Latest news with #ChatGPT-like
Bangkok Post
21 hours ago
- Business
- Bangkok Post
As AI chatbots gain popularity, so does business of inserting ads into results
HONG KONG — As ChatGPT-like chatbots gain traction, generative engine optimisation (GEO) has emerged as an increasingly significant approach for brands seeking visibility in answers generated by artificial intelligence (AI). Unlike traditional search engine optimisation (SEO) that is meant to improve rankings in results, GEO aims to ensure content is cited, summarised or recommended by AI models, which generate "answers with a word limit", said Yuan Yong, branding director of Big Fish Marketing in Shenzhen. Yuan, who has been working with SEO since 2014, only ventured into GEO this year after Chinese AI start-up DeepSeek burst onto the scene, prompting many local companies to rethink their strategies. Optimising AI-generated content involves improving the information provided on a company's website, thereby increasing its exposure to news outlets, online portals and Wikipedia-like platforms, Yuan said. Yuan cited the example of online education platform Nuoyun, which received a recommendation from DeepSeek as one of the best such resources in China after the Big Fish team "polished" the content on its website, as well as posting 40 articles on other websites. But that does not mean the new-found visibility stayed permanent, as continued attention would be required to fine-tune the content. Big Fish offers its clients three standard packages costing from 3,800 yuan (US$530) to 29,800 yuan, depending on the number of prompts and length of time needed. The most expensive package guarantees that at least 12 prompts out of 20 in a month would deliver results. Otherwise, Big Fish would refund 1,000 yuan for each failed prompt. When it comes to how long a company's information can stay in answers provided by GEO, "it depends on your competitors", Yuan said. For example, if the product targets individuals, like lipstick, there will be advertisements from other brands feeding the internet every few days, so it is harder to stand out. But for a specialised product, like medical equipment, it may be able to continue being cited by AI chatbots for a few months, Yuan said. The GEO industry itself is also competitive. Yuan said that players need to keep updating "every day, or even every few hours", to boost visibility when users search for GEO services. AI chatbot developers have started to monetise their services through advertising. In November, US-based Perplexity AI said it had started to experiment with ads that would be displayed as sponsored follow-up questions. The company added, however, that answers would "not be influenced by advertisers". Major Chinese AI companies have yet to announce any similar plans. Tencent Holdings' chief strategy officer James Mitchell said in a November earnings call that it was focused on making its Yuanbao chatbot "as appealing and attractive to users as it can be", and that it was "not focused on premature monetisation" for now. That means some AI platforms may resist showing marketing content in answers. "If your content contains words such as 'cheapest' or 'absolutely effective,' or if it includes mobile phone numbers or WeChat accounts, AI may simply ignore your content," Lu Songsong, a marketing specialist who runs Beijing Songsong Brother Technology, said in a post on WeChat earlier this month. For now, GEO is still a nascent industry. Yuan said his company relied on traditional SEO for revenue, as income from GEO is "only a fraction" of the total. Lu said GEO was an "avant-garde" concept in China where deep-pocketed companies could test the waters, but there "would not be much of a splash". "If AI search becomes mainstream, for example, with a market share of more than 30%, GEO will definitely become a necessity", he said. Globally, AI search remains limited in use. In 2024, Google handled 14 billion searches per day, more than 373 times as many as ChatGPT, but the OpenAI tool was growing faster, according to a March report by SparkToro and Datos.
