Latest news with #ChandigarhIndustrialTourismandDevelopmentCorporation
Time of India
a day ago
- Business
- Time of India
Citco to tie up with online platform to boost hotel bookings
Chandigarh: The Chandigarh Industrial Tourism and Development Corporation (Citco) will tie up with a private online platform to increase the occupancy of three hotels — Mountview, Shivalikview, and Parkview. This will also help Citco generate more revenue. The decision was taken in the Citco board meeting held here Tuesday. A UT official said, "Citco will soon sign an MoU with the private entity, and thereafter, the hotels will be listed on the site. It will help the hotels become more competitive in the open market." The board also approved the renovation of Hotel Parkview – both the rooms and the parking space at a cost of Rs 98 lakh. The renovation will be taken up in phases. The board also decided to supply bulk diesel to the Chandigarh Transport Undertaking for its buses. Apart from IOCL and BPCL, which provide bulk diesel to CTU at its depots, CTU was also procuring fuel from private petrol pumps. The board said in the future, when shops operating at Sukhna Lake are rented afresh, the shopkeepers will be allowed to sell goods according to the demand of the customers. tnn Get the latest lifestyle updates on Times of India, along with Doctor's Day 2025 , messages and quotes!
Hindustan Times
2 days ago
- Business
- Hindustan Times
CITCO plans to boost online room bookings to compete with private hotels
In a move aimed at enhancing competitiveness with private hotel chains and increasing guest bookings, the Chandigarh Industrial Tourism and Development Corporation (CITCO) is set to ramp up its online room reservation system for its three flagship hotels—Hotel Mountview in Sector 10, Hotel Shivalikview in Sector 17, and Hotel Parkview in Sector 24. As part of the plan, the agency will integrate the web booking engine with CITCO's existing IDS software, enabling real-time room reservations via CITCO's official website for all three properties. (HT File) The proposal will be placed before the CITCO Board of Directors in its upcoming meeting scheduled for July 1. The Board is expected to finalise the appointment of an agency that will manage the web booking engine, channel manager, and revenue management system for all three hotels. According to officials, the selected agency will be responsible for ensuring a seamless and error-free online reservation experience. The contract will be valid for three years, with a provision for a two-year extension at the same rate, subject to satisfactory performance. The total estimated cost of the contract is approximately ₹ 17 lakh for the initial three-year term. As part of the plan, the agency will integrate the web booking engine with CITCO's existing IDS software, enabling real-time room reservations via CITCO's official website for all three properties. The integration is expected to streamline the booking process and improve customer experience. The initiative comes in response to growing concerns about CITCO's declining hotel occupancy rates and resulting revenue losses. Despite a proposal made during a Board meeting in November last year to formulate a new marketing policy to compete with private players, no tangible progress had been made in the past eight months. During that meeting, board members expressed concern over the corporation's dwindling bookings and emphasized the need for strategic changes. CITCO officials who visited Kerala to study its successful tourism policies presented their findings, prompting the board to adopt a more competitive marketing approach. The board also resolved to focus on improving guest satisfaction by upgrading hotel services and taking into account guest feedback and social media ratings. It was suggested that the sales team should be empowered to manage rate distribution and apply discounts based on seasonal demand trends instead of relying on past pricing patterns. CITCO's renewed focus on digital integration and market competitiveness is expected to help the corporation regain its foothold in the city's hospitality sector.
