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The Star
a day ago
- Business
- The Star
TAKE A STRIDE TO THE GREEN SIDE
WHEN one thinks of palm oil, what comes to mind? For many, the image conjured is often one of environmental destruction –deforestation, habitat loss, and climate change. While it is a common perception, there lies a story less told which is worth hearing – one that is of sustainable palm oil production which balances environmental stewardship with economic growth. The Malaysian Palm Oil Green Conservation Foundation (MPOGCF) is spearheading this narrative through an innovative campaign called Jelajah Sawit Hijau, a roadshow blending science, sustainability and entertainment to engage Malaysians from all walks of life. A vision of harmony As a conservationist who deeply believes in the harmony between nature and responsible industry, MPOGCF general manager Hairulazim Mahmud explains the inspiration behind Jelajah Sawit Hijau. 'This event was inspired by the urgent need to showcase how palm oil, when produced sustainably, can benefit both the environment and the economy.' Hairulazim says responsibly grown palm oil can protect wildlife, preserve forests, and sustain livelihoods alongside economic growth. Hairulazim notes that rather than viewing conservation and palm oil production as opposing forces, Jelajah Sawit Hijau embraces the concept of 'green plantations' – plantations that nurture biodiversity, protect ecosystems, and foster community well-being. He also shares that the purpose of this initiative is twofold, saying: 'It aims to correct widespread misconceptions, highlight biodiversity conservation efforts within palm landscapes and promote the concept of green plantations to the public. 'It also aims to show that sustainable palm oil is not just a commercial commodity but a national asset that supports Malaysia's economy while promoting environmental integrity.' Through this, MPOGCF hopes to strengthen public support for the sector and spotlight their ongoing conservation projects and partnerships. (From left) MPOGCF conservation sustainability executive Nur Fatin Amirah Mohd showing the camera trap to Mavis Ooi, 7, and Migina Ooi, 5, at the Jelajah Sawit Hijau first Jelajah Sawit Hijau roadshow at the Aman Central Mall in Alor Setar. — LIM BENG TATT/The Star Enjoyable edutainment Talking about conservation and sustainability can sometimes feel overwhelming or complicated. That's why Jelajah Sawit Hijau uses a lively mix of learning and play – with celebrity guests, interactive exhibits, games, scientific insights and live radio broadcasts – to make these important topics engaging, memorable, and easy to understand. 'We want to create a platform where learning is fun, messages are memorable and communities feel welcomed into the conversation,' says Hairulazim. He adds that this format invites Malaysians to explore the realities of sustainable palm oil in an enjoyable and engaging way which can foster a sense of shared responsibility. A successful start The first Jelajah Sawit Hijau roadshow kicked off at the Aman Central Mall, Alor Setar, Kedah, in May 2025, with much success. The one-day event was met with enthusiastic support with thousands visitors turning up – setting a new attendance record (footfall) for the shopping mall. 'Families, students, and curious members of the public expressed genuine interest in learning about how palm oil production can coexist with nature conservation,' says Hairulazim. He adds that the feedback was overwhelmingly positive, where visitors appreciated the chance to see palm oil's environmental benefits firsthand and to engage with the interactive exhibits. In landscapes where forest and plantation meet, well-managed corridors can offer orangutans a lifeline between shrinking habitats. Lessons and future plans Every new initiative offers opportunities to learn, and Jelajah Sawit Hijau is no exception. MPOGCF recognised the importance of early, robust promotion and the value of strong partnerships to enhance the roadshow's reach and impact. The foundation also plans to diversify engagement methods, such as introducing augmented reality games and improving quiz formats like Kahoot! for future editions. 'We plan to hold the roadshow every two years, allowing us more time to plan, reach wider audiences, and measure long-term outcomes more effectively,' says Hairulazim. He adds that this measured approach promises not only to sustain momentum but to deepen public understanding over time. Reaching new friends MPOGCF's collaboration with Star Media Group's radio arm Suria FM and digital portal Majoriti has been pivotal in broadening its reach to younger, more digitally savvy Malaysians. Hairulazim says: 'Their expertise in event programming and content creation, combined with celebrity involvement, brought our conservation message to communities we might not have reached otherwise.' He adds that MPOGCF has observed increased website traffic, growth in social media engagement, invitations to environmental conferences, and new collaborations with NGOs. Such outcomes demonstrate Jelajah Sawit Hijau's conservation message resonates beyond the roadshow, inspiring action and dialogue. What's next? The upcoming Jelajah Sawit Hijau roadshows in Terengganu, Johor, and Kuala Lumpur promise to be even more interactive and exciting. Visitors can look forward to augmented reality experiences, enhanced quiz games with prizes, memory matching challenges, and lively performances. The Kuala Lumpur finale will be graced by ministerial presence, underscoring the event's importance. The next stop is this Saturday, Aug 16, at Mayang Mall, Terengganu. Recognising the importance of sustained engagement, MPOGCF plans to extend Jelajah Sawit Hijau beyond physical events by strengthening its digital presence. 'This will keep the conversation on sustainable palm oil active year-round, reaching wider audiences beyond roadshow locations,' says Hairulazim. He hopes visitors walk away from each roadshow with a new understanding: 'Palm oil, when cultivated responsibly, can be a vital part of the conservation solution. 'It is possible to protect wildlife, preserve forests, and sustain livelihoods while driving economic growth. This is the vision I work for every day.'
