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India Today
5 days ago
- Entertainment
- India Today
Curious case of missing dance from dance numbers - no choreography, only clickbait
Once upon a time, a dance number meant dance. It included high-energy choreography, expressive moves, and storytelling through motion. Today, what is often labelled as a dance number feels more like a tactic to fill cinema halls. From weddings to break-up parties, festivals to night outs, the film industry has long provided a track for every occasion. But in the race to go viral, is it losing the very soul of dance?advertisementLook at the recent crop of viral songs. 'Dabidi Dibidi', 'Mere Mehboob' to 'Kissik'. Catchy? Yes. Stylish? Absolutely. But do they have dance? That depends on how one defines it. Because if you think gyrating with the man in the video or jumping on him makes for a step, then you haven't seen the pure challenge of Helen's 'Mehbooba Mehbooba' or the stunning workout-like moves of Katrina Kaif's 'Chikni Chameli'. In today's Instagram Reels and YouTube Shorts-driven world, songs are often tailor-made for that one viral step or even just a what does the industry think? spoke to the industry experts - dancers, choreographers, producers, directors, and also the audience to understand where dance has vanished from these sizzling, fun has the process changed? Veteran director, producer, and choreographer Ahmed Khan noted how the process of creating dance numbers has dramatically changed over the years. 'It's not how it was in the early 90s. It has changed in the 2000s, 2010s, and 2020s. The process has been very different. Earlier, there used to be music recordings, sittings, discussions of songs. Then actors used to come for recordings, sit and talk,' he shared.'Now, actors come directly on set at times. I'm not saying there's anything wrong, but I think the actors are more prepared today. They are well-versed in their homework. Before coming into the industry, they trained themselves,' reflected preparation, however, doesn't always translate into physical choreography. It often plays out in how a shot looks, not how a dance line between glamour and discomfortActor Elli AvrRam admits the line between glamour and discomfort can get actors have an opinion when it comes to the making of dance numbers? She responds, 'In costumes? Yes, absolutely. From camera angles, though? I would say once you reach a certain position, you can be allowed to be heard.''I'm not somebody who feels that it is graceful when you suddenly end up seeing your song and there's a zoomed shot of your breast, for example. I feel it is a little bit ridiculous and not tasteful to be honest,' AvrRam the actor's lens, artistic control is often tied to your standing in the industry. She candidly shared, 'It also depends on where you are in your career and how comfortable you are with yourself. You should also have the guts to express your opinion. Without being afraid that it will be taken in a bad way. I think that comes with a lot of integrity - to just have the guts to be you and express what you feel.' But, is it more vulgar than fun?advertisementYet, not all songs maintain this balance. Some openly invite accusations of bluntly said, 'If it's vulgar, it's vulgar. Who makes them do it? The makers, the choreographer, or the director. They have some intention in their mind. As makers, you have to keep a thin line. And that line is on you, whether you want to cross it or not. There's nothing like unknown. When you end up teasing somebody, you can't say 'I did it unknowingly.' You are teasing. There's an effort to it and an action to it.'AvrRam, who has been part of songs like 'Harr Funn Maula' alongside actor Aamir Khan and 'Chamma-Chamma', says her comfort and craft come first. 'Personally, I have not experienced anything like this (criticism) in any of the songs I have done. I don't think I would ever do anything where I feel uncomfortable, or I think it's going in some other direction.'advertisement'I'm very opinionated when it comes to my craft. Because obviously, I want to deliver my best. I want to feel my best while I'm performing. My dance moves have to resonate with me. I've always just surrendered to the choreographer, the director, and their vision,' she her, this line isn't just about personal comfort but social responsibility.'I think in certain things, it's very important as a human being, and when you're also an artiste. It's all very individual - how deeply, sensibly, and intelligently you choose to develop. That you are a part of something, creating something that will reach out to a larger audience. There are sometimes family films. Will it make sense to portray a dance number like this in a family? Like, for children - one has to be extremely sensitive,' the actor said. Entertainment over storytelling for viralityDirector Siddharth P Malhotra admits most of these songs are made more for entertainment than storytelling. 