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Time of India
a day ago
- Business
- Time of India
Free 10-day China trip: All-expenses-paid tour offered to U.S. Influencers— Here's why?
China offers a 10-day free trip to US Influencers: This July, China is offering a free 10-day, all-expense-paid trip to American social media creators as part of its "China-Global Youth Influencer Exchange Program." The program, which aims to change the global perspective through digital diplomacy, encourages well-known influencers to visit Chinese sites and e-commerce sites, as well as regional partnerships with local content producers, to get a firsthand look at Chinese culture. This calculated action supports Beijing's efforts to increase soft power, particularly in light of the ongoing tensions between the US and China. The ad draws attention to how diplomacy is evolving in the twenty-first century, where influence is shaped just as much online as at political gatherings. About China-Global Youth Influencer Exchange Program According to recruitment posts by Chinese state-affiliated media outlets, such as the China Youth Daily, the program, called the "China-Global Youth Influencer Exchange Program," aims to recruit young social media influencers with at least 300,000 followers to work with Chinese content creators. According to a different article in College Daily, a magazine that focuses on Chinese students in North America, candidates for the exchange program who are based in the US must "love Chinese culture" and "have no history of bad behaviours." It urged Chinese students studying abroad to recommend influential people in their networks to apply, and it stated that the chosen applicants would receive an official invitation from China and special help from the government in obtaining their visas. Where will the US Influencers go to travel in China? In addition to covering China's e-commerce hubs and the corporate offices of enterprises like Xiaohongshu Technology Co. and BYD Co., the tour aims to take participants through five Chinese cities: Suzhou, Shanghai, Shenzhen, Handan, and Beijing. According to the posts, the influencers will also be able to live-stream their visit to the Great Wall and engage in cultural activities like Taichi. The agreement will include exchanging ideas with Chinese social media influencers and promoting their work through China's official media. Who will be eligible for this program? Young social media influencers with at least 300,000 followers are sought after in order to work with Chinese content producers and promote "Real China." US applicants for the exchange program should be active on platforms like Instagram, YouTube, TikTok, and X, "love Chinese culture," and "have no history of bad behaviours," according to a post in College Daily. This publication specifically targets Chinese students in North America, according to the report. Why is China planning for a 10-day free trip for US influencers? In an attempt to increase people-to-people interactions and promote the "real China," Beijing is asking American influencers to travel through the nation for 10 days in July, all expenses paid. The program represents an attempt to increase cultural contacts, even if geopolitical, technological, and trade challenges have caused a decline in U.S.-China relations in recent months. President Xi Jinping, who had earlier announced a plan to bring 50,000 American students to China, called for expanded interactions between Chinese and American institutions last year. To stay updated on the stories that are going viral follow Indiatimes Trending.
The Star
2 days ago
- Business
- The Star
Beijing woos US influencers with free trip to show ‘real China'
China seeks to enlist young social media influencers from the United States to collaborate with its local content creators. - Photo: AFP BEIJING: China is inviting American influencers to join a 10-day, all-expense paid trip through the country in July, as part of Beijing's efforts to boost people-to-people exchanges and showcase the 'real China'. The initiative, titled 'China-Global Youth Influencer Exchange Programme', seeks to enlist young social media influencers with at least 300,000 followers to collaborate with Chinese content creators, according to recruitment posts by Chinese state-affiliated media outlets, including the China Youth Daily. While relations between China and the US have deteriorated in recent months over issues including geopolitics, technology and trade, the programme marks an effort to boost cultural exchanges. In 2024, President Xi Jinping had called for more exchanges between Chinese and American universities, after previously announcing a plan to welcome 50,000 American students to China. Another post in College Daily, a publication particularly targeting Chinese students in North America, specified that applicants for the exchange programme based in the US should be active on platforms such as Instagram, YouTube, TikTok and X, and should 'love Chinese culture' and 'have no history of bad behaviours'. It called on Chinese students overseas to encourage influencers in their circle to apply, and said the successful candidates will get China's official invite as well as special assistance from the state to process their visas. The trip intends to take the participants across five Chinese cities – Suzhou, Shanghai, Shenzhen, Handan and Beijing, and will cover China's e-commerce hubs, the headquarter of companies such as Xiaohongshu Technology Co and BYD Co. The influencers will also partake in cultural activities such as Taichi and be able to live-stream their trip to the Great Wall, according to the posts. Working with Chinese social media influencers on ideas, and getting their content promoted by China's state media will be part of the deal. Social media content from Western influencers travelling through China post-Covid-19 have won praise from the state media for their authentic portrayal of everyday life in the country. In April, American streamer IShowSpeed's visit to China sparked widespread curiosity among fans about advancements in Chinese technology. The authorities have tapped social media influencers to check negative information and promote positive contents. In 2023, think-tank Australian Strategic Policy Institute analysed over 120 foreign influencers, mostly active on Chinese social media, received the state's help to grow their influence in return for content that praises and spreads Beijing's narrative. - Bloomberg
Time of India
2 days ago
- Business
- Time of India
China is offering American social media influencers an all-expenses-paid, 10-day trip. Check terms and conditions