Economic Key
21-07-2025
- Business
- Economic Key
Barwa Developments Partners with MRB to Enhance Investment Value and Operations of Central Mall in El Shorouk
Barwa Developments Company announced signing a contract with MRB to provide management and operation services for its leading project 'Central Mall El Shorouk', as part of the company's plan to enhance the investment value of its projects, and due to this contract the company will support the project's competitive advantages and ensure investment quality that achieves the highest return on investment for its clients. For his part, Ahmed Rageh, Barwa Developments Chairman, assured that Central Mall is located on an area of 3,000 square meters in the heart of El Shorouk City, close to Sakan Misr and Dar Misr projects, as well as the Bank Complex, which makes its location in the core of a vital area with a high population density, requiring more diverse services, as the project is a commercial, administrative, and entertainment. He added that the contract with MRB is part of the company's plan to collaborate with strong entities with a distinguished track record to ensure the implementation of a model project that integrates all the elements of success, besides management has become a key component of any project's success, regardless of its activity, especially multi-use projects due to their diverse details and internal activities. He revealed the most prominent features of the company's expansion plan for the coming period, which targets an expansion within new projects in the Administrative Capital and New Cairo, in addition the company will announce all details relating to its latest projects in the Administrative Capital soon. Abdel Fattah Farahat, Barwa Developments CEO, said that El Shorouk City is one of the most prominent new cities, distinguished by its unique strategic location on Cairo-Suez Road and Cairo-Ismailia Road, and its proximity to the New Administrative Capital, which gives it an increasing importance as a residential and investment destination, and that's why Barwa chose it to operate there. He explained that Barwa Developments is present in the Egyptian market since 15 years, and during that period has successfully implemented more than 150 separate projects that completely meet the clients aspirations, through its related company Al Rajhi Urban Development. He showed that Barwa Developments Company is specialized in implementing mixed-use projects, which givies it a competitive advantage in its comprehensive understanding of the details and requirements of these projects, in addition to its strong experience in understanding clients requirements in these projects and providing a real estate product appropriate to the targeted client. He added that the company owns four commercial malls in El Shorouk City, including Hub 5 Mall, Barwa Mall, Central Mall, and Center Point, and some of which are still under construction, in addition to numerous residential projects in El Shorouk City. Amr Attia, Barwa Head of the Commercial Sector, explained that Central Mall is located in a promising and vital location in Shorouk City, consists of two floors; a basement and three floors dedicated to commercial, medical, and administrative activities, and includes areas starting from 25 meters, noting that the total sales area of the project amounts to 6,000 square meters, and that the project is planned to start delivery within three years. He noted that the first phase of the project has been completely sold out, and the second phase is currently being offered, including a variety of units, including commercial, administrative, and medical, with flexible and competitive prices and payment plans. Dr. Mohammed Rashid, MRB Chairman, stated that his company's philosophy based on collaborating with developers who seek to deliver real value to investor and client through professional management, which Barwa Developments offers besides its plan to implement a project that seeks to preserve through the distinguished management provided by MRB. He pointed that his company's role is to review designs, provide operational consultations, and work to increase investment returns and reduce operating costs, while preserving the building's operational lifespan, noting that his company operates according to 3 pillars which are: understanding the market, creating a product that serves both the developer and the consumer, and providing professional operations that achieve sustainability. He added that his company gains great experience in more than 90 projects nationwide, including 60 projects in the Administrative Capital and 20 projects in the Fifth Settlement, with a large number of them already operational, explaining that MRB is the first company in the real estate market to get developers aware with the importance of management and operating companies at the appropriate time during the project's lifespan, and not just after its delivery. تم نسخ الرابط
CTV News
07-06-2025
- CTV News
Police investigating robbery at Saskatoon jewelry store
Watch WATCH: Saskatoon police are investigating an armed robbery at a jewelry at a Central Mall on 8th Street.
Yahoo
25-02-2025
- Yahoo
Barling man sentenced to 8 years for planning to carry out shooting at Fort Smith mall
FORT SMITH, Ark. (KNWA/KFTA) — A Barling man has been sentenced to more than eight years in federal prison after he planned to carry out a shooting at Central Mall in Fort Smith, according to court documents. Rodney Sheffield, 41, was sentenced on Tuesday for threatening a federal official and for having child pornography on his phone when he was arrested. He pleaded guilty to those charges in June. Sheffield's eight-year sentence also includes five years of supervised release. 'The Court recommends that the defendant be a candidate for any drug treatment he may qualify for and that he be allowed to participate in mental health counseling/treatment while incarcerated,' the sentencing order said. The Fort Smith Police Department said it responded to Central Mall for a 911 call where the caller said Sheffield was driving to the mall with the intent to carry out a shooting. Fort Smith school bus involved in two-vehicle crash; non-life-threatening injuries reported Officers made a traffic stop on Sheffield for driving recklessly near Rogers Avenue in Fort Smith. During the traffic stop, the officer noticed a rifle on the passenger side floorboard of the vehicle. Further investigation showed Sheffield had a pending Social Security disability claim and was upset at the status of the claim. A witness said Sheffield had gone to the building where the Social Security Administration offices were located and told him 'I've had enough, I can't take it anymore.' The person said Sheffield told him he was going to shoot the Social Security Administrative Law Judge. Sheffield said he wanted to do this to 'teach the government a lesson,' a release from FSPD said. The person said he called 911 after speaking to Sheffield. Police later searched Sheffield's phone. They found images and videos of child pornography including children as young as around five years old. He was officially booked into the Sebastian County Detention Center on April 27 and released on bond on May 9. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
