Latest news with #ChiragTaneja
Fibre2Fashion
12-07-2025
- Business
- Fibre2Fashion
Chirag Taneja Co-founder & CEO
We are envisioning a shift towards intelligent automation Founded in 2020, GoKwik is redefining commerce enablement with an AI-powered platform that eliminates checkout friction, boosts conversions, and personalises engagement at scale. Trusted by leading brands such as Man Matters, Plix, Libas, and Shoppers Stop, GoKwik processes millions of transactions daily, helping merchants unlock the full potential of digital commerce. From tackling cart abandonment and returns to empowering first-time shoppers and enabling seamless omnichannel experiences, GoKwik's solutions are built for the unique demands of fashion e-commerce. In an exclusive interaction with Fibre2Fashion , Co-founder & CEO Chirag Taneja discusses how the company's AI-first approach is transforming D2C fashion brands, enabling sustainable growth, enhancing personalisation, and powering global scalability in today's fast-evolving digital retail landscape. GoKwik's platform offers several tools for conversion optimisation. How do these tools specifically address challenges faced by apparel brands in the e-commerce space? Apparel brands face unique challenges that go beyond traditional e-commerce friction points. The uncertainty around fit, fabric quality, and style preferences creates specific hesitation moments that generic tools often miss. We have observed that fashion shoppers have distinct behavioural patterns—they spend more time comparing options, frequently abandon carts to research sizing, and often seek social validation before purchasing. Our suite addresses these through multiple touchpoints. The checkout experience itself becomes more seamless. If a user is browsing through certain fits, and dropping off, we understand their journey and send them retargeting messages with consent. Moreover, through conversational commerce on WhatsApp, Instagram, SMS, and more, we can address sizing queries, share authentic customer reviews etc. Authentication plays a crucial role too. Many fashion shoppers are hesitant to create accounts, especially when they are unsure about their purchase. Phone-first login solutions reduce this friction significantly while still allowing brands to build customer relationships. The key is creating confidence at every step—from discovery through post-purchase experience. Cart abandonment is a major issue for fashion e-tailers. What role does GoKwik play in reducing drop-offs, particularly during the checkout journey for apparel customers? Fashion cart abandonment is particularly complex because it is rarely just about price. We have analysed thousands of apparel transactions and found that customers abandon for surprisingly nuanced reasons—sizing uncertainty, colour accuracy concerns, or simply getting overwhelmed by choices. Our approach works across multiple layers. At checkout, we streamline the experience while providing contextual reassurances—highlighting return policies when someone's hesitating over size selection, or showing local delivery timelines for different PIN codes. But the real magic happens in recovery. Traditional email reminders often fall flat with fashion shoppers. WhatsApp/Instagram engagement changes this dynamic completely. When someone abandons a cart with a dress, we can follow up conversationally – 'Still thinking about that blue dress? Here is what other customers in your size said about the fit.' This personal touch, combined with the ability to answer specific questions or share additional product images, converts significantly better than automated emails. We have seen brands recover 30-40 per cent of abandoned fashion carts through intelligent WhatsApp re-engagement versus 8-12 per cent through traditional methods. Fit, returns, and COD-related fraud are unique concerns for apparel sellers. How does GoKwik mitigate these risks and improve trust in COD transactions? These three challenges are interconnected in fashion e-commerce. Poor fit leads to returns, and return-heavy categories can also attract COD fraud. Our approach addresses the entire cycle rather than treating them as separate problems. For fit-related issues, we have found that proactive customer education works better than restrictive policies. Through conversational channels, we can guide customers towards better size selections, share fit insights from previous buyers, and even connect them with customer service before purchase rather than after disappointment. The returns management aspect is crucial. When returns are handled smoothly—with easy initiation, quick processing, clear communication, and subtle nudges to shift customer mindset from returns to exchanges or store credits—we have cracked the playbook for turning returns into a revenue-generating opportunity. And we help D2C brands do exactly that. COD fraud mitigation in fashion requires understanding behavioural patterns. Genuine customers browse differently from fraudsters—if some incentives are given, they will engage with it. Our verification processes are designed to help D2C brand filter out genuine ones from likely fraudster based on their historical behaviour. Small nudges at the checkout like COD OTP verification, COD captcha confirmation etc go a long way in eradicating COD related frauds. We have the best-in-class tech intelligence that ensures this. What insights or success metrics have you seen among apparel brands that have integrated GoKwik? Can you share any case studies or performance data? The metrics that excite us most go beyond just conversion rates—they indicate genuine improvement in