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Dutch Bros, beloved national coffee chain, to move headquarters out of Oregon
Dutch Bros, beloved national coffee chain, to move headquarters out of Oregon

Yahoo

time4 hours ago

  • Business
  • Yahoo

Dutch Bros, beloved national coffee chain, to move headquarters out of Oregon

PORTLAND, Ore. (KOIN) – Dutch Bros, a beloved Oregon-founded chain with national acclaim, is moving their headquarters out of the Pacific Northwest. The company confirmed to KOIN 6 News that its official headquarters will soon move to Phoenix, Arizona. 2 Portland bars named finalists in New Orleans' upcoming Spirited Awards The change comes roughly one year after CEO Christine Barone, an Arizona native, joined the company. 'Over the past several months, we have seen the functional and cultural advantages of having more of our field support roles working together in one place. To support the next phase of Dutch Bros' growth, we're relocating additional roles to our new Phoenix office and making strategic changes to the structure of several teams,' the company said in a statement to KOIN 6 News. 'Bringing more people together will allow us to better serve our customers and crews across the country. With these changes, the Phoenix office will become our official HQ.' However, the company said their original roasting facility will remain in Grants Pass, Oregon. 'Additionally, through the Dutch Bros Foundation, we'll continue our long-standing commitment to uplifting and supporting the Southern Oregon community,' the company said. Stay with KOIN 6 News as this story develops. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Jim Cramer on Dutch Bros (BROS): 'Boy, Do I Like It'
Jim Cramer on Dutch Bros (BROS): 'Boy, Do I Like It'

Yahoo

time3 days ago

  • Business
  • Yahoo

Jim Cramer on Dutch Bros (BROS): 'Boy, Do I Like It'

We recently published a list of . In this article, we are going to take a look at where Dutch Bros Inc. (NYSE:BROS) stands against other stocks that Jim Cramer discusses. Acknowledging that they exited the position after making a 'lot of money' from the stock at Cramer's behest earlier, a caller asked if it was time to get back in Dutch Bros Inc. (NYSE:BROS). In response, he said: 'Okay, Christine Barone was in town the other day. I said hello to her. The stock's up on a real spike, was up really big yesterday. It's a very hot stock. I would suggest buying it down 5%, but boy, do I like it.' A closeup of a customer tasting a freshly-made cold brew coffee product from the company's shop. Dutch Bros Inc. (NYSE:BROS) operates drive-thru locations across the United States. The company manages these stores under different names, including Dutch Bros Coffee and Dutch Bros Rebel. On May 23, Cramer was similarly bullish on the stock when he was asked about the company, as he said: 'The Dutch Bros be going higher, sir. I mean, when they were on just last Friday, as a matter of fact, we had Christine Barone, and I thought she told a great story. The stock has had a nice dip, and you know what I say about that dip? I say [buy, buy, buy].' Overall, BROS ranks 1st on our list of stocks that Jim Cramer discusses. While we acknowledge the potential of BROS as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the best short-term AI stock. READ NEXT: 20 Best AI Stocks To Buy Now and 30 Best Stocks to Buy Now According to Billionaires. Disclosure: None. This article is originally published at Insider Monkey.

Dutch Bros. adds breakfast menu to take down Starbucks
Dutch Bros. adds breakfast menu to take down Starbucks

