Latest news with #ChineseBrands
Yahoo
3 days ago
- Business
- Yahoo
Fenjiu Captivates Milan at 2025 Chinese Brands Going Global Worldwide Tour
MILAN, May 30, 2025 (GLOBE NEWSWIRE) -- The "2025 Chinese Brands Going Global· Worldwide Tour" kicked off in Milan, Italy, with Chinese liquor giant Fenjiu taking center stage. Themed "New Quality Leads, Brands Set Sail," the event was guided by the Consulate General of People's Republic of China in Milan, hosted by the Global Times, and co-organized by Fenjiu International and the China Chamber of Commerce in Italy. It aimed to promote Chinese brands on the global stage and highlight their cultural a leading representative of Chinese baijiu culture, showcased its commitment to quality and cultural heritage. With its rich history, innovative spirit, and strategic approach, Fenjiu is poised to make a significant impact on the global stage, bridging the gap between "Chinese-famous liquor" and "world-famous liquor." Zhang Weidong, General Manager of Shanxi Xinghuacun Fenjiu International Trade Co. Ltd., stressed that food and wine have long served as important "ambassadors" between China and Italy. He noted that while Italian wines and pizza are popular in China, Chinese baijiu, such as Fenjiu's Zhuyeqing liquor, has also gained a foothold in Italy, with a presence in Milan for over 40 years. Zhang highlighted that Fenjiu's international success is not just about quality but also about culture. "Our products represent not only Chinese quality but also the rich Chinese culture," he said. Fenjiu has chosen to align with international standards and blaze a trail for the industry, leveraging its consistent quality and unique brewing techniques to tell a powerful story of globalization. According to Zhang, Fenjiu's approach to global expansion includes two key paths: cultural immersion and market penetration. The company has used overseas Chinese networks to drive local consumption and has entered the local bar scene through cocktail mixology, creating a buzz among international consumers. To date, Fenjiu has expanded to over 60 countries and regions, with more than 100 distributors, 9,000 retail outlets, and 180 duty-free stores worldwide. Geng Xiewei, Economic and Commercial Counsellor of Consulate General of People's Republic of China in Milan, noted that Chinese liquor companies have developed unique internationalization models by leveraging overseas Chinese networks and integrating with local cultures. "Fenjiu's successful entry into the Italian market through localization strategies sets a positive example for other Chinese brands," he said. Cheng Xuan, President of the China Chamber of Commerce in Italy and General Manager of ICBC Milan Branch, described Europe as a "crucible" for global brands. He noted that the EU's high standards for product quality and environmental protection have helped Chinese companies build a reputation for excellence. Additionally, European consumers' preference for high-quality products has encouraged Chinese brands to launch premium offerings, fostering brand value and market positioning. At a roundtable discussion on "Chinese Brands Going Global," Huo Xiaoli, Italy Business Director of Fenjiu International, shared insights on the company's strategies in Europe. She emphasized that brand internationalization is not just about exporting products but also about cultural dialogue and value resonance. In Italy, Fenjiu has focused on cultural engagement, hosting tastings, participating in international spirits fairs, and organizing Sino-Italian liquor cultural exchanges. These efforts aim to break cultural barriers and showcase Fenjiu's unique brewing wisdom and flavor profile. Fenjiu has also adopted a "key cities + core channels" strategy, entering major international cities like Milan and Rome and partnering with high-end Chinese restaurants, gourmet supermarkets, and cocktail associations. Additionally, the company has engaged with younger consumers through innovative marketing campaigns. Fenjiu's international journey began in 1992 with the establishment of its import-export company. Since then, it has continuously led Chinese baijiu in international standards and quality control. In recent years, Fenjiu has accelerated its globalization efforts, opening experience centers in Cologne, Singapore, and Macao, and becoming the official liquor of the 2023 BRICS Summit in South Africa. Company: Global Times OnlineContact Person: Qin jingEmail: qinjing@ Telephone: 010-65361101City：Beijing A photo accompanying this announcement is available at
Yahoo
21-05-2025
- Automotive
- Yahoo
From EVs to bubble tea: How Chinese brands are reshaping Malaysian lifestyles
