Latest news with #CetaphilBaby
Time of India
14-05-2025
- Health
- Time of India
Cetaphil baby celebrated mothers with 'Have a seat, Mom!' campaign
This Mother's Day, Cetaphil Baby has launched a heartwarming campaign titled 'Have a Seat, Mom!' —a thoughtful initiative that shifts the spotlight from conventional celebrations to acknowledging the woman behind the title of 'mom.' Tired of too many ads? go ad free now The campaign is built around a powerful message: 'Mom, take a break. Celebrate yourself.' It aims to remind mothers across the country to pause, breathe, and give themselves the appreciation they often reserve for everyone else. Motherhood, while deeply rewarding, is also an all-consuming role. Mothers are constantly juggling responsibilities—playing the role of nurturer, provider, protector, and guide—all at once. In doing so, their own identity and needs often take a backseat. Recognising this, the campaign strives to give mothers a moment to reflect on their journeys, feel seen, and simply take a well-deserved break. The campaign takes a dual approach, combining emotional digital storytelling with impactful real-world activations. At the center of the digital initiative is a poignant video featuring mothers reading letters written to themselves. These letters serve as honest reflections—filled with love, guilt, strength, and pride—that offer a rare glimpse into the inner lives of women who are mothers. It brings out their vulnerabilities and triumphs while encouraging others to follow suit. Beyond the video, the campaign invites mothers to join in by writing their own letters—either to their past selves or to who they are today. These letters, when shared, become a part of a larger movement of self-recognition and healing. It is a subtle nudge reminding moms everywhere that it's okay to slow down, that it's okay to think about themselves once in a while. Supporting the digital campaign are immersive on-ground experiences designed to bring comfort and care to mothers in the most literal sense. Specially curated relaxation zones have been set up in popular shopping malls. These quiet spaces are equipped with massage chairs for foot therapy and offer a peaceful break from the chaos of daily life. While mothers relax, their children can safely engage in fun activities within the same space—ensuring peace of mind while they take their moment. Adding a practical and informative touch, these spaces also host expert sessions with dermatologists and pediatricians. These consultations offer mothers access to reliable advice, helping them take better care of themselves and their babies. Thoughtful takeaway kits including journals and letter-writing prompts further encourage self-reflection long after the experience ends. Through this campaign, Cetaphil Baby isn't just promoting a product—it's reinforcing a message of emotional wellness and self-love. It positions the brand not just as a caregiver for baby skin but as a partner in the emotional journey of motherhood. This campaign is a step toward helping women feel acknowledged—not just for what they do, but for who they are. 'Have a Seat, Mom!' is not just a tribute—it's an invitation. An invitation to all mothers to sit back, breathe, and honour themselves with the same love they pour into their families every single day. For more information and to participate in the campaign, visit the . Disclaimer - The above content is non-editorial, and TIL hereby disclaims any and all warranties, expressed or implied, relating to it, and does not guarantee, vouch for or necessarily endorse any of the content.
Mint
12-05-2025
- Health
- Mint
Heartfelt Cetaphil Baby Mother's Day Campaign by India: "Have a Seat, Mom!"
This Mother's Day, with its deeply moving campaign titled "Have A Seat, Mom!", Cetaphil Baby India invites mothers to take time for themselves, look back on their journey, and give birth to a 'New Tradition of Parenting.' For many decades, there have been many Mother Days campaigns that have showcased endless roles and sacrifices mothers make every single day. This year, with its campaign, Cetaphil Baby India turns events around to celebrate not just the roles but the woman behind that role. Have a Seat, Mom!, is a gentle call for mothers all over India to stop for a moment, breathe, and spend a few moments on themselves. It underlines a bitter truth: A mother is so busy caring for others that she rarely stops to care for herself. The message itself says: "Mom, take a break, celebrate yourself." A modern mom is many things-many things all at once: caregiver, professional, partner, or guide. In this constant juggling act, she often ignores her own wellbeing. Cetaphil Baby's campaign is founded on this fundamental insight and urges mothers to replenish themselves and reconnect with their inner being. To make this cause practical, Cetaphil Baby India will be blending digital storytelling alongside immersive on-ground activations. The campaign video presents some real mothers, featured on Cetaphil Baby India's Instagram page, writing heartfelt letters to themselves — raw emotional reflections, celebrating their own strength, vulnerability, and growth. The video calls upon other mothers to join the movement by writing their own letters- it is not mere online posts but a glimpse of a mother's heart and soul. Mothers can participate by tagging @cetaphilbabyindia and using the hashtag #HaveASeatMom. Going offbeat, Cetaphil Baby is setting up zones inside two prominent malls of India that will serve as mother sanctuaries. Inside, the tranquil mother spaces feature massage chairs, allowing tired moms to get a nice foot massage while their kids have fun in a safe environment. The idea is to "have a seat" for mothers to literally just relax and gather their thoughts. Pediatricians and dermatologists will also be on hand providing consultations on the most common inquiries that concern the skin health of babies and the mothers — an additional very thoughtful step to facilitate informed parenting. Mothers visiting the on-ground installations will receive branded journaling kits and thoughtful "letters to self" cards encouraging personal reflections. Whether it's a note to their younger self or a thank you to their current self, it's a very personal experience aimed at kicking off the journey of self-recognition and gratitude. Through this initiative, Cetaphil Baby reinforces its commitment to being more than a product provider. It positions itself as a trusted companion in the parenting journey, blending emotional support with dermatologist-recommended gentle skincare solutions for babies. By celebrating the mother and the woman, Cetaphil Baby is helping establish a new parenting tradition—one that includes care for the caregiver. Motherhood is a full-time role — but a little break is not a luxury; it's a necessity. Visit to view the campaign follower: @cetaphilbabyindia Post your letter with the hashtag #HaveASeatMom. Note to readers: This article is part of Mint's paid consumer connect Initiative. Mint assumes no editorial involvement or responsibility for errors, omissions, or content accuracy. Want to get your story featured as above? click here!