customer experience. For instance, one fashion brand saw a 5X increase in customer retention by levering our KwikPass and KwikEngage solutions. It used KwikPass's intelligence to understand drop off journeys of new users, then used KwikEngage to retarget them in a personalised and unique manner. Then with KwikPass, it continued to keep the customers engaged, and the customers were not only retained, but they kept coming back for more. In another case, a footwear brand was struggling with size-related returns. By implementing our complete suite—intelligent checkout, WhatsApp engagement for sizing queries, and streamlined returns processing—it reduced returns by 35 per cent while actually increasing average order values by 22 per cent. Customers became more confident about adding accessories and additional items when they trusted the main purchase decision. We have seen particularly strong results with WhatsApp commerce integration. Fashion brands using conversational engagement see 60-80 per cent higher engagement rates compared to traditional email marketing. More importantly, these conversations often lead to multiple purchases over time as customers develop trust and comfort with the brand's guidance. The pattern across successful implementations is that brands treat customer relationship building as seriously as transaction processing. The technology enables this, but the mindset shift is crucial. Personalisation is key in fashion. Does GoKwik use any consumer behaviour data to help apparel brands create more personalised checkout or marketing experiences? Fashion personalisation requires understanding context beyond just purchase history. Someone buying ethnic wear for a wedding has different needs from someone updating their work wardrobe, even if they have similar past purchases. Our personalisation works across the entire customer journey. At the authentication stage, we can identify returning customers and pre-populate preferences—shipping details, preferred payment methods etc. During checkout, we personalise based on real-time signals. For customers who typically buy multiple items, we might suggest complementary pieces at checkout rather than after purchase. The WhatsApp engagement layer adds rich personalisation opportunities. We can track conversation context—what questions customers typically ask, what concerns they have, what kind of social proof resonates with them. This allows brands to personalise not just what they show, but how they communicate. Post-purchase personalisation is equally important. Instead of generic order updates, we can send styling tips, care instructions, or recommendations for complementary pieces based on what they actually bought, and how they engaged with the brand previously. With a surge in D2C apparel brands, how scalable is GoKwik's solution for smaller fashion startups versus established names? The beautiful thing about today's D2C fashion brands is their agility, but that same agility can become a technology challenge. An up and coming brand too needs sophisticated customer experience tools but cannot afford enterprise-level complexity. Our solutions are designed to grow with brands. For smaller fashion startups, we focus on immediate impact areas—reducing cart abandonment, opening COD, and ensuring basic customer engagement through WhatsApp. The implementation is straightforward, and they start seeing results within weeks. As brands scale, we layer on advanced features. Mid-size brands might add sophisticated returns management, predictive analytics, and multi-channel engagement. Larger brands can leverage our full AI-powered personalisation suite and international expansion capabilities. The key insight is that scaling fashion brands need technology that matches their growth trajectory. A startup might begin with basic WhatsApp engagement for customer queries but evolve to sophisticated conversational commerce workflows as their customer base grows. The platform adapts without requiring complete rebuilds or migrations. How does your one-click checkout solution compare with other platforms when it comes to handling style-based filters, size options, or product variants in fashion e-commerce? Fashion e-commerce is inherently complex because of variants—a single product might have dozens of combinations of size, colour, and style. Traditional one-click solutions often fail here because they oversimplify the decision process. Our approach to simplified checkout in fashion focuses on intelligent pre-selection rather than elimination of choice. We use browsing behaviour, past purchases, and contextual signals to predict the most likely variant preferences. When someone initiates checkout, we present their probable choice while keeping variant switching completely frictionless. The authentication layer plays a crucial role here. With phone-first login, we can instantly recognise returning customers and apply their size preferences and style inclinations. But the real differentiator is the conversational backup layer. If someone is uncertain about variants during checkout, they can instantly connect with support across channels—"Should I get Medium or Large in this brand?' gets answered by someone who understands their purchase history and sizing preferences. The key insight is that in fashion, streamlined does not mean simplified; it means intelligent. We eliminate friction while preserving the decision-making support that fashion customers need. Many fashion shoppers are first-time buyers. How does GoKwik help apparel brands convert and retain these users effectively? First-time fashion buyers online represent huge opportunity