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Cision Canada
08-08-2025
- Business
- Cision Canada
Minister MacDonald concludes first trade mission to strengthen ties and promote Canadian agriculture and agri-food in the Indo-Pacific Français
OTTAWA, ON, Aug. 8, 2025 /CNW/ - The Honourable Heath MacDonald, Minister of Agriculture and Agri-Food, has concluded a productive seven-day trade mission to Indonesia, Singapore, and the Philippines. Representatives from Canada's agriculture and agri-food sector joined the Minister for the mission to the region, which is already importing more than a quarter of Canada's total agricultural exports, and poised for much more. Canadian agricultural stakeholder groups who joined Minister MacDonald on the mission included: Cereals Canada; Soy Canada; Protein Industries Canada; Canada Beef; Pulse Canada; the Canadian Pork Council; and the Canadian Cattle Association. During the mission, Minister MacDonald met with senior government officials, industry leaders, importers and other key stakeholders to discuss boosting agricultural and agri-food trade, increased cooperation on research, innovation, food safety and technical expertise, and to promote the Canada Brand. In each country, the Minister convened meetings between industry representatives and local businesses and importers to discuss market trends, regulatory challenges, and opportunities for growth. He also attended World Food Expo, the largest agri-food and beverages trade show in the Philippines, and met with Canadian exhibitors. Key meetings included: Indonesia's Minister of Agriculture Andi Amran Sulaiman; Indonesia's Deputy for Food and Agriculture Coordination Ms. Widiastuti; ASEAN Secretary-General Dr. Kao Kim Hourn; Singapore's Minister for Sustainability and Environment Grace Fu Hai Yein; and, The Philippines' Secretary of Agriculture Francisco Tiu Laurel Jr. Minister MacDonald's mission underscores Canada's commitment to trade with reliable partners and growth across the Indo-Pacific region. Quotes "Our farmers and food processors work tirelessly to produce reliable, high-quality and safe food. Because of the reputation they've helped build, more countries are choosing our products, and we're absolutely focused on creating more opportunities for them by increasing and diversifying our exports, moving forward on new free trade agreements, and raising the profile of the Canada Brand worldwide, especially in areas like the Indo-Pacific." - The Honourable Heath MacDonald, Minister of Agriculture and Agri-Food "The Indo-Pacific region represents one of Canada's most significant and fastest-growing markets for cereals. Canada has enjoyed long-standing trade partnerships with the countries in this region, and the Minister's presence underscores the importance of these relationships. The Indo-Pacific Agriculture and Agri-Food Office provides boots-on-the-ground trade support to regulators and exporters, and helps to uphold Canada's reputation for clean, consistent cargos which our Indo-Pacific customers expect." - Dean Dias, Chief Executive Officer, Cereals Canada "I've seen Minister MacDonald show our customers and their governments that in a world of chaos, they can count on Canada. Meeting customers and their governments face to face and supporting the Indo-Pacific Agriculture and Agri-Food Office delivers what our customers need. With over 70% of our soybeans exported, including $1.5 billion to the Indo-Pacific each year, when we deliver value for customers, we deliver value for farmers and the entire soy value chain." - Brian Innes, Executive Director, Soy Canada "Our recent trip across the Indo-Pacific region with Minister MacDonald reaffirmed the importance of building strong, collaborative relationships with countries that share our commitment to innovation, sustainability, and food security. Canada's plant-based food and ingredient sector offers high-quality, sustainable protein options that meet the growing demand in the Indo-Pacific. By working with partners across the region, including through the Indo-Pacific Agriculture and Agri-Food Office, we can build lasting trade and business relationships that benefit both Canadians and Indo-Pacific consumers." - Robert Hunter, Chief Executive