Latest news with #ChildCareSubsidy
Yahoo
2 days ago
- Business
- Yahoo
Enrolment Boost Research Results Reveal Educational Approach Increases Centre Leads by 60% Amid Market Oversaturation
Mornington, Victoria--(Newsfile Corp. - June 4, 2025) - Enrolment Boost, Australia's childcare-specific marketing agency, today released findings showing that educational marketing strategies have increased direct leads by 60% for childcare centres struggling with decision paralysis in an oversaturated market. This approach comes as the sector faces unprecedented challenges, with approximately 14,835 childcare services nationwide, including around 9,369 long day care centres competing intensely, particularly in metropolitan suburbs. The Australian childcare sector has transformed rapidly, with a 15% increase in centre-based childcare services in the last five years alone, resulting in significant oversupply in some suburbs. Martin Niedenfuhr, founder and CEO of Enrolment Boost, explains, "When you've got a lot of decisions, you get what's called decision paralysis. Parents first have to conclude they actually need childcare, which is now harder due to current economic pressures. Then they're confronted with this oversaturation, making it very difficult to decide who to choose." Traditional marketing focusing on centre visibility is proving insufficient in this competitive environment. Centres using generic "we exist, book a tour now" messaging are experiencing diminishing returns, especially with the national average occupancy rates declining and reaching historic lows in early 2024. Enrolment Boost's data identifies two distinct market segments needing targeted approaches: a "ready to enrol" segment (approximately 3% of the market) and an "information gathering" segment (approximately 37%). "What we need to do is shift from solely focusing on immediate enrolments to really nurturing the information-gathering audience by educating them first," Niedenfuhr states. "When we adopted an educational strategy, we saw direct leads increase by approximately 60%." This educational approach emphasises informing parents about early learning benefits, childcare subsidies such as the Child Care Subsidy (CCS), Kindy Funding, Start Strong programs, and developmental advantages backed by research. With childcare fees rising due to economic pressures, clear and informative messaging has become crucial in alleviating parental cognitive dissonance and facilitating decision-making. The investigation found successful centres employ strategies such as: Building trust through educational rather than purely promotional content Addressing economic-related concerns directly and transparently Establishing reputation and demonstrating service quality before extensive marketing efforts Utilising authentic video content showing real educators in real environments Engaging proactively with local community businesses and organisations Prioritising Facebook and Instagram for information-rich content "Childcare is a high-entry-level service with significant emotional and financial barriers," explains Niedenfuhr. "Informing parents reduces cognitive dissonance, positioning your centre as a trusted authority rather than just another option." Digital marketing's role remains crucial, with authenticity surpassing production value. "Parents prefer seeing genuine, everyday moments rather than heavily branded content," Niedenfuhr highlights. "Authenticity is key to engagement." For centres overwhelmed by market saturation, Enrolment Boost recommends fundamentals such as enhancing social proof through reviews, capturing authentic educator interactions, and addressing reputation proactively before investing in specialised marketing. "The era of 'build it and they will come' is over," concludes Niedenfuhr. "Today, successful childcare marketing revolves around educating parents on the critical role childcare plays, long before they step into your centre." About Enrolment Boost Founded in 2019 by Martin Niedenfuhr, Enrolment Boost is Australia's only marketing agency purpose-built for the childcare sector. With over a decade of specialised experience at the intersection of marketing and early learning, Enrolment Boost helps childcare providers grow with confidence through tailored, results-driven strategies grounded in deep sector knowledge and parent psychology. The company works with major providers, as well as independent centres nationwide. Enrolment Boost is headquartered in Mornington, Victoria. Media Contact:Martin NiedenfuhrFounder and CEOEnrolment Boostinfo@ To view the source version of this press release, please visit Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
3 days ago
- Business
- Yahoo
Centrelink cash boost over 400,000 Aussies have weeks left to confirm: 'Get what's yours'
