Latest news with #Chaurasiya
Mint
4 days ago
- Business
- Mint
Talent management agencies bet on small influencers as brands chase better returns
Influencer talent management agencies, which once worked exclusively with creators boasting over 100,000 followers, are now lowering the bar and signing smaller creators as well. These agencies act as representatives for influencers, pitching them to brands, negotiating deals, and ensuring the best possible rates for their clients. In return, they typically take a commission — often around 20% of the fee paid by the brand. While large-scale influencers with heavy brand interest tend to rely on such agencies for coordination and negotiation, mid-tier creators — with followings between 100,000 and 500,000 — are also increasingly signing with them to secure more collaborations and monetisation opportunities. For nano (up to 10,000 followers) and micro influencers (10,000 to 100,000 followers), the benefits can be even greater. Agencies not only connect them with brands but also help them capitalise on viral moments, refine their content strategies, and steadily grow into higher tiers of influence. According to experts, small (micro and nano) creators with good engagement on their content can earn anywhere between ₹20,000 and ₹50,000 through brand deals. Ayush Chaurasiya, a 16-year-old who first captured attention in March after a brief viral moment—thanks to his humorous mispronunciation of 'croissant' as 'Prahsant'—was quickly noticed by the talent management agency Opraahfx. Today, with 97,700 followers, Chaurasiya is regularly partnering with brands and has already collaborated with names such as Britannia, Myntra, and Phillips. 'Creators in my follower range usually don't get approached by agencies. But thanks to my viral reel, I got discovered. Being managed by an agency has lifted a huge burden off my shoulders — from handling brand negotiations to exploring new opportunities. It has also opened doors for scaling my content and collaborating with both brands and fellow creators — something I don't think I could have managed on my own," Chaurasiya said. For Chaurasiya and the agency, it is a win–win arrangement. The agency works on a commission basis, so the more work they bring him, the more they earn. And with each brand deal they secure, he gets to grow his earnings, too. 'We launched our Creator Accelerator Program last year to identify emerging creators with strong growth potential," said Pranav Panpalia, founder of Opraahfx. 'Under this initiative, we onboard smaller creators, provide them with training, manage their brand, and handle their PR to accelerate growth. Currently, we have over 500 such creators in the program. Since working closely with such talent demands more time, energy, and personalised guidance—depending on the services opted for—we typically charge a 25% commission, which is higher than the industry average," he added. In January, Viraj Sheth, CEO and cofounder of new media company Monk Entertainment, posted a reel announcing an onboarding opportunity for three emerging influencers. The video went viral, reaching six million views and attracting over 60,000 expressions of interest. 'While working with creators like Aastha Shah and Nancy Tyagi — both of whom we scouted early, around the 100,000-follower mark—we unlocked a playbook for spotting the right talent and growing them to a million+ followers," Sheth said. 'All our creators currently pay the same subscription rate as our established talent, but given the intense mentoring involved in an emerging creator, we may introduce a slab-based pricing model as we onboard more nano and micro creators." Big isn't always better For many agencies, grooming creators through their growth journey is more rewarding than managing those with mass followings but stagnant engagement. 'Brands are slowly moving away from influencers with over 5 million followers," Sheth explained. 'High rates, lower engagement, fake followers, and relevance issues reduce RoI. Smaller creators charge less, deliver more, and are where brands are putting their money—and companies like ours are following the lead." Prachi Popat, a design and art creator, who started creating content in March and has accumulated close to 50,000 followers got onboarded with an agency early on in her influencer journey. 'For me as a creative, I despise the back and forth of negotiating with brands. To figure out who's serious, who's willing to offer creative freedom, who has the budget etc. is very tedious work that on a daily basis takes away from the joy of creating," she said. The agency helps her brainstorm ideas for pitches and scope out different avenues to experiment with. 'It also offers me the ability to work with other people and get diverse perspectives," she added. She also points out that, as a creator, working alone all the time can get repetitive. Thus, having an agency on her side helps her expand her reach while having fun creating. 'Brands are shifting to micro-influencers for their hyper-local reach, precise targeting, and lower costs," Puja Jurmania, director of content strategy and influencer marketing at DViO Digital, echoed the trend. "Social media's age-agnostic nature allows access to niche audiences, while smaller creators feel more authentic. In Tier II and III markets, that authenticity quickly builds trust and loyalty." Shankar Prasad, cofounder of beauty brand Plum Goodness, said follower count is no longer the sole metric for selection. 'Our decision-making on nano versus mega influencers is driven by brand fit and messaging authenticity. Our campaigns with smaller creators consistently deliver 30–70% higher engagement rates. They bring tighter communities and personalised storytelling, which convert better." L. Muralikrishnan, cofounder and chief marketing officer of food chain Wow! Momo Foods, noted a structural shift in brand collaborations. 'We're moving from one-off shoutouts to long-term, integrated partnerships—especially with nano influencers. The smaller the creator, the closer they are to their audience, which means higher engagement and RoI (return on investments)." 'We're shifting to barter, commission, and shared-upside models where both parties benefit. For us, it's about driving genuine actions—community building, CRM growth, or sales. Some of our best campaigns have come from influencers with under 20,000 followers." Importantly, platform algorithms now favour quality over clout. 'Piyush Agrawal, cofounder of talent management firm CREATE, said, 'If your content is strong, it gets pushed widely, even with a small follower base. That can make anyone go viral overnight, giving agencies the chance to step in, sustain that momentum, and turn it into long-term income. Scouting talent early pays off—around 30% of our influencers have between 10,000 and 100,000 followers." The influencer marketing industry is projected to reach ₹3375 crore in 2026.