Officer, Protein Industries Canada "The Indo-Pacific region represents a rapidly growing market for Canadian beef with tremendous potential for long-term trade partnerships. Minister MacDonald's trade mission demonstrates Canada's commitment to advancing Canadian agriculture through active engagement with key partners. Canada Beef appreciates the support of the Indo-Pacific Agriculture and Agri-Food Office in Manila in building strategic relationships in the region. Reliable and predictable access along with a level playing field for Canadian beef in global markets are core to achieving a truly competitive landscape with our major competitors." - Eric Bienvenue, President, Canada Beef "The Indo-Pacific holds tremendous potential for Canada's pulse sector, which is why Pulse Canada was a leading advocate for the creation of the Indo-Pacific Agriculture and Agri-Food Office. Pulse Canada has been working for years to diversify markets in the Indo-Pacific and unlock new opportunities for Canadian pulse growers, processors, and exporters, and we are pleased to see the federal government placing a stronger focus on this region and aligning with industry efforts to build long-term, sustainable trade relationships." - Julianne Curran, Vice President, Market Innovation, Pulse Canada "We were thrilled to join the Minister for his first-ever visit to the ASEAN region. As a supporter of the Indo-Pacific Agricultural and Agri-Food Office and of diversifying our trading relationships, the Canadian Pork Council appreciated the wonderful conversations we had with local producers and buyers. We look forward to continuing these relationships as we help bring the world's best pork, Canadian pork, to markets around the world." - René Roy, Chair, Canadian Pork Council "It has been an honour to participate in my first international trip as President of the Canadian Cattle Association. The mission has provided excellent opportunities to grow relationships in three priority Southeast Asian markets along with the Minister of Agriculture and Agri-Food. Canadian beef producers appreciate every opportunity to diversify and gain new markets and opportunities for our nutritious and sustainable Canadian beef products. We are excited for the growth potential in the Indo-Pacific region at large, where Canadian beef is valued for our high-quality, safe product." - Tyler Fulton, President, Canadian Cattle Association Quick Facts The Indo-Pacific area includes 40 economies, over four billion people, and $47 trillion in economic activity. It's the world's fastest-growing region, and home to 11 of Canada's top 20 trading partners. Launched in 2022, Canada's Indo-Pacific Strategy has committed to advancing five strategic objectives — from security and trade to sustainability and regional engagement. It reflects Canada's commitment to inclusive growth, a rules-based international order, and partnerships that create shared prosperity with Indo-Pacific economies. The Indo-Pacific is Canada's second-largest regional export market and trading partner. In 2024, Canada exported $22 billion worth of agriculture and agri-food products to the Indo-Pacific region, and it's a growing market. There are potential opportunities for Canada to grow its market share. Last year, agri-food and seafood exports represented nearly 29.6% of Canada's total merchandise exports to the Indo-Pacific region, being ranked as the largest sector for merchandise exports. On December 2, 2024, Canada and Indonesia signed a joint statement announcing the conclusion of negotiations for a Canada-Indonesia Comprehensive Economic Partnership Agreement (CEPA), and committed to sign the CEPA in 2025. Indonesia is a G20 country and Southeast Asia's largest economy. With a population of 279 million and GDP of close to $1.9 trillion in 2023, the Indonesian market holds significant potential for Canadian traders, investors, and service providers. Once concluded and in force, the ASEAN-Canada Free Trade Agreement (ACAFTA) will open new pathways for trade and investment between Canada and ASEAN member states, including the Philippines. For our agri-food sectors, it means expanded market access, reduced trade barriers, and a more predictable environment for businesses in Canada, the Philippines