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Business Insider
06-08-2025
- Business
- Business Insider
Inside Indeed's playbook for getting employees comfortable with AI
When the Indeed marketing team gathered recently for an AI training session, a consultant asked a probing question: When it comes to AI, what worries you most? Perhaps surprisingly, people were most concerned about the steep learning curve. Concerns about keeping up with AI are widespread. In the United States, 75% of workers believe the skills needed for their roles will shift in five years, according to a recent Indeed report, " Tomorrow's World: The Workplace and Workforce of the Future." Yet, less than half (45%) have actually been upskilled in the last three years to develop longer-term skills and learning. AI will fundamentally change how people work, and forward-looking companies across industries are starting to treat AI upskilling as a business imperative. PwC, for one, developed a program designed to train employees in managing risks and leadership in the AI era. IKEA is bringing AI literacy training to more than 30,000 workers. Indeed has also rolled out its own AI training programs — from AI 101 tutorials to more advanced training for software developers, who now use AI to generate a third of the company's new code. What does it take to implement an AI upskilling program that sticks? Here's a look at what Indeed's experts have learned along the way. Start by listening and don't stop Before implementing an AI training program, ask your team about what they already know and what they want to learn. "The first step is understanding how we can help," said Megan Myers, Indeed's global director of brand planning, strategy, and operations. Myers, who for nearly two years has led AI education and adoption efforts for the marketing team, has used focus groups and Slack channels to ask employees about their AI use. The fears that surfaced in those conversations prompted her to organize a training session on the psychology of change. That's where Uli Heitzlhofer, the talent management consultant, asked employees what worried them most about AI. "We said, we have to directly address the elephant in the room: People are feeling anxious about what this means," Myers said. Facing fears head-on has helped the team move forward and build momentum. So instead of spending hours writing talking points for a deck, they might prompt Google Gemini to do it: "Give me 30 seconds of voiceover per slide — focus on decisions that need to be made in the room." One team member built a ChatGPT-powered agent to analyze reams of data about brand health in different markets, a task that now takes just a few minutes. AI also helped a team in one market make better decisions about where to place ads, using a tool called Claritas to more than double audience engagement. As the marketing team's AI use grows more sophisticated, Myers continues to survey employees to surface pain points AI might solve. That ensures that the experts she brings in each quarter to deliver training offer guidance that meets real needs. Cover the basics, but focus on details When it comes to using AI, employees often don't know where to start. They know that AI is a transformational tool, but they're looking for concrete advice on how to apply it to their jobs. Heitzlhofer, the consultant, calls it "blank page syndrome." "It's like, oh my god. I'm in front of this empty page. I don't know what to do. I'm just going to do something else," Heitzlhofer said. To help Indeed marketers overcome that paralysis, Myers hosts "power user panels," where people show their peers how they're already using AI for snackable tasks, whether it's to summarize emails or quickly build bar charts to visualize data. Showing people how they can put AI to practical use has been crucial across Indeed's workforce. When Indeed first offered AI training, the company took a "broad strokes" approach, sharing AI basics, the foundations of responsible AI use, and tips for using Gemini for Google Workspace, an AI-powered assistant for Google's suite of apps. While those basics were important, more targeted training for specific job functions has proved even more effective. Since then, Indeed's learning and development team, in partnership with the AI for Indeed team, has designed and developed an eight-workshop AI program for research and development executives. They developed courses for EU-based Indeedians on aligning AI with civil rights and training for managers on how to use AI responsibly to write performance reviews. These tailored efforts have helped drive adoption more effectively than a broad, surface-level rollout. Set specific goals, but make room for experimentation Just because you've built a useful AI upskilling program doesn't mean people will flock to it. While Myers and Heitzlhofer agree that making training mandatory can backfire, it's still important to nudge and motivate people. Myers asks marketers to include one AI goal in their corporate commitments each year. She also challenges them to spend at least 10 hours every six months on AI learning and development, whether that includes attending Indeed's expert training sessions or taking an outside course. "We want you to choose your own adventure with AI and get yourself comfortable with it," she said. While learning leaders need to help employees build confidence with AI through training and practice time, it's up to company and department leaders to create the right environment. That means clearly articulating AI policies, then giving people explicit permission to experiment (and to fail). Heitzlhofer suggested setting up use case libraries and Slack channels or other shared spaces where employees can exchange tips and missteps. "Ideally, they'll share these lessons with others, so collective learning is always happening," he said. Don't just encourage adoption. Measure it. Investment in AI upskilling is already paying off for Indeed. According to internal data, developers now use AI to write 33% of new code at Indeed, up from just 7% in March. Indeed aims to push that number to 50% by year's end. That kind of shift signals real behavior change. The true measure of AI adoption isn't course completions — it's about how people actually use the tools, as captured by metrics like voluntary usage, time saved, and improved quality. Ultimately, that's the key to long-term traction: not just delivering learning, but driving adoption. Without practical application, even the most robust training efforts won't stick.
