Cetaphil baby celebrated mothers with 'Have a seat, Mom!' campaign

Time of India

14-05-2025

This Mother's Day, Cetaphil Baby has launched a heartwarming campaign titled
'Have a Seat, Mom!'
—a thoughtful initiative that shifts the spotlight from conventional celebrations to acknowledging the woman behind the title of 'mom.'
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The campaign is built around a powerful message: 'Mom, take a break.
Celebrate yourself.' It aims to remind mothers across the country to pause, breathe, and give themselves the appreciation they often reserve for everyone else.
Motherhood, while deeply rewarding, is also an all-consuming role. Mothers are constantly juggling responsibilities—playing the role of nurturer, provider, protector, and guide—all at once.
In doing so, their own identity and needs often take a backseat. Recognising this, the campaign strives to give mothers a moment to reflect on their journeys, feel seen, and simply take a well-deserved break.
The campaign takes a dual approach, combining emotional digital storytelling with impactful real-world activations. At the center of the digital initiative is a poignant video featuring mothers reading letters written to themselves.
These letters serve as honest reflections—filled with love, guilt, strength, and pride—that offer a rare glimpse into the inner lives of women who are mothers. It brings out their vulnerabilities and triumphs while encouraging others to follow suit.
Beyond the video, the campaign invites mothers to join in by writing their own letters—either to their past selves or to who they are today. These letters, when shared, become a part of a larger movement of self-recognition and healing.
It is a subtle nudge reminding moms everywhere that it's okay to slow down, that it's okay to think about themselves once in a while.
Supporting the digital campaign are immersive on-ground experiences designed to bring comfort and care to mothers in the most literal sense. Specially curated relaxation zones have been set up in popular shopping malls. These quiet spaces are equipped with massage chairs for foot therapy and offer a peaceful break from the chaos of daily life.
While mothers relax, their children can safely engage in fun activities within the same space—ensuring peace of mind while they take their moment.
Adding a practical and informative touch, these spaces also host expert sessions with dermatologists and pediatricians. These consultations offer mothers access to reliable advice, helping them take better care of themselves and their babies. Thoughtful takeaway kits including journals and letter-writing prompts further encourage self-reflection long after the experience ends.
Through this campaign, Cetaphil Baby isn't just promoting a product—it's reinforcing a message of emotional wellness and self-love. It positions the brand not just as a caregiver for baby skin but as a partner in the emotional journey of motherhood. This campaign is a step toward helping women feel acknowledged—not just for what they do, but for who they are.
'Have a Seat, Mom!'
is not just a tribute—it's an invitation.
An invitation to all mothers to sit back, breathe, and honour themselves with the same love they pour into their families every single day.
For more information and to participate in the campaign, visit the
.
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