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Forbes
30-05-2025
- Entertainment
- Forbes
Fruity Florals Lead 2025 Perfume Trends, Plus Top New Scents To Shop
Juliette Has A Gun Miami Shake Juliette Has A Gun Classic perfumes will always stand the test of time, but if you're looking for a trending option this summer, you can't go wrong with a fruity floral. That's especially the case for anything strawberry, which is dominating the category. But that doesn't just mean dessert-esque fragrances—the note can go sophisticated and subtle. It's part of the larger gourmand trend that has been leading the fragrance world and taking unexpected turns. These are the top new fruity floral and gourmand scents, as well as the best new perfumes spanning every category for summer 2025. Chanel Chance eau Splendide Chanel A raspberry accord is what instantly catches your attention in the fifth fragrance in the Chanel Chance family. Rose geranium, cedar, white musk and iris round out the floral gourmand, which is delicate, optimistic and bright, all while paying homage to the Chance scents that have come before it. $176, Chloé Atelier Des Fleurs Cedrus Intense Coty A woody amber, this perfume tells the story of cedarwood as it evolves throughout the day. It opens with bergamot and crushed leaves, has a heart of leathery rose, and cedarwood, sandalwood and Indian sand vetiver for a deep, creamy base. $354, Terre d'Hermés Eau de Parfum Intense Hermés Woody and wonderful, Hermès perfumer Christine Nagel dreamed this up as an interpretation of the inner fire that animates people and the planet. Notes of bergamot, burning wood and lava stone achieve that effect. $168, Henry Jacques Il Y Avait Un Jardin… II Henry Jacques Family-owned French perfume brand Henry Jacques has been carefully crafting fragrances using old world techniques for decades. Now they're launching their first cologne-inspired eau de toilette, 'Il Y Avait Un Jardin…' which translates to 'There Was A Garden…' Delightfully fresh and woody, it blends trio of citrusy top notes—lemon, bergamot and mandarin—with lavender and nutmeg and a base of vetiver and tonka bean. $350, D.S. & Durga Rum Bay Rum D.S. & Durga A trio of limited-edition scents pays homage to both old-fashioned classic menswear and colognes. Rum Bay Rum is a stiff drink from a bygone era, with bay rum, sandalwood, clove, neroli and juniper berry. There's also Golfjazz that brings you to the putting green with notes of grass, limes, leather, mint, moss, patchouli, mimosa, cypress and cedarwood, as well as Grey Blazer, which conveys soft herringbone tweed with green spices, hedgerow flowers, virgin wool, tea, cyclamen, mandarin, guaicwood, carnation, tonka and lavender. $210, Bulgari Eau Parfumée Au Thé Vert Bulgari Bulgari has many iconic scents but this green tea one just might top the list. Originally created in 1992 as an exclusive gift for the house's top clients, the perfume has been updated with a new formula that spotlights a deeper and natural concentration of tea. Light and citrusy, the scent is completed with a floral accord of neroli petals and bergamot. $250, The Maker Revel The Maker Revel Accurately named, the muse behind Revel is celebrations—and this sparkling fruity-floral will surely put you in the mood to party. Warm and energizing, the effervescent blend of pineapple, lychee, frangipani and musk will amp you up for a time out on the town. $175, Krigler Octave Aurum 25 Krigler Enjoy a night at the opera with this deep woody amber perfume inspired by the Paris Opera. Named after the 'golden key,' a reference to octaves in music, the perfume was created in 1925 to pay homage to the Krigler family's appreciation of the Palais Garnier. The velvet curtains, polished wood and softness of satin gloves they frequently saw there is captured in the rich, sophisticated blend of bergamot, olibanum, black pepper, lavender, iris, coffee, tonka bean, vanilla, patchouli, cedarwood and oud. $855, LoveShackFancy Love on the Beach LoveShackFancy Plenty of perfumes try to capture the beach in a bottle, but this one truly transports you to a sun-dappled shoreline, somewhere tropical with a breeze carrying the smell of coconuts and salt water. To add a floral touch—and give it that LoveShackFancy signature—it also has frangiapani. $125, Valentino Donna Born in Roma Extradose Valentino The latest in the Born in Roma continues the theme of