and our other ASEAN regional trading partners. Canada and the Philippines also launched exploratory discussions for a potential bilateral FTA that would build on the ACAFTA once in force, allowing for higher standards and the further elimination of tariffs and barriers to trade between Canada and the Philippines. World Food Expo (WOFEX) is the largest agri-food and beverages trade show in the Philippines. The four-day tradeshow attracts 51,000 visitors, including key agri-food stakeholders such as suppliers, importers, traders, distributors, retailers, food service operators, and the general public. In total there were 59 Canadian delegates from 33 companies, industry associations and provinces exhibiting this year at the expo. Additional Links Canada's Indo-Pacific Strategy Canada-Indonesia Comprehensive Economic Partnership Agreement Cereals Canada Soy Canada Protein Industries Canada Canada Beef Pulse Canada Canadian Pork Council Canadian Cattle Association ASEAN-Canada Free-Trade Agreement (ACAFTA) Association of Southeast Asian Nations (ASEAN) Canada Brand Follow us on Facebook, X, YouTube, Instagram, and LinkedIn Web: Agriculture and Agri-Food Canada SOURCE Agriculture and Agri-Food Canada Contacts: For media: Annie Cullinan, Director of Communications, Office of the Minister of Agriculture and Agri-Food, [email protected]; Media Relations, Agriculture and Agri-Food Canada, Ottawa, Ontario, 613-773-7972, 1-866-345-7972, [email protected]
Calgary Herald
26-06-2025
- General
- Calgary Herald
Chorney-Booth: It's about time we celebrated the beauty of Canadian wheat
In this golden age of foodie culture, certain raw ingredients have received rock star status. Food nerds flock to restaurants specifically for things like morel mushrooms, B.C. spot prawns, and Hokkaido scallops. Even less highfalutin foodstuffs like Yukon gold potatoes, summertime rhubarb, and good old Alberta beef have their dedicated disciples. But there's one ingredient – something that surrounds us here in Western Canada – that we tend to take for granted. Article content Article content Article content That's the question that What About Wheat, a campaign from the Canadian Wheat Nutrition Initiative, asked a group of food writers, nutritionists and food scientists to think about last month at a gathering in Winnipeg designed to get everyone thinking a little bit harder about this undercelebrated staple of most Canadians' diets. Here are some key takeaways from the conference that might help elevate the humble wheat kernel's star power. Article content If you take a drive to Alberta and Saskatchewan's farmlands, you'll see a few different things growing – we've got barley, canola, oats, rye and much more – but wheat is our biggest crop. We eat a lot of wheat in Canada in the form of everything from bagels and pizza to pasta and ramen, but we also export billions of dollars' worth to over 80 countries. Article content Article content Beyond quantity, Canadian wheat is known for its quality – while Russia may export more wheat worldwide, Canadians can take pride in our wheat being the gold standard. It's generally got a higher protein content, better milling characteristics, and good gluten quality, all of which make for better baking and pasta making as well as a superior nutritional content. Article content 'We claim that it is the best wheat in the world,' says Dean Dias, CEO of Cereals Canada, the industry association representing the Canadian cereal grains value chain. 'And we can claim that because it is true.' Article content You're not going to hear many wheat farmers wax poetic about the terroir that gives their fields' wheat a different flavour than a farm a few miles down the road, but there are different varieties, and they all have their own characteristics. The biggest division is between durum and regular wheat – durum, often milled into semolina, is harder and typically used for pasta and couscous. Canadian Western Amber Durum is one of the four main categories of Canadian-grown wheat, alongside Canadian Western Spring Red (by far the most commonly grown wheat in Canada), Canadian Prairie Spring Red, and Canadian Eastern Soft Red Winter, the latter of which is typically grown in Ontario and used for cakes and pastry.