KUALA LUMPUR, May 22 — Once dismissed as low-cost alternatives and mass-produced goods, Chinese brands have now become a fixture in Malaysian daily life — from the smartphone in your pocket to the electric vehicle (EV) on the road, and even the bubble tea in your hand. Today, brands such as Xiaomi, BYD (Build Your Dreams), Huawei, Shein, Mixue, Haidilao, and TikTok have not only gained ground in Malaysia but also redefined what 'Made in China' means to consumers. These brands are leading market trends with high-performance, trendy, and culturally relevant products. According to market research firm GfK, Chinese brands accounted for over 45 per cent of smartphone sales in Malaysia in 2024. Additionally, more than 60 per cent of fast-fashion e-commerce traffic now goes to China-based platforms such as Shein, Temu, and AliExpress. Chinese brands leading tech shift Xiaomi, once regarded as a 'budget brand,' now offers a sophisticated tech ecosystem that includes smartphones, smartwatches, tablets, and home gadgets such as air purifiers and pet care devices. Other Chinese smartphone brands like Vivo, Oppo, and realme are also popular among Malaysians, competing with global giants like Samsung and Apple. In the EV market, BYD is leading the charge, with its Atto 3 and Dolphin models quickly gaining popularity among Malaysia's middle class. Other rising players in the EV segment include MG (Morris Garages), Great Wall Motor (GWM — Ora Good Cat and Haval), NETA, Xpeng, and Chery (OMODA and Jaecoo). On the fast lane Gone are the days when Malaysians limited their wardrobe choices to European, British, or American fashion labels. Shein, a Chinese-founded global fast-fashion retailer, is known for its vast catalogue of trendy, affordable clothing priced from under RM30. The platform has gained traction among tech-savvy younger consumers in Malaysia, alongside competitors like Temu and AliExpress. Taobao, owned by the Alibaba Group, is anticipated to become the next big shopping platform in Malaysia. Known for its massive product variety and competitive pricing, Taobao now offers a localised user experience. On September 12, 2024, the platform introduced its first beta English interface for Malaysian users, simplifying navigation for locals. Following its success, Taobao plans to launch a Bahasa Malaysia interface by June 2025. Chinese sportswear brands like Li-Ning, Anta, and 361° are also making inroads in Southeast Asia, including Malaysia. They join established names such as Erke, HLA, and Xtep in catering to the local market. Dining in: From bubble tea to hot pot Chinese brands have also made significant inroads into Malaysia's food and beverage industry. Milk tea chains Milk tea brands such as Chagee, LiHO Tea, HEYTEA, Auntea Jenny, Beautea, Cute Tea, and Ning Cha offer premium tea selections alongside aesthetically pleasing dining environments. Chagee, other milk tea chains attracts premium tea enthusiasts offering high quality tea and fancy dining space. — Pic by Yusof Mat Isa Ice cream and desserts Mixue, an affordable soft-serve ice cream and tea chain, has rapidly expanded across Malaysian neighbourhoods. Newer entrants like Bingxue, known for creamy soft-serve and milkshakes, are gaining popularity among budget-conscious youths. For a higher-end experience, Luckin Coffee, often described as China's answer to Starbucks, offers fusion coffee varieties and has established a presence in Malaysia. Mixue, one of China's fast growing soft serve and bubble tea chains marks its presence in the Klang Valley fast. — Pic by Raymond Manuel Hotpot chains Haidilao remains the gold standard for premium hotpot dining, offering unique features such as dancing noodle pullers and manicure stations. Other notable brands include Xiao Long Kan, Shu Da Xia Hotpot, and Da Long Yi, which focus on authentic Sichuan flavours and Instagram-worthy dining experiences. Xiao Long Kan, a hotpot chain in Malaysia alongside Haidilao, popular for its Sichuan flavours and dramatic dining ambience. — Pic by Xiao Long Kan Luo Shi Fen and Ma La trends Luo Shi Fen, or river snail rice noodles, has become a favourite among Malaysian foodies. It is now widely available in both instant form and at specialised restaurants. Meanwhile, the Ma La (numbing spicy) flavour has become a staple, appearing in hotpot dishes and dry stir-fry options such as Ma La Xiang Guo, where diners customise their ingredients. Digital domination TikTok, owned by China's ByteDance, is at the centre of Malaysia's digital lifestyle. The platform has evolved from being a source of entertainment to becoming a major e-commerce force, rivalling Lazada and Shopee. Other Chinese e-commerce players making waves in Malaysia include Lazada (owned by Alibaba Group), Temu (a spinoff of Pinduoduo), and AliExpress, which cater to consumers seeking affordable, direct-from-China deals. Why the shift? Affordability and design have played key roles in the success of Chinese brands, which offer premium aesthetics at mid-range prices. Efforts to localise products and services — such as halal certification and Malay-language menus — have further broadened their appeal. Social media platforms like TikTok and XiaoHongShu have also been instrumental in driving trends, allowing Chinese brands to capture the attention of Malaysian consumers faster than traditional advertising methods.