exploring the ancient city after dark. The big, vibrant ambery floral plays on that notion of the allure of a timeless adventure in the eternal city with vanilla, cassis accord and rum. Go for his and hers with the men's version, Valentino Uomo Born in Roma Extradose, a woody amber. $198, DedCool Mochi Milk Eau de Parfum DedCool Sweet and snuggly, this is nostalgic comfort in olfactive form. The gourmand skin scent feels like surrounding yourself with fluffy clouds. It opens with peach nectar and incense with a jasmine heart and base of sandalwood, amber and white musk. $90, Jo Malone Beach Blossom Cologne Jo Malone This doesn't capture just any beach—it's the Seychelles, where you'll find the rare sea coconut, dubbed 'coco de mer,' which is the muse of the scent. Coconut water, lime, tonka bean and vanilla create the unisex blend that brings you straight to a tropical shoreline. $168, Glossier You Fleur Glossier Glossier's skin scent has been an undeniable hit. Fleur, the latest iteration, gives it a floral twist that's still subtle, true to the fragrance's DNA. Mineral salt accord, apricot skin, osmanthus, ylang ylang and musky ambrox lend it a velvety turn. $78, YSL Libre L'eau Nue YSL Diaphanous and airy, there's an interesting story behind this perfume's lightness: It's the first alcohol-free scent from YSL. The oil-in-water formula gives skin a glowing radiance while imparting it with a juicy, citrus floral scent that pays homage to Mediterranean summers, courtesy of bergamot, green mandarin and orange blossom. $145, Molton Brown Bluebell & Wild Strawberry Eau de Parfum Molton Brown Imagine taking an alpine walk in the spring and encountering bluebells, the gently scented wildflower that's at the heart of this floral fruity scent. Its counterpart is strawberry to bring some sweetness to the perfume. Violet leaf, amber accord and driftwood round out the mix with an earthy, soft touch. $180, Les Eaux Primordiales Ambre Superfluide Eau de Parfum Les Eaux Primordiales Deeply French in its approach and craftsmanship, Les Eaux Primordiales is finally available stateside. Each bottle of perfume is made by hand in their workshop following authentic traditions of French haute perfumerie. Warm and delicious, Ambre Superfluide brings a long winter day spent next to a fire to life, with apple and cinnamon pie and gingerbread cooking on the hearth. It opens with honey, apple, cinnamon, sesame and bergamot; has a heart of rose, cardamom and fir balsam; and a base of black vanilla, amber, tobacco, rum, benzoin and musks. $295, Maison Francis Kurkdjian Kurky Eau de Parfum Maison Francis Kurkdjian Look through the back of bottle and you'll see doodles printed behind the label. This perfectly encapsulates the story behind the scent, which is the master perfume's childhood. It's even named after his childhood nickname, Kurky. One olfactive reference is the sugared almonds he received in a bright orange box for his baptism, which he still has and treasures today. The whimsical gourmand is made up of a red fruit accord and white musk base. $245, Tom Ford Fucking Fabulous Parfum Tom Ford Somehow the name and the scent are equally attention-grabbing. Now the original is even more potent thanks to an even bigger dose of leather and new notes of fir balsam and roasted tonka bean. $608, Coach For Men Eau de Parfum Coach The black lacquer bottle is the perfect representation of the juice inside: a spicy, woody floral that's deep, dark and a little mysterious. Meant to capture the energy of Coach's New York City home, it was created by perfumer Juliette Karagueuzoglou with top notes of bergamot oil and cardamom, a heart of geranium and cedarwood, and a base of Saffiano leather and vetiver. $122, Vacation Grand Cuvée Vacation Vacation burst onto the scene with their brilliant marketing and SPFs that don't feel like sunscreen. But another element of their success is their delicious scents, which are not only available in sunscreen format. This eau de toilette was inspired by the heart of their Chardonnay Oil SPF 30, blending argan, amber, vanilla bean, cognac, cedarwood and, of course, notes of champagne. $60, WA:IT AKA WA:IT 'Aka' means 'red' in Japanese, signifying the new energy that spring ushers in. The functional fragrance is meant to boost mood, bring inner balance and spark the senses, all while imbuing a sense of clarity and peace. The combination of grapefruit, pink