but require completely different approaches from repeat customers. They are typically more cautious, need more information, and are heavily influenced by social proof and return policies. The authentication experience sets the tone immediately. Traditional account creation feels like commitment before they are ready. Phone-first login removes this barrier while still allowing brands to build customer profiles and provide personalised experiences. During the shopping journey, first-time buyers need education and reassurance. Through WhatsApp engagement, we can provide real-time assistance—helping with size selection, answering fabric questions, or sharing authentic customer photos. This personal touch builds confidence that automated systems cannot match. The checkout process for first-timers includes additional confirmation steps and detailed order summaries. We are not rushing them through; we are ensuring that they feel confident about their decisions. Clear return policies, delivery timelines, and customer service contact information are prominently displayed. Post-purchase is crucial for first-time buyer retention. Instead of generic confirmations, we send personalised messages with styling tips, care instructions, and even suggestions for future purchases based on their selection. The returns experience, if needed, becomes an opportunity to demonstrate customer service quality rather than a source of frustration. We have found that first-time buyers who have positive experiences across this entire journey become some of the most loyal customers. They appreciate brands that invest in their success rather than just processing their transactions. How important is building a truly omnichannel experience today, and what challenges do brands face when integrating multiple platforms, from websites to WhatsApp commerce? True omnichannel is complex because each channel has different customer expectations and technical capabilities. Someone browsing on Instagram expects a different experience from someone on your website, but their preferences and data should carry seamlessly across channels. The biggest challenge is maintaining consistent brand experience while optimising for each channel's unique characteristics. WhatsApp commerce, for instance, requires more conversational, personal approaches compared to website shopping. Yet customers expect their size preferences, purchase history, and communication preferences to be consistent across both channels. Technical integration is often the easier part as APIs and data synchronisation are well-established technologies. The harder challenge is creating unified customer experiences that feel native to each platform while sharing underlying intelligence. We have found that successful omnichannel implementations start with unified customer profiles that capture not just transaction data, but behavioural preferences, communication styles, and channel preferences. This allows each touchpoint to provide personalised experiences while contributing to the overall customer understanding. Authentication plays a crucial role in omnichannel success. When customers can seamlessly identify themselves across channels without repeated login processes, the entire experience becomes more fluid. Our phone-first approach works consistently across website, WhatsApp, and other platforms. The opportunity is significant. Customers who engage across multiple channels typically have much higher lifetime values, but the implementation requires thinking beyond channel-specific optimisation to truly integrated customer experience design. With rising acquisition costs, what role do conversion rate optimisation and post-purchase engagement play in driving sustainable growth for online brands? Rising acquisition costs are forcing brands to become much more sophisticated about customer lifetime value rather than just first-purchase metrics. The brands winning in this environment are those that view every customer interaction as an investment in long-term relationship building. Conversion rate optimisation becomes crucial because improving your site's conversion rate is mathematically equivalent to reducing your acquisition cost. If you can improve conversion from 2 per cent to 3 per cent, you have effectively reduced your customer acquisition cost by 33 per cent without spending more on marketing. But sustainable CRO goes beyond just checkout optimisation. It includes the entire pre-purchase experience—how customers discover products, research options, and build confidence in their decisions. Kwikengage's engagement capabilities, for instance, often help customers make purchase decisions by providing personalised assistance and social proof. Post-purchase engagement is equally critical because the most cost-effective customers are repeat buyers. The experience someone has after purchase—delivery updates, customer service interactions, returns handling—often determines whether they become repeat customers. We have seen brands transform their unit economics by focusing on post-purchase experience. Instead of generic order confirmations, they send styling tips, care instructions, and thoughtful replenishment reminders. When customers need to return items, the experience becomes an opportunity to demonstrate service quality rather than a source of frustration. The key insight is that in a high-acquisition-cost environment, every customer interaction needs to contribute to long-term value creation. Technology enables this by making personalised, contextual engagement scalable rather than resource-intensive. COD (Cash on Delivery) still dominates in many