Latest news with #ChakradharGade
Business Standard
3 days ago
- Health
- Business Standard
Country Delight Launches High Protein Cow Milk with 2X (30g) Protein -- A Game-Changer in India's Protein Revolution
VMPL New Delhi [India], August 6: Country Delight, India's most trusted kitchen essentials brand, has launched its latest innovation -- High Protein Cow Milk -- offering 2X (30g) protein compared to regular cow milk. Designed to address one of India's most silent yet widespread nutritional challenges, this launch marks a major milestone in the country's clean protein movement. The Problem: A Hidden Health Crisis in Indian Diets Despite rising health consciousness, 73% of Indians still fall short of their daily protein needs. The numbers are worse for vegetarians (91% deficient) and even among non-vegetarians (85% are deficient). What's more alarming -- 90% of urban consumers are unaware of how much protein they actually need (~48-60g per day). Many rely on processed powders or low-protein substitutes without understanding the long-term impact. Protein deficiency can lead to fatigue and low energy, weakened immunity, muscle loss, poor growth in children, hormonal imbalances, slower recovery, and reduced productivity and focus. India needs a natural, accessible, and high-trust protein solution -- and that's where Country Delight steps in. The Solution: Country Delight's High Protein Cow Milk This clean-label, high-nutrition product delivers 2X (30g) protein per 450ml pack -- meeting 50% of the daily RDA in just one serving. It's made using advanced natural filtration technology that reduces excess water while preserving the milk's natural nutrients. "We are solving India's natural protein scarcity by building a clean-label, minimally processed product ecosystem -- free from stabilizers, emulsifiers, and artificial ingredients. This is just the beginning. We will soon be introducing high-protein paneer, dahi, whole grain breads, and fresh batters," said Mr. Chakradhar Gade, CEO & Co-Founder, Country Delight What makes it special is that there are no added powders, no added water - just pure, pasteurized cow milk. It is rich in calcium and micronutrients, supporting muscle, bone, and metabolic health. The milk is multi-use friendly and works great in tea, coffee, curd, paneer, shakes, and desserts. Every pack goes through 140+ quality checks, ensuring purity and safety. This product is ideal for fitness-conscious individuals, growing children, working adults, and families that want natural protein without synthetic processing. Built on Trust, Delivered with Freshness Country Delight's supply chain is designed for source-to-home freshness. Milk is sourced directly from farmers, bypassing all middlemen, and reaches customer doorsteps within 24-36 hours of milking -- with 7 AM delivery even for midnight orders.
Hans India
3 days ago
- Health
- Hans India
Country Delight Launches High Protein Cow Milk with 2X (30g) Protein — A Game-Changer in India's Protein Revolution
Country Delight, India's most trusted kitchen essentials brand, has launched its latest innovation — High Protein Cow Milk — offering 2X (30g) protein compared to regular cow milk. Designed to address one of India's most silent yet widespread nutritional challenges, this launch marks a major milestone in the country's clean protein movement. The Problem: A Hidden Health Crisis in Indian Diets Despite rising health consciousness, 73% of Indians still fall short of their daily protein needs. The numbers are worse for vegetarians (91% deficient) and even among non-vegetarians (85% are deficient). What's more alarming — 90% of urban consumers are unaware of how much protein they actually need (~48–60g per day). Many rely on processed powders or low-protein substitutes without understanding the long-term impact. Protein deficiency can lead to fatigue and low energy, weakened immunity, muscle loss, poor growth in children, hormonal imbalances, slower recovery, and reduced productivity and focus. India needs a natural, accessible, and high-trust protein solution — and that's where Country Delight steps in. The Solution: Country Delight's High Protein Cow Milk This clean-label, high-nutrition product delivers 2X (30g) protein per 450ml pack — meeting 50% of the daily RDA in just one serving. It's made using advanced natural filtration technology that reduces excess water while preserving the milk's natural nutrients. 'We are solving India's natural protein scarcity by building a clean-label, minimally processed product ecosystem — free from stabilizers, emulsifiers, and artificial ingredients. This is just the beginning. We will soon be introducing high-protein paneer, dahi, whole grain breads, and fresh batters,' said Mr. Chakradhar Gade, CEO & Co-Founder, Country Delight What makes it special is that there are no added powders, no added water – just pure, pasteurized cow milk. It is rich in calcium and micronutrients, supporting muscle, bone, and metabolic health. The milk is multi-use friendly and works great in tea, coffee, curd, paneer, shakes, and desserts. Every pack goes through 140+ quality checks, ensuring purity and safety. This product is ideal for fitness-conscious individuals, growing children, working adults, and families that want natural protein without synthetic processing. Built on Trust, Delivered with Freshness Country Delight's supply chain is designed for source-to-home freshness. Milk is sourced directly from farmers, bypassing all middlemen, and reaches customer doorsteps within 24–36 hours of milking — with 7 AM delivery even for midnight orders. The processing facilities are certified by ISO, USFDA (FSVP–FSMA), and FSSC, aligning with global standards of food safety and quality. Priced at Rs. 41 for a 450ml pack, Country Delight's High Protein Cow Milk is available exclusively through the Country Delight app.