pepper, saffron, cinnamon, juniper berries, lavender, patchouli, frankincense, cypress, cedarwood, amber and plant-based musk make for a serene blend. $175, Ellis Brooklyn Guava Granita Eau de Parfum Ellis Brooklyn Take a whiff of this sweet and fruity juice and you'll almost feel a fruity cocktail with a tiny umbrella in your hand and the sand beneath your toes. Tropical notes of guava, banana and mango blossom mingling with vanilla and almond milk bring a sun-drenched vacation to life. $115, NOYZ Detour Eau de Parfum NOYZ Imagine rolling down the windows, taking in the breeze and simply following wherever the road takes you without a destination in mind. That's the mood perfumer Jerome Epinette captured in this floral gourmand that feels carefree and open to anything. That nonchalance is achieved with a trio of white florals—gardenia, jasmine and tiare—and apple blossom, skin musk and vanilla. $85, Bulgari Allegra Insieme Eau de Parfum Bulgari Created by father-daughter duo Master Perfumer Jacques Cavallier and Camille Cavallier, Insieme honors the bond of lasting friendship. Meant to celebrate moments together, the woody juice is bright, happy and optimistic, with the combination of cedarwood, patchouli, peony accord and mandarin. $295, Glasshouse Perfume Pencils Glasshouse An innovative way to package perfume, these pencils are ideal for on-the-go and travel—you can touch up with them anywhere. Ideal for gifting, the pretty packaging includes two solid pencil perfumes: Kyoto in Bloom spotlights camellia and lotus, while Midnight in Milan features saffron and rose. $40, Altaia Woo(e)d Eau de Parfum Altaia The clever name says it all: This woody scent is meant for wooing. Warm and intriguing yet grounding, it pulls people, sparking an attraction. Atlas cedarwood, Gaiac wood, leather, cardamom and cistus make for a spicy sweetness. $255, Juliette Has A Gun Miami Shake Juliette Has A Gun Proof that the strawberry perfume trend is still going strong, the muse behind this one is—you guessed it—a Miami summer. That makes for one sweet treat with a combo of wild strawberries, whipped cream and vanilla in a bright rainbow bottle that sums up the juice inside. $115, Boy Smells Woodphoria Boy Smells Major changes recently landed at Boy Smells—the gender fluid scent company unveiled a rebrand with new packaging of their perfumes and candles. Woodphoria is a woody floral that smells like an enchanted forest with notes of coconut water, fig leaves and sandalwood. $78, Arquiste Tropical Eau de Parfum Arquiste Tropical Welcome to the jungle. Filled with fruits and flowers, it brings a tropical paradise to life with notes of champaca orchids, ripe guava, fresh ginger, Mexican vanilla and mahogany. A modernist garden in Mêrida, Yucatán served as its muse. $225, Trudon Under the Trees Candle Trudon As part of Trudon's Lost In A Moment Summer Capsule collection, Under the Trees is the perfect summer candle. It feels like stepping into a vegetable garden after the rain, when scents are elevated and crisper. It opens with crisp cucumber and blackcurrant, has a heart of spearmint and jasmine, and a cedarwood base. $140, Initio Power Self STUDIOJ | STUDIO CALONE/JASPAR The name Power Self is quite literal here, as the unisex woody floral scent is designed to connect fragrance and the brain's sensory receptors to boost confidence. The blend of white flowers, osmanthus, white rose, magnolia, black pepper, ambrox, sandalwood and musk molecule is sure to put a pep in your step and improve well-being as intended. $410, Maison Margiela Replica Never-Ending Summer Eau de Toilette Maison Margiela Replica Who doesn't want to smell like an Italian summer? Pretend you're on the Amalfi Coast with this solar floral with notes of spritz, orange, vetiver, cedarwood and patchouli. $165, Cirque du Soleil L'Eau de Parfum Cirque du Soleil Anyone who has ever seen a Cirque du Soleil show knows the thrill of sitting at the edge of their seat watching performers pull off amazing acrobatic feats. Somehow this gourmand captures that in fragrance form, with notes that stir up a sense of adventure and excitement, including florals, sandalwood and caramelized amber. $195, L'Objet Blindfold Eau de Parfum L'Objet Skin scents are in and this is the latest to explore the notion of human closeness. Like a warm hug, the woody, powdery musk combines suede, sandalwood, patchouli, musk, tonka bean