markets, especially in India. What are some innovations or strategies to mitigate risks like RTOs (Return to Origin) while keeping COD viable? COD remains crucial in markets like India, but it needs to evolve from a basic payment option to an intelligent, risk-managed service. The future of COD is about using technology to make it feel premium rather than like a compromise. Not all COD orders carry the same risk profile. Therefore, not all shoppers should be penalised for choosing COD. Our tech stack analyses multiple signals—browsing behaviour, order patterns, past history—to identify genuinely high-risk transactions while allowing legitimate customers smooth experiences. We have also developed innovative COD variants like partial prepaid options, where customers can pay a portion online and the remainder on delivery. This reduces risk while maintaining the comfort level that makes COD attractive to customers. Post-order engagement dramatically reduces RTO rates. Proactive delivery updates, clear delivery instructions, and maintaining purchase excitement through relevant content keeps customers engaged with their orders rather than forgetting about them. The key is making COD feel like a premium service choice rather than a fallback option. This includes better packaging, more professional delivery experiences, and technology that makes the cash transaction smooth and trustworthy for both parties. As D2C brands expand globally, what are the most critical operational or technological capabilities they need to scale effectively across borders? International expansion for D2C brands requires completely rethinking technology infrastructure, not just translating existing solutions. The most critical capability is adaptive localisation—technology that automatically adjusts for local preferences while maintaining brand consistency. Payment preferences vary dramatically across markets. What works in India does not necessarily work in Europe or Southeast Asia. Successful global expansion requires payment infrastructure that automatically presents optimal options based on local preferences and success rates, without requiring manual configuration for each market. Communication styles and customer service expectations also vary significantly. Our WhatsApp engagement capabilities work well in markets where WhatsApp is prevalent, but other markets might prefer SMS, email, or other communication channels. The technology needs to adapt automatically while maintaining conversation quality and personalisation. Returns and logistics policies need to reflect local expectations and regulations. Some markets expect very liberal return policies, while others have different legal requirements or cultural expectations. The technology platform needs to handle these variations seamlessly. Customer behaviour analytics become more complex internationally because shopping patterns, seasonal trends, and even fraud patterns vary by market. AI models need to learn local contexts quickly while leveraging insights from other markets where relevant. The most successful global D2C brands we work with treat international expansion as an opportunity to build better technology infrastructure rather than just accessing new customer bases. The capabilities required for global success often improve domestic operations as well. Perhaps most importantly, global expansion requires technology that can learn and adapt quickly to new market conditions rather than requiring extensive manual configuration and optimisation for each new market. With GoKwik's recent $13 million growth round and a total funding of $68 million, how are you planning to leverage this capital to fast-track your international expansion and scale your AI-first commerce stack globally? This funding round represents validation of our AI-first approach to commerce, but more importantly, it enables us to think beyond the Indian market while deepening our technology capabilities. International expansion is not about replicating our Indian solutions globally; it is about adapting our AI models to understand completely different shopping behaviours, cultural preferences, and market dynamics. What works for Indian fashion customers might not resonate with European or UK shoppers. A significant portion of our investment is going into R&D, particularly developing models that can automatically adapt to local market contexts. This includes understanding regional payment preferences, communication styles, seasonal shopping patterns, and even cultural attitudes towards returns and customer service. The acquisition of Return Prime was strategic for this expansion. They already had strong presence in markets like the US and UK, which gives us immediate access to different customer behaviours and market requirements. We are not just scaling our technology; we are learning from these different markets to build truly global solutions. We are also investing heavily in local talent and partnerships. E-commerce enablement requires deep understanding of local merchant needs, customer behaviours, and regulatory requirements. Building these capabilities organically while maintaining our technology innovation pace requires significant capital investment. The ultimate goal is creating an AI-first commerce stack that automatically optimises for local conditions while maintaining consistent quality and capability regardless of market. This is a complex technical challenge that requires both financial resources and the right talent. Your vision of building a unified growth operating system powered entirely by AI is ambitious. Can you elaborate on how this AI-first approach is