Latest news with #Choupette
Fashion Network
16-05-2025
- Entertainment
- Fashion Network
Karl Lagerfeld unveils immersive pop-up in Seoul
is opening a one-of-a-kind immersive pop-up in Seongdong-gu, the former industrial zone that is one of Seoul's most vibrant cultural neighborhoods, this weekend. Designed to allow visitors to dive deep into Karl Lagerfeld's world, the pop-up includes introductions to the maison's Parisian heritage, unique brand DNA, house codes, and curated storytelling. It opens to the public this Saturday, May 17, and will remain open until Monday, May 26, 2025. 'Seoul constantly inspires us with its creative energy and global influence. Our pop-up offers the opportunity to connect with both longtime fans and new audiences through a unique brand experience. As we shape Karl's future legacy, we're excited to share stories and deepen our dialogue with a city that continues to define global style,' said Pier Paolo Righi, CEO of Karl Lagerfeld. The 230-square-meter pop-up has a futuristic aesthetic, metallic chrome accents, and sleek graphics in the brand's signature black-and-white palette. It will showcase Karl Lagerfeld's Spring-Summer 2025 ready-to-wear and accessories collections. One key highlight is the life-size Choupette costume worn by actor Jared Leto at the 2023 Met Gala, a playful tribute to Karl Lagerfeld's beloved cat. 'Bringing the world of Karl home to my birth city makes this pop-up especially meaningful. It's a chance to connect with a place that shaped my perspective, and to share that vision with a new generation here,' added Hun Kim, the Korea-born creative director of Karl Lagerfeld. At the entrance, an oversized 'kameo' of Karl Lagerfeld's silhouette welcomes guests before a journey through a gallery showcasing iconic pillars of brand history; Karl Lagerfeld's most legendary quotes and sketches; or a replica of the desk in the late German designer's Paris office. Also on display are the brand's visual universe, including the latest campaigns and Karl Ikonik perfumes, surrounded by elements of French architecture seen at the Maison Karl Lagerfeld. Fusing this with local Korean tradition, collars and white shirts are made of hand-crafted Hanji artwork, to mimic one of Karl Lagerfeld's most iconic designs. In the center of the space is an artistic sculpture made of white shirt collars, while a DJ booth sets the mood with curated beats. There is also a Selfie Room and Lucky Draw with rewards for on-site purchases. Shoppers can win tickets by capturing a photo at the pop-up entrance, arriving in black and white to 'Dress like Karl.' Karl Lagerfeld's latest pop-up is located at 99 Yeonmujang-gil, Seongdong-gu, Seoul, Korea. Karl Lagerfeld today boasts 200 stores worldwide — including premium wholesale and franchise partners — with key flagships in Paris, London, Munich, Dubai and Shanghai, and a robust digital presence across Europe, the Middle East, and Asia via its flagship.
Fashion Network
16-05-2025
- Entertainment
- Fashion Network
Karl Lagerfeld unveils immersive pop-up in Seoul
is opening a one-of-a-kind immersive pop-up in Seongdong-gu, the former industrial zone that is one of Seoul's most vibrant cultural neighbourhoods, this weekend. Designed to allow visitors to dive deep into Karl Lagerfeld's world, the pop-up includes introductions to the maison's Parisian heritage, unique brand DNA, house codes, and curated storytelling. It opens to the public this Saturday, May 17, and will remain open until Monday, May 26, 2025. 'Seoul constantly inspires us with its creative energy and global influence. Our pop-up offers the opportunity to connect with both longtime fans and new audiences through a unique brand experience. As we shape Karl's future legacy, we're excited to share stories and deepen our dialogue with a city that continues to define global style,' said Pier Paolo Righi, CEO of Karl Lagerfeld. The 230-square-meter pop-up has a futuristic aesthetic, metallic chrome accents, and sleek graphics in the brand's signature black-and-white palette. It will showcase Karl Lagerfeld's Spring-Summer 2025 ready-to-wear and accessories collections. One key highlight is the life-size Choupette costume worn by actor Jared Leto at the 2023 Met Gala, a playful tribute to Karl Lagerfeld's beloved cat. 'Bringing the world of Karl home to my birth city makes this pop-up especially meaningful. It's a chance to connect with a place that shaped my perspective, and to share that vision with a new generation here,' added Hun Kim, the Korea-born creative director of Karl Lagerfeld. At the entrance, an oversized 'kameo' of Karl Lagerfeld's silhouette welcomes guests before a journey through a gallery showcasing iconic pillars of brand history; Karl Lagerfeld's most legendary quotes and sketches; or a replica of the desk in the late German designer's Paris office. Also on display are the brand's visual universe, including the latest campaigns and Karl Ikonik perfumes, surrounded by elements of French architecture seen at the Maison Karl Lagerfeld. Fusing this with local Korean tradition, collars and white shirts are made of hand-crafted Hanji artwork, to mimic one of Karl Lagerfeld's most iconic designs. In the centre of the space is an artistic sculpture made of white shirt collars, while a DJ booth sets the mood with curated beats. There is also a Selfie Room and Lucky Draw with rewards for on-site purchases. Shoppers can win tickets by capturing a photo at the pop-up entrance, arriving in black and white to 'Dress like Karl.' Karl Lagerfeld's latest pop-up is located at 99 Yeonmujang-gil, Seongdong-gu, Seoul, Korea. Karl Lagerfeld today boasts 200 stores worldwide — including premium wholesale and franchise partners — with key flagships in Paris, London, Munich, Dubai and Shanghai, and a robust digital presence across Europe, the Middle East, and Asia via its flagship.
