Latest news with #CharlesYardley
Campaign ME
03-06-2025
- Business
- Campaign ME
Khaleej Times partners with VeraViews to optimise digital advertising infrastructure
VeraViews, an end-to-end ecosystem for transparent advertising, has announced a strategic partnership with Khaleej Times to power and optimise its digital advertising operations. The partnership will enable Khaleej Times to elevate its digital platform to a premium standard, enhancing user experience, boosting transparency, and improving overall ad performance. This will be achieved through the integration of VeraPlayer, Proof of Traffic (PoT), and other proprietary technologies and services. In addition to infrastructure optimisation, the partnership will expand premium video inventory to better meet the expectations of global, high-value advertisers. With a focus on mobile-first design, brand safety, and seamless viewing, the initiative sets a strong foundation for long-term growth in video ad revenue. As part of this initiative, VeraViews will conduct a domain audit to uncover areas for improvement and streamline ad delivery. Olena Buyan, Chief Product Officer at VeraViews, says, 'This partnership goes beyond technical integration – it sets a new benchmark for digital advertising in the UAE. By combining VeraViews' advanced video and IVT detection technologies with Khaleej Times' trusted digital reach, we're building a more accountable and transparent advertising ecosystem.' Charles Yardley, Chief Executive Officer of Khaleej Times, commented, 'As media consumption habits evolve at record pace, video – especially on mobile – has become the dominant way our audiences engage with content. Partnering with Vera Views enables us to deliver a seamless, high-quality video experience while driving greater efficiency and transparency in our digital advertising efforts.' As part of the rollout, Khaleej Times will exclusively implement VeraPlayer, a fully customisable video player developed for premium ad environments. It includes patented Proof of View (PoV) technology that provides impression-level verification of genuine user engagement. Simultaneously, Khaleej Times will deploy VeraViews' proprietary IVT (invalid traffic) detection tool, Proof of Traffic (PoT), at the domain level. Together, these technologies aim to enhance user experience while increasing the credibility and value of Khaleej Times' video inventory for brands globally. Yardley adds, 'This collaboration not only supports our ongoing push into premium video at scale but also opens the door to a wealth of new advertisers and stronger CPMs. We're excited to take this next step as we continue to lead in mobile-first content delivery across the region.' This announcement follows VeraViews' recent launch of Ad Trace, its comprehensive advertising supply chain solution.
Khaleej Times
28-05-2025
- Business
- Khaleej Times
UAE: Frustrated by AI that hallucinates? The problem is bad data, says expert
Clean and structured data is critical when using or deploying artificial intelligence for tangible impact on the companies, Shereen Chalak, CFO of Microsoft said on Wednesday. 'We have a lot of data, and you need to make sure that data is clean and well structured. Now more than ever, it's true that data is the new currency and the new oil. All the things that we've been hearing about data for the past few years, the model will hallucinate on bad data. AI will not work if your data is not clean and structured and well-governed if you want tangible impact on your organisation and your processes,' she said while delivering a keynote address at the New Age Finance and Accounting Summit. Organised by Khaleej Times, the one-day summit was attended by hundreds of top industry executives. Many top officials from the financial industry discussed optical issues that the industry is experiencing especially related to AI, corporate taxes, e-invoicing and others. Charles Yardley, CEO of Khaleej Times, also delivered a welcome note at the opening of the summit. Shereen stressed maintaining the data security and culture of the companies among other aspects related to the finance industry. 'AI is young. We're still learning and innovating. They are the recipe to set you up for success when it comes to leading in the era of AI. Number one and most important — and most overlooked — is a right culture that enables everyone to thrive,' she said, asking companies to upskill their employees and reward employees who are using AI and brave enough to come up with ideas and try to innovate and reinvent certain processes. Microsoft's chief financial officer noted that security, compliance and governance framework are supercritical. 'This is not your task alone. It's a joint effort between finance, legal and the entire leadership team,' Shereen told the attendees during the conference. Sharing her insights with the industry peers when creating their own internal AI models, she advised companies to ensure the responsible use of AI, create transparency around how the model works, how the algorithm works and where the data is sourced from so that there are no biases. Citing an example of how wrong data could lead to misleading decision-making, she revealed that a global bank which used data or a model to give out loans was favouring men in a certain age bracket with a certain income. 'As you go on your AI journeys, you need to stay curious, open to innovating and try new things while maintaining trust and integrity and adherence to compliance. At the core of all of this which will set you apart in this new age of AI, while others will be grounded with the fear of becoming obsolete, you will be living the joy of being relevant,' Shereen added. While delivering the welcome note at the summit, Charles said the world is witnessing rapid transformation, and finance is not just about numbers, but about strategy, innovation and leadership. 'This summit is an opportunity in a shared space to meet your peers and colleagues and explore what the next chapter is in the ongoing transformation. In Dubai, a city known for its vision and resilience, we face a rapidly evolving financial landscape that is shaped by AI, automation, technology, regulations and new business models. It is clear today that finance is not just about managing change, it is about leading it,' he said.
Campaign ME
27-03-2025
- Business
- Campaign ME
Khaleej Times debuts premium weekend newspaper: KT LUXE
Khaleej Times has officially launched KT LUXE, a premium weekend newspaper, which debuted at the beginning of March and is set for an official launch event in early April. Designed to provide a deeper, more considered reading experience, KT LUXE delivers in-depth coverage of business, finance, real estate, culture, and lifestyle, catering to an audience that values premium, angular journalism. The new publication from the media house aims to marry the theme of luxury with a more thoughtful, nuanced approach to storytelling, offering substance beyond the surface. 'We're seeing a shift in how people consume media. While our traditional platforms provide instant updates and breaking news, there is a clear appetite for premium journalism that goes beyond the surface,' said Charles Yardley, CEO at Khaleej Times. With the UAE's fast-paced news cycle, KT LUXE aims to offer audiences a new kind of weekend reading — one that moves beyond daily headlines to provide expert analyses, deep dives, and inspiring features. The publication is built with the aim to target decision-makers, professionals, and engaged readers who seek more than just breaking news as its main target audience. Khaleej Times claims the launch of KT LUXE is a direct response to reader demand. The publication said it engaged with subscribers and audiences who expressed a need for a weekend edition that delivers depth, analysis, and a fresh perspective on key business and lifestyle topics over the last 18 months. 'KT LUXE offers a space for this considered journalism, bringing stories that inform, inspire, and engage our readers in a way that complements the fast-moving daily news cycle,' said Yardley. The introduction of KT LUXE is an expansion of its media ecosystem, offering a multi-platform experience that spans print, digital, social media, and events. The edition also opens new opportunities for premium advertisers and brands, providing a direct channel to an engaged, high-value readership. Following its debut during Ramadan, KT LUXE will be formally launched at an exclusive event in early April, bringing together industry leaders, media professionals, and key stakeholders. The edition is now available every weekend alongside Khaleej Times, in efforts to set a new standard for weekend reading in the UAE.