transforming shopper experiences and enabling sustainable growth for D2C brands worldwide? When we talk about an AI-first growth operating system, we are envisioning a fundamental shift from manual optimisation to intelligent automation. Today, most brands have teams manually analysing customer behaviour, A/B testing checkout flows, and optimising marketing campaigns. Our vision is that AI handles these optimisations continuously and automatically. This transforms shopper experiences from static, one-size-fits-all approaches to dynamic, individually optimised journeys. Every customer sees a slightly different checkout flow, receives personalised communication timing, and experiences product recommendations tailored to their specific context and intent. For fashion brands specifically, this means that AI understands not just what someone bought previously, but why they bought it, how they researched it, what concerns they had, and what ultimately convinced them. This contextual understanding enables much more sophisticated personalisation. The sustainable growth aspect is crucial. Traditional growth often requires proportional increases in operational complexity—more customers mean more customer service agents, more manual optimisation work, more campaign management. AI-first growth means the system gets smarter and more efficient as it scales. For D2C brands, this represents a competitive advantage that compounds over time. Brands using AI-first systems become more efficient, provide better customer experiences, and can scale internationally without proportional increases in operational overhead. The international expansion opportunity is particularly exciting because AI can adapt to local market conditions automatically. Instead of requiring local teams to manually optimise for each new market, the AI learns local preferences and adjusts accordingly. How is the increasing reliance on AI and automation reshaping the customer journey in the e-commerce and D2C ecosystem? AI is fundamentally changing how we think about customer journeys. Instead of designing linear funnels, we are creating adaptive experiences that respond to real-time customer signals and contextual factors. Traditional customer journey mapping assumes predictable paths—awareness, consideration, purchase, retention. But real customer behaviour is much more complex and non-linear. Someone might discover a brand through social media, research on the website, purchase through WhatsApp, and return through a different channel entirely. AI enables us to meet customers wherever they are in this non-linear journey. If someone is browsing during their lunch break, they get a different experience from someone browsing at night. If they are comparing multiple options, the AI might proactively provide comparison information rather than waiting for them to ask. Automation handles routine optimisations—continuously testing checkout flows, adjusting payment options based on success rates, personalising communication timing. This frees up human creativity for designing delightful brand experiences and solving complex customer problems. The most exciting development is contextual customer service. Instead of waiting for customers to encounter problems, we can identify and resolve issues before they become friction points. If our AI predicts someone might have sizing concerns based on their browsing pattern, we can proactively provide relevant information or connect them with assistance. This shift also changes how brands think about customer relationships. Instead of campaign-based interactions, we are moving towards continuous, contextual engagement that adapts to customer needs and lifecycle stages. What new features or innovations are in the pipeline at GoKwik that will further enhance the growth of apparel brands in India's fast-evolving e-commerce landscape? The future of fashion e-commerce is about removing friction while maintaining the personal touch that fashion customers crave. We are working on several innovations that address emerging customer behaviours and technology capabilities. Voice and conversational AI are evolving rapidly. Soon, customers will be able to describe what they are looking for in natural language. For example, 'I need a formal shirt for my brother's wedding next month', and receive personalised recommendations with instant purchasing options. We are also investing heavily agentic AI capabilities, while building depth into our existing suite of solutions. DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of
Yahoo
24-06-2025
- Business
- Yahoo
India's GoKwik raised a small $13M round for a hefty leap in valuation
GoKwik, an Indian startup that offers a suite of integrated e-commerce products, has raised a small round of $13 million, which it calls a 'growth' round, that has boosted its valuation to $450 million pre-money. While the new funding round, led by RTP Global, is 63% smaller than its Series B of $35 million, announced in May 2022, it has valued the New Delhi-based startup 43% more than its last pre-money valuation of $315 million. The fresh funding also included participation from the startup's existing investors, namely Z47, Peak XV Partners, and Think Investments, bringing its total fundraising to $68 million since its inception in 2020. But what has made GoKwik so attractive to investors? Its offerings help companies, big and small, set up shop online and enter the direct-to-consumer (D2C) space. The D2C space is expected to see a significant increase over time as more brands poised to come online target young consumers and the internet reaches new homes. In India, the world's