You wouldn't leave money sitting on your front porch, would you? Yet, that's effectively what thousands of families are doing by not confirming their income with Centrelink. More than 170,000 Australian families who get Family Tax Benefit (FTB) and 240,000 families who get Child Care Subsidy (CCS) risk missing out on getting cash back through top-up or arrears payments. That's simply because they haven't confirmed their income for the 2023-24 financial year. Whether you receive FTB, or CCS, or both — the message is the same — confirm your income by June 30 and get what's yours. Services Australia has sent reminders to families to confirm their income, but unfortunately many are yet to act. RELATED $1,831 Centrelink payment change coming within weeks: 'You'll get more' Coles and Woolworths checkout move that there's no coming back from: 'Will only accelerate' Aussie couple making $1,200 a day from job anyone can do: 'Went off like an explosion' You might have to repay some or all of the FTB you received in 2023-24 You'll lose any additional top-up, arrears or supplement payments And if you were planning to lodge a lump sum claim, it will be too late after June 30. Your CCS payments will stop Your CCS will reduce to 0 per cent from 7 July 2025, meaning you'll have to pay full child care fees. To confirm your 2023-24 family income, you (and your partner if you have one) need to lodge your 2023-24 tax return with the Australian Taxation Office (ATO). Or, if you don't need to lodge a tax return, you can confirm your family income by advising Services Australia that you're not required to lodge, using your Centrelink online account through myGov or the Express Plus Centrelink app. If you're using the app, select More from your home screen, then select Advise tax non-lodgement. Not sure if you need to lodge a tax return? If there's a reason you can't confirm your income, you should call the Services Australia Families line to discuss your options. Each year Services Australia compares a family's income estimate with their actual income at the end of each financial year (this is called balancing). Most families tend to overestimate their income, so they get a handy top up or supplement payment at the end of the financial year. For more information head to Service Australia's website. * Figures based on Services Australia data, April 30, in to access your portfolio
Yahoo
29-04-2025
- Business
- Yahoo
Centrelink payment warning over looming deadline: 'Don't miss out'
Services Australia has issued a warning to mums and dads who received the Family Tax Benefit (FTB) last financial year. Recipients have until June 30 to submit their income for the year, and they've been given a nudge to get their details ready. If you submit your income to Centrelink, it can entitle you to additional cash and other supplements. However, if you fail to report, you could be left with no extra support, or worse. "Don't miss out," Services Australia said. $3,300 Centrelink change that would leave thousands of pensioners worse off: 'Pile on more pain' Homebuyers warned over 'magical phrase' used by agents to increase prices Rent tactic allows Aussie to buy $435,000 property with tiny deposit: 'Ground-breaking' "If you didn't confirm your family income, you may have missed out on top-ups and supplements. "You may also get a debt and have to repay the amount you got during the financial year."The FTB is given to parents for each eligible child, and that amount is determined by your adjusted taxable income, income test, your child's age, and the number of children you have. The base rate for FTB Part A is $71.26 for each child per fortnight, and the maximum depends on how old the child is, but goes up to $288.82 every two weeks. You can also receive the FTB as a lump sum. The payment runs from the start to the end of the financial year. But just before you receive your final payment, Services Australia will "balance" your account. "This is so we can check we paid you the right amount of Family Tax Benefit and Child Care Subsidy. We balance these separately," it said. Submitting your income by June 30 will give the government body all the information it needs to ensure this balance is properly carried out. This is where you could receive top-ups or supplements if the numbers are a bit off. There are two ways you can report your income to Services Australia: Lodge a tax return with the Australian Taxation Office (ATO) With your Centrelink online account through myGov or the Centrelink app The ATO will pass on your income details to Centrelink, and it will use that information to balance your FTB. But even if the ATO extends your lodgement date for your tax return, it doesn't change the June 30 deadline for reporting your income for the FTB. Services Australia will also need your partner to submit their income if they were with you during the 2023-24 financial year.