Indian Express
26-06-2025
- Business
- Indian Express
‘Mujhe yeh kaam pasand nahi aaya,' writes employee who quit on first day; HR's viral Linkedin post sparks work culture debate
A LinkedIn post by Noida-based HR professional Khushie Chaurasiya is sparking conversations online after she shared a rather unexpected first-day story. According to Chaurasiya, an employee who joined for a sales role quit the job the very same day, and did so with a blunt message: 'Mujhe yeh kaam pasand nahi aaya' (I didn't like this work.) Chaurasiya noted that while the role wasn't an easy one, all aspects of the job had been communicated clearly before the offer was rolled out. What surprised her most was the abrupt change of heart. 'What changed overnight?' she asked in her post. In a message aimed at job seekers, Chaurasiya emphasised that no role feels like a perfect fit on day one. 'No company can prove everything in 24 hours. And no role will ever feel 'comfortable' until you give it your time, energy, and mindset,' she wrote. She encouraged candidates to ask the right questions during interviews and to take the time to evaluate offers before accepting. More importantly, she urged people to maintain professionalism, even while backing out. Chaurasiya ended her post with a reminder: 'Growth doesn't come from perfect jobs. It comes from patience, clarity, and learning from discomfort.' The post, which also featured a screenshot of the short-lived conversation with the now-ex-employee, has since gone viral. LinkedIn users are divided on the incident. While many supported the HR's perspective, others said the candidate did the right thing by leaving early instead of staying in a job they didn't connect with. A user wrote, 'It also depends on how the supervisor handles the joinee. He should be given the sense of belongingness by mentoring and guidance. In case of sales profile the supervisor must take the new joinee on calls. I feel in this case, the supervisor must have set unreasonable expectations on the 1st day…request you to talk to the joinee…he will give more insight.' Another user said, 'What about those HR who is gatekeeper for others just because of their perceptions only even candidates suitable for role and those HR who is keeping mouth shut when TOXIC environment ongoing in organisation….just because of organisation paying decent amount and they very known about that game which is if one is resigning their is 10 walk in for same role.' A third person commented, 'Every fresher looks at the CVs of CXO's and dreams of being one of them, without willingness to go through the grind each one of them has gone through, maybe in even more difficult working conditions. Working or not it is one's choice but the road to top passes through non negotiable grind.'
Time of India
26-06-2025
- Business
- Time of India
'Kaam pasand nahi aaya' Candidate quits on day 1, Noida HR's post sparks debate on work culture
A LinkedIn post by an HR professional from a Noida-based company has gone viral after she shared her experience with a new employee who resigned on their first day without offering a proper explanation. In her post, Khushie Chaurasiya recalled that the candidate had joined a sales position but messaged her at the end of the first day saying, 'Mujhe yeh kaam pasand nahi aaya' (I didn't like the work). Chaurasiya questioned, 'What changed overnight?' and used the opportunity to offer advice to job seekers. She emphasized that no job feels perfect right away, no company can show its full potential in 24 hours, and no role becomes comfortable unless one invests time, energy, and the right mindset. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Kamiq 130 Edition. Pensato con quello che desideri, di serie. Škoda Scopri di più Undo She encouraged candidates to ask questions during interviews, take thoughtful decisions before accepting offers, and most importantly, maintain professionalism in communication—even when opting to quit. 'Growth doesn't come from perfect jobs. It comes from patience, clarity, and learning through discomfort,' she wrote. Live Events Some LinkedIn users supported the new hire, saying it's better to step away early rather than waste anyone's time. One commented, 'Sometimes you just know a place isn't right for you.' Others pointed out the demanding and often underappreciated nature of sales roles. However, many backed the HR's viewpoint, highlighting the importance of professionalism and patience when starting a new job. The post reignited debate around modern work culture, expectations, and communication etiquette in the workplace.
India Today
25-06-2025
- Business
- India Today
Noida HR's post on candidate resigning on day 1 sparks debate on work culture
A LinkedIn post shared by an HR professional of a Noida-based company has gone viral after she shared her experience of a new hire resigning on the very first day without a proper her post, Khushie Chaurasiya recounted that the candidate, who had joined a sales role, sent her a message after their first day at work concluded, saying: 'Mujhe yeh kaam pasand nahi aaya (I didn't like the work).'advertisementAlthough Chaurasiya acknowledged that the job was challenging, she said that all details had been clearly discussed before the offer was made. 'What changed overnight?' she questioned, before sharing her message for job seekers. 'No job becomes perfect in a day. No company can prove everything in 24 hours. And no role will ever feel 'comfortable' until you give it your time, energy, and mindset,' she thus, urged candidates to ask questions during interviews, take time to decide before accepting offers, and most importantly, communicate professionally even when choosing to leave.'Growth doesn't come from perfect jobs. It comes from patience, clarity, and learning from discomfort,' she post also accompanied screenshots of the brief conversation with the new hire who had decided to a look at the post here: advertisement The post triggered a divided response in the comments section and sparked a debate on work culture. Some users supported the candidate, saying that at least they didn't waste anyone's time.'Sometimes you instantly feel a place isn't right for you,' a user said. Others pointed to the harsh realities of sales jobs. 'Sales work often feels highly demanding and underpaid The pressure is intense, and there's often a lack of respect from managers,' another user others commented on the potential shortcomings in onboarding practices. 'The supervisor should have given the joinee a sense of belonging through proper mentoring. Maybe unreasonable expectations were set on Day 1,' a user opined.A few, however, supported the HR's stance, stressing the importance of professionalism and patience in any new role.- EndsTune InTrending Reel
Indian Express
10-06-2025
- Indian Express
Police file 3000-page chargesheet in Vadodara car crash case
The Vadodara city police on Tuesday filed a 3000-page chargesheet in the March 13 Karelibaug car crash involving an MS University law student Rakshit Chaurasiya that killed one woman and left seven others injured, detailing that the car was being driven at the speed of 140 kmph and the driver did not attempt to bring the vehicle to a halt. Apart from Chaurasiya, his friend Pranshu Chauhan was also present in the car at the time of the accident. Relying on forensic reports, eye witness accounts as well as data shared by German car maker Volkswagen, the police filed the chargesheet in the 90-day window of the case on Tuesday. The chargesheet, comprising statements — most of which were recorded before a magistrate — of over 100 eye witnesses also emphasises on the report received by the Vadodara city police from Volkswagen from the analysis of the Incident Data Recorder (IDR) of the high-end car. The police have emphasised that Chaurasiya was driving the car between 100-140 kmph throughout the stretch and following the crash, the car continued to speed ahead at 140 kmph leading to more damage until the automatic brakes of the car brought it to a halt. Vadodara city Commissioner of Police Narasimha Komar, told The Indian Express, 'We have detailed the report of the FSL, which has confirmed that Chaurasiya and his co-passenger Pranshu Chauhan were under the influence of drugs. They were aware that driving under the influence of drugs or alcohol is a crime, yet they took out the car'. 'Although they have been booked in a separate case under the Narcotic Drugs and Psychotropic Substances (NDPS) Act, they knowingly endangered the lives of people…' Komar said. Komar added that the police have also detailed the findings of Volkswagen, the maker of the car involved in the crash — a Volkswagen Virtus — as the Incident Data Recorder or the black box of the vehicle had confirmed the car speed. Komar said, 'The vehicle was a high-end one and the incident data recorder confirmed that the speed was grossly in excess of 100, even at 140 kmph at some spots. We also have eye witness accounts to fortify the case against them…' The Vadodara Sessions court on Tuesday rejected the Vadodara city police revision petition, filed against the order of a Judicial Magistrate First Class (JMFC) court, which had, on April 6 directed 'immediate release from illegal detention' of Praanshu Chauhan, after he moved the court contending 'illegal detention' at Karelibaug police station in the NDPS case filed against him. Additional Sessions Judge MA Tailor, on Tuesday, upheld the order of the JMFC court and dismissed the revision petition of the police, in which District Government Pleader, Vadodara, Anil Desai made submissions before the district sessions court, contending that the JMFC court had 'no jurisdiction' to issue the orders in the case. Chauhan, who was arrested and granted bail in the NDPS case lodged against him at the Warasiya police station, had moved the court stating that Karelibaug police station 'illegally detained' him within minutes of being granted bail in the NDPS case on April 5, 2025, purportedly in connection with' Chaurasiya's accident case but he had been 'illegally detained in custody at Karelibaug Police Station since April 3 and was further illegally detained in police custody for the whole night on April 3, without informing him for the reasons of such detention.' Chauhan has been made a co-accused in the accident. CP Komar said that the city police will explore legal options after examining the order. Komar said, 'We will go through the order in detail and seek legal opinion to see if we can appeal in a higher court… or if we should accept the order as it is.'