second-largest internet market after China and the most populous country, the D2C market is expected to reach $60 billion in value by 2027, up from $12 billion in 2022, per a report (PDF) by KPMG. Currently, GoKwik has more than 12,000 paying merchants, up from 2,500–3,000 a year ago, spread over India, Europe, the UK, and U.S. These merchants use its SaaS products that allow them to set up their online stores powered by Shopify, Magento, Salesforce, and WooCommerce and enable checkout, online payments, and facilities to offer returns and cash-on-delivery options. It also helps brands to do commerce via WhatsApp, a popular platform for businesses and consumers in markets like India, parts of Europe, and Brazil. GoKwik counts brands like Indian eyewear giant Lenskart, personal care brand Honasa Consumer, cosmetics company Lakmé, London's Pepe Jeans, and Licester's Xplosive Ape as customers. Some of the products that GoKwik offers are also available through other players. For instance, Razorpay and Cashfree Payments offer checkout solutions; Clevertap and MoEngage offer CRM. But Chirag Taneja, co‑founder and CEO, told TechCrunch that GoKwik's suite of products is integrated so customers tend to buy at least two of them on average. 'If you use our login product, it helps you do retargeting better. Hence, our KwikEngage product emerges there, which is a WhatsApp commerce piece. Similarly, if you use our checkout product, the abandoned cart, for abandoned carts, you end up using our KwikEngage piece,' he said. This has helped GoKwik increase its annualized revenue by 20% year-over-year, reaching over $30 million in annual recurring revenue (ARR) this year, up from $25 million last year. It has helped brands process a cumulative gross merchandise value of $2 billion, with 55% of transactions involving prepaid payments and 45% cash-on-delivery. Of all the prepaid payments, 80% are via the Indian government's Unified Payments Interface. With the fresh funding, GoKwik aims to expand its presence and customer base by entering new markets and deepening its presence in areas where WhatsApp has a large consumer base, such as Germany, France, and Latin American countries including Brazil. The startup also plans to bolster AI's presence on its products. It already offers solutions such as AI calling for abandoned carts. Furthermore, the startup plans to enable Indian merchants to sell their products to foreign customers with a global checkout solution that would integrate Stripe and other international payment processing services. GoKwik currently has a runway of 60-70 months, with close to $35–$37 million in the bank, and is targeting profitability within the next 18 months. It also looks to go public within the next 3–5 years. Meanwhile, the startup is attracting investor interest, although Taneja confirmed to TechCrunch that it is not currently raising more funds. The startup has a headcount of around 400 people, primarily based in its offices in Gurugram and Bengaluru, with a handful of employees also based in the UK. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Entrepreneur
24-06-2025
- Business
- Entrepreneur
E-Commerce Enabler GoKwik Secures USD 13 Mn Funding Led by RTP Global
The latest infusion takes the total equity raised by the startup to USD 68 million since its inception in 2020. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. E-Commerce enabler GoKwik has raised USD 13 million in a growth funding round led by RTP Global, with participation from existing backers Z47, Peak XV Partners, and Think Investments. The latest infusion takes the total equity raised by the startup to USD 68 million since its inception in 2020. The fresh capital will be deployed to accelerate GoKwik's international expansion and fast-track research and development across its AI-first commerce stack. As global eCommerce pivots toward hyper-personalised, data-driven experiences, GoKwik aims to build a unified growth operating system that supports seamless, intelligent commerce across geographies. "As the next era of eCommerce is defined by intelligent, interoperable products, our mission is to build a unified growth operating system for brands worldwide," said Chirag Taneja, Co-founder and CEO of GoKwik. "AI is not an add-on for us—it is the operating system that powers every experience we create." Founded in 2020 by Chirag Taneja, Vivek Bajpai, and Ankush Talwar, GoKwik offers AI-powered solutions for Direct-to-Consumer (D2C) and eCommerce brands, helping improve checkout conversions, reduce return-to-origin (RTO) rates, and boost COD success. Its core product suite includes KwikCheckout, KwikEngage, KwikPass, and Return Prime, which address friction across the customer journey—from cart abandonment to returns management. "It's been a privilege to witness GoKwik's journey," said Galina Chifina, Partner and CEO at RTP Global. "Their data-led approach and ability to anticipate market shifts have made them a vital partner for the D2C ecosystem." GoKwik's platform is already trusted by top Indian and global brands like Mamaearth, Man Matters, Libas, Plix, and Shoppers Stop, processing millions of transactions daily and enabling merchants to handle over USD 2 billion in gross merchandise value (GMV). The company continues to post 100% year-on-year growth. With international traction growing, particularly in the UK through its WhatsApp commerce tool KwikEngage, GoKwik is poised to redefine the infrastructure for eCommerce success. "We're proud to deepen our partnership with the GoKwik team as they push the boundaries of AI-powered commerce," added Rajat Agarwal, Managing Director at Z47.