and amber. $250, Penhaligon's Fortuitous Finley Penhaligon's Essentially the horse girl trend in olfactive form, even the bottle topper is all about the equestrian. Cardamom, black pepper, salted pistachio and matcha-dusted violet leaf will make you want to break out the riding boots. $335, Heretic Midnight Toker Eau de Parfum Heretic You'll be high on Heretic with this perfume mostly crafted from natural ingredients for an addictive effect. Lush and smokey, it's reminiscent of clove cigarettes, with notes of clove, cypriol, orris root, jasmine, apricot, tobacco, vanilla, birch tar and labdanum. $165, Hermès Poivre Samarcande Eau de Toilette Hermès Each fragrance in Hermès's Hermessence collection, Spices from Faraway, tells the story of two materials beautifully blended together. In the case of Poivre Samarcande Eau de Toilette, perfumer Jean-Claude Ellena looked to the memory of an oak tree that "used to grow in front of my house. Eventually, it had to be felled. The peppery, musky and slightly smoky scent of the cut wood became etched in my memory." The duo of black pepper and mossy oak brings that tree to life. $362, Diptyque Orphéon Eau de Parfum Diptyque Imagine a Parisian jazz club where musicians mingle with music lovers. A song for your nose, the perfume is warm and sensual, just like jazz, with notes of juniper berry, cedar, tonka bean and jasmine. $240, LAFCO Midnight Cactus Candle LAFCO The desert is awe-inspiring any time of day, but it's especially magical at sunset, when the colors of the sky change every minute. This candle captures the time of the desert sky changing from day to a starlight night with fruity notes of raspberry juxtaposed with cactus fruit blossoms and a cedarwood base. Even the lilac hand-blown glass vessel looks to the hues of the desert, housing the invigorating and fresh scent. $50, Daisy Wild Eau So Intense Marc Jacobs Coty The beauty of nature is the theme behind this ebullient scent. The bold bottle captures the inspiration of wildflowers, along with the green juice. The whimsical scent spotlights banana blossom accord, amber and jasmine. $125, Philosophy Radiant Grace Intense Coty Warm and ambery, the latest addition to the Radiant Grace collection is its deepest and most luscious yet. Celebrating deep connections with people around you, it adds raspberry coulis accord, jasmine and vanilla to its famous blend of caramelized sandalwood, black cherry and jasmine. $99, Ferragamo Fiamma Eau de Parfum Ferragamo Translating to 'flame' in English, 'fiamma' can also mean passion. It's the perfect name for this spicy gourmand that reflects the flame inside women that ignites their best selves. White pear, gardenia, spices and ambrox come together for a green and floral juice. $140,
IOL News
19-05-2025
- Entertainment
- IOL News
Embrace winter with these skincare tips for glowing skin and alluring scents
Social media sensation Kamo WW, real name Kamohelo Pule at the Chance Eau Splendide fragrance pop-up launch. Picture: Supplied/RageInc Productions. Image: Supplied/RageInc Productions. As the temperatures drop and the air gets drier, your skin and senses deserve a little extra TLC. Winter has a way of stealing moisture from the skin and dulling that usual glow, but it doesn't have to. This season, it's all about restoring radiance and wrapping yourself in warmth, starting with two essentials: the new Vaseline Cera-Glow range and the timeless Chanel Chance perfume. Skin First: Lock In That Winter Glow Dry, flaky skin is one of winter's most unwelcome guests. That's where the new Vaseline Cera-Glow range steps in. Vaseline ambassador actress Linda Mtoba at the launch of the Cera-Glow range. Picture: Supplied Image: Supplied Infused with ceramides and Vaseline Jelly, this range is designed to deeply hydrate while strengthening the skin's moisture barrier. Unlike heavier winter creams that can feel greasy, Cera-Glow absorbs beautifully and leaves your skin soft, supple, and luminous. Instead of just bringing the viral Vaseline Cocoa Radiant Gel Oil to Mzansi, they have made one specifically for South African skin. Containing replenishing oil and natural oils (Vit E and almond oil) for soft and radiant skin. In addition, it is uniquely powered by pro-ceramides for a stronger skin barrier and a healthy glow. It's the perfect daily dose of glow your winter skin craves and the subtle, clean scent means it won't clash with