Winnipeg Free Press
05-06-2025
- Business
- Winnipeg Free Press
Warburtons puts $650K into new Cereals Canada HQ
The United Kingdom's largest bakery brand has contributed $650,000 to a Cereals Canada facility that will be built in Winnipeg's Exchange District. Warburtons announced on Thursday its contribution to the capital campaign for the Global Agriculture Technology Exchange. Referred to as 'Gate' for short, the facility will help grain producers and processors bolster their international profiles and find new trading partners in response to U.S. tariffs and protectionism. The U.K. brand sources 'significant volumes' of Canadian wheat from Western Canada and has been working with Canadian farmers and Cereals Canada for many years, campaign chair JoAnne Buth said in a news release. MIKAELA MACKENZIE / FREE PRESS FILES Various cereal grains on display at the Cereals Canada lab. United Kingdom bakery brand Warburtons has contributed $650,000 to a new Cereals Canada facility planned for Winnipeg's Exchange District. Warburtons employees utilize Cereals Canada's pilot bakery, mill and lab to test and analyze Canadian wheat before it goes to the U.K. for production. To date, the Gate capital campaign has raised $32 million toward its goal of approximately $100 million. Monday Mornings The latest local business news and a lookahead to the coming week. The campaign is targeting contributions from industry groups, agribusinesses and individuals, and support from the three levels of government. — Free Press staff Aaron EppReporter Aaron Epp reports on business for the Free Press. After freelancing for the paper for a decade, he joined the staff full-time in 2024. He was previously the associate editor at Canadian Mennonite. Read more about Aaron. Our newsroom depends on a growing audience of readers to power our journalism. If you are not a paid reader, please consider becoming a subscriber. Our newsroom depends on its audience of readers to power our journalism. Thank you for your support.
Cision Canada
05-06-2025
- Business
- Cision Canada
Warburtons Contributes $650,000 to Gate Project
WINNIPEG, MB, June 5, 2025 /CNW/ - The Global Agriculture Technology Exchange (Gate) Capital Campaign today announced that it has received $650,000 in funding from Warburtons, the largest bakery brand in the United Kingdom. "This contribution represents a close, long-standing relationship between Cereals Canada and Warburtons," said JoAnne Buth, Gate Capital Campaign Chair. "We are thrilled to make this announcement alongside Warburtons, and we are grateful for their support." Located in downtown Winnipeg, Gate will provide the tools necessary to allow Cereals Canada to maintain the globally recognized, best-in-class expertise needed to support today's global markets, providing customers like Warburtons with value-added technical knowledge and expertise, and maintaining Canada's leadership as a trusted and innovative supplier of high-quality wheat. "Cereals Canada and Warburtons share a deep commitment to quality and innovation," said Buth. "Warburtons sources significant volumes of Canadian wheat from Western Canada and has been working with Canadian farmers and the Cereals Canada team for many years." The Cereals Canada facility has long been a "home away from home" for the Warburtons team who utilize the pilot bakery, mill, and analytical lab to test and analyze Canadian wheat before it goes to the UK for production. In 2016, Warburtons partnered with Cereals Canada for a multi-year pulse research project to produce healthier baked goods, demonstrating a further commitment to diversification and innovation. "Warburtons has proudly partnered with Canadian farmers and the agriculture industry for over 30 years to source the highest quality wheat through our Identity Preserved Program," said Adam Dyck, Warburtons Canadian Program Manager. "For the past 15 years, Cereals Canada has played a vital role in supporting our commitment to quality and innovation. Our contribution to the Gate project reflects the value we place on Canadian agriculture and our strong belief in innovation, collaboration, and long-term relationships. This facility will help ensure that Cereals Canada remains a global leader, and we're honoured to support that vision." To date, the Gate Capital Campaign has raised $32,150,000 towards its goal of approximately $100 million. The campaign is targeting contributions from industry groups, agribusinesses and individuals, and support from the three levels of government. To learn more, please visit: VIDEO: JoAnne Buth, Gate Capital Campaign Chair, announces Warburtons' contribution to Gate VIDEO: Brett Warburton, Executive Director, Warburtons, makes statement on funding announcement About Cereals Canada Cereals Canada is the national, not-for-profit, industry association representing the Canadian cereal grains value chain. We value relationships and work with government and stakeholders to provide timely, expert technical information and deliver best-in-class customer experience. We are dedicated to supporting the Canadian cereals value chain including farmers, exporters, developers, processors, and our customers around the world with a focus on trade, science, and sustainability. For over 50 years, Cereals Canada has worked to advance the Canadian cereals industry by promoting the use of Canadian cereals in the global marketplace, providing market support and programming, and monitoring market access issues. To meet the needs of our unique organization well into the future, Cereals Canada has announced its bold vision for Gate: Global Agriculture Technology Exchange. About Warburtons First established by Thomas and Ellen Warburton back in 1876, Warburtons has been passed down through five generations of family bakers and proudly remains a private family-owned and run business. The fifth generation of Warburtons— Jonathan, Ross, and Brett—have actively managed the company since 1991. Based in Bolton, Lancashire, the company employs nearly 5,000 employees across the UK and produces over 2 million bakery products each day.