Business Insider
5 days ago
- Business
- Business Insider
Tesla grants Musk big payout, Wayfair reports Q2 beat: Morning Buzz
The major averages were sharply higher near noon, rebounding from Friday's losses as traders begin to price in a potential Federal Reserve rate cut in the future. While last week's tariff imposition and soft jobs numbers resulted in the late week selloff, investor confidence seemed to have returned, as markets have begun pricing in about an 85% chance of a rate cut in September and nearly 60 basis points of easing expected by year-end. Elevate Your Investing Strategy: Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence. Looking to commodities, gold prices are higher as investors look to 'safe haven' assets amid market volatility. Meanwhile, oil prices are down, holding firmly below the $70 mark. Get caught up quickly on the top news and calls moving stocks with these five Top Five lists. 1. STOCK NEWS: A Tesla (TSLA) committee has approved an award of 96M shares of restricted stock to CEO Elon Musk Amphenol (APH) agreed to acquire CommScope's (COMM) Connectivity and Cable Solutions business for $10.5B in cash Blade Air Mobility (BLDE) agreed to sell its passenger division to Joby Aviation (JOBY) for up to $125M Wayfair (W) reported upbeat Q2 results, though active customers fell 4.5% year-over-year Boston Beer (SAM) CEO Michael Spillane stepped down to 'focus on important personal matters,' with founder and chairman Jim Koch assuming the CEO role 2. WALL STREET CALLS: Compass Point downgrades Coinbase (COIN) to Sell on waning retail interest Spotify (SPOT) upgraded to Neutral from Reduce at Phillip Securities Vera Therapeutics (VERA) downgraded to Peer Perform from Outperform at Wolfe Research William Blair upgrades ViaSat (VSAT), sees over 100% potential upside Pony AI (PONY) initiated with bullish view at UBS, here's why 3. AROUND THE WEB: Apple (AAPL) has formed an Answers, Knowledge, and Information team to work on ChatGPT-like search experiences, Bloomberg says IAM District 837 members, workers who assemble Boeing's (BA) fighter jets in the St. Louis area, have rejected the company's latest contract offer and will strike on Monday, Reuters reports Foxconn (HNHPF) entered a deal to sell its Lordstown factory in Ohio for $88M to Crescent Dune, with plans to reinvest the proceeds in the U.S. while also continuing to occupy the facility, Reuters reports Delta Air Lines (DAL) has been working with Fetcherr to develop a new AI tool that can optimize air fare pricing, WSJ says CoreCard (CCRD) is at risk of losing its credit card business with Apple (APPL), the company's largest client, with Apple looking to end its partnership with Goldman Sachs (GS), WSJ reports 4. MOVERS: Steelcase (SCS) increases after announcing it will be acquired by HNI Corporation (HNI) for $2.2B Idexx Laboratories (IDXX) and Energizer (ENR) rise after reporting quarterly results Ondas (ONDS) higher after completing its initial counter drone pilot programs in Europe and Asia Metals Company (TMC) lower in New York after announcing it updated its terms of agreement with Tonga Offshore Mining TG Therapeutics (TGTX) and On Semi (ON) fall after reporting quarterly results 5. EARNINGS/GUIDANCE: Tyson Foods (TSN) reported Q3 results and provided guidance for FY25 Twist Bioscience (TWST) reported Q3 results, with CEO Emily Leproust commenting, 'A strong balance sheet and disciplined cost-management underpin our focused business execution' Bruker (BRKR) reported Q2 results and cut its guidance for FY25 Hagerty (HGTY) reported Q2 results and raised its guidance for FY25 CommScope (COMM) reported Q2 results, with CEO Chuck Treadway commenting, 'We are well positioned for future growth and are raising our 2025 adjusted EBITDA guideposts' INDEXES: Near midday, the Dow was up 1.11%, or 482.74, to 44,071.32, the Nasdaq was up 1.73%, or 357.87, to 21,008.01, and the S&P 500 was up 1.29%, or 80.29, to 6,318.30.
Tom's Guide
6 days ago
- Business
- Tom's Guide
Apple is working on a ChatGPT alternative — but is it too late?
Apple has been lagging behind in the AI world. As the likes of OpenAI and Google barge on ahead, Apple is looking for new ways to keep up with the crowd, and with a new team brought in, they might have the answer. According to Bloomberg, Apple is now working on an 'AI answers' tool. The details of this remain unclear, but a team has been brought in specifically to develop a stripped-down rival to ChatGPT. Currently, Apple has stayed clear of delving into the world of chatbots. While they have their AI Apple Intelligence tool, they have never introduced a function similar to ChatGPT or Gemini. In the past, the company insisted that this wasn't necessary and instead focused on giving its users access to ChatGPT for that need. Mark Gurman, the author of the Bloomberg article, highlights that the new team from Apple is called Answers, Knowledge, and Information. They are rumoured to be working on an 'answers engine'. In other words, a tool that can respond to questions using information from across the web. It is still unclear if this would be a standalone tool or integrated into one of Apple's existing products. Gurman also noted that Apple is currently advertising for new members of the team. The job adverts focus on experience with search algorithms and engine development. Get instant access to breaking news, the hottest reviews, great deals and helpful tips. Apple has ended up surprisingly far behind in the AI mission. While it has launched Apple Intelligence, and brought out updates to the tool since its release, it is lagging far behind. They have no chatbot (which has quickly become the public's favourite AI tool), and, while it has experimented with generative AI, Apple has never quite got a grasp on this area either. The company's original plan seemed to be to piggyback off the OpenAI tools, offering these through Apple devices. However, now Apple seems to be trying to catch up in a fast moving world. Unless it can move quickly, Apple is stuck in a tricky position. Even if it does launch a ChatGPT-like tool on its devices, it will be coming out years after its competitors. By that point, the likes of OpenAI and Google will be working on AI browsers, video tools and other more advanced technologies. Follow Tom's Guide on Google News to get our up-to-date news, how-tos, and reviews in your feeds. Make sure to click the Follow button.