Fashion Network
16-05-2025
- Entertainment
- Fashion Network
Karl Lagerfeld unveils immersive pop-up in Seoul
is opening a one-of-a-kind immersive pop-up in Seongdong-gu, the former industrial zone that is one of Seoul's most vibrant cultural neighborhoods, this weekend. Designed to allow visitors to dive deep into Karl Lagerfeld's world, the pop-up includes introductions to the maison's Parisian heritage, unique brand DNA, house codes, and curated storytelling. It opens to the public this Saturday, May 17, and will remain open until Monday, May 26, 2025. 'Seoul constantly inspires us with its creative energy and global influence. Our pop-up offers the opportunity to connect with both longtime fans and new audiences through a unique brand experience. As we shape Karl's future legacy, we're excited to share stories and deepen our dialogue with a city that continues to define global style,' said Pier Paolo Righi, CEO of Karl Lagerfeld. The 230-square-meter pop-up has a futuristic aesthetic, metallic chrome accents, and sleek graphics in the brand's signature black-and-white palette. It will showcase Karl Lagerfeld's Spring-Summer 2025 ready-to-wear and accessories collections. One key highlight is the life-size Choupette costume worn by actor Jared Leto at the 2023 Met Gala, a playful tribute to Karl Lagerfeld's beloved cat. 'Bringing the world of Karl home to my birth city makes this pop-up especially meaningful. It's a chance to connect with a place that shaped my perspective, and to share that vision with a new generation here,' added Hun Kim, the Korea-born creative director of Karl Lagerfeld. At the entrance, an oversized 'kameo' of Karl Lagerfeld's silhouette welcomes guests before a journey through a gallery showcasing iconic pillars of brand history; Karl Lagerfeld's most legendary quotes and sketches; or a replica of the desk in the late German designer's Paris office. Also on display are the brand's visual universe, including the latest campaigns and Karl Ikonik perfumes, surrounded by elements of French architecture seen at the Maison Karl Lagerfeld. Fusing this with local Korean tradition, collars and white shirts are made of hand-crafted Hanji artwork, to mimic one of Karl Lagerfeld's most iconic designs. In the center of the space is an artistic sculpture made of white shirt collars, while a DJ booth sets the mood with curated beats. There is also a Selfie Room and Lucky Draw with rewards for on-site purchases. Shoppers can win tickets by capturing a photo at the pop-up entrance, arriving in black and white to 'Dress like Karl.' Karl Lagerfeld's latest pop-up is located at 99 Yeonmujang-gil, Seongdong-gu, Seoul, Korea. Karl Lagerfeld today boasts 200 stores worldwide — including premium wholesale and franchise partners — with key flagships in Paris, London, Munich, Dubai and Shanghai, and a robust digital presence across Europe, the Middle East, and Asia via its flagship.