Miami Herald

time3 days ago

  • Business
  • Miami Herald

Dutch Bros. adds breakfast menu to take down Starbucks

Dutch Bros. coffee started as a pure beverage rival to Starbucks and other coffee chains. It was a disruptor of sorts, as most of its locations are drive-thru only. It's a model that has been copied heavily by growing rivals like 7 Brews, but at the time it was a stripped-down, back-to-basics model. Related: One of Texas's oldest BBQ joints is closing permanently after 34 years The company literally began as cart way back in 1992, before the chain began franchising in 2000. It was a slow climb to becoming a real player, but it has steadily grown, reaching a milestone earlier this year. "On February 7, we opened shop number 1,000 in Orlando, Florida, 33 years after our founding and 3,000 miles from our original push cart in Grants Pass, Oregon. With a long runway ahead and conviction in our brand, we aim to open the next 1,000 new shops with the goal of 2,029 total shops in 2029," said CEO Christine Barone during the Dutch Bros. first-quarter earnings call. Don't miss the move: Subscribe to TheStreet's free daily newsletter She is quite confident the company will reach that goal. "We see a long-term opportunity to drive sustainable transaction growth by addressing structural barriers, bringing in new customers, enhancing frequency with existing customers and sustaining ongoing momentum in the productivity of our newer shops," she added. When you look at the Dutch Bros. menu, it's almost entirely drinks. The chain has expanded beyond coffee into smoothies, lemonades, iced teas, sodas, and more. It also offers a very limited snack menu consisting mostly of muffin tops. The chain does, however, see a growth opportunity in food. Barone spoke about that as well. "We see a clear path forward with Order Ahead, throughput and food," she said. More Food: Applebee's brings back all-you-can-eat deal to take down Chili'sPopular Mexican chain reveals surprising growth plans​​Starbucks CEO shares plan for a whole new menu The coffee chain has been testing a small breakfast menu in a handful of locations. "We are thrilled with the success of our limited food test launched late last year and are excited to continue testing and refining this initiative throughout 2025," she added. The hot breakfast menu includes four smaller-sized items: a sausage, egg, and cheddar slider; bacon, egg, and cheddar slider; chorizo wrap; and a maple waffle, according to Nation's Restaurant News. The test will be expanded to more locations this year. The coffee chain has taken a "move slowly" approach to growth. It's going to continue to do that. "Building on the success we are having with our Order Ahead initiative, we believe food can generate incrementality in the morning day part and drive frequency. Our approach to this test is both strategic and deliberate. We recognize the potential multi-year growth opportunity with our current food mix at less than 2% of sales," Barone said. Dutch Bros. has also remained focused on making sure it keeps its workers happy. "Our goals for this test are clear: maintain existing high levels of barista job satisfaction, continue to support throughput efficiency, minimize complexity, and offer a targeted assortment that allows us to satisfy our customers' craving for food while capturing incremental beverage opportunities," she added. Barone made it clear exactly how the company decided what it adds to its menus. "The pilot test has informed our decision to now offer eight SKUs, including four hot food offerings. With the completion of an initial pilot, we recently expanded this initiative from eight to 32 shops," she shared. Related: Burger King menu adds a wild new Whopper That's only the beginning, as Dutch Bros. sees adding breakfast as a massive opportunity. "Looking ahead, expanding the food test pilot is a crucial step towards a broader test and rollout anticipated to occur throughout 2026. This expansion aims to reach a wider potential audience and positions Dutch Bros more competitively in high value routinized beverage occasions," she added. The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.

These 5 states are set to get their first Dutch Bros location
These 5 states are set to get their first Dutch Bros location

Yahoo

time6 days ago

  • Business
  • Yahoo

These 5 states are set to get their first Dutch Bros location

Brace yourselves – "Broistas" are coming. Dutch Bros is expanding to a handful of new states in 2025, chief executive officer Christine Barone has confirmed to USA TODAY. The drive-thru coffee chain, which has locations in 18 states as of June 2025, is based in Oregon and opened its first franchise in 2000. The company sells protein coffee, blended drinks, energy drinks, shakes, as well as muffin tops. Here's what to know about where Dutch Bros will be headed next. The company ended its first quarter in March 2025 with 30 new locations, Barone said. The latest additions include shops in Alabama, Arizona, California, Colorado, Florida, Kansas, Missouri, Oregon, Tennessee, Texas, and Washington. According to Barone, Dutch Bros CEO, the company plans to add 160 locations around the country in 2025, entering new markets such as Indiana, Ohio, Louisiana, Georgia, and South Carolina. Dutch Bros declined to say more about which cities the newest locations will call home. 'With a strong roadmap ahead, we are focused on our bold goal of reaching 2,029 shops in 2029,' Barone said in a statement to USA TODAY. 'Led by field operations teams deeply rooted in our culture and supported by a leadership team with complementary skills and firsthand knowledge of scale, we are well positioned to deliver sustainable, long-term value,' Barone said. Saleen Martin is a reporter on USA TODAY's NOW team. She is from Norfolk, Virginia – the 757. Email her at sdmartin@ This article originally appeared on USA TODAY: Dutch Bros opening locations in Indiana, Ohio, Louisiana, Georgia, SC Sign in to access your portfolio

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