'I don't think there is a narrative purpose it will serve. It just gives you more entertainment. A dance number, unless it's a dance-based film, will not help you in the narrative of the film.'advertisement'What helps is that it creates some kind of trend. If a dance step has become viral, people use it to dance at parties or in nightclubs. You impersonate a star's favourite step and that's pretty much the idea,' he sees a viral song as a tool to increase the film's reach.'Every director does not come with audience expectations. Some directors love dance-steps and are very picky about them. Some are not. Each director today is actually now telling a story and being honest with their story more than the formula of the story. The competition has gone so high that now if you don't deliver, you're gone,' the 'Kal Ho Naa Ho' director said.'You want that one step, which hopefully will become the 'Tauba-Tauba'. It will help your film gain further popularity. The viral dance step will make your film eternal. For the prosperity of the film, every director or producer would want some kind of step that sticks with the youth or with the masses in general,' he said. Do these songs help in business?Trade analyst Girish Johar echoed this sentiment. He said, 'I think that they definitely help with getting a lot of eyeballs and getting a lot of resonance. Music is a very critical element in the Indian movie ethos. Whenever a film does well, music plays a very critical role."advertisementJohar points to 'Tauba-Tauba' and the songs of 'Stree' to illustrate how music still drives audience verdict?From the audience's side, the reactions are more airline professional and mother of two, Seema Chhillar, shared: 'If a song is playing on loop at home because my kids love it, we naturally get curious about the film behind it. It often tempts us to plan a theatre outing. As a mother, I'm always mindful of what my kids are watching. When a song with suggestive choreography suddenly comes on, it puts me in an awkward spot,' she Birla, a 26-year-old software engineer and avid Bollywood fan, said: 'As someone who loves dancing and grew up copying full dance routines from songs like 'Desi Girl' or 'Ghagra', it's disappointing. How am I supposed to recreate some of these dance moves that we see on reels today?' That tension between glamour and grace is where most dance numbers now live. Some dazzle. Some distract. Many barely dance at all. Whether you groove to them or scroll past, they aren't going offbeat anytime soon.- Ends
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Business Standard
16-07-2025
- Entertainment
- Business Standard
Katrina Kaif 42nd birthday: From Bollywood star to ₹240 crore beauty mogul
Katrina Kaif is turning 42 today — and she's never been more unstoppable. While fans celebrate her cinematic legacy and iconic dance numbers like Sheila Ki Jawani, Chikni Chameli, and Kamli, Katrina's rise as a businesswoman is equally dazzling. Her cosmetics brand, Kay Beauty, is now valued at a whopping ₹240 crore, cementing her position not just in Bollywood, but in India's booming beauty industry. In the early 2000s, Katrina Kaif was often dismissed as just another glamorous import — her acting chops questioned, her accent mocked. She nearly left the industry. But everything changed in 2007 with Namastey London, a surprise hit that showcased her acting potential and gave audiences a new lens through which to see her. She followed it up with major hits like Ek Tha Tiger, Raajneeti, Zero, and Bharat, building one of the most bankable careers in Bollywood. Happy birthday, Katrina Kaif! On July 16, 1983, Katrina Kaif was born in Hong Kong. Her mother, Suzanne Turcotte, is a British social worker and lawyer, while her father, Mohammad Kaif, is Kashmiri. Katrina's parents divorced when she was a little child. Her mother raised her and her other siblings. The actress has three older sisters, three younger sisters, and an older brother. At the age of 14, Katrina began modelling as her first job. She was cast in the 2003 movie "Boom" while modelling. She went on to endorse several brands. The movie "Maine Pyar Kyun Kiya" (2005), in which she co-starred with Bollywood star Salman Khan, was her major "big break". Since then, Katrina has never turned back. The actress was able to establish herself as one of Bollywood's most popular and successful actors over time. When Katrina turned into a businesswoman In 2018, Katrina committed Rs 2.04 crore in a joint venture with the prominent retail business 'Nykaa' before the brand's launch. That investment increased to Rs 22 crore by 2021. In addition to showcasing Katrina's sharp business sense, this established a strong basis for her future beauty business with the online retail company. Katrina chose to co-found the company with Nykaa in 2019 to stand out in the crowded and competitive beauty industry. She came up with the idea, and it soon rose to prominence as one of the nation's most popular makeup brands. Katrina's Kay- Beauty vs other cosmetic brands in the makeup industry Kriti Sanon, Masaba Gupta, Deepika Padukone, and Mira Rajput are among the celebrities who have introduced skincare and cosmetic brands of their own. None, though, were as successful as Katrina. In the first nine months of FY2024, Deepika Padukone's 82°E reported a loss of Rs 25.1 crore, per a 2024 Storyboard18 report. One of the main causes of Deepika's brand's poor performance, according to the survey, was its high price. Katrina's net worth and more In just six years, Katrina's products have become one of the nation's best-selling cosmetic brands, according to the same survey from 2025. In 2025, its revenue reached Rs 240 crore. In addition to her prosperous business, Katrina has several properties both globally and in India. Katrina also enjoys driving high-end vehicles, such as the Audi Q7, Mercedes ML 350, Range Rover Vogue LWB, and others. Katrina Kaif's net worth, which includes her revenues from movies, brand endorsements, investments, and her beauty brand, has increased to Rs 263 crore, according to Fincash.