Beijing is extending an all-expenses-paid, 10-day trip to China this July to American social media influencers, according to a report in Bloomberg. Dubbed the 'China-Global Youth Influencer Exchange Program,' the initiative aims to attract young influencers with at least 300,000 followers to collaborate with local Chinese content creators. Recruitment notices posted by Chinese state-affiliated outlets, including China Youth Daily , describe the program as a platform to showcase the "real China" and strengthen people-to-people ties between China and the United States. Despite ongoing tensions between Washington and Beijing over issues ranging from trade to tech, the program reflects China's soft-power push. Last year, President Xi Jinping called for deeper academic and cultural engagement with the U.S., including a pledge to welcome 50,000 American students to Chinese universities. Play Video Pause Skip Backward Skip Forward Unmute Current Time 0:00 / Duration 0:00 Loaded : 0% 0:00 Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 1x Playback Rate Chapters Chapters Descriptions descriptions off , selected Captions captions settings , opens captions settings dialog captions off , selected Audio Track default , selected Picture-in-Picture Fullscreen This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Text Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Transparent Caption Area Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Drop shadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like The price of dental implants may surprise you Dental Implants | Search Ads Search Now Undo According to a separate post in College Daily , a publication geared toward Chinese students in North America, applicants must be based in the U.S., active on platforms like TikTok, Instagram, YouTube, or X (formerly Twitter), express a love for Chinese culture, and have 'no history of bad behaviors.' Chinese students abroad are encouraged to refer potential candidates from their social circles. Those selected will receive official invitations from the Chinese government and expedited visa processing, with travel planned across five cities: Suzhou, Shanghai, Shenzhen, Handan, and Beijing. The itinerary includes visits to major e-commerce hubs, companies like BYD and Xiaohongshu, as well as cultural experiences such as Tai Chi sessions and livestreams from landmarks like the Great Wall. Live Events Influencers will also be expected to collaborate with Chinese content creators and may see their content amplified by state media. Bloomberg notes that Western influencers who have portrayed China in a positive light post-Covid—such as American streamer IShowSpeed during his April visit—have earned praise from Chinese authorities. According to a 2023 report by the Australian Strategic Policy Institute, more than 120 foreign influencers active on Chinese platforms received state backing to build their reach—often in exchange for promoting content aligned with Beijing's messaging.
Straits Times
2 days ago
- Entertainment
- Straits Times
Beijing woos US influencers with free trip to show ‘real China'
China seeks to enlist young social media influencers from the US to collaborate with its local content creators. PHOTO: AFP China is inviting American influencers to join a 10-day, all-expense paid trip through the country in July , as part of Beijing's efforts to boost people-to-people exchanges and showcase the 'real China'. The initiative, titled 'China-Global Youth Influencer Exchange Programme', seeks to enlist young social media influencers with at least 300,000 followers to collaborate with Chinese content creators, according to recruitment posts by Chinese state-affiliated media outlets, including the China Youth Daily. While relations between China and the US have deteriorated in recent months over issues including geopolitics, technology and trade, the programme marks an effort to boost cultural exchanges. In 2024 , President Xi Jinping had called for more exchanges between Chinese and American universities, after previously announcing a plan to welcome 50,000 American students to China. Another post in College Daily, a publication particularly targeting Chinese students in North America, specified that applicants for the exchange programme based in the US should be active on platforms such as Instagram, YouTube, TikTok and X, and should 'love Chinese culture' and 'have no history of bad behaviours'. It called on Chinese students overseas to encourage influencers in their circle to apply, and said the successful candidates will get China's official invite as well as special assistance from the state to process their visas. The trip intends to take the participants across five Chinese cities – Suzhou, Shanghai, Shenzhen, Handan and Beijing, and will cover China's e-commerce hubs, the headquarter of companies such as Xiaohongshu Technology Co and BYD Co. The influencers will also partake in cultural activities such as Taichi and be able to live-stream their trip to the Great Wall, according to the posts. Working with Chinese social media influencers on ideas, and getting their content promoted by China's state media will be part of the deal. Social media content from Western influencers travelling through China post-Covid-19 have won praise from the state media for their authentic portrayal of everyday life in the country. In April, American streamer IShowSpeed's visit to China sparked widespread curiosity among fans about advancements in Chinese technology. The authorities have tapped social media influencers to check negative information and promote positive contents. In 2023, think-tank Australian Strategic Policy Institute analysed over 120 foreign influencers, mostly active on Chinese social media, received the state's help to grow their influence in return for content that praises and spreads Beijing's narrative. BLOOMBERG Join ST's Telegram channel and get the latest breaking news delivered to you.
Bloomberg
2 days ago
- Bloomberg
Beijing Woos US Influencers With Free Trip to Show ‘Real China'
China is inviting American influencers to join a 10-day, all-expense paid trip through the country this July, as part of Beijing's efforts to boost people-to-people exchanges and showcase the 'real China.' The initiative, titled 'China-Global Youth Influencer Exchange Program,' seeks to enlist young social media influencers with at least 300,000 followers to collaborate with Chinese content creators, according to recruitment posts by Chinese state-affiliated media outlets, including the China Youth Daily.