The Wire
24-06-2025
- Health
- The Wire
Country Delight Launches Oats Beverage – A Wholesome, Affordable Plant-Based Alternative
• Expanding its portfolio with a nutritious and delicious option for health-conscious consumers New Delhi, June 24th, 2025: Country Delight has announced the launch of its all-new Oats Beverage, marking its foray into the rapidly growing plant-based drink segment. Designed for health-conscious consumers seeking a nutritious and affordable alternative, Country Delight's Oats beverage is crafted with the same commitment to purity, quality, and freshness that the brand is known for. Shift in Consumer Preference: Oat and Plant-Based Drink Gain Momentum India's widespread lactose intolerance affecting a vast number of the population meets its match in the affordable oats beverage - a smooth, lactose-free alternative that does not compromise on taste. With increasing consumer demand for plant-based alternatives, Country Delight's Oats Beverage is set to redefine the segment with its rich in taste and unmatched nutritional benefits. Made from high-quality Australian oats and free from chemical additives, preservatives, and added sugars, this product contains fiber, vitamins, and minerals, making it an ideal choice for lactose-intolerant individuals, fitness enthusiasts, and health-conscious consumers. Mr. Chakradhar Gade, CEO & Co-Founder, Country Delight, said, 'At Country Delight, we are constantly innovating to meet the evolving needs of our consumers. With the launch of Oats Beverage, we aim to provide a nutritious, plant-based alternative without compromising on taste or quality. Our mission has always been to make India live better, and this product is another step towards offering wholesome, nutritious food choices'. Key Features of Country Delight Oats Beverage Country Delight's Oats Beverage offers a range of benefits that make it a smart and wholesome choice for today's health-conscious consumers. It is naturally lactose-free, making it ideal for people with lactose intolerance who often struggle with digestive sensitivity. This oats beverage is easy on the stomach and supports better digestion thanks to the presence of soluble fiber (beta-glucan) and the absence of lactose or casein—common culprits behind bloating and discomfort. Unlike many other plant-based drinks that rely on common allergens like soy or nuts, Country Delight's Oats Beverage is free from both. The product is also free from added sugar and preservatives. It is completely unsweetened, with no artificial sweeteners, allowing consumers to enjoy a, minimally processed plant-based drink. Combining purity with quality, this oat beverage aligns with Country Delight's promise of delivering fresh, nutritious, and trustworthy products to Indian households. Country Delight's Oats Beverage is priced at Rs. 40 for a 400ml pack and will be available for order through the Country Delight app. (Disclaimer: The above content is a press release and PTI takes no editorial responsibility for the same.). This is an auto-published feed from PTI with no editorial input from The Wire.