NDTV
15-07-2025
- Entertainment
- NDTV
How Some Industry Insiders Celebrated Farah Khan's Tees Maar Khan Failure: " Ab Aayi Na Line Pe"
Farah Khan's 2010 film Tees Maar Khan had an extremely underwhelming performance at the box office. Led by Katrina Kaif and Akshay Kumar, the film had a viral item song, Chikni Chameli, but it was a colossal failure. The choreographer has now opened up on how some people in the entertainment industry celebrated her loss. What's Happening Farah Khan's latest episode for her YouTube vlog was filmed at producer Jackky Bhagnani and Rakul Preet Singh's residence. As the conversation veered towards professional setbacks, Farah Khan got candid about how she dealt with negative responses for Tees Maar Khan, featuring Akshay Kumar and Katrina Kaif in the lead. Farah Khan shared, "In our industry, more than being happy for your success, people are happier for others' failure. I remember when Tees Maar Khan was released, there was literally a celebration in the film industry. People I had worked with were saying things like, ' Ab aayi na line pe ' (Now she's been put in her place)." Speaking about how the younger audience has been kinder towards Tees Maar Khan, she said, " Tees Maar Khan is a legend with Gen Z. They don't care for my other films. They think that (Tees Maar Khan) is the one." About Tees Maar Khan The film hit the screens in 2010, and the plot revolved around a heist comedy. While Sheila Ki Jawani was a chartbuster, the film did not work at the box office. Despite stars like Katrina Kaif and Akshay Kumar leading the film. In A Nutshell Farah Khan recently revealed how her failure with Tees Maar Khan was celebrated by some insiders in the entertainment industry. She also added that the Gen Z crowd today likes it much more and believes it's her best film.
Hindustan Times
20-06-2025
- Entertainment
- Hindustan Times
Jackson Wang nails Katrina Kaif's hook step in Chikni Chameli, fans say give him Aadhar card already. Watch
K-pop star Jackson Wang, who was recently in India to promote his latest album Magic Man 2, left no stone unturned to assimilate the culture and pop culture of our country. A new video of the GOT7 star has emerged online where he is seen dancing to Katrina Kaif's iconic number, Chikni Chameli, which has won the hearts of his fans. (Also read: Is Jackson Wang a part of Hrithik Roshan's Krrish 4? After much teasing, here's what the Got7 singer has to say) Jackson Wang nailed Chikni Chameli's hook step in a new video that emerged on social media, In a video that has surfaced online, Jackson can be seen showing his moves to Bollywood's hit number Chikni Chameli from the 2012 film Agneepath. Dressed in an all-black ensemble, the singer-rapper nailed the hook step with surprising ease, much to the fans' surprise. Internet reacts Fans couldn't keep calm seeing their favourite star perform the steps with such ease. One fan wrote, 'Never in my life, I had ever thought I'd get to see Jackson Wang dance on Chikni Chameli". Another fan commented, "We got jackson dancing on chikni chameli before gta 6 (sic)". A third comment read, "Ahemm... Give him Adhar Card please". Another comment read, "Ohooooooo Katrina Jackson". Another user wrote, 'So jackson of him! AADHAAR CARD NOW! (sic)' Jackson Wang met Hrithik Roshan Jackson took a trip to Mumbai to promote his upcoming album Magic Man 2, a follow-up to his 2022 album Magic Man. He previously visited the country for a performance at Lollapalooza India in 2023. Recently, Jackson met Hrithik Roshan and his family too and sparked a rumour that he will be acting in Hrithik's directorial debut Krrish 4. However, Pretty Please singer denied the rumours, stating that it all started as a joke. Apart from Hrithik, Jackson met many other Indian celebrities like Karan Johar, Hanumankind, Sonu Nigam, Salim Merchant and Adnan Sami.
News18
20-06-2025
- Entertainment
- News18
Jackson Wang Nails Katrina Kaif's Chikni Chameli Hook Step In Viral Video
Last Updated: K-pop star Jackson Wang grooves to Katrina Kaif's Chikni Chameli during his India visit. Watch the viral video that has fans loving his Bollywood flair! K-pop sensation Jackson Wang is wrapping up his recent India visit with a heart full of memories and a bag full of viral moments. The 31-year-old GOT7 member was in Mumbai as part of the promotions for his much-anticipated album Magic Man 2, which drops on July 18. And while the music world eagerly awaits his next release, Indian fans were treated to a different kind of magic — one that involved Bollywood dance moves and street food. A video that's now winning hearts on Instagram shows Jackson effortlessly grooving to the iconic Chikni Chameli track from the 2012 film Agneepath. Dressed in an all-black outfit, the singer-rapper delivered the hook step with surprising ease. Fans were left wondering — who taught Jackson these moves? 'Our boy knows how to excel at everything," read one caption, perfectly capturing the sentiment. The song, originally performed by Katrina Kaif with Hrithik Roshan also featuring in the film, seems to have inspired Jackson. And it doesn't stop there. During his stay, Jackson met Hrithik Roshan and his family, sparking a hilarious rumour that he was joining the Krrish franchise. He later clarified in an interview with NDTV, 'I was only joking. Hrithik is a good friend. I admire him a lot, but no, I'm not a part of Krrish or any other film at the moment. I was just trolling — and it became headlines the next day!" Beyond Bollywood, Jackson's India diary was packed with celebrity encounters and cultural moments. He met musical legends like Adnan Sami, Salim Merchant, and Pritam, and posed with stars like Sonu Nigam, Tiger Shroff, and Karan Johar. He also got a taste of local cuisine, sharing a picture of him enjoying dahi puri with the caption, 'Bahut bahut dhanyawad. What a wonderful trip. Will definitely be back for Magic Man 2 to perform." First Published:
