5 days ago
Is Beyoncé's Levi's campaign teasing her new album? The Beyhive reacts
Beyoncé has ignited excitement among fans with her latest Levi's campaign, hinting at the much-anticipated 'Act III' of her album trilogy.
Image: X
This is not a drill, Beyoncé has dropped more easter eggs about 'Act III' of her trilogy albums, igniting fresh speculation among the Beyhive following the release of her latest campaign for Levi's.
The short film, titled 'Chapter 4: The Denim Cowboy', was posted by Parkwood Entertainment, Beyoncé's company, on August 4 and features her wearing 'denim on denim' outfits.
The campaign marks the fourth instalment in Beyoncé's ongoing collaboration with Levi's and showcases her navigating a range of classic Americana settings.
From riding a horse into town, doing laundry in a laundromat, and eventually speeding away on a motorcycle dressed in rhinestone-studded denim.
The ad's visual storytelling, combined with the division into three parts, which are 'The Ice', 'The Heat' and 'The Smoke', has led many to believe it contains references to the three-part album project Beyoncé previously teased.
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Beyoncé's "Renaissance" (2022) and "Cowboy Carter" (2024) have been understood to be Acts I and II of a trilogy.
With her country-focused "Cowboy Carter" era officially ending after the close of her tour last month, fans are interpreting this latest Levi's spot as a symbolic transition into the third act, which could potentially be a rock album.
The shift in aesthetic is also fueling this theory. While Beyoncé begins the campaign in traditional denim as well as western wear, she ends it in a striking glam-rock ensemble.
Beyoncé stuns in new 'Denim Cowboy' ad for Levi's. — Pop Base (@PopBase) August 4, 2025
She's also wearing bold make-up and heavily styled clothing, suggesting a significant genre transition.
Fans have pointed out that the transition from horse to motorcycle could represent a narrative evolution: from the themes of country to the raw energy of rock.
One fan account on X @beyoncegarden wrote: 'BEYONCÉ ARRIVING ON A HORSE & LEAVING ON A MOTORCYCLE IS NOT A COINCIDENCE— ACT 3 IS COMING, GET UP 😭😭😭😭.'
BEYONCÉ ARRIVING ON A HORSE & LEAVING ON A MOTORCYCLE IS NOT A COINCIDENCE— ACT 3 IS COMING, GET UP😭😭😭😭😭 — 𝗱𝗮𝗻𝗻𝘆🫧💚 (@beyoncegarden) August 4, 2025
Another X user @KevCoke6 commented: 'I didn't even realise that Beyoncé's Levi's ad was teasing the transition from country to rock. Horse to motorcycle 🤔.'
I didn't even realize that Beyoncé/Levi's ad was teasing the transition from country to rock. Horse to motorcycle 🤔 — kevikev (@KevCoke6) August 4, 2025
This interpretation is further supported by Beyoncé's recent public appearances and editorial work, which have included nods to rock icons such as Prince and Betty Davis, as well as fashion choices that align with 1970s and 1980s glam rock styling.
Though Beyoncé has not officially confirmed the release of 'Act III' or provided details on its genre or timing, the Levi's campaign has become a focal point for speculation.
