28-04-2025
Tim Hortons week-long Smile Cookie campaign returns TODAY with 100% of proceeds from each cookie sold donated to local charities and community groups
TORONTO, April 28, 2025 /CNW/ - The iconic Tim Hortons Smile Cookie campaign is back starting today through May 4 with 100 per cent of the proceeds supporting over 600 charities and community groups in Canada, selected by local Tim Hortons restaurant owners.
'Every year, Tim Hortons restaurant owners across Canada come together with team members and guests to make an incredible impact in their local communities with the annual Smile Cookie campaign,' says Axel Schwan, President of Tim Hortons.
'Generous guests helped us raise nearly $18.8 million last year. We invite all Canadians to join us in our restaurants to support Smile Cookie week. It's a deliciously easy way to make an impact in your local community and is one of the most feel-good and inspirational times of the year for Tims fans.'
Smile Cookies feature Tims new Chocolate Chunk Cookies that are hand-decorated with pink and blue icing to create a smile.
To support this year's Smile Cookie campaign, guests can visit their local Tim Hortons or place an order through the Tims app for delivery.
New for this year is the cute and cuddly Smile Cookie reversible plushie. Net proceeds from plushie sales will be donated to local charity and community groups. Bulk orders for Smile Cookies can be placed through an order form at Tims restaurants for larger pre-orders.
For a full list of local charities and community groups benefiting from Tim Hortons annual Smile Cookie campaign, visit
ABOUT TIM HORTONS
In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits® in the years since. For more than 60 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada's favourite coffee. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 6,000 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit
SOURCE Tim Hortons