Malay Mail
21-05-2025
- Automotive
- Malay Mail
From EVs to bubble tea: How Chinese brands are reshaping Malaysian lifestyles
KUALA LUMPUR, May 22 — Once dismissed as low-cost alternatives and mass-produced goods, Chinese brands have now become a fixture in Malaysian daily life — from the smartphone in your pocket to the electric vehicle (EV) on the road, and even the bubble tea in your hand. Today, brands such as Xiaomi, BYD (Build Your Dreams), Huawei, Shein, Mixue, Haidilao, and TikTok have not only gained ground in Malaysia but also redefined what 'Made in China' means to consumers. These brands are leading market trends with high-performance, trendy, and culturally relevant products. According to market research firm GfK, Chinese brands accounted for over 45 per cent of smartphone sales in Malaysia in 2024. Additionally, more than 60 per cent of fast-fashion e-commerce traffic now goes to China-based platforms such as Shein, Temu, and AliExpress. Chinese brands leading tech shift Xiaomi, once regarded as a 'budget brand,' now offers a sophisticated tech ecosystem that includes smartphones, smartwatches, tablets, and home gadgets such as air purifiers and pet care devices. Other Chinese smartphone brands like Vivo, Oppo, and realme are also popular among Malaysians, competing with global giants like Samsung and Apple. In the EV market, BYD is leading the charge, with its Atto 3 and Dolphin models quickly gaining popularity among Malaysia's middle class. Other rising players in the EV segment include MG (Morris Garages), Great Wall Motor (GWM — Ora Good Cat and Haval), NETA, Xpeng, and Chery (OMODA and Jaecoo). On the fast lane Gone are the days when Malaysians limited their wardrobe choices to European, British, or American fashion labels. Shein, a Chinese-founded global fast-fashion retailer, is known for its vast catalogue of trendy, affordable clothing priced from under RM30. The platform has gained traction among tech-savvy younger consumers in Malaysia, alongside competitors like Temu and AliExpress. Taobao, owned by the Alibaba Group, is anticipated to become the next big shopping platform in Malaysia. Known for its massive product variety and competitive pricing, Taobao now offers a localised user experience. On September 12, 2024, the platform introduced its first beta English interface for Malaysian users, simplifying navigation for locals. Following its success, Taobao plans to launch a Bahasa Malaysia interface by June 2025. Chinese sportswear brands like Li-Ning, Anta, and 361° are also making inroads in Southeast Asia, including Malaysia. They join established names such as Erke, HLA, and Xtep in catering to the local market. Dining in: From bubble tea to hot pot Chinese brands have also made significant inroads into Malaysia's food and beverage industry. Milk tea chains Milk tea brands such as Chagee, LiHO Tea, HEYTEA, Auntea Jenny, Beautea, Cute Tea, and Ning Cha offer premium tea selections alongside aesthetically pleasing dining environments. Chagee, other milk tea chains attracts premium tea enthusiasts offering high quality tea and fancy dining space. — Pic by Yusof Mat Isa Ice cream and desserts Mixue, an affordable soft-serve ice cream and tea chain, has rapidly expanded across Malaysian neighbourhoods. Newer entrants like Bingxue, known for creamy soft-serve and milkshakes, are gaining popularity among budget-conscious youths. For a higher-end experience, Luckin Coffee, often described as China's answer to Starbucks, offers fusion coffee varieties and has established a presence in Malaysia. Mixue, one of China's fast growing soft serve and bubble tea chains marks its presence in the Klang Valley fast. — Pic by Raymond Manuel Hotpot chains Haidilao remains the gold standard for premium hotpot dining, offering unique features such as dancing noodle pullers and manicure stations. Other notable brands include Xiao Long Kan, Shu Da Xia Hotpot, and Da Long Yi, which focus on authentic Sichuan flavours and Instagram-worthy dining experiences. Xiao Long Kan, a hotpot chain in Malaysia alongside Haidilao, popular for its Sichuan flavours and dramatic dining ambience. — Pic by Xiao Long Kan Luo Shi Fen and Ma La trends Luo Shi Fen, or river snail rice noodles, has become a favourite among Malaysian foodies. It is now widely available in both instant form and at specialised restaurants. Meanwhile, the Ma La (numbing spicy) flavour has become a staple, appearing in hotpot dishes and dry stir-fry options such as Ma La Xiang Guo, where diners customise their ingredients. Digital domination TikTok, owned by China's ByteDance, is at the centre of Malaysia's digital lifestyle. The platform has evolved from being a source of entertainment to becoming a major e-commerce force, rivalling Lazada and Shopee. Other Chinese e-commerce players making waves in Malaysia include Lazada (owned by Alibaba Group), Temu (a spinoff of Pinduoduo), and AliExpress, which cater to consumers seeking affordable, direct-from-China deals. Why the shift? Affordability and design have played key roles in the success of Chinese brands, which offer premium aesthetics at mid-range prices. Efforts to localise products and services — such as halal certification and Malay-language menus — have further broadened their appeal. Social media platforms like TikTok and XiaoHongShu have also been instrumental in driving trends, allowing Chinese brands to capture the attention of Malaysian consumers faster than traditional advertising methods.