your signature fragrance. Fragrance Finish Once your skin is moisturised, don't forget the finishing touch: a spritz of Chanel Chance. This elegant, floral fragrance adds a playful sophistication to your winter beauty routine. The new Chanel Chance Eau Splendide is the perfect winter scent to have anyone wanting to leave a lasting impression. Taking care of your skin in winter is a must. Picture: FreePik Image: FreePik With notes of pink pepper, jasmine, and patchouli, Chanel Chance is vibrant but not overpowering, making it ideal for those who love to smell good without being too loud. "The scent lingers gently on scarves and sweaters, leaving a trail of allure wherever you go," said Olivier Polge Chanel In-House Perfumer-Creator "The original idea behind Chance was a state of mind that we interpreted in very different styles. A new colour in the Chance palette. After pink, green, yellow and orange comes purple. The shade of magic and lightness tinged with mystery and nobility. Rebellious energy conceals depth and dazzling power behind its capers. This new creation by Polge is a marvel of paradoxes. Pro Tip: For a longer-lasting fragrance, apply your fragrance to your pulse points right after moisturising. Hydrated skin holds the scent better, so this combo is more than just a luxury, it's smart layering. IOL Lifestyle
Forbes
02-05-2025
- Entertainment
- Forbes
Chanel Brings An Interactive Experience And Sense Of Optimism To LA For The Launch Of Chance Eau Splendide
Inside the Chanel Chance Eau Splendide experience at The Grove in LA Chanel When Chanel In-House Perfumer-Creator Olivier Polge is creating a perfume, it all comes down to one thing: The scent itself. That's the case for his latest, Chanel Chance Eau Splendide, the fifth scent in the Chanel Chance family. 'My work is not visual,' Polge says. 'The sense of scent is tricky because it's very strong and at the same time it has the weakness of being influenced by the rest. Scent has to go beyond one person or one profile.' But in the age of social media, people want to experience perfume beyond the olfactive. That's the concept of the new special event at The Grove in Los Angeles, open now through May 18, that celebrates the new Chance Eau Splendide and brings the fragrance to life in different ways beyond the scent. Free and open to the public, guests can explore many elements of the perfume. Chanel Chance Eau Splendide Chanel 'Fragrance is all about emotions,' says Emilie de Tramasure, General Manager of Fragrance and Beauty at Chanel. 'Everybody brings their own emotions to the story, so it's important to give some elements you can follow, a way to experience something where you bring your own expression and your look, but at the same time feel like you're guided in a way to experiment. It's about all senses together—olfactive is one, but you have a very strong visual and communication also. We wanted to express the color that is so youthful and playful. The concept was about playing with all senses, so that whenever you go through it, it is more than just smelling, but evokes different facets. It's like a maze—you bring people, you give them clues, but at the same time you create your own emotional moments.' The experience at The Grove includes a maze activity, a Chance fortune teller, an opportunity to sniff all five Chance fragrances and plenty of photo ops, including a photo booth and life-sized bottle of Chance Eau Splendide. Guests can even don a pair of violet headphones that match the juice to listen to the earworm 'A Little More,' the song composed for the campaign by Belgian pop star Angéle, who is its face. 'It's something new, with Angéle doing this interpretation of the scent, and she's super excited to be part of that story, and she's bringing a little piece that is so special with the music,' de Tramasure says. As part of the multi-sensory experience, it was important to include music too. The Chanel Chance Eau Splendide special experience at The Grove in LA Chanel The experience at The Grove is just like Chance eau Splendide itself—fun, flirty, bright and optimistic. Light and luminous, the scent opens with a raspberry accord that floats over the floral heart of rose geranium, mingling with cedar, white musk and iris. Typically, when Polge creates a scent, he creates it from the bottom up. But with Chance Eau Splendide, it was the opposite. When he started on its creation journey, he didn't know initially that he wanted to make a fruity floral. 