Khaleej Times debuts premium weekend newspaper: KT LUXE
Khaleej Times has officially launched KT LUXE, a premium weekend newspaper, which debuted at the beginning of March and is set for an official launch event in early April.
Designed to provide a deeper, more considered reading experience, KT LUXE delivers in-depth coverage of business, finance, real estate, culture, and lifestyle, catering to an audience that values premium, angular journalism.
The new publication from the media house aims to marry the theme of luxury with a more thoughtful, nuanced approach to storytelling, offering substance beyond the surface.
'We're seeing a shift in how people consume media. While our traditional platforms provide instant updates and breaking news, there is a clear appetite for premium journalism that goes beyond the surface,' said Charles Yardley, CEO at Khaleej Times.
With the UAE's fast-paced news cycle, KT LUXE aims to offer audiences a new kind of weekend reading — one that moves beyond daily headlines to provide expert analyses, deep dives, and inspiring features. The publication is built with the aim to target decision-makers, professionals, and engaged readers who seek more than just breaking news as its main target audience.
Khaleej Times claims the launch of KT LUXE is a direct response to reader demand. The publication said it engaged with subscribers and audiences who expressed a need for a weekend edition that delivers depth, analysis, and a fresh perspective on key business and lifestyle topics over the last 18 months.
'KT LUXE offers a space for this considered journalism, bringing stories that inform, inspire, and engage our readers in a way that complements the fast-moving daily news cycle,' said Yardley.
The introduction of KT LUXE is an expansion of its media ecosystem, offering a multi-platform experience that spans print, digital, social media, and events. The edition also opens new opportunities for premium advertisers and brands, providing a direct channel to an engaged, high-value readership.
Following its debut during Ramadan, KT LUXE will be formally launched at an exclusive event in early April, bringing together industry leaders, media professionals, and key stakeholders. The edition is now available every weekend alongside Khaleej Times, in efforts to set a new standard for weekend reading in the UAE.
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