Yahoo
21-05-2025
- Business
- Yahoo
Turning U.S. Tax Hurdles into Opportunities for Chinese Brands with Affiliate Marketing
DUBAI, UAE, May 21, 2025 /PRNewswire/ -- Recent U.S. tax policy changes present significant challenges for Chinese brands in the American market, demanding strategic adaptation for sustainable growth. The end of the De Minimis Exemption means that shipments under $800 from China are no longer duty-free. Coupled with massive tariff hikes of up to 54% on imports and a 10% universal baseline tariff affecting Chinese goods, these shifts threaten profit margins and market competitiveness. This evolving tax landscape has heightened administrative demands and financial strains, challenging profitability and competitiveness. Products like fast fashion or gadgets, once cheap and competitive, now face increased costs. For instance, a $5 T-shirt could now incur $1.50 in duties, squeezing profit margins and raising retail prices. To navigate these challenges, Chinese brands are embracing agility and innovation. Brands like SHEIN are diversifying into booming markets such as India and the Middle East, leveraging local partnerships to sidestep tariffs. Hybrid pricing strategies, where part of the tariff cost is absorbed initially to offset expenses, are proving effective. Affiliate partnerships offer a cost-effective and flexible way to thrive in this evolving landscape. Despite rising tariffs, some Chinese brands are thriving by partnering with Admitad and using innovative affiliate marketing. Vevor saw a remarkable increase in sales in a year, while SHEIN generated millions of orders through Admitad partners, expanding into markets like Poland, Canada, Saudi Arabia, and the UAE. DHgate maintained a robust annual growth by leveraging Admitad's global publisher network, illustrating how strategic partnerships and innovative marketing solutions can drive growth despite external pressures. Since 2013, Admitad has helped Chinese retailers generate over $7 billion in cross-border sales, adeptly navigating regulatory changes and market volatility. Its performance-based approach ensures brands remain resilient, competitive, and poised to seize new opportunities worldwide. The U.S. tax shake-up presents a challenge but also an opportunity for innovation and growth. With Admitad's affiliate marketing solutions, Chinese brands can minimize risk, maximize ROI, and thrive in America and beyond. Media contacts: press@ View original content: SOURCE Admitad Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Associated Press
12-05-2025
- Business
- Associated Press
Xinhua Silk Road: Langjiu voted as most-favored Chinese Baijiu brand by foreigners
BEIJING, May 12, 2025 /CNW/ -- Langjiu, a leading Chinese Baijiu brand of sauce aroma, has been unveiled on Saturday night as one of the most-favored Chinese brands voted by foreigners in the activity 'Give a Like for My Favorite China's Brands (2024-2025)'. It secured the most votes by foreigners in the baijiu category, highlighting its strong appeal among overseas markets and global consumers. Co-organized by the Brand Work Office of Xinhua News Agency and China Economic Information Service (CEIS), the global online voting campaign for 'Give a Like for My Favorite China's Brands (2024-2025)' has been successfully held for four consecutive years. The annual activity aims to showcase the competitiveness and global influence of Chinese brands, while further enhancing recognition and popularity among foreigners. Langjiu is produced in Erlang Town, Gulin County, southwest China's Sichuan Province, which is located on the left bank of the Chishui River, one of the world's top ten liquor-producing regions. The company has built the Langjiu Estate in this area, encompassing six ecological brewing zones, spanning 49km along the riverbank. With an annual production capacity of 72,000 tons of premium sauce-aroma baijiu and a storage volume of 265,000 tons, the estate attracts over 200,000 baijiu enthusiasts from around the world each year. According to the World Brand Summit 2024 report on China's 500 Most Valuable Brands, Langjiu ranked 56th with a brand value of 151.876 billion yuan (around 20.98 billion U.S. dollars), securing a top-three position in the Chinese baijiu industry for 16 consecutive years. In recent years, Langjiu has expanded its international business footprint to more than 20 countries and regions across the Americas, Europe, Southeast Asia, and East Africa. Through product launches and promotional events, Langjiu has gradually entered into new markets such as Spain, France, Thailand, and Cambodia. The efforts to take Chinese Baijiu go global boils down to fostering cultural recognition, said Wang Junlin, chairman of Langjiu. The company has long been focusing on quality and culture, continuously enhancing its brand identity. The year 2025 marks the ninth anniversary of China Brand Day. China's brands are gaining growing recognition in international markets. Langjiu, as a shining business card of Chinese Baijiu brands, will forge ahead with constant effort to promote going global of Chinese culture and cultivating cultural identity at a large scope. Original link: View original content to download multimedia: SOURCE Xinhua Silk Road