'When you build a perfume, you build it from the bottom to the top,' he says. 'Here I had the feeling and the intuition that I did it reverse. I saw that this accord of raspberry could take more room and even be the backbone of the scent.' Chance eau Splendide pays homage to the iterations of Chance that have preceded it while simultaneously being original and unique. The Chance collection have become modern classics. 'When you think about Chance, now it's five different perfumes, five different formulas, but they have in common very fresh and catchy top notes,' Polge says. 'When I was thinking about Chance eau Splendide, I had to find this note that would grasp your attention right away. I ended up building this raspberry accord, which I found interesting, because behind this nice red fruit there are certain undertones of flowers like violet and rose, and so that is the start of a perfume. We always speak about top, middle, bottom [notes], but at the end of the day, that all blends and everything has an effect. Each raw material has an effect on the other and the idea behind the scent was always to bring notes that would not darken the brightness of the scent. Among those notes, the raspberry ended up to be the most important in Chance Eau Splendide.' The Chanel Chance family Chanel The geranium in Chance Eau Splendide is partly grown in the Chanel fields in Grasse. 'For Chanel, we create and manufacture all our perfumes,' Polge says. 'We have quite a traditional way to handle certain raw materials; we make a mix of different origin, with a very specific olfactive profile.' To round out the geranium used in the perfume, they sourced from other places as well. 'We start with the olfactive aspect,' Polge says. 'If it doesn't smell good, we are not interested. We look for a very specific olfactive profile, and then we work to make it fulfill our policies of organic farming and working conditions.' Chance Eau Splendide was about two years in the making. Though the violet hue was chosen after the scent was completed, it captures what's inside the bottle perfectly. Polge believes that 'since scent is not visual, it expresses something of your personality.' It also fits in perfectly with the rest of the Chance family, which are all pretty pastels. 'If you make the parallel with the visual aspects, they all have something very colorful,' Polge says. 'They are impactful. There is a freshness. Purple fits well, don't you think? There is a little depth to it that I like. This is why color is very important, because it puts a filter on what you will expect it to smell like. And if it's well conceived, the product will have a stronger impact.' A Chanel Chance Eau Splendide carousel at the opening of the special experience at The Grove in LA Chanel A study in juxtapositions, Chanel Chance Eau Splendide is unique yet also has mass appeal. 'What we like about this fragrance is that you can interpret it in so many different ways, which is a part of the playfulness of Chance as well,' de Tramasure says. 'Olivier keeps the spirit, but brings something new from an olfactive story. This one brings these fresh fruity notes, still true to the spirit of Chance, with these woody notes that makes it new and bold, but also so easy to wear for anyone.' To celebrate the launch of Chance Eau Splendide and the opening of the experience at The Grove, a dinner was held in Polge's honor at The Beverly Hills Hotel, attending by luminaries and friends of the house. Choosing LA was not by chance. 'LA felt like the perfect location for many reasons,' de Tramasure says. 'First of all, there is something in the spirit of Chance—the concept itself is about seizing opportunities and there is no better place than LA to express that. The second element is the entertainment. People here are expecting that, and we wanted something that would be not just a pop-up and a commercial presence, that is really entertaining, fun and full of surprises. We knew LA would be receptive to that concept of excitement and playfulness, which is part of Chance, but also part of the LA spirit. Also, when we discussed the location, it was around the time of the wildfires, and we wanted to be part of the revival. We felt that's the right place to be at that time, and Chance is a perfect expression. We want to bring optimism to the city.'