Hindustan Times
12-05-2025
- Health
- Hindustan Times
Cetaphil Baby Launches ‘Have a Seat, Mom!': A Heartfelt Mother's Day Campaign Honouring the Woman Behind the Role
A Transition from Acting to ExistingMother's Day campaigns have honoured mothers' unwavering commitment and deeds for generations, from raising their families to handling innumerable duties. Cetaphil Baby India is taking a different approach this year. The brand is focusing on mothers by urging them to take a rare and much-needed break with its new campaign, "Have a Seat, Mom!" The message is straightforward but profound: 'Mom, take a break, celebrate yourself' The Main Takeaway: Mothers Seldom Honor ThemselvesMothers today take on many roles, including mentor, partner, caregiver, and professional. However, in the chaos of everyday life, they hardly ever have time to pause. An Activation with Two Facets: Online and On-GroundThe Cetaphil baby campaign is reaching out to Moms across India, a potent combination of experiential marketing and digital storytelling makes the campaign come to life. 1. A heart-warming Digital Campaign Launch Video: On Cetaphil Baby India's official Instagram page, a poignant video serves as the campaign's opening. It shows real mothers writing sincere letters to themselves in which they show strength, vulnerability, and pride. Participation of the Community: Mothers from all over India are encouraged to compose their own letters and post them on social media. These letters are more than just content; they are glimpses into a mother's heart that highlight her growth. Engagement: To join the movement, users are encouraged to tag @cetaphilbabyindia and use the hashtag #HaveASeatMom. 2. Activation of On-Ground MallCetaphil Baby is establishing serene, thoughtfully designed areas in two of India's largest shopping centers. Mothers can literally, "have a seat," and take a break from their otherwise hectic routines. Cetaphil Baby have set up Massage Chairs in these malls, where mothers can get a cool foot massage while they watch their kids play in the safe and child friendly fun-zone. 3. Cetaphil Baby has invited Dermatologists and Paediatricians to advice and interact with the Mothers, so they can take the opportunity to get an expert consultation about their or their baby's skin health. A Letter to Herself: Honouring the Inner WomanAs part of the experience, branded journaling kits and takeout cards are provided, giving the moment a tangible and unforgettable quality. The idea of journaling is to allow an in-depth self-reflection by asking mothers to write to themselves, either as their younger selves or as their current selves. This is an opportunity for each mom to see the distance she has travelled and take a pause to acknowledge herself for it. Beyond a Brand: Cetaphil Baby is the Mother's partner in their parenting journeyCetaphil Baby understands that Parenting is journey full of tough decisions. And thru this daily chaos and stresses of bringing up a small child, we join in to celebrate and cherish each mom's Parenting ki Nayi Parampara. Cetaphil Baby, offers not just an emotional assurance to the Mom, but thru its range of paediatrician-recommended and gentle on skin products for infants, also a science backed choice that she can rely on, anytime. Become a Part of the Movement"Have a Seat, Mom!" is a Mother's Day movement rather than merely a campaign. The goal is to provide mothers in India with the time, and a pause to take a break. Here's how you can participate: Visit to view the campaign story. Campaign follower: @cetaphilbabyindia Post your letter with the hashtag #HaveASeatMom. Note to readers: This article is part of HT's paid consumer connect initiative and is independently created by the brand. HT assumes no editorial responsibility for the content, including its accuracy, completeness, or any errors or omissions. Readers are advised to verify all information independently. Want to get your story featured as above? click here!