Yahoo
05-06-2025
- Business
- Yahoo
Warburtons Contributes $650,000 to Gate Project
WINNIPEG, MB, June 5, 2025 /CNW/ - The Global Agriculture Technology Exchange (Gate) Capital Campaign today announced that it has received $650,000 in funding from Warburtons, the largest bakery brand in the United Kingdom. "This contribution represents a close, long-standing relationship between Cereals Canada and Warburtons," said JoAnne Buth, Gate Capital Campaign Chair. "We are thrilled to make this announcement alongside Warburtons, and we are grateful for their support." Located in downtown Winnipeg, Gate will provide the tools necessary to allow Cereals Canada to maintain the globally recognized, best-in-class expertise needed to support today's global markets, providing customers like Warburtons with value-added technical knowledge and expertise, and maintaining Canada's leadership as a trusted and innovative supplier of high-quality wheat. "Cereals Canada and Warburtons share a deep commitment to quality and innovation," said Buth. "Warburtons sources significant volumes of Canadian wheat from Western Canada and has been working with Canadian farmers and the Cereals Canada team for many years." The Cereals Canada facility has long been a "home away from home" for the Warburtons team who utilize the pilot bakery, mill, and analytical lab to test and analyze Canadian wheat before it goes to the UK for production. In 2016, Warburtons partnered with Cereals Canada for a multi-year pulse research project to produce healthier baked goods, demonstrating a further commitment to diversification and innovation. "Warburtons has proudly partnered with Canadian farmers and the agriculture industry for over 30 years to source the highest quality wheat through our Identity Preserved Program," said Adam Dyck, Warburtons Canadian Program Manager. "For the past 15 years, Cereals Canada has played a vital role in supporting our commitment to quality and innovation. Our contribution to the Gate project reflects the value we place on Canadian agriculture and our strong belief in innovation, collaboration, and long-term relationships. This facility will help ensure that Cereals Canada remains a global leader, and we're honoured to support that vision." To date, the Gate Capital Campaign has raised $32,150,000 towards its goal of approximately $100 million. The campaign is targeting contributions from industry groups, agribusinesses and individuals, and support from the three levels of government. To learn more, please visit: VIDEO: Buth, Gate Capital Campaign Chair, announces Warburtons' contribution to Gate VIDEO: Warburton, Executive Director, Warburtons, makes statement on funding announcement About Cereals Canada Cereals Canada is the national, not-for-profit, industry association representing the Canadian cereal grains value chain. We value relationships and work with government and stakeholders to provide timely, expert technical information and deliver best-in-class customer experience. We are dedicated to supporting the Canadian cereals value chain including farmers, exporters, developers, processors, and our customers around the world with a focus on trade, science, and sustainability. For over 50 years, Cereals Canada has worked to advance the Canadian cereals industry by promoting the use of Canadian cereals in the global marketplace, providing market support and programming, and monitoring market access issues. To meet the needs of our unique organization well into the future, Cereals Canada has announced its bold vision for Gate: Global Agriculture Technology Exchange. About WarburtonsFirst established by Thomas and Ellen Warburton back in 1876, Warburtons has been passed down through five generations of family bakers and proudly remains a private family-owned and run business. The fifth generation of Warburtons— Jonathan, Ross, and Brett—have actively managed the company since 1991. Based in Bolton, Lancashire, the company employs nearly 5,000 employees across the UK and produces over 2 million bakery products each day. SOURCE Cereals Canada View original content to download multimedia: Sign in to access your portfolio
