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New York Times
23-05-2025
- Entertainment
- New York Times
This Dress Is Dividing the Internet
The dress has no frills. It has no patterns or intricate detailing. It doesn't even have straps. And yet, it has divided the internet (or at least one small corner of it). Lululemon's new 2-in-1 Maxi Dress, as the name suggests, offers two ways to wear it: a long strapless dress, that converts into a skirt when the bodice is folded down. And it has become the subject of videos with millions of views on TikTok debating whether the dress is cute — and if it's worth the $148 price. 'That's an insane price for any dress, let alone a dress made out of athleisure material that's supposed to be casual,' said Niccie Jamitkowski, 21, whose reaction video to the dress has 2.5 million views. Of the 2,000 comments on Ms. Jamitkowski's video, she said the responses have been 'split down the middle' in terms of people voicing support and criticism of the clothing item. 'Half of the comments are like, 'I think it's really cute — don't tell people what to wear,' and then the other half of the comments are like, 'No I agree, I think it's really ugly — it doesn't make sense that Lululemon is putting out a long maxi dress,'' Ms. Jamitkowski said. Reached by email, Chris Zimmerman, the vice president of women's global merchandising for Lululemon, said the dress was designed with 'comfort, performance and versatility' in mind. 'As it has reached a broader audience, the conversation has grown — and we love seeing how people are making it their own,' he said. Convertible clothing is not new by any means. But several social media users said the style of this dress was notable because it hit on current trends, including the dropped waist and the length. 'I think they took the trends that were popular right now and then released it to an audience who already has a huge brand awareness and following,' said Laura Cote Guerrero, 25, about why the dress went 'so viral.' Ms. Cote Guerrero's video, which has nearly two million views and more than 1,500 comments, is one example of the outsize reaction to what appears to be a simple dress. In the video, which she later explained was satirical, she said it would be 'kind of embarrassing' to have purchased the dress, especially given its price. Despite some of the viral critiques, the dress has amassed fans, too. It's sold in three colors, and most of the sizes are currently sold out. Anastatia Bhageloo, 27, said she bought the dress because she was curious about it after seeing videos on social media — and she ended up making a video of her own. 'I think it looks good on me,' she said in a phone interview. 'It's really comfortable. It feels like PJs, whatever fabric they've used.' Brianna Young, 22, said she purchased the dress earlier this month after seeing it in a store, and then posted a video about how much she liked it. At the time, she hadn't seen any videos about it on social media, so 'the fact that it's such a big conversation now is kind of wild,' she said. For Ms. Cote Guerrero, who said she landed on a more 'hateful' side of TikTok after making her video about the dress, part of the 'beauty' of the platform is that 'anyone can say what they want.' 'In the end, it's all just fun and games,' she said. 'And if I see a girl in New York City walking around with that dress, I will hype them up and I'll tell them they look great.'
Yahoo
13-05-2025
- Business
- Yahoo
Greif Receives Supplier Innovation Award from the U.S. Postal Service
DELAWARE, Ohio, May 13, 2025 (GLOBE NEWSWIRE) -- Greif (NYSE: GEF, GEF.B), a global leader in industrial packaging products and services, is proud to announce it has been awarded the Supplier Innovation Award by the United States Postal Service (USPS). The Supplier Innovation Award celebrates partners who deliver creative, value-driven solutions that extend beyond contractual obligations. Greif earned this distinction for its part in introducing a custom double-walled corrugated pallet box to replace traditional USPS bulk containers. Manufactured with renewable and recyclable materials, the new lighter-weight box is projected to deliver substantial cost reductions to the USPS—and savings to U.S. taxpayers. "Being recognized by the USPS, one of the nation's most critical public service organizations, is an incredible honor," said Chris Zimmerman, VP of Sales for Greif's Containerboard and Corrugated business unit. " This award is a testament to the ingenuity, dedication, and unmatched expertise of our entire team, from our mills and corrugated plants to our service and technical teams. We are proud of the value we are delivering to the U.S. Postal Service and what it means for our colleagues and shareholders.' USPS highlighted Greif's extensive geographic coverage, reliable on-time delivery, product quality, and forward-thinking cost-saving initiatives as key factors contributing to its selection for the award. Greif's integrated efforts span multiple U.S. facilities, including mills in Riverville, Virginia, and Massillon, Ohio, as well as corrugated operations in Louisville, Kentucky; Dallas, Texas; and Greensboro and Concord, North Carolina—demonstrating a nationwide commitment to customer success. As a recognized innovator in industrial packaging, Greif remains committed to creating sustainable, high-impact solutions for customers around the globe. About Greif Greif is a global leader in industrial packaging products and services and is pursuing its vision: being the best customer service company in the world. The Company produces steel, plastic and fiber drums, intermediate bulk containers, reconditioned containers, jerrycans and other small plastics, containerboard, corrugated sheets and products, uncoated recycled paperboard, coated recycled paperboard, tubes and cores and a diverse mix of specialty products. The Company also manufactures packaging accessories and provides other services for a wide range of industries. In addition, Greif manages timber properties in the southeastern United States. The Company has a workforce of over 14,000 colleagues spread across more than 250 facilities in 37 countries to serve global as well as regional customers. Additional information is on the Company's website at Media Contact TJ StruhsDirector, Corporate | +1 (207) 956-2304
