Latest news with #ChrisLovesJulia
Forbes
16-06-2025
- Business
- Forbes
How The Creator Economy Is Reshaping Modern Marketing – And Why Brands Are Paying Attention
The creator economy has moved beyond niche marketing – it's now central to how brands build trust and grow. It's a $250 billion global force reshaping how brands build loyalty, drive engagement and grow their businesses. Once viewed as a playground for influencers, today's creator economy is at the center of serious business strategies — and it's only getting bigger. Goldman Sachs predicts it could nearly double to $480 billion by 2027, according to their 2023 Creator Economy report. Brands are adapting fast. Across industries, businesses are moving from traditional influencer partnerships to more structured, community-driven programs. They're not just sponsoring creators – they're building platforms to empower them. Lowe's Creator Network partner Chris Loves Julia Courtesy of Lowe's Social media has democratized content creation, and consumers increasingly trust the voices they follow online – especially millennials, Gen Z and even Gen Alpha, generations shaping the future of brand loyalty. According to a recent study from Sprout Social, 61% of consumers say they trust recommendations from creators more than they trust brand advertising. Creators bring authenticity, relatability and niche expertise — the ingredients brands need to build real connections in a crowded digital marketplace. Even for a home improvement brand like Lowe's, creators are valuable partners who help to build credibility and affinity. Statista reports there are now over 200 million creators globally, ranging from full-time digital entrepreneurs to part-time hobbyists. These creators aren't just marketing channels. They are community leaders, entrepreneurs and culture builders. The shift has been so significant that it even dominated conversations at CES this year, where a panel on the creator economy highlighted how creators are reshaping not only marketing, but commerce and culture at large. Brands today are rethinking what it means to partner with creators. In the past, traditional influencer marketing was transactional — one post, one campaign. But the new wave of partnerships is deeper and more collaborative. Companies now are building communities that help creators grow their brands, not just promote products. These programs offer tools like customizable storefronts, access to startup funding for business ventures, product samples, project sponsorship and long-term sponsorship opportunities — a far cry from the one-off campaigns of a few years ago. Lowe's Creator Network partner Chris Loves Julia Courtesy of Lowe's Retailers are taking note. Lowe's, for example, recently launched the first creator network in home improvement and DIY, designed to support creators at every stage of their journey. Their platform provides opportunities for creators to build real-world projects, inspire their audiences and grow sustainable businesses. Early partnerships include digital creators like MrBeast, DadSocial and Chris Loves Julia, signaling a move toward community-building rather than simple brand endorsements. These programs are not just marketing tactics, they're growth strategies. Empowering creators to build authentic relationships with their audiences leads to deeper loyalty and long-term trust – and the brands that they partner with will reap the benefits. As the creator economy matures, brands that succeed will be the ones that recognize creators as more than content producers. They are entrepreneurs, innovators and community builders. The most forward-thinking companies are blending commerce and culture, embracing a wide range of creators – from household names to niche leaders, who inspire real-world action, not just digital clicks. By investing in long-term partnerships, brands are positioning themselves not just as advertisers but as collaborators in creators' business growth. Social commerce is at the heart of this evolution, and it is expected to reach $2.9 trillion by 2026, according to Statista. Creators are leading the way, shaping how consumers discover, engage with and buy from brands. In this landscape, structured creator networks mutually benefit brands and creators. They build community and loyalty in ways traditional advertising cannot, while giving creators the tools and resources they need to turn passion into a sustainable business — a win-win. The creator economy isn't slowing down. If anything, it's becoming more essential to brand strategy. Companies that empower creators — offering real support, building trust and fostering community — will be the ones that build a lasting brand legacy. The future isn't just about reaching audiences and generating clicks. It's about building together every day to shape culture, commerce and community.
USA Today
27-04-2025
- Entertainment
- USA Today
Hundreds of stylish area rugs from Loloi, Magnolia are up to 86% off during Way Day 2025
Hundreds of stylish area rugs from Loloi, Magnolia are up to 86% off during Way Day 2025 Stop everything you're doing! We found 10 Way Day rug sales you don't want to miss this weekend. Looking to refresh the appeal of your rooms? You'd be surprised at how an area rug can completely redefine the aesthetic of your living room or bedroom. Finding an eye-catching area rug at the best price can sometimes feel daunting, especially since they can get extra pricey. Fortunately, Wayfair's Way Day 2025 sale is happening now, and area rugs are included in the savings event. Furthermore, with the anticipation of visitors and barbecue gatherings on the horizon (summer is just around the corner), now is the perfect time to explore some great summer deals on all your favorite home goods. Wayfair's Way Day sale boasts thousands of discounted items, including a vast selection of area rugs, ensuring there's something to suit every taste. To make it even easier, we've already scoured the sale pages and curated our top picks with the best discounts and glowing reviews. Shop the best Wayfair Way Day deals on indoor area rugs 1. Rugs America Cadence Contemporary Area Rug Hurry! Hurry! This portable Coleman grill is on sale for its lowest price this year at Amazon 2. Lark Manor Fegan Rug 3. George Oliver Zahid Hand Woven Geometric Rug More: Did Rothy's just drop spring 2025's 'It' shoe? Yes—and in four seasonal colors 4. Chris Loves Julia x Loloi Humphrey Plaid Rug 5. House of Hampton Shag Performance Geometric Rug More: Book your dream vacation for the right price! Shop top travel deals on hotels, flights ✈️ 6. Magnolia Home by Joanna Gaines x Loloi Lenna Natural Denim Area Rug 7. Magnolia Home By Joanna Gaines X Loloi Sinclair Area Rug 8. Jean Stoffer x Loloi Bradbury Midnight Area Rug Ready to open your pool? Ready to open your pool? Save up to $618 on cordless Beatbot robot pool vacuums 9. Chris Loves Julia x Loloi Francis Performance Hand Hooked Wool Rug 10. Andover Mills Roanoke Performance Rug Need a portable fan for festival season? Need a portable fan for festival season? Get one with 53,000 five-star reviews for under $15 Shop Wayfair deals When is Wayfair's Way Day 2025 sale? Wayfair's Way Day sale is happening from Saturday, April 26 through Monday, April 28 this year. What is Wayfair Way Day? Wayfair's Way Day sale is a huge flash sale that has historically been held in April or May with spring deals. Wayfair also has a fall iteration of the sale, known as October Way Day. Both seasonal sales feature sitewide discounts, usually up to 80% off and across all categories.