Korea Herald
07-05-2025
- Business
- Korea Herald
THE WORLD'S MOST FAMOUS AND PAMPERED FELINE CHOUPETTE STARS IN HUBLOT'S BIG BANG 20TH ANNIVERSARY CAMPAIGN
NYON, Switzerland, May 7, 2025 /PRNewswire/ -- The internet's reigning feline icon, Choupette, has landed her most unexpected role with luxury's most polarizing watch brand Hublot. The Swiss watchmaker has tapped fashion's famously pampered cat to celebrate its 20th anniversary of the iconic Big Bang collection. Known for rewriting the rules of luxury, Hublot is the antithesis of quiet design. It challenges the status quo of watchmaking with bold product design and just like the timepieces themselves, Hublot wearers aren't afraid to stand out. Two decades ago, the introduction of the Big Bang collection ignited a shift in the industry by daring to fuse unconventional materials and disregard traditional tropes of the category. Hublot and its Big Bang have gone from one showstopper to another, building on a spirit of revolution, audacity and playfulness. With many world-firsts and genre-defying feats, the Big Bang will go down in history as the first truly iconic watch of the 21st century and a beacon of creativity in a field that's usually confined by history and tradition. The campaign unveils Hublot's new tagline – "Own It". A bold and unapologetic call to action, and an uncompromising mindset. This new mantra captures the authentic, loud, and polarising spirit of the brand. Hublot has chosen the one and only Choupette, who doesn't have a wrist or know how to tell the time. Choupette, a cultural icon, brings her signature attitude to a campaign that celebrates outrageous confidence and radical individuality that define both her and Hublot. Julien Tornare, Hublot's CEO says:"The Big Bang represents a revolution in watchmaking, a perfect union of tradition and modernity. While remaining rooted in the values of luxury watchmaking, such as artisanal quality and attention to detail, Hublot has managed to position the Big Bang as a disruptor within an industry that has traditionally seen little design innovation. This is what sets us apart." Captured by visionary photographer Carlijn Jacobs, the campaign unfolds in a series of striking, high fashion visuals interspersed with meme-inspired content. With this, Hublot embraces the new language of luxury on social media, engaging people with storytelling, playfulness and unpredictability. From 'failed' takes to Choupette's diva moments, the campaign is far from another polished luxury marketing campaign. Including behind-the-scenes footage it offers a rare, self-aware glimpse into a luxury world that doesn't take itself too seriously. Putting this low filter lens on high luxury allows Hublot to break the fourth wall and bring its audience into the moment, rather than observe from afar. The campaign commenced on 1st May where Choupette is modelling the Big Bang 20th Anniversary Red Magic. Throughout the month, the spotlight shifts to two more icons: the striking Big Bang Tourbillon Automatic Yellow Neon Saxem, worn by a chic mysterious lady in a statement faux-fur coat, and the Big Bang 20th Anniversary Titanium Ceramic piece, seen on a powerful athlete unapologetically working out right in a gym locker.
Cision Canada
07-05-2025
- Entertainment
- Cision Canada
THE WORLD'S MOST FAMOUS AND PAMPERED FELINE CHOUPETTE STARS IN HUBLOT'S BIG BANG 20TH ANNIVERSARY CAMPAIGN
NYON, Switzerland, May 7, 2025 /CNW/ -- The internet's reigning feline icon, Choupette, has landed her most unexpected role with luxury's most polarizing watch brand Hublot. The Swiss watchmaker has tapped fashion's famously pampered cat to celebrate its 20th anniversary of the iconic Big Bang collection. Known for rewriting the rules of luxury, Hublot is the antithesis of quiet design. It challenges the status quo of watchmaking with bold product design and just like the timepieces themselves, Hublot wearers aren't afraid to stand out. Two decades ago, the introduction of the Big Bang collection ignited a shift in the industry by daring to fuse unconventional materials and disregard traditional tropes of the category. Hublot and its Big Bang have gone from one showstopper to another, building on a spirit of revolution, audacity and playfulness. With many world-firsts and genre-defying feats, the Big Bang will go down in history as the first truly iconic watch of the 21st century and a beacon of creativity in a field that's usually confined by history and tradition. The campaign unveils Hublot's new tagline – "Own It". A bold and unapologetic call to action, and an uncompromising mindset. This new mantra captures the authentic, loud, and polarising spirit of the brand. Hublot has chosen the one and only Choupette, who doesn't have a wrist or know how to tell the time. Choupette, a cultural icon, brings her signature attitude to a campaign that celebrates outrageous confidence and radical individuality that define both her and Hublot. Julien Tornare, Hublot's CEO says:"The Big Bang represents a revolution in watchmaking, a perfect union of tradition and modernity. While remaining rooted in the values of luxury watchmaking, such as artisanal quality and attention to detail, Hublot has managed to position the Big Bang as a disruptor within an industry that has traditionally seen little design innovation. This is what sets us apart." Captured by visionary photographer Carlijn Jacobs, the campaign unfolds in a series of striking, high fashion visuals interspersed with meme-inspired content. With this, Hublot embraces the new language of luxury on social media, engaging people with storytelling, playfulness and unpredictability. From 'failed' takes to Choupette's diva moments, the campaign is far from another polished luxury marketing campaign. Including behind-the-scenes footage it offers a rare, self-aware glimpse into a luxury world that doesn't take itself too seriously. Putting this low filter lens on high luxury allows Hublot to break the fourth wall and bring its audience into the moment, rather than observe from afar. The campaign commenced on 1st May where Choupette is modelling the Big Bang 20th Anniversary Red Magic. Throughout the month, the spotlight shifts to two more icons: the striking Big Bang Tourbillon Automatic Yellow Neon Saxem, worn by a chic mysterious lady in a statement faux-fur coat, and the Big Bang 20th Anniversary Titanium Ceramic piece, seen on a powerful athlete unapologetically working out right in a gym locker.
