China is offering American social media influencers an all-expenses-paid, 10-day trip. Check terms and conditions
Beijing is extending an all-expenses-paid, 10-day trip to China this July to American social media influencers, according to a report in Bloomberg.
Dubbed the 'China-Global Youth Influencer Exchange Program,' the initiative aims to attract young influencers with at least 300,000 followers to collaborate with local Chinese content creators. Recruitment notices posted by Chinese state-affiliated outlets, including
China Youth Daily
, describe the program as a platform to showcase the "real China" and strengthen people-to-people ties between China and the United States.
Despite ongoing tensions between Washington and Beijing over issues ranging from trade to tech, the program reflects China's soft-power push. Last year, President Xi Jinping called for deeper academic and cultural engagement with the U.S., including a pledge to welcome 50,000 American students to Chinese universities.
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According to a separate post in
College Daily
, a publication geared toward Chinese students in North America, applicants must be based in the U.S., active on platforms like TikTok, Instagram, YouTube, or X (formerly Twitter), express a love for Chinese culture, and have 'no history of bad behaviors.' Chinese students abroad are encouraged to refer potential candidates from their social circles.
Those selected will receive official invitations from the Chinese government and expedited visa processing, with travel planned across five cities: Suzhou, Shanghai, Shenzhen, Handan, and Beijing. The itinerary includes visits to major e-commerce hubs, companies like BYD and Xiaohongshu, as well as cultural experiences such as Tai Chi sessions and livestreams from landmarks like the Great Wall.
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Influencers will also be expected to collaborate with Chinese content creators and may see their content amplified by state media. Bloomberg notes that Western influencers who have portrayed China in a positive light post-Covid—such as American streamer IShowSpeed during his April visit—have earned praise from Chinese authorities.
According to a 2023 report by the Australian Strategic Policy Institute, more than 120 foreign influencers active on Chinese platforms received state backing to build their reach—often in exchange for promoting content aligned with Beijing's messaging.
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