase preferences, and buying behavior – you can tailor communications that feel timely and personal, creating an instant connection with prospective guests. The best part? You don't need to ask for a vast amount of personal data to do it. Our new guide breaks down five simple ways to segment using the guest data you already collect. It's an easy way to improve engagement, boost conversions, and keep your emails out of the spam folder. Download the infographic and explore the full article to see what's working—and what's not—for hotels like yours. ABOUT CENDYN Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests, drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions. Cendyn has over 35,000 customers worldwide in more than 150 countries generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India. To find out more, visit View source
Hospitality Net
20-05-2025
- Business
- Hospitality Net
Cendyn and Loyalty Juggernaut Up the Ante on Hotel Loyalty with Scalable Enterprise Ecosystem
Cendyn, a global integrated hotel technology and services company, announced today its partnership with Loyalty Juggernaut (LJI) to provide a new level of sophistication to enterprise-level hotel loyalty programs. Integrating Cendyn's industry-leading CRM with Loyalty Juggernaut's GRAVTY® empowers hoteliers to develop and implement a robust, rewards-focused enterprise loyalty program while transforming guest communication and engagement throughout the brand's customer journey. Against a backdrop of global inflation, rising operational costs, and growing competition for share of wallet, this unified platform enables hotels to maximize efficiency while deepening relationships with guests. By reducing the reliance on costly, one-size-fits-all loyalty platforms, this partnership empowers global hotel brands across their digital and physical footprint to gather and utilize loyalty and communication preference data that feeds into a unified guest profile. The complete integration of guest preference data into the CRM from GRAVTY® enables advanced segmentation to deliver loyalty benefits through marketing and messaging connectivity across multiple communication channels. This collaboration precisely targets guest activity, facilitating membership growth and deeper brand affinity, setting a new benchmark for how hotels foster guest loyalty, enhance experiences, and generate sustainable growth. Whether markets shift or guest expectations change, hotels can adapt quickly to changing market conditions and guest expectations with configurable and scalable technology infrastructure. Together, Cendyn and Loyalty Juggernaut offer hotels the ability to harness two complementary platforms that can adapt as loyalty programs evolve. Our partnership is a real game-changer for hospitality loyalty programs. This collaboration is more than an enhanced integration – it is a unified loyalty engagement ecosystem purpose-built for the complexities of modern hospitality and customer interaction. There is no longer a need for guests to 'point-watch' – wherever travelers are in the journey, the system automatically engages and rewards guests based on their unified customer profile. Chris Egan, chief product officer, Cendyn This powerful partnership is the fusion of two best-in-class solutions. We've taken the time to address the complexities in today's guest journey to enable highly scalable, configurable loyalty programs capable of meeting diverse global and regional needs. Hotels can move away from standardized loyalty benefits to reward guests based on how they interact with the brand to easily turn first-time bookers into brand believers. Shyam Shah, CEO, Loyalty Juggernaut Visit Cendyn's and Loyalty Juggernaut's Loyalty offering to learn more. ABOUT CENDYN Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests, drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions. Cendyn has over 35,000 customers worldwide in more than 150 countries generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India. To find out more, visit Kim Dearborn View source
Yahoo
09-05-2025
- Business
- Yahoo
No slowdown for group, business travel in Q1 2025: report
This story was originally published on Hotel Dive. To receive daily news and insights, subscribe to our free daily Hotel Dive newsletter. Group and business travel continued to grow at a healthy pace across the U.S. in the first quarter of 2025, according to Cendyn and Amadeus' Hospitality Group and Business Performance Index, released Thursday. For Q1, the overall health index, which assesses the strength of the meetings and events industry, achieved 109.1% growth compared to the prior-year quarter, reaching its highest level in four quarters, per the report. The group index, specifically, achieved 107.4% growth for the same period. St. Louis led other U.S. markets in Q1's overall health index, reaching 121% performance growth year over year, per the report. Events drove group and business travel in the quarter, with events volume higher than in previous years, the companies detailed. Philadelphia and New Orleans followed St. Louis as leaders of the overall health index. The two cities also led other U.S. markets in the group index. Other top markets for group growth were Washington, D.C., San Francisco, and Chicago. Q1 marked the group index's 10th consecutive quarter of growth, driven by a 2.6% increase in room nights and a 4.7% increase in ADR, the report detailed. Events volume in Q1 was 114.6% higher than in the same period in 2024, per the report. Education, national association and technology events led other industries by event volume. By market, St. Louis' meetings volume was the highest, followed by Austin, Texas, and Philadelphia, the report detailed. Across markets, the average meeting attendee size was 146 guests, while the average space used was up quarter over quarter to 4,186 square feet. Hotels across the board benefited from the meetings and events industries in Q1, according to Cendyn and Amadeus. Choice Hotels International, Hyatt Hotels and Hilton reported in Q1 earnings that group and business travel contributed to their RevPAR results during the quarter. Hilton specifically reported 6% year-over-year growth in group travel, supported by events in urban markets and company meetings. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Hospitality Net
08-05-2025
- Business
- Hospitality Net
Cendyn and Amadeus Report Strong Growth Metrics for U.S. Events
Cendyn, a global integrated hotel technology and services company, and Amadeus, a leading technology provider for the travel industry, today released metrics from the companies' Hospitality Group and Business Performance Index (the 'Index'). The overall health index reached the highest level in four quarters. The aggregated Index reflected performance for all segments – Group, Corporate Negotiated, GDS, and Events – and shows 1Q2025 achieved 109.1 percent compared to 2024. Top overall health index markets include: Louis 121.0 percent Philadelphia 1 percent New Orleans 9 percent New York City 6 percent Tampa 6 percent Austin 0 percent Phoenix 0 percent Chicago 3 percent Houston 8 percent Miami 8 percent In addition, the top growth markets specific to Group performance were New Orleans (156.4 percent), Philadelphia (124.3 percent), Washington D.C. (118.5 percent), San Francisco (112.9 percent), and Chicago (112.5 percent). The Index combines event data from Knowland by Cendyn with hotel booking data from Amadeus' Demand360® business intelligence solution to provide aggregate views of the key drivers of hotel performance. The aggregated index reflects performance or 'health' for all segments – Group, Corporate Negotiated, Global Distribution System (GDS), and Events. It offers filters for event market segments and booking industries, empowering hoteliers, destination marketing organizations, and convention and visitor bureaus to adapt strategies effectively. Key insights from the Index are as follows: Overall health index once again reaches highest level in four quarters. The aggregated Index reflects performance for all segments – Group, Corporate Negotiated, GDS, and Events – and shows that 1Q2025 achieved 109.1 percent compared to 2024. The aggregated Index reflects performance for all segments – Group, Corporate Negotiated, GDS, and Events – and shows that 1Q2025 achieved 109.1 percent compared to 2024. Strong group performance continues. The Group Index was at 107.4 percent due to a 2.6 percent increase in room nights and a 4.7 percent increase in average daily rate (ADR) with ten consecutive quarters of growth. The Group Index was at 107.4 percent due to a 2.6 percent increase in room nights and a 4.7 percent increase in average daily rate (ADR) with ten consecutive quarters of growth. Indirect channels show ongoing growth. Overall, GDS grew again this quarter, at 109.5 percent, compared to Q1 last year. This was due to a 7.4 percent increase in room nights and a 2.0 percent increase in ADR. Overall, GDS grew again this quarter, at 109.5 percent, compared to Q1 last year. This was due to a 7.4 percent increase in room nights and a 2.0 percent increase in ADR. Negotiated performance increases. The Negotiated Index score was 104.8 percent due to a 1.2 percent increase in room nights and a 3.5 percent increase in ADR. The Negotiated Index score was 104.8 percent due to a 1.2 percent increase in room nights and a 3.5 percent increase in ADR. Events lead in growth. The highest segment and almost equivalent to last quarter's volume, event volume was 114.6 percent versus the same period the previous year. The highest segment and almost equivalent to last quarter's volume, event volume was 114.6 percent versus the same period the previous year. Meetings spur growth opportunities. Hotels of all sizes experienced growth in Q1 due to the meetings and events industry. The average attendee size held steady at 146 guests. The average space used was higher than in Q4 2024, moving from 3,410 to 4,186 St. Louis meeting volume was the highest, at 171.8 percent, Austin was 131.1 percent, and Philadelphia was 129.6 percent. Download the full report By using industry-leading data from Knowland by Cendyn and Amadeus' Demand360®, along with the industry-leading sales and catering solution, Amadeus' Delphi®, hoteliers can develop precise, data-driven strategies to boost group sales and efficiently manage the entire process from lead to event execution. About the Hospitality Group & Business Performance Index methodology The Hospitality Group & Business Performance Index uses a multi-factor weighting system that balances metrics such as group, corporate transient, and GDS room nights with average daily rate (ADR) performance. Each factor is averaged to provide a final index score, ensuring a more accurate overall performance assessment. ABOUT CENDYN Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests, drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions. Cendyn has over 35,000 customers worldwide in more than 150 countries generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India. To find out more, visit Kim Dearborn View source