Time of India
6 days ago
- Business
- Time of India
Apple forms new "Answers" team to build ChatGPT rival, after CEO Tim Cook says company 'rarely been…"
Apple has quietly established a new internal team called "Answers, Knowledge and Information" (AKI) that is developing a ChatGPT-like search experience, according to Bloomberg. The team is building what it calls an "answer engine" capable of crawling the web to respond to general-knowledge questions, potentially offering Apple's first serious challenge to existing AI chatbots. When Apple introduced its AI platform last year, executives made clear there wouldn't be an in-house chatbot, instead partnering with OpenAI to integrate ChatGPT into Siri. Since then, Apple's software and marketing leaders have argued that consumer interest in chatbots is limited, with some AI group leaders expressing skepticism about ChatGPT-style tools altogether, Bloomberg's Mark Gurman reports. However, the reality that these products serve hundreds of millions globally for tasks ranging from math and spreadsheets to simple search has apparently prompted the company's change of direction. The AKI team, led by senior director Robby Walker under AI chief John Giannandrea, is exploring both a standalone app and new backend infrastructure to power search capabilities in future versions of Siri, Spotlight, and Safari. Apple has begun advertising job openings specifically seeking candidates with experience in search algorithms and engine development. Apple CEO Tim Cook rallies employees around AI investment strategy At a rare all-hands meeting last week, CEO Tim Cook told employees that Apple "must do this" and "will make the investment to do it," calling the AI revolution "as big or bigger" than the internet, smartphones, and cloud computing. Cook acknowledged Apple's typical approach of entering markets later but creating defining products, telling staff: "We've rarely been first. There was a PC before the Mac; there was a smartphone before the iPhone... This is how I feel about AI." The move comes as Apple faces pressure on multiple fronts. The company's $20 billion annual deal with Google for default search could be disrupted by antitrust action, while Apple Intelligence currently lacks the conversational search capabilities available from ChatGPT or Google's Gemini. Software heads details Siri overhaul delay Software chief Craig Federighi addressed the company's delayed Siri upgrade during the meeting, explaining that Apple initially planned a "hybrid architecture" combining current Siri capabilities with large language models. "We realized that approach wasn't going to get us to Apple quality," Federighi said, according to Bloomberg. Instead, Apple is now developing an entirely new architecture for all of Siri's capabilities, with Vision Pro creator Mike Rockwell and his team taking charge of the assistant's development. The revamped Siri is expected as early as spring 2026. The Answers team is Apple's most concrete step toward competing directly with ChatGPT, potentially offering users AI-powered search without relying on external partnerships like its current ChatGPT integration. AI Masterclass for Students. Upskill Young Ones Today!– Join Now
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Business Standard
6 days ago
- Business
- Business Standard
Apple's answer to ChatGPT-like AI search experience is in the works: Report
Apple is said to be working on a homegrown artificial intelligence-powered chatbot aimed at competing with services like OpenAI's ChatGPT and Google Gemini. As per a report by Bloomberg, the company has created a new internal team called 'Answers, Knowledge and Information' (AKI), tasked with building in-house AI services — including what's described as a 'ChatGPT-like search experience.' The team is reportedly being led by Robby Walker, who previously oversaw Apple's Siri voice assistant. Walker is now a senior director under Apple's AI division and reports to John Giannandrea, the company's head of AI strategy. According to the report, the AKI team is still in the early stages of developing a product internally referred to as an 'Answer Engine.' Bloomberg describes it as a system capable of crawling the internet and generating responses to general-knowledge queries. Apple is also said to be weighing the option of turning this feature into a standalone application, while also integrating its backend capabilities into future iterations of Siri, Spotlight, and Safari search. The company has reportedly begun listing job openings tied to this initiative on its careers page, with several listings specifically seeking candidates experienced in search algorithms and engine development. While Apple already offers some AI-based search features via its Apple Intelligence platform, it currently relies on external services — such as OpenAI's ChatGPT — to fulfil complex web-based queries routed through Siri. While Siri can perform basic web searches, it lacks the natural conversation abilities provided by AI chatbots like Gemini or ChatGPT. This proposed 'Answer Engine' aims to bridge that gap by combining Siri's contextual awareness with the language understanding and response capabilities of modern generative AI. That said, the Bloomberg report emphasises that development remains in its early phases, and Apple could ultimately choose not to launch the service at all. Additionally, it notes that some leaders within Apple's AI division remain sceptical about the long-term usefulness and direction of ChatGPT-style generative AI tools.