Business Standard
24-06-2025
- Business
- Business Standard
Country Delight Launches Oats Beverage - A Wholesome, Affordable Plant-Based Alternative
VMPL New Delhi [India], June 24: Country Delight has announced the launch of its all-new Oats Beverage, marking its foray into the rapidly growing plant-based drink segment. Designed for health-conscious consumers seeking a nutritious and affordable alternative, Country Delight's Oats beverage is crafted with the same commitment to purity, quality, and freshness that the brand is known for. Shift in Consumer Preference: Oat and Plant-Based Drink Gain Momentum India's widespread lactose intolerance affecting a vast number of the population meets its match in the affordable oats beverage - a smooth, lactose-free alternative that does not compromise on taste. With increasing consumer demand for plant-based alternatives, Country Delight's Oats Beverage is set to redefine the segment with its rich in taste and unmatched nutritional benefits. Made from high-quality Australian oats and free from chemical additives, preservatives, and added sugars, this product contains fiber, vitamins, and minerals, making it an ideal choice for lactose-intolerant individuals, fitness enthusiasts, and health-conscious consumers. Mr. Chakradhar Gade, CEO & Co-Founder, Country Delight, said, "At Country Delight, we are constantly innovating to meet the evolving needs of our consumers. With the launch of Oats Beverage, we aim to provide a nutritious, plant-based alternative without compromising on taste or quality. Our mission has always been to make India live better, and this product is another step towards offering wholesome, nutritious food choices". Key Features of Country Delight Oats Beverage Country Delight's Oats Beverage offers a range of benefits that make it a smart and wholesome choice for today's health-conscious consumers. It is naturally lactose-free, making it ideal for people with lactose intolerance who often struggle with digestive sensitivity. This oats beverage is easy on the stomach and supports better digestion thanks to the presence of soluble fiber (beta-glucan) and the absence of lactose or casein--common culprits behind bloating and discomfort. Unlike many other plant-based drinks that rely on common allergens like soy or nuts, Country Delight's Oats Beverage is free from both. The product is also free from added sugar and preservatives. It is completely unsweetened, with no artificial sweeteners, allowing consumers to enjoy a, minimally processed plant-based drink. Combining purity with quality, this oat beverage aligns with Country Delight's promise of delivering fresh, nutritious, and trustworthy products to Indian households. Country Delight's Oats Beverage is priced at Rs. 40 for a 400ml pack and will be available for order through the Country Delight app. (ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same)
Mint
24-04-2025
- Business
- Mint
D2C dairy startup Country Delight in talks to raise $100 million
MUMBAI : Temasek-backed Country Delight is in early discussions to raise up to $100 million in a mix of primary and secondary transactions, three people familiar with the matter told Mint . 'The company has appointed Avendus to help with the process and the fundraiser will close in the next 3-6 months," one of the people cited above said. 'Some of the earlier investors are expected to sell in this round and the company is in talks with new investors to come on board," a second person said, adding that valuation details are not known yet. To be sure, shareholders sell their stake to other existing or new investors and no new capital is injected into the company in a secondary transaction. Such transactions generally take place at a discount to the primary shares. Country Delight and Avendus did not immediately respond to Mint 's requests for a comment. Last month, Country Delight secured about $25 million in an extended Series E round from Temasek at a valuation of $820 million, according to a report by Entrackr. According to another Entrackr report, it also ventured into the quick commerce segment by launching a pilot for its 10–15-minute delivery service in Gurugram in December. The company is expected to expand to other cities in the coming months, Entrackr said, citing sources. In October, Country Delight raised $25 million from Alteria Capital to fund its expansion, capacity building, and brand marketing efforts, marking the third infusion from the venture debt provider in 2024. Back in October, co-founder Chakradhar Gade had said the company was gearing up for its initial public offering (IPO) journey. 'As we scale our operations and prepare for our IPO journey, it is important for us to use various capital sources to improve financial efficiency and also set us up for the next phase of growth," Gade had said. Also read: Data dive: Have startups really missed the innovation bus? Its last sizeable round was in 2022 when it raised $108 million in Series D round at a valuation of $615 million led by investors including Venturi Partners and Singaporean private equity major Temasek, with participation from Asia-focused SWC Global and Trifecta Capital also bringing in fresh investment. Over the years, the startup has raised about $200 million across 18 rounds and also counts Matrix Partners, IIFL Asset Management, Elevation Capital, and Orios Venture Partners among its investors, as per data from market intelligence provider Tracxn. Also read: White Revolution 2.0 must ensure no child is left behind Founded in 2015 by Gade and Nitin Kaushal, Country Delight operates in the milk products and fresh produce category with its own branded offering. The startup currently serves nearly 1.5 million users across 15 cities in India. It operates under a daily subscription model serving its customers fresh cow & buffalo milk, curd, ghee, paneer, bread, and eggs among others. In FY24, Country Delight posted a revenue of ₹ 1380 crore, a 46% increase from a year earlier, according to a report by the ARC. The report added the growth was driven mainly by increase in subscribers and sales of non-dairy products such as fruits, vegetables, eggs, and pulses. It was also powered by high quality produce with ease of engagement and a robust distribution network for predictable home deliveries. It aims to further strengthen its supply chain capabilities and expand across different parts of India.
