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All-conquering Chelsea women's team names D Louise as first jewellery partner
All-conquering Chelsea women's team names D Louise as first jewellery partner

Fashion Network

time28-05-2025

  • Business
  • Fashion Network

All-conquering Chelsea women's team names D Louise as first jewellery partner

British jewellery brand D Louise has linked with Chelsea FC Women as its first official partner, and for good reason. The high-profile team has just finished the domestic season unbeaten while winning all three domestic trophies and the tie-up will be a perfect platform to 'bring the brand's purposeful, tarnish-free pieces to fans and players alike'. Created to be worn 'through work, travel and exercise' and made from durable, waterproof materials built to be resilient, we're told the jewellery is 'timeless and designed for life'. From the 2025/26 season, fans will be able to purchase unique co-branded jewellery and attend watch parties co-hosted to support women's sport this summer. Players will also wear lines from its range on arrival at matches next season at its home ground Stamford Bridge, and at the Player of the Year Awards. 'More than a collaboration, the partnership is a meeting of shared values with strength and purpose defining both D Louise and Chelsea Women, on and off the pitch. A symbol of stability, movement and staying in the game, the jewellery… will represent both brands' commitment to purpose and perseverance,' the retailer said. Olivia Jenkins, founder of D Louise, added: 'This partnership means so much to me personally. [The brand] was created in memory of my mum, as a way to turn pain into purpose and create something strong, lasting, and full of meaning. To now align with Chelsea FC Women, a team that embodies that same resilience and heart, feels incredibly powerful. We're not just creating jewellery, we're telling a story of strength, of showing up, and staying in the game, no matter what life throws at you.'

All-conquering Chelsea women's team names D Louise as first jewellery partner
All-conquering Chelsea women's team names D Louise as first jewellery partner

Fashion Network

time28-05-2025

  • Business
  • Fashion Network

All-conquering Chelsea women's team names D Louise as first jewellery partner

British jewellery brand D Louise has linked with Chelsea FC Women as its first official partner, and for good reason. The high-profile team has just finished the domestic season unbeaten while winning all three domestic trophies and the tie-up will be a perfect platform to 'bring the brand's purposeful, tarnish-free pieces to fans and players alike'. Created to be worn 'through work, travel and exercise' and made from durable, waterproof materials built to be resilient, we're told the jewellery is 'timeless and designed for life'. From the 2025/26 season, fans will be able to purchase unique co-branded jewellery and attend watch parties co-hosted to support women's sport this summer. Players will also wear lines from its range on arrival at matches next season at its home ground Stamford Bridge, and at the Player of the Year Awards. 'More than a collaboration, the partnership is a meeting of shared values with strength and purpose defining both D Louise and Chelsea Women, on and off the pitch. A symbol of stability, movement and staying in the game, the jewellery… will represent both brands' commitment to purpose and perseverance,' the retailer said. Olivia Jenkins, founder of D Louise, added: 'This partnership means so much to me personally. [The brand] was created in memory of my mum, as a way to turn pain into purpose and create something strong, lasting, and full of meaning. To now align with Chelsea FC Women, a team that embodies that same resilience and heart, feels incredibly powerful. We're not just creating jewellery, we're telling a story of strength, of showing up, and staying in the game, no matter what life throws at you.'

All-conquering Chelsea women's team names D Louise as first jewellery partner
All-conquering Chelsea women's team names D Louise as first jewellery partner

Fashion Network

time28-05-2025

  • Business
  • Fashion Network

All-conquering Chelsea women's team names D Louise as first jewellery partner

Home › News › Business Download Print British jewellery brand D Louise has linked with Chelsea FC Women as its first official partner, and for good reason. The high-profile team has just finished the domestic season unbeaten while winning all three domestic trophies and the tie-up will be a perfect platform to 'bring the brand's purposeful, tarnish-free pieces to fans and players alike'. Created to be worn 'through work, travel and exercise' and made from durable, waterproof materials built to be resilient, we're told the jewellery is 'timeless and designed for life'. From the 2025/26 season, fans will be able to purchase unique co-branded jewellery and attend watch parties co-hosted to support women's sport this will also wear lines from its range on arrival at matches next season at its home ground Stamford Bridge, and at the Player of the Year Awards.'More than a collaboration, the partnership is a meeting of shared values with strength and purpose defining both D Louise and Chelsea Women, on and off the pitch. A symbol of stability, movement and staying in the game, the jewellery… will represent both brands' commitment to purpose and perseverance,' the retailer said. Olivia Jenkins, founder of D Louise, added: 'This partnership means so much to me personally. [The brand] was created in memory of my mum, as a way to turn pain into purpose and create something strong, lasting, and full of meaning. To now align with Chelsea FC Women, a team that embodies that same resilience and heart, feels incredibly powerful. We're not just creating jewellery, we're telling a story of strength, of showing up, and staying in the game, no matter what life throws at you.' Copyright © 2025 All rights reserved. Tags : Luxury Jewellery Luxury Business

All-conquering Chelsea women's team names D Louise as first jewellery partner
All-conquering Chelsea women's team names D Louise as first jewellery partner

Fashion Network

time28-05-2025

  • Business
  • Fashion Network

All-conquering Chelsea women's team names D Louise as first jewellery partner

British jewellery brand D Louise has linked with Chelsea FC Women as its first official partner, and for good reason. The high-profile team has just finished the domestic season unbeaten while winning all three domestic trophies and the tie-up will be a perfect platform to 'bring the brand's purposeful, tarnish-free pieces to fans and players alike'. Created to be worn 'through work, travel and exercise' and made from durable, waterproof materials built to be resilient, we're told the jewellery is 'timeless and designed for life'. From the 2025/26 season, fans will be able to purchase unique co-branded jewellery and attend watch parties co-hosted to support women's sport this summer. Players will also wear lines from its range on arrival at matches next season at its home ground Stamford Bridge, and at the Player of the Year Awards. 'More than a collaboration, the partnership is a meeting of shared values with strength and purpose defining both D Louise and Chelsea Women, on and off the pitch. A symbol of stability, movement and staying in the game, the jewellery… will represent both brands' commitment to purpose and perseverance,' the retailer said. Olivia Jenkins, founder of D Louise, added: 'This partnership means so much to me personally. [The brand] was created in memory of my mum, as a way to turn pain into purpose and create something strong, lasting, and full of meaning. To now align with Chelsea FC Women, a team that embodies that same resilience and heart, feels incredibly powerful. We're not just creating jewellery, we're telling a story of strength, of showing up, and staying in the game, no matter what life throws at you.'

Reddit co-founder Alexis Ohanian talks to CNN about investment into Chelsea Women and women's sports
Reddit co-founder Alexis Ohanian talks to CNN about investment into Chelsea Women and women's sports

CNN

time22-05-2025

  • Business
  • CNN

Reddit co-founder Alexis Ohanian talks to CNN about investment into Chelsea Women and women's sports

When entrepreneur and Reddit co-founder Alexis Ohanian started to think about investing in women's soccer, opposition to the idea came from an unlikely source: His wife, tennis legend Serena Williams. 'When I first told Serena I was gonna buy or start a women's soccer team here in the States, she actually tried to talk me out of it, because I think she had been so exposed to the infrastructure around women's sports,' Ohanian explained to CNN Sports. 'Because of her lived experience, she actually was trying to talk me out of it because she had to kick down a lot of doors.' Ohanian, who this month purchased a minority stake in England's Chelsea FC Women, explained that such close proximity to the 23-time grand slam singles champion and her sister, Venus, showed 'proof of the business viability of women's professional sports.' Ohanian was the founding investor of Angel City FC, a Los Angeles-based team that began playing in the National Women's Soccer League (NWSL) in 2022 – the top division of the women's game in the US. The club then became the most valuable women's professional sports team in the world after a huge takeover agreement in 2024. Ohanian, whose investment in Chelsea is reported by British media to be worth more than $26 million for a 10% share of the club, is just one of many putting cash into women's sports. His investment announcement comes in the same month as the defending WNBA champion New York Liberty reportedly raised capital from investors at $450 million in what is thought to be a record valuation for a professional women's sports franchise, according to The Athletic, who cited sources familiar with the deal. Meanwhile, Ohanian's wife, Serena, is a minority owner of Angel City and Tiger Woods' and Rory McIlroy's innovative golf league the TGL, the Miami Dolphins – along with sister Venus – and in March, announced her ownership role in the expansion Canadian WNBA franchise, the Toronto Tempo. Ohanian said that he saw the reluctance of others to invest in women's soccer as an opportunity. 'When experts in a space try to talk me out of it, that's actually when I tend to lean in more because it tells me that sort of dissent or that pushback is usually where there's a tremendous opportunity for innovation and progress,' he said. The 42-year-old Ohanian announced the deal to invest in Chelsea Women earlier in May, saying he was 'proud' to help the 'iconic club' – already one of the most successful teams in women's soccer – become the most popular Women's Super League (WSL) team in the US. 'I think a lot of well-intentioned people historically have supported women's sports in a way that … actually held it back because it was viewed too much as charity, or they led with things like, 'Oh, I'm doing this because I have a daughter,'' he told CNN. 'No, I'm doing this because I think these are tremendous athletes.' He added that sports and incredible athletes are going to thrive in a time of growing use of artificial intelligence because 'the types of entertainment that are going to endure are the ones that are fundamentally human.' In 2024, Ohanian founded Athlos, a women's-only track and field event that debuted later that year. The event offers $60,000 for race winners and aims to champion female athletes across the world. 'One of the north stars for me five years ago – when I started on this journey of building, investing in and around women's professional sports – has been: This investment isn't just in the clubs, it's in the surrounding infrastructure that's gonna flow through every level of women's sports. 'For 100 years, professional sports has been by men for men. And when there have been women and women's teams, in many ways, they've been literally treated as just small men, which is pretty ridiculous, right?' he explained to CNN Sports. Ohanian said that teams like Chelsea, who this month secured a sixth consecutive WSL title, a domestic treble and remained unbeaten for 22 consecutive games, offer 'a chance to show folks something really, really special.' 'I'm glad the discourse has now shifted where people are realizing there's real opportunity here, but there's still so much more work to be done, and I really believe that this club could and should be the first billion dollar franchise, billion dollar club in women's sports.' CNN's Ben Church contributed reporting.

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