Latest news with #ChineseBaijiu
Korea Herald
21-07-2025
- Business
- Korea Herald
SIAL Shenzhen 2025: South China's Premier Food & Beverage Sourcing Event Will Return This September
SHENZHEN, China, July 21, 2025 /PRNewswire/ -- From September 1 to 3, 2025, SIAL Shenzhen 2025, an exclusive gateway to South Asia's dynamic food and beverage market, will return to the Shenzhen Convention and Exhibition Center (Futian). The event will gather 1,100+ exhibitors from 50 countries and regions, with 67,000+ professionals expected, leverage Shenzhen as a springboard into Asia, with dedicated logistics support for cross-continental trade. Global Innovation Meets Regional Excellence The show will feature 14 product zones across the entire F&B value chain, including: Ingredients & Spices: Nutritional extracts, fermented sauces, rare spices. Frozen & Ready Meals: Self-heating hotpots, rice bowls, frozen veggies. Snacks & Bakery: Premium chocolates, seaweed crisps, functional snacks, fusion pastries with goji berries and matcha. Beverages & New Tea Drinks: Heritage teas, fruit infusions, trending milk teas. Fresh Produce & Frozen Ingredients: Organic greens, IQF vegetables, traceable grains. Prepared Foods & Convenience Meals: Instant noodles, frozen dumplings, banquet-ready meals. Alcoholic Beverages: Georgian wine, Chinese Baijiu, rice wine, regional craft beer. Other Key Sectors: Meat & seafood, oils, condiments, and more. Tailored Trade Services for Global Buyers SIAL Shenzhen delivers efficient sourcing through: One-on-One Matchmaking and private negotiation rooms. Fast-Track Access & VIP Lounges for qualified buyers. 72-Hour Advance Preview of products and exhibitors. Multilingual Interpretation on-site. New SIAL Society Top Buyer Programme – a premium networking club connecting importers, foodservice operators, and retailers. Chinese Regional Pavilions with Signature Products Green Yunnan Delights Pavilion: Highland Pu'er tea, wild mushrooms, black truffle crisps, and yak milk snacks from China's mountainous southwest. Hubei Premium Pavilion: Lotus root chips, clean-label noodles, river fish delicacies, and preserved eggs from the Yangtze River region. Authentic Shenyang Pavilion: Northeastern sausages, pickled cabbage, soybean paste, and traditional "Dongbei" frozen dumplings. Heilongjiang Forest Gourmet Pavilion: Pine nuts, forest honey, wild blueberries, and grain-based health products from China's northern frontier. Discover What's Next in Food Consuming Scenario? SIAL Innovation – future-forward products in health, sustainability, and plant-based. SIAL Snack Awards – global snack tasting and trend discovery. SIAL Chic Tea Contest & SIAL CUP Barista – showcasing the evolution of tea and coffee in Asia. SIAL Shenzhen 2025 is your gateway to food innovation in South China - connecting the world's top producers with Asia's most dynamic buyers.
Korea Herald
12-05-2025
- Business
- Korea Herald
Xinhua Silk Road: Langjiu voted as most-favored Chinese Baijiu brand by foreigners
BEIJING, May 12, 2025 /PRNewswire/ -- Langjiu, a leading Chinese Baijiu brand of sauce aroma, has been unveiled on Saturday night as one of the most-favored Chinese brands voted by foreigners in the activity "Give a Like for My Favorite China's Brands (2024-2025)". It secured the most votes by foreigners in the baijiu category, highlighting its strong appeal among overseas markets and global consumers. Co-organized by the Brand Work Office of Xinhua News Agency and China Economic Information Service (CEIS), the global online voting campaign for "Give a Like for My Favorite China's Brands (2024-2025)" has been successfully held for four consecutive years. The annual activity aims to showcase the competitiveness and global influence of Chinese brands, while further enhancing recognition and popularity among foreigners. Langjiu is produced in Erlang Town, Gulin County, southwest China's Sichuan Province, which is located on the left bank of the Chishui River, one of the world's top ten liquor-producing regions. The company has built the Langjiu Estate in this area, encompassing six ecological brewing zones, spanning 49km along the riverbank. With an annual production capacity of 72,000 tons of premium sauce-aroma baijiu and a storage volume of 265,000 tons, the estate attracts over 200,000 baijiu enthusiasts from around the world each year. According to the World Brand Summit 2024 report on China's 500 Most Valuable Brands, Langjiu ranked 56th with a brand value of 151.876 billion yuan (around 20.98 billion U.S. dollars), securing a top-three position in the Chinese baijiu industry for 16 consecutive years. In recent years, Langjiu has expanded its international business footprint to more than 20 countries and regions across the Americas, Europe, Southeast Asia, and East Africa. Through product launches and promotional events, Langjiu has gradually entered into new markets such as Spain, France, Thailand, and Cambodia. The efforts to take Chinese Baijiu go global boils down to fostering cultural recognition, said Wang Junlin, chairman of Langjiu. The company has long been focusing on quality and culture, continuously enhancing its brand identity. The year 2025 marks the ninth anniversary of China Brand Day. China's brands are gaining growing recognition in international markets. Langjiu, as a shining business card of Chinese Baijiu brands, will forge ahead with constant effort to promote going global of Chinese culture and cultivating cultural identity at a large scope.
Cision Canada
12-05-2025
- Business
- Cision Canada
Xinhua Silk Road: Langjiu voted as most-favored Chinese Baijiu brand by foreigners
BEIJING, May 12, 2025 /CNW/ -- Langjiu, a leading Chinese Baijiu brand of sauce aroma, has been unveiled on Saturday night as one of the most-favored Chinese brands voted by foreigners in the activity "Give a Like for My Favorite China's Brands (2024-2025)". It secured the most votes by foreigners in the baijiu category, highlighting its strong appeal among overseas markets and global consumers. Co-organized by the Brand Work Office of Xinhua News Agency and China Economic Information Service (CEIS), the global online voting campaign for "Give a Like for My Favorite China's Brands (2024-2025)" has been successfully held for four consecutive years. The annual activity aims to showcase the competitiveness and global influence of Chinese brands, while further enhancing recognition and popularity among foreigners. Langjiu is produced in Erlang Town, Gulin County, southwest China's Sichuan Province, which is located on the left bank of the Chishui River, one of the world's top ten liquor-producing regions. The company has built the Langjiu Estate in this area, encompassing six ecological brewing zones, spanning 49km along the riverbank. With an annual production capacity of 72,000 tons of premium sauce-aroma baijiu and a storage volume of 265,000 tons, the estate attracts over 200,000 baijiu enthusiasts from around the world each year. According to the World Brand Summit 2024 report on China's 500 Most Valuable Brands, Langjiu ranked 56th with a brand value of 151.876 billion yuan (around 20.98 billion U.S. dollars), securing a top-three position in the Chinese baijiu industry for 16 consecutive years. In recent years, Langjiu has expanded its international business footprint to more than 20 countries and regions across the Americas, Europe, Southeast Asia, and East Africa. Through product launches and promotional events, Langjiu has gradually entered into new markets such as Spain, France, Thailand, and Cambodia. The efforts to take Chinese Baijiu go global boils down to fostering cultural recognition, said Wang Junlin, chairman of Langjiu. The company has long been focusing on quality and culture, continuously enhancing its brand identity. The year 2025 marks the ninth anniversary of China Brand Day. China's brands are gaining growing recognition in international markets. Langjiu, as a shining business card of Chinese Baijiu brands, will forge ahead with constant effort to promote going global of Chinese culture and cultivating cultural identity at a large scope.