Miami Herald
01-07-2025
- Business
- Miami Herald
Apple's next AI move could change everything for Siri
Siri, we need to talk! Apple's (AAPL) once-glorified assistant has fallen way behind flashier AI like ChatGPT, Gemini, and Claude. Don't miss the move: Subscribe to TheStreet's free daily newsletter These days, it seems it's stuck in 2015, while other AI models rewrite the game. Apple's assistant continues tinkering with features but rarely delivers the lightning-quick, context-aware replies we're seeing on ChatGPT-powered platforms. However, after years of stunted updates and stiff competition from Google, OpenAI, and Amazon, Siri is potentially on the brink of a reinvention, redefining Apple Intelligence in the process. So here we are: Siri, would you reinvent yourself with an AI ringer behind the curtain? Whispers suggest this gamble could pay off and finally turn Apple stock's fortunes around. Siri was arguably Apple's secret sauce. It felt ahead of its time, a futuristic sidekick that wowed users back in 2011. Talking to your phone at the time felt like something straight out of a sci-fi flick. It made stuff like reminders, texts, and smart home tricks hands-free long before anyone else really nailed it. Fast forward to now, and Siri's crown has slipped. At the same time, ChatGPT, Gemini, Claude, and Grok have all evolved into sharp, context-savvy bots. Apple tried to turn things around with its massive "Apple Intelligence" rebrand in mid-2024, backed by savvy on-device models and proactive help. Related: Tesla stock sinks fast as Musk-Trump clash turns ugly However, by Apple's Worldwide Developer's Conference 2025, Siri was basically missing in action, with Apple hyping new real-time translation and visual lookup. Even Marketing SVP Greg Joswiak admitted Siri flopped quality checks this cycle, a major letdown for Apple users and stockholders alike. Meanwhile, rivals like Anthropic's Claude and OpenAI's ChatGPT have surged ahead in generative smarts. However, it looks like Apple's finally ready to flip the script. Recent reports suggest that Siri's brain power could potentially be outsourced, marking a major U-turn for a company that has looked to build everything in-house. Also, the shake-up follows big leadership moves, too. More Tech Stock News: Veteran Tesla analyst makes boldest robotaxi call yetTesla robotaxi launch hits major speed bumpAmazon aims to crush Elon Musk's Robotaxi AI boss John Giannandrea's out; Mike Rockwell is now steering "Apple Intelligence." Wall Street's into it, with Apple stock in the green. Nevertheless, balancing this pivot with privacy promises could make or break Apple's AI comeback. Apple is exploring a major Siri upgrade, but it might not come from Apple's own AI lab. According to fresh reports, the Cupertino giant is looking to ink deals to power Siri's next chapter with OpenAI or Anthropic. That's a seismic shift for a business that prides itself on developing everything in-house. Apple shares popped 2% on the news, signaling Wall Street likes the idea of Siri finally getting smarter. The company has reportedly asked both OpenAI and Anthropic to train AI models that can run on Apple's cloud servers. That essentially means a much faster rollout and fewer AI hiccups. Related: Gemini, ChatGPT may lose the AI war to deep-pocketed rival It also hints that Apple's own generative AI tech might not be up to snuff. Still, these are early days. Apple's already shelling out billions to run its own models in the cloud starting next year. Hence, the backup plan might just be insurance. It's important to note that this isn't the first time Big Tech has borrowed AI brains. Samsung used Google's Gemini for its smartphones, and Amazon's Alexa tapped Anthropic's Claude. If Apple follows suit, OpenAI or Anthropic could lock in another blue-chip customer, pushing both further ahead in the AI arms race. More importantly, Siri's long-awaited glow-up might actually deliver this time. In addition, Apple stock hasn't had the best of years on the stock market. It's down more than 17% year to date, and close to 18% in the past six months alone. Related: Veteran analyst drops jaw-dropping Tesla stock target The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
AU Financial Review
30-06-2025
- AU Financial Review
Why OpenAI's top economist gets ChatGPT to check his meals
Ronnie Chatterji has a new workout buddy, and it lives in his phone. The OpenAI chief economist doesn't just help shape global policy on artificial intelligence, he uses it to count his calories. 'I take pictures of what I eat,' Chatterji says of his ChatGPT-powered fitness assistant. 'It remembers what I ate the last meal, and helps me understand if, especially on a trip like this, if I'm being balanced.'
Yahoo
07-06-2025
- Automotive
- Yahoo
Tensions between the US and China have delayed Apple's AI rollout in China, FT reports
The Financial Times claims that the Cyberspace Administration of China (CAC) is delaying the introduction of AI services by Apple Inc. (NASDAQ:AAPL) and Alibaba in China. A wide view of an Apple store, showing the range of products the company offers. Their February deal to incorporate AI technologies into iPhones in China is on hold due to geopolitical tensions resulting from U.S. President Donald Trump's trade war. Consumer-facing AI technologies need regulatory permission, and the CAC has not yet given its approval to these applications. The business is facing diminishing iPhone sales in China due to increased local competition, particularly from Huawei, which has integrated DeepSeek's AI models into its handsets. The firm is at a disadvantage to its AI-enabled Android rivals due to its lack of sophisticated AI technologies, such as ChatGPT-powered features and Apple Inc. (NASDAQ:AAPL)'s postponed "Apple Intelligence." More pressure is added by Trump's recent pronouncement of a 25% tariff on iPhones sold in the US that are not produced locally. New software improvements are anticipated during Apple Inc. (NASDAQ:AAPL)'s WWDC event, which takes place from June 9–13. While we acknowledge the potential of AAPL as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the best short-term AI stock. READ NEXT: 10 High-Growth EV Stocks to Invest In and 13 Best Car Stocks to Buy in 2025. Disclosure. None. Sign in to access your portfolio
Yahoo
07-05-2025
- Business
- Yahoo
Netflix debuts its generative AI-powered search tool
After hinting at a new AI-powered search experience during its recent earnings call, Netflix officially unveiled the feature at its tech and product event on Wednesday. This new search experience will utilize OpenAI's ChatGPT to provide users with a conversational discovery experience. Users can enter their preferences using natural phrases like 'I want something funny and upbeat' or even more detailed requests, such as 'I want something scary, but not too scary, and maybe a little bit funny, but not haha funny.' The feature is set to roll out this week to iOS users as an opt-in beta. Some subscribers in Australia and New Zealand have already had access to it, as reported by Bloomberg last month. Other competitors are also leveraging generative AI for search. For instance, Amazon has an AI voice search experience on Fire TVs that responds to open-ended inquiries about TV shows and movies. A closer comparison is Tubi's ChatGPT-powered search tool, which answered content-related questions and suggested movies based on a user's specific request. However, Tubi later discontinued the feature, probably because of low adoption. It remains to be seen whether Netflix's new feature will face similar challenges. Additionally, at the tech and product event, the company mentioned plans to use generative AI to update title cards in subscribers' preferred languages. This article originally appeared on TechCrunch at