Economic Times
24-06-2025
- Business
- Economic Times
Ecommerce enabler GoKwik raises $13 million from RTP Global, others
Agencies (L-R),Ankush Talwar, Chirag Taneja and Vivek Bajpai, cofounders, GoKwik GoKwik, an Ecommerce enabler, said it has closed a $13 million growth round led by existing investor RTP Global. Z47, Peak XV Partners, and Think Investments also participated in the round, which took the total funding raised by GoKwik so far to $68 company said it will use the fresh capital to accelerate its international expansion and fast‑track R&D across its AI‑first commerce stack. 'As the next era of Ecommerce is defined by intelligent, interoperable products, our mission is to build a unified growth operating system for brands worldwide,' said Chirag Taneja, cofounder and CEO of GoKwik. GoKwik houses over 10,000 brands in its network, and caters to over 130 million shoppers. The brands, which include Mamaearth, Lenskart, Neemans, and Shoppers Stop, encompass a range of categories, such as fashion, beauty, health and nutrition, electronics, and other key online shopping categories. 'Their data-led approach and ability to anticipate market shifts have made them a vital partner for the D2C ecosystem. We're excited to continue supporting GoKwik as they scale globally and redefine personalised, data-driven commerce," said Galina Chifina, partner and CEO at RTP Global. The company has four products — KwikCheckout, KwikEngage, KwikPass, and Return Prime — and has enabled brands to process gross merchandise value in excess of $2 billion. Its product suite helps D2C and ecommerce brands solve pre-purchase friction, cart abandonment, repeat purchases, and returns management. Also, KwikEngage, the WhatsApp commerce solution, is used by over 100 merchants in the UK to drive conversational commerce and build deeper customer connections. 'By connecting every shopper touchpoint—from discovery to returns—we create compounding value and sustainable growth for merchants of all sizes,' Taneja added.
Time of India
24-06-2025
- Business
- Time of India
Ecommerce enabler GoKwik raises $13 million from RTP Global, others
GoKwik, an Ecommerce enabler, said it has closed a $13 million growth round led by existing investor RTP Global . Z47, Peak XV Partners, and Think Investments also participated in the round, which took the total funding raised by GoKwik so far to $68 million. The company said it will use the fresh capital to accelerate its international expansion and fast‑track R&D across its AI‑first commerce stack. 'As the next era of Ecommerce is defined by intelligent, interoperable products, our mission is to build a unified growth operating system for brands worldwide,' said Chirag Taneja, cofounder and CEO of GoKwik. GoKwik houses over 10,000 brands in its network, and caters to over 130 million shoppers. The brands, which include Mamaearth , Lenskart, Neemans, and Shoppers Stop , encompass a range of categories, such as fashion, beauty, health and nutrition, electronics, and other key online shopping categories. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Air conditioners without external unit. (click to see prices) Air Condition | Search Ads Search Now 'Their data-led approach and ability to anticipate market shifts have made them a vital partner for the D2C ecosystem . We're excited to continue supporting GoKwik as they scale globally and redefine personalised, data-driven commerce," said Galina Chifina, partner and CEO at RTP Global. The company has four products — KwikCheckout, KwikEngage, KwikPass , and Return Prime — and has enabled brands to process gross merchandise value in excess of $2 billion. Its product suite helps D2C and ecommerce brands solve pre-purchase friction, cart abandonment, repeat purchases, and returns management. Live Events Also, KwikEngage, the WhatsApp commerce solution, is used by over 100 merchants in the UK to drive conversational commerce and build deeper customer connections. 'By connecting every shopper touchpoint—from discovery to returns—we create compounding value and sustainable growth for merchants of all sizes,' Taneja added. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories
