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Cendyn and Loyalty Juggernaut Up the Ante on Hotel Loyalty with Scalable Enterprise Ecosystem

Cendyn and Loyalty Juggernaut Up the Ante on Hotel Loyalty with Scalable Enterprise Ecosystem

Hospitality Net20-05-2025
Cendyn, a global integrated hotel technology and services company, announced today its partnership with Loyalty Juggernaut (LJI) to provide a new level of sophistication to enterprise-level hotel loyalty programs. Integrating Cendyn's industry-leading CRM with Loyalty Juggernaut's GRAVTY® empowers hoteliers to develop and implement a robust, rewards-focused enterprise loyalty program while transforming guest communication and engagement throughout the brand's customer journey.
Against a backdrop of global inflation, rising operational costs, and growing competition for share of wallet, this unified platform enables hotels to maximize efficiency while deepening relationships with guests. By reducing the reliance on costly, one-size-fits-all loyalty platforms, this partnership empowers global hotel brands across their digital and physical footprint to gather and utilize loyalty and communication preference data that feeds into a unified guest profile.
The complete integration of guest preference data into the CRM from GRAVTY® enables advanced segmentation to deliver loyalty benefits through marketing and messaging connectivity across multiple communication channels. This collaboration precisely targets guest activity, facilitating membership growth and deeper brand affinity, setting a new benchmark for how hotels foster guest loyalty, enhance experiences, and generate sustainable growth.
Whether markets shift or guest expectations change, hotels can adapt quickly to changing market conditions and guest expectations with configurable and scalable technology infrastructure. Together, Cendyn and Loyalty Juggernaut offer hotels the ability to harness two complementary platforms that can adapt as loyalty programs evolve.
Our partnership is a real game-changer for hospitality loyalty programs. This collaboration is more than an enhanced integration – it is a unified loyalty engagement ecosystem purpose-built for the complexities of modern hospitality and customer interaction. There is no longer a need for guests to 'point-watch' – wherever travelers are in the journey, the system automatically engages and rewards guests based on their unified customer profile. Chris Egan, chief product officer, Cendyn
This powerful partnership is the fusion of two best-in-class solutions. We've taken the time to address the complexities in today's guest journey to enable highly scalable, configurable loyalty programs capable of meeting diverse global and regional needs. Hotels can move away from standardized loyalty benefits to reward guests based on how they interact with the brand to easily turn first-time bookers into brand believers. Shyam Shah, CEO, Loyalty Juggernaut
Visit Cendyn's and Loyalty Juggernaut's Loyalty offering to learn more.
ABOUT CENDYN
Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests, drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.
Cendyn has over 35,000 customers worldwide in more than 150 countries generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India. To find out more, visit cendyn.com
Kim